Facebook Ads Course for FREE | Learn Complete Meta & Facebook Ads for Beginners

Summary

Highlights

• Learn about the job opportunities in Facebook ad space and why it's booming in India! 🇮🇳
• Understand audience behavior and tailor your Facebook Ads for maximum engagement. 🤔
• Get step-by-step guidance on creating and managing Facebook accounts, pages, and groups. 📚
• Unlock advanced ad features like Facebook Pixel and CBO to optimize your ad spend. 💰
• Discover how to create effective ad copies with primary text, headlines, and calls to action. ✏️

Key Takeaways

• Discover over 2000 monthly job opportunities for Facebook Media Buyers in India! 🎯
• Learn the entire process from setting up a Facebook Business Manager to creating an engaging ad. 📈
• Get insights into the importance of Facebook Ads in various industries and unlock the potential of Meta's digital advertising platform. 💡
• Harness the power of Facebook Pixel, catalogs, and audience targeting to boost campaign effectiveness. 📊
• Explore strategic features like CBO, conversion objectives, and detail targeting to maximize ad performance. 🏆

Overview

Chapters

• 00:00 - 04:00: Introduction to Facebook Ads and Importance The chapter introduces the concept of Facebook Ads and its importance, particularly in the Indian job market where over 2000 jobs for Facebook Media Buyers and Paid Specialists are available each month. It highlights the significant investment in Facebook and Instagram Ads by major political parties, BJP and Congress, during the recent elections in Karnataka, illustrating the relevance and impact of Facebook Ads in contemporary campaigns.
• 04:00 - 08:00: Creating Facebook Ads and Basic Concepts This chapter discusses the importance of Facebook Ads for various organizations, including political parties that use them for awareness rather than direct sales or leads. It highlights how different sectors—like tech, non-tech, ad tech, manufacturing, and B2B companies—invest heavily in Facebook Ads to meet their advertising needs, underlining the ubiquitous requirement of this advertising platform for companies across industries.
• 08:00 - 12:00: Understanding Audience and Targeting The chapter titled 'Understanding Audience and Targeting' discusses the widespread usage of Facebook for company ads, highlighting that 3-4 out of 10 companies actively run ads on Facebook and Instagram. WsCube Tech has launched a free advanced course on Facebook Ads to help learners understand the basics to advanced techniques. The chapter outlines the course content, starting from the creation of a Facebook page, account management, setting up a business account, and understanding the business manager. It then progresses to advanced topics such as audience targeting and its features.
• 12:00 - 16:00: Ad Placement and Optimization The chapter titled 'Ad Placement and Optimization' discusses the foundational aspects of setting up and optimizing ad campaigns on platforms like Facebook. It covers key components such as ad placements, conversions, and the setup of the Facebook pixel. Additionally, it explains the role and types of catalogs, and how these elements can be effectively utilized in Facebook Ads. This chapter is part of a free course designed to take learners from basic to advanced levels in digital marketing. Furthermore, it provides information on how to pursue an advanced digital marketing course through a link in the description, enabling interested individuals to submit their details to company counselors.
• 16:00 - 20:00: Understanding Budget and Scheduling The chapter introduces the 'Understanding Budget and Scheduling' concept in relation to Facebook Ads. It announces the release of a complete Facebook Ads course on a YouTube channel, emphasizing its updated content. The instructor, Iman Shatibari, welcomes viewers to the WS Cube Tech channel, stating that the video will cover the basics of Facebook Ads, including its importance.
• 20:00 - 24:00: Audience Targeting and Strategies The chapter introduces Facebook Advertisement as a powerful tool for business growth, highlighting its benefits, including gaining loyal customers and generating sales. It promises to explore the pros and cons of Facebook Ads.
