Easy Email Copywriting Tutorial (Step By Step)

Summary

Email copywriting can be a lucrative business, allowing you to earn thousands from any location. In this tutorial, Mike Nardi provides a step-by-step guide on writing compelling sales emails. The process begins with gathering detailed client information, followed by crafting impactful subject lines and structuring engaging email bodies. The tutorial highlights the importance of tailoring messages to clients' goals and encourages adaptation of the framework as one's skills improve.

Highlights

• Mike Nardi offers a step-by-step email copywriting tutorial that is easy to follow. ✨
• The discovery stage involves gathering detailed client, audience, and goal information, which is crucial for success. 🔑
• Crafting subject lines that entice and engage without appearing spammy is a priority. ⚡
• A well-structured email body includes a hook, a detailed pitch, and a motivating call to action. 🚀
• Nardi provides tips to tailor email writing to suit different client needs effectively. 🎯

Key Takeaways

• Email copywriting can become a significant income source, offering the flexibility to work from anywhere. 🌐
• The discovery phase, gathering client and market information, is crucial for crafting successful sales emails. 🔍
• Strong subject lines that avoid spammy appearance and intrigue readers are essential. ✉️
• The email body should be captivating, with a hook, informative pitch, and clear call to action. 📧
• Using an adaptive framework can enhance creativity and efficacy in email writing. 🎨

Overview

In this comprehensive email copywriting tutorial, Mike Nardi guides viewers through a systematic process designed to enhance their writing skills. The approach begins with an emphasis on the discovery phase, which involves acquiring in-depth knowledge about the client, their target audience, and specific goals, ensuring that the emails crafted will resonate effectively and achieve the desired outcomes.

The next step delves into the art of writing captivating subject lines. Nardi stresses the importance of avoiding spam triggers such as all-caps and excessive punctuation. Instead, he suggests keeping messages brief and posing intriguing questions to pique recipient interest and prompt them to open the email.

Finally, Nardi breaks down the components of a compelling email body. He advises starting with a strong hook, followed by a well-articulated pitch that ties directly to the client's value proposition and concludes with a persuasive call to action. His framework ensures that as writers gain experience, they can adjust and personalize their approach for optimal results.

Chapters

• 00:00 - 00:30: Introduction to Email Copywriting This chapter introduces email copywriting as a lucrative skill that can generate significant income from anywhere. It provides a tutorial aimed at improving email writing skills for clients, promising a straightforward approach that, if followed diligently, will enhance the quality of the emails produced. The video encourages viewers to bookmark it for future reference due to its practicality and potential for delivering ‘decent emails’.
• 00:30 - 01:30: The Discovery Phase The Discovery Phase involves the crucial initial step of gathering information, which is essential in crafting effective sales emails. This phase is more important than the actual writing of the emails, as understanding and discovery set the foundation for creating compelling content.
• 01:30 - 02:30: Goals and Questions in Email Copywriting In this chapter, the focus is on understanding the goals and requirements of clients in email copywriting. It emphasizes the importance of gathering detailed information about your client and their objectives for email campaigns. The ultimate aim is to assist clients in achieving their goals and, in turn, be successful and profitable as an email copywriter. This chapter highlights the necessity of careful and attentive work to ensure the desired outcomes for both the writer and the client.
• 02:30 - 04:30: Requirements Gathering Questionnaire The chapter titled 'Requirements Gathering Questionnaire' discusses the importance of collecting comprehensive information to cater to client needs, especially when crafting sales emails. It emphasizes the need to identify and understand common client goals to formulate effective questions that help gather detailed project information. The section hints at typical goals clients have, aiding in devising relevant inquiries for successful project execution.
• 04:30 - 06:30: Tips for Writing Great Subject Lines This chapter discusses various goals clients might have when writing emails, such as booking a meeting with a potential client, selling a product directly through the email, or eliciting a free trial signup on their website. It highlights the importance of understanding the client's objectives when crafting sales emails. The author shares their approach to working with clients interested in hiring them for writing sales emails, emphasizing tailored strategies to meet the specified goals.
• 06:30 - 10:30: How to Write Compelling Email Bodies The chapter discusses the process of creating a requirements gathering questionnaire for writing compelling email bodies. It emphasizes the importance of predefined questions to gather necessary information needed to write effective emails. This approach is particularly useful for business transactions on platforms like Fiverr, where such questions can be set as mandatory for clients placing orders, ensuring that all required details are collected systematically.
• 10:30 - 13:30: Crafting Effective Call to Actions The chapter 'Crafting Effective Call to Actions' focuses on guiding businesses, particularly those in copywriting, on how to develop impactful call to actions (CTAs). It suggests that while there are various CTA strategies, one should tailor them according to individual business needs and objectives. The transcript provides example questions that help in determining the best CTA strategies, such as understanding the company's value propositions, sales methods, customer loyalty, and competitive landscape. These questions help businesses craft CTAs by focusing on their unique strengths and market positioning.
• 13:30 - 15:00: Adapting the Framework The chapter 'Adapting the Framework' takes the reader through a series of questions aimed at refining and targeting a business's marketing strategy. Key points include identifying the target audience and understanding the primary reasons behind consumer choices related to buying or not buying a product. It also touches on pricing strategies by comparing product costs to those of closest competitors. Additionally, the chapter delves into the company's origins and core values, emphasizing the importance of these elements in shaping marketing messages. It also highlights the role of past email campaigns in understanding and adapting marketing strategies.
• 15:00 - 17:30: Conclusion and Encouragement The chapter titled 'Conclusion and Encouragement' focuses on the process of writing effective sales emails. It emphasizes the importance of gathering the right information by asking targeted questions that aim to understand the client's needs and objectives. The chapter encourages the use of a variety of questions to gather information confidently, thereby ensuring the delivery of outstanding results. Step two in writing successful sales emails is highlighted, though not detailed, indicating a structured approach to the writing process.

Easy Email Copywriting Tutorial (Step By Step) Transcription

• 00:00 - 00:30 email copywriting is a great way to make thousands of dollars every month from almost anywhere in the world in this video i'm going to walk you through a super easy email copywriting tutorial that will help you get to the point of writing better emails for your clients easy enough that i think that if you follow it step by step to probably be a pretty great chance you're left with some decent emails at the end of it so you might want to bookmark this video
• 00:30 - 01:00 and refer back to it later because i'm going to be going through this email copywriting process step by step for you all right so the first step for writing amazing sales emails is called discovery and information gathering this is actually one of the most important steps when it comes to writing fantastic sales emails probably even more important than writing the emails themselves believe it or not it's true in order to write sales emails that are going to truly wow your
• 01:00 - 01:30 clients help your clients achieve the goals that they're hiring you for and ultimately help you make a lot of money as an email copywriter you need to make sure that you're completing this step with a lot of care and attention so the basis of this step is you're going to want to collect as much information as possible on your client their clients what their goals are with this email how they plan on having you
• 01:30 - 02:00 help them achieve their goals anything they want you to make sure that you're including in these emails you're writing for them you need to collect as much information as possible so when writing sales emails here are a couple of goals that i typically find a lot of my clients are looking for and by understanding what some of these common goals are it'll help you figure out the types of questions you should be asking to gather more information about the project so the first goal that your
• 02:00 - 02:30 clients might have for this email is probably going to be something like wanting to book a meeting with a potential client another goal that they might have with your email is to actually sell a product directly through the email and another goal i find that's pretty common when people hire me to write sales emails for them is they want the email to elicit some sort of a free trial sign up on their website so what i like to do when i get a client that's interested in hiring me to write a sales email for them is i'll send them a
• 02:30 - 03:00 requirements gathering questionnaire with a bunch of predefined questions that i've thought of that i feel would help give me a lot a lot or all of the information i need to be able to confidently write these emails for them and for most of my business that goes through fiverr you can actually set these questions to be mandatory that someone needs to fill out every time they place an order with you now i'm just going to read through and show you a list of these types of questions that
• 03:00 - 03:30 i use on the screen here you can choose to use some of these you can use all of these or none of them for your copywriting business but these should give you a good idea of the types of questions i'm asking so you can figure out the types of questions you should be asking what does your company do what is your value proposition how do you currently sell your product do you have many repeat or loyal customers do you have competition what does your competition do better
• 03:30 - 04:00 than you who is your target audience what's the number one reason why people buy your product what's the number one reason why people choose not to buy your product how much does your product cost how much do your closest competitors cost how did your company originally start does your company have core values if so what are they do you have any past email campaigns
• 04:00 - 04:30 that you've used that you can share that did not yield the best results what's your goal with the emails i'll be writing so that's a pretty big list of requirements gathering questions that you can use for inspiration for your orders but basically pick the questions or create questions that you feel will give you the information you need to be confident that you can start writing a project with a high level of confidence that you're going to deliver something great all right step two in writing great sales emails is writing great
• 04:30 - 05:00 subject lines naturally subject lines are an incredibly important part of writing a solid sales email because they're what entices people to click when an email hits their inbox for the first time so when writing a sales email i always make writing a strong subject line a top priority for me so to keep things as easy as possible for you i'm gonna list three simple rules you should make sure to follow when writing an awesome subject line the first is to