• 24:00 - 28:00: Learning About Facebook Ad Structures The chapter 'Learning About Facebook Ad Structures' emphasizes the vast reach and significance of Facebook Ads for businesses, highlighting that over 3 million enterprises currently use the platform to advertise. This translates to about 50-60% of businesses utilizing Facebook Ads, showcasing its importance for generating leads across various industries. The chapter points out the question, 'Why Facebook Ads?' and hints at discussing the qualities and benefits of using Facebook as an advertising tool.
• 28:00 - 32:00: Utilizing Facebook Ad Tools and Techniques This chapter titled 'Utilizing Facebook Ad Tools and Techniques' discusses the extensive audience size available on Facebook for advertising purposes. It highlights the significant number of daily active users, which amounts to 1.13 billion, demonstrating the platform's vast potential for reaching a wide audience. Additionally, it mentions that 1.03 billion of these users are actively engaging with the social network daily, emphasizing Facebook's role as a powerful tool for advertisers seeking to leverage its expansive user base.
• 32:00 - 36:00: Using Facebook Catalogs for Ads The chapter discusses the significance of using Facebook catalogs for advertising, specifically focusing on mobile device usage. It highlights that 1.03 billion users are active on mobile devices within the social network, emphasizing the importance of mobile-focused strategies. The chapter also touches upon user engagement, noting that users spend an average of 50 minutes per day on Facebook, which underscores the potential for reaching and engaging with a large audience through well-targeted Facebook ads.
• 36:00 - 40:00: Creating and Managing Facebook Catalogs This chapter discusses the necessity of advertising on Facebook, specifically due to the decline in organic reach, which refers to the natural visibility of posts like stories on the platform. It highlights the shift from organic to paid reach, meaning advertisements can yield consistent results based on the allocated budget. Further details will be explored in subsequent videos.
• 40:00 - 44:00: Catalog Utilization in Facebook Ads This chapter explains how catalog utilization works in Facebook Ads. It touches upon the process of making a content calendar for daily content posting, emphasizing the interaction between organic posts and algorithm responses. Key insights include the limitations of relying solely on organic reach, highlighting that without advertising (paid media), organic posts may not yield significant results beyond the immediate followers. The chapter also introduces the concept of 'targeting' in the advertising context, hinting at its importance though not elaborated in detail in this excerpt.
• 44:00 - 48:00: Facebook Ads Advanced Features and Strategy The chapter explores advanced features and strategies of Facebook Ads, particularly focusing on the importance and effectiveness of targeting. It discusses how Facebook's advertising platform allows users to target specific audiences through a variety of means such as location, detailed targeting, and placement options, including device targeting. This targeting is what differentiates ad experiences, even among people using Facebook within the same household. Furthermore, the chapter also touches upon the pros and cons of using Facebook's advertising tools.
• 48:00 - 52:00: Facebook Campaigns and Objectives The chapter titled 'Facebook Campaigns and Objectives' appears to discuss the various pros and cons of Facebook campaigns. Although the transcript is repetitive and lacks detailed content, it suggests that the chapter covers the benefits (pros) and drawbacks (cons) of Facebook campaigns. It aims to analyze different important points regarding Facebook campaigns thoroughly.
• 52:00 - 56:00: Facebook Pixel and Insights The chapter discusses the limitations of traditional advertising methods in terms of tracking viewer engagement, demographics, and interests. In contrast, it highlights the capabilities of Facebook's advertising tools, such as Facebook Pixel and Insights, which allow advertisers to track detailed information about the audience viewing their ads, including age group and interests.
• 56:00 - 60:00: Facebook Ad Formats and Creative Strategy The chapter discusses various aspects of Facebook advertising, focusing on the age group and gender targeting analysis. It highlights the importance of tracking advertisement performance, including identifying which demographics are engaging with the ads. The chapter emphasizes the benefit of an immediate influx of traffic from well-targeted ads, which can lead to improved results. Additionally, it underscores the ability to manage and control advertising spend, such as setting a daily budget and maximum cost per click, to effectively optimize ad campaigns.
• 60:00 - 60:43: Bidding Strategies and Optimizations This chapter discusses various bidding strategies and optimizations, focusing on the management of budgets and costs per click (CPC) for effective advertising. It emphasizes the control advertisers have over their spending, ensuring that expenditures align with targeting the right audience. The chapter also highlights the importance of achieving a low CPC while maximizing return on investment (ROI), a key concern for advertisers and businessmen.

Facebook Ads Course for FREE | Learn Complete Meta & Facebook Ads for Beginners Transcription

• 00:00 - 00:30 Do you all know that in India, Facebook Media Buyer and Facebook Paid Specialist are available 2000 plus jobs per month. Let me tell you a state figure guys. You will be like question mark after seeing this. This year elections were held in Karnataka. There were two major parties. One was BJP and second was Congress. In last 90 days, they have invested a lot on Facebook and Instagram Ads. You can see those numbers here.
• 00:30 - 01:00 If these election parties don't want any leads, sales, purchase or anything. They just want awareness. If these parties can invest so much, then think about tech companies, non-tech companies, ad tech companies, manufacturing companies, B2B companies. How much they are investing here. So you can think about the requirement of Facebook Ads. As well as, there is no company which doesn't have any
• 01:00 - 01:30 presence on Facebook. If we talk about the ratio, Out of 10, there are 3-4 companies which are running ads on Facebook and Instagram. That's why WsCube Tech has brought Advance Facebook Ads Free Course for all of you. In this free course, all of you will learn basics to advance. In which we will start how to make Facebook page, how to make accounts, how to make business account, what is business manager. Then we will come to advance part. Like what is audience targeting, what are the features of
• 01:30 - 02:00 ad set level, what are placements, what are conversions, how can you set up Facebook pixel, what are catalogs, how many types of catalogs are there. How can you use these in your Facebook Ads. So this is a free course from basics to advance. So let's start. If you want to do advance digital marketing course, then you will get a link in the description below. You can go there and fulfill your details. Through which your data will come to our counselors.
• 02:00 - 02:30 Then they will contact you. So guys, wait is over. Finally, Facebook Ads Complete Course has come for free on your YouTube channel. That too with latest content which is completely updated. So let's start with our first video. Let's see. Hello guys, myself Iman Shatibari. Welcome to our WS Cube Tech YouTube channel. So today's video is going to be introduction of Facebook Ads. Which is completely basic. Here you will know the importance.
• 02:30 - 03:00 What are its benefits? Why should we run Facebook Advertisement? What are its advantages? What are its pros and cons? We will understand this in today's video. Let's start with the introduction of Facebook Ads. You can see on my screen. Facebook Advertisement is one of the most effective platform tools. Where advertisers run advertisements for the purpose of growing a business. Right. What happens with that? Here you get loyal customers. You can generate sales.
• 03:00 - 03:30 You can generate leads. For the purpose of every kind of businesses. Here you can see a data. There are now over 3 million businesses advertising on Facebook. 3 million. 3 million businesses advertising on Facebook. Which means out of 10, approximately 5-6 businesses are running advertisements on Facebook. That is the quality of Facebook Ads. Now let's see some of its benefits. Why Facebook Ads? What are its qualities? What are its benefits? Now let's see some points.
• 03:30 - 04:00 As you can see here. There are some reasons. There are some benefits of Facebook Advertising. What are those? Let's see. First is the audience size. The audience size on Facebook is very vast. The total number of active users daily is 1.13 billion. This data is updated. Like the daily active users are 1.13 billion users. Which is daily active. Only on Facebook. Right. And here 1.03 billion users are using the social network
• 04:00 - 04:30 via mobile devices. Here we are not talking about desktops. Here we are not talking about tablets. Here we are not talking about any other platform. Only 1.03 billion users are active on the social network via mobile devices. Guys, let's come to the second point. Attention. Attention in the sense engagement. Like how much time the user is spending daily on Facebook. So guys, the average time is 50 minutes. The user is spending daily on Facebook. So you can guess from this.