• 05:00 - 05:30 avoid anything that sounds like it might be spam all caps look spammy bunch of exclamation points looks pretty spammy too language that uses a bunch of emojis things that say free or buy now in big letters also pretty spammy i would avoid any of those types of things the second rule for writing awesome subject lines is to keep it short i usually aim for eight or nine words that works really
• 05:30 - 06:00 well for me and the third rule is to try to make the subject line a question questions and subject lines i feel are pretty awesome i feel like they elicit this curiosity that people who see the question kind of want to open the email to see what it's related to and also i feel like people are pretty compelled to respond to questions so they might click through the email you know with the intention of responding to it which is a great thing alright so step three in this tutorial for writing great sales emails is writing really killer email
• 06:00 - 06:30 bodies now of all the parts of your sales emails this is the part where the money is made the body this is where you typically hook the reader in keep them engaged until they get to your call to action to do whatever it is you want them to do after reading the email when it comes to this part of the tutorial as well i'm going to try to keep things as simple as possible breaking down a solid email body into three bite-sized chunks the first is the opening line or the
• 06:30 - 07:00 hook the second part is the pitch or where you'll be including most of the email information third part is your call to action and your close starting with your starting line or your hook i find it usually works really really well if you have it relate to the question you used in the email subject line you could either make it a statement that's related to the question that was in the subject line or just re-ask the question
• 07:00 - 07:30 that you originally asked in that subject line in a little bit of a different way like expand on it or something like that the next part of your email body is that part where i said you'd be including your pitch or most of the information now this is the part where you want to tie the value proposition to something that the person reading this email is likely to care about now if you remember back to the first step of this tutorial where i listed all of those requirements gathering questions writing this part of your email is where
• 07:30 - 08:00 those answers will come in handy in a lot of cases if you asked your client to provide you with their value proposition and your requirements that'll slot in here really nicely one thing you always want to make sure though is when you're writing in a value proposition in the body of an email try to think about the target prospects the people that this email is targeting and adapt the value proposition to fit well with what they might be looking for all right so the last part of your email body is the
• 08:00 - 08:30 closing lines or your call to action this part of the email is where you're going to actually ask the reader to do something either responding to the email agreeing to a meeting or actually purchasing something through a link or through the email itself again to keep things super simple for you in this tutorial here's a call to action or closing line that you can adapt to your own sales emails i call it an if then statement the if
• 08:30 - 09:00 relates to the pitch section just before this part of the email body if that section resonated well with their business or if that section solved a problem they're currently experiencing with their business then they should take action or then they should book a call or then they should respond to get more information from you do you see how easy that was obviously you're gonna fill in
• 09:00 - 09:30 the blanks with information that you listed in that pitch like if that relates to how you're currently experiencing problems in your business then we should set up a call to discuss further that would be a call to action you fill in the blanks based on what you've actually included in that email based on your your the client you're working for or the product or service now obviously just a little disclaimer when you're doing this with your own emails don't just mindlessly regurgitate
• 09:30 - 10:00 and copy what i'm telling you in this video this video is the framework that you can use to adapt to the different emails you're writing it's a pretty basic framework but it's one that should have a pretty decent success rate for you and as you get better you can adapt it and tweak it based on your comfort level and how your skills improve as a copywriter as you start taking on a lot more projects so that's it for this tutorial super easy i tried to break it down in some really easy to follow steps
• 10:00 - 10:30 that you can watch rinse and repeat to help you get really good at writing sales emails for people so let me know in the comments what you think was this helpful if you have any questions i'd be happy to answer them and until next time happy writing take care everyone cheers