• 04:30 - 05:00 You can understand why it is necessary to advertise on Facebook. Right. Let's see the third point. Organic rich decline. What does organic rich mean? What we normally post. Okay. Like we are putting stories. On an organic basis. It has now become not only on Facebook. From the organic point. That's why. Like if the advertisement runs. So on a daily basis. You get some results. According to our budget. We will understand that in the coming videos. So what it means to say is. The organic post that we put. Which we are normally posting.
• 05:00 - 05:30 On a daily basis. We are making a content calendar. Okay. Result on it. It has now become completely not only. The result does not come on it. This is how Facebook's algorithm works. Like you. Organic. You are putting any post. So you will get results not only in it. Not only in the sense. Like the followers. If it reaches them. So like they will like it. That's it. Otherwise. Like the whole content has gone on paid media. Like if you do advertisement. Then you will get the result there. In the result. Like whatever you want. According to the purpose. Then the fourth point comes to you. Targeting. What is targeting guys? Targeting.
• 05:30 - 06:00 Actually. So guys. Whenever we run Facebook. Okay. Have you ever noticed. That you are seeing ads. Isn't it? Like there are a lot of members in our family. We are all running Facebook. For the same time. We are seeing different different ads. But why is this? That is the quality of targeting. That is the point of targeting. Targeting in the sense. Like you. By detail targeting. By placement. Targeting in the sense. Like whenever you run an advertisement. Then you can target your audience by location. By detail targeting. By placement. Where to show. On which device. You can target everything here. That is the quality of Facebook ads. Then now we look at some of its pros and cons. So far we have understood.
• 06:00 - 06:30 That good good things understood. What are the benefits of it. Like some pros also see. Some cons also see. Some good points. And some bad points. So let's see. Some. Pros. And some bad points. So let's see. So let's see. So let's see. So let's see. So let's see. So let's see. So let's see. So let's see. So let's see.
• 06:30 - 07:00 So let's see. So let's see. So let's see. So let's see. So let's see. Now how many people are watching that banner, what age group they are watching, what is their interest, you can't track anything. But like in a part of paid advertisement, in a Facebook, you can track everything here. What type of people have seen your advertisement, what type
• 07:00 - 07:30 of age group people have seen your advertisement more in what you have targeted. Like what is their gender, you can find out all those things. Okay, that is the quality of tracking. Then immediate influx of traffic. You get good traffic on your advertisement, which increases your result. Then third point is complete control over daily budget and maximum cost per click. It means that you can properly control your daily budget or
• 07:30 - 08:00 your lifetime budget. Budget is in our hands that how much to spend daily, what not to do. All that spending is in our hands. Along with that, your CPC is less according to our target audience, which is our potential audience. Then fourth point is instant ROI, return on investment. Which is a very good point. Advertisers and businessmen need this. That our CPC is less and the result is more here.
• 08:00 - 08:30 You get instant results here. For example, if I run a campaign today, I will get some results within 24 hours. It may be a little costly, it may be a little cheap. But I will get some results. As compared to organic. There is no trust in organic that you will get the result or not, it doesn't matter. But in paid, you get instant ROI. Then comes the fifth point. More targeting options including towns, regions, age,
• 08:30 - 09:00 interest, income brackets and other demographics. As I told you in Benefits, you get targeting features here. That is the most beautiful and important part of Facebook Ads. You can do targeting here from a single location, age, gender, demographic, interest and behavior. Which makes your audience very specific and you get quality results. Then comes the sixth point. Easier to set up than Google Ads.
• 09:00 - 09:30 Google Ads, PPC campaigns, SEMs are a little typical as compared to Facebook Ads. Its dashboard is easy to use. You can easily run ads on behalf of your business. You can run ads on behalf of a client. If you look at the Google Ads dashboard, it is a little typical as compared to Facebook Ads. And as a result, Google Ads is a little costly as compared to Facebook Ads. Then comes the seventh point. CPC is relatively cheap depending on your industry. CPC is relatively cheap depending on your industry.
• 09:30 - 10:00 For example, when you run a campaign, you have to check the CPC. CPC is relatively cheap depending on your industry. These are the pros. Now let's talk about the cons. What are the negative effects of CPC on Facebook Ads? Now let's talk about the cons. If set up and managed incorrectly, it can be costly but less than Google Ads.
• 10:00 - 10:30 that if you have set up your campaign and if you have made any mistakes then you will get a very expensive result but it will be a little less expensive than Google Ads but it will be expensive or you will not get the result or you will get the wrong result right so this is the biggest mistake then what is the second point guys there is no option to target your ads in certain times within the day on a certain days a week unless you choose a lifetime budget see what happens whenever we set a
• 10:30 - 11:00 there are two types of budget daily budget and lifetime budget guys okay in daily budget you cannot set your schedule day wise like I have to show Monday to Friday I don't have to show Saturday to Sunday I have to show it on this duration from 9 in the morning to 7 in the evening okay you cannot do this okay on daily budget like until you don't change that budget in lifetime budget you cannot change that scenario okay so this is a little con of this see guys what is the third point
• 11:00 - 11:30 Facebook has become very dependent or suitable for B2C market which is business to customer there are queries of B2B here but it is very less if we talk about B2B guys then it depends on the industry depends on the business okay LinkedIn is also good India Mart is also good JD Mart is also good okay but it depends on the variations of the business but Facebook is more dependent for B2C if your business or client's business is B2C then there is more advertisement run with which you acquire the customer or you get the result okay so these are some of the cons
• 11:30 - 12:00 guys okay what we have seen here right so guys this whole scenario was a basic introduction of Facebook ads so guys in this video we will understand basic understanding profile pages and groups what are the concepts hello friends my name is Imanshu Tiwari welcome to our wscubetech YouTube channel so like a basic points profile pages and groups what is the difference what is the need of it whenever we have to run Facebook advertisement so let's
• 12:00 - 12:30 see first of all we will see the profile here what is the importance of profile see guys if you don't have a Facebook profile okay then you can't do anything neither can make a page nor you can do ads like you can't do groups you can't do anything so it is most important to have a profile what does the profile represent you can see here like you can share information from the profile you can put your personal information like where do you live what is your interest you can update photos these are the basic
• 12:30 - 13:00 things in the profile now there are two modes in the profile one is privacy like you can keep a private profile and you can also create a digital creator in terms of profile right then let's talk about pages so what does pages justify here see guys pages play a very important role here like pages represent business okay or you are an influencer suppose you are a sportsman or like a blogger okay you can also make a page for that but it represents a business kind of a business okay like which
• 13:00 - 13:30 categories can you make pages here like you can make all categories like your business is of B2B is of manufacturing or B2C is of D2C okay I just told you if you are an influencer you are an artist okay you are a brand you are a product based here you can make everyone's Facebook pages now here we will see how to make pages what to do we will understand that too here right now you can notice this here see see what is mentioned here like you are an artist public figures businesses brands some
• 13:30 - 14:00 organization charities non-profit organizations NGO etc. okay all of them I mean you can make that type of pages here okay see guys if you don't have a Facebook page then you can't run advertisements here right if you want to run an ad here then you must have a Facebook page I mean it is compulsory if you don't have a Facebook page then you can't run advertisements I mean you have to take care of this right and like there are many questions sir if we don't have a Facebook page update we are not posting daily there is no IKC page and if we suppose we want to run an advertisement we are doing an advertisement so will we get any effect in the response of the ad see there will be no effect in the response of the ads okay because Facebook does algorithm-based work right you have posted what you have not posted it doesn't matter because it doesn't matter part of the ads right you have made that ad copy so well what you are doing in the advertisement that matters not like the organic you are posting so guys this is a basic information of pages okay this is the meaning of your pages then after this if we come to groups what does groups justify groups kind of a community okay now like here guys we talk that you must have seen many such communities okay like there a community of politicians okay here like there is also a community of a city okay nowadays many influencers are making community like technology-based community is formed now if we talk about for example so here you can see see guys it is written here family reunion okay you can make this type of community you can make groups okay your after work sports team okay like you can make sports right like you must have seen like Dhoni like Hardik Pandya okay Virat Kohli there are many such fan club and fan clubs pages are also made okay for this type of community building groups are made now concern comes like sir like if we want to run advertisement okay so like being of groups is compulsory so it is not like that you don't have a group there is no need to worry but you can run advertisement but what is the must need pages there is no need for groups groups are only for making community that's it okay now we have seen this thing okay like we have seen an overview that what is the meaning pages, groups and profiles but a small thing
• 14:00 - 14:30 I tell you guys that you can earn through Facebook pages
• 14:30 - 15:00 okay you can monetize your page okay that part like if I
• 15:00 - 15:30 will tell you in the coming videos then I will tell you
• 15:30 - 16:00 that like how will you monetize your pages what is its
• 16:00 - 16:30 eligibility criteria from which type you can monetize with which your earning starts and here Facebook gives you a good income monetize when your Facebook page is done then it gives you a good income source from where you can make a good income okay so guys now let's understand it practically that how can you make pages and how can you make like groups let's see so guys I have opened my profile here now how can you make pages through profile first of all we will see that easily you have to go directly guys you have to go here you can see the nine dots there is an option of menu you have to click
• 16:30 - 17:00 directly there you will get the option of page here okay you have to click on page here it will ask you directly what is the name of your page now like here we take WS CubeTech I have taken here WS CubeTech what is the category here what is the business category it is education based so here we will take education okay it is education website I have taken it here you will write bio here means like whatever is your business you will mention the description here now I am not putting anything here you can put the
• 17:00 - 17:30 information of your business here later right I have created it here directly your page will be created easily here okay we don't have to do much for this it doesn't ask you much information it doesn't ask you to put more details no then after this it is asking for some basic numbers okay now what is the second step guys here some settings means it is taking some business information from you okay like you can put information, website whatever details you have you can put the details here right now like here I we put the website like we are
• 17:30 - 18:00 fulfilling the details like you fulfill the details we leave the phone number here here we take the email address WS Cube 120 at the rate gmail.com location here Jodhpur right postal code 342001 okay like here I have taken no hours available we are still putting basic information but according to business you can put it here there is no problem okay then you will add
• 18:00 - 18:30 profile pictures here you will see profile picture here okay cover photo the cover photo that is visible in the background you will also add cover photo here okay I am doing next from here okay and the call to action button here you can put the call to action button below means what is the call to action your CT means when the user will visit your page okay and directly there he sees the button as soon as he taps on that button it will be redirected directly whatever type of button you have put right now like here for example
• 18:30 - 19:00 I take already on send message here we take for example let's say I take sign up here okay I have taken sign up here you can take more here like learn more watch now visit group okay you can see many here so I have taken sign up there okay here website link I have put website link here then save it okay so when there are pages it will show you on the side what the user will see he will also see sign up as soon as he clicks on sign up it will be redirected directly on our website home page right then after this I do next from here then it is telling to connect whatsapp you can also connect whatsapp directly from here the only condition is you should have business whatsapp right now I have skipped this then here next notifications are there yes you to turn on notifications if you need email of some marketing professional then you can turn on the notifications there okay but I have not done that now see here your basic page has been made okay this is your your facebook page here directly you have made one with the name of wscubetech student okay so this like in this way you can make a facebook page here and on behalf of this page you
• 19:00 - 19:30 can run advertisement okay now here we see the third thing that is groups okay how can you make groups so here have to go to 9 dots again if you come down by going to the menu then you will get an option called groups here I went to groups so it is directly saying group name now like here I have taken
• 19:30 - 20:00 wscubetech student
• 20:00 - 20:30 I have taken wscubetech student panel Choose Privacy Public and Private What is the difference between Public and Private? In Public, anyone can join your group easily In Private, we can ask some questions In Private, the user will send a request Then we will accept it and he will be able to join the group What should we do in the beginning? If you have an open group, then you can go with the public
• 20:30 - 21:00 If there are more members and you feel that the members are not good, then you can make it private In the beginning, it is better to keep it public I created it directly by keeping it public So in this way, you can easily make groups See, your group is made here If you want to edit basic information, then you can do it from here If you want to edit anything else, then you can edit it
• 21:00 - 21:30 from the Admin Tools You can edit your posts, admin information, activity logs, etc. So in this way, you can make a group Groups have nothing to do with advertisements It has to do with the Facebook page If there is a Facebook page, then only you can run ads So guys, today we will go to see the basic concepts of Ad
• 21:30 - 22:00 Manager, Business Manager and Personal Ad Account What is the difference between them? How can you use it in your business or in a client's business? So without delay, let's go directly to the screen Hello guys, my name is Imanshu Tiwari Welcome to our WS cubetech YouTube channel So guys, we will see in this video How to make a Facebook Ad Account? What are its benefits? What are the benefits of a Business Manager? What are the benefits of a Personal Ad Account? What are its basic concepts? We will see some of its points Then we will see how it is
• 22:00 - 22:30 created and how it is managed First of all, we understand Business Manager What is a Business Manager of Facebook? What is a Business Manager? Basically, it is used to manage a business If I give you an example It would be a Business Manager And in the Business Manager If there are 5 clients Then the Ad Accounts of those 5 clients will be different So with that, you can handle multiple clients with one
• 22:30 - 23:00 Business Manager You can tackle multiple clients That is the easiest way to manage a client, Ad accounts, Business Manager, Employees and all So see how it is done Look guys, what's written here The purpose of a business manager is to help you manage ad accounts which means you can manage ad accounts, facebook pages, multiple facebook pages as well as people who are working on those ad accounts or pages whom you have given access to, the employees, the people you can manage them
• 23:00 - 23:30 together See, what is the first point, like here you can handle multiple pages and ad accounts you can handle them single, that too in a business manager The second point is here, like here the control axis, the whole axis is with you and if you want to share it with someone, you can easily do it like, right, now the axis of those ad accounts, if you want to give it to an employee if you want to give it to an editor, admin or to the finance team take, so particularly guys, you can give it directly
• 23:30 - 24:00 to the business manager This whole control is with the business manager Right, and pages or other assets, pixels etc. right, that whole control is with the business manager Here the third point says, you can add or remove someone, like an employee right, the people who are working on your projects, on your ad accounts you can add them as well as remove them easily Guys, what is the fourth point? Grant different permissions level based on the business objective right, means permissions level in the sense that
• 24:00 - 24:30 here, like I told you, particularly your editor's permission, admin level and here there are some assets level permissions that you have to give only the permission of pixels or you have to give only the access of pages right, all those permissions levels are also based on your business manager right, then what is the fifth point here? like access valuable pixel data actually, pixel means that it has interacted with someone it has to be retargeted again, that is the meaning of pixel simple, right, now you have to manage that data right, so you can also manage that based on this fifth point then what is the sixth point here? like quickly build custom audience for your advertising effort right, here you can quickly make custom audience like you can give access to someone as well as, like if you want to manage it then you can manage it according to your targeting then what is the seventh point?
• 24:30 - 25:00 catalog, see guys, catalogs are made from the level of business manager not from the level of your ad manager here guys, there are multiple types of catalogs like I am talking about e-commerce like traveling, real estate entertainment, media industry these are all catalogs by making these catalogs you can manage from the level of business manager right, then your eighth point comes here business level reporting from multiple ad accounts like here I gave an example that you have 5 clients and 5 ad accounts so you can do their complete control reporting from a single business manager if you want to report a client then you can do it together or separately complete access level can be done from business level reporting then what is the ninth point here? Facebook support will refer to business manager when troubleshooting issue like for example guys, what happens is your ad account is blocked or disabled or suspended or your business manager is suspended the biggest issue is some information from your end like half is incomplete or you
• 25:00 - 25:30 have given some wrong information which Facebook thinks is not right so in business manager there is a direct of troubleshooting so you can directly chat with the Facebook team and give them your number they will call you directly you can tell your issue but this work is done from business manager level then what is the tenth point here guys? manage billing details and see spend threshold means you can also see here that if you have given 5 ad account access to someone advertisement is being run from 5 different ad accounts then how much total has been spent on those 5 ad accounts you can easily see business manager right then you have seen this guys what is a business manager? after this we will understand here particularly what is your ad account or ad manager? what are some points of this? let's understand from ad manager guys what happens is here you run advertisement manage audience choose multiple campaign objectives and run your advertisement same thing is written here in the first line like with ad manager you can create ad campaigns means here
• 25:30 - 26:00 you design and develop your campaigns ad manager you can use creation to design your ads in a step by step process whatever is its step by step process campaign, campaign level, ad set level and ad copy level the whole work is done with ad account and ad manager right then after this like you will come here so here you can manage multiple ads like ad account or ad manager like for example
• 26:00 - 26:30 I am running 10 campaigns at one time ok I have run 10 ads
• 26:30 - 27:00 so from where will I manage 10 ads?
• 27:00 - 27:30 I will do it from ad account not from business manager ok
• 27:30 - 28:00 the whole work is done on ad account level right like it is given here that like there are some points of this now like what happens in ad account here you get many assets like assets in the sense here you can do targeting you can choose placement particularly ad copy the advertisement which we see images, videos, headline, primary tracks ok it
• 28:00 - 28:30 is multiple things this whole process or steps you get it on ad account and ad manager then this like our last point is personal ad manager ok personal ad manager and ad manager there are only two points difference guys now what is the difference of two points like when we create ad manager ok so you now I will just tell you ok you particularly when you go to ad manager for the first time from your facebook then you have personal ad
• 28:30 - 29:00 account ok in ad manager the biggest difference is that difference is guys that in that ad manager when you do billing means when you add amount so there UPI net banking ok paytm credit card debit card you can do from everyone this is the speciality where only personal ad manager ok but you ad account or ad manager or business manager we make ad account ok in that case what happens is in that case you can not do at all like use of UPI or net banking you can not do anything ok this is the biggest
• 29:00 - 29:30 backlog ok and personal ad manager is not under any business manager this is self business manager and in itself it is a business ok so like there not be any confusion now we have seen so many things here ok now directly we understand this practically that like how to make this and where do these options come we have seen some theoretical part of this now we take it in a little practical way so let's see on my screen now guys
• 29:30 - 30:00 I have opened my facebook ok after opening facebook directly you can see 9 options ok you have to go directly on this after going on this first dashboard will open ok whatever first dashboard will open that is the personal manager that is the personal manager or personal ad account you can say ok so here personal ad manager as I told you like what you can do there you will go on billing ok so first you will go on billing ok so first you will For example, I go to Billing, and then I fund the ad,
• 30:00 - 30:30 here you will see multiple options, like the amount, debit card, atri month, no cost, credit card, AMI options are also available here, as well as UPI, Paytm, and Netbanking are also available here. So that is the use of personal ad manager, we don't need any business account for this, what you are seeing at the
• 30:30 - 31:00 end, this is not a business manager, this is a personal ad manager, now we have seen what a personal ad manager is, now we will see how to create a business manager, how to create an ad account, you will open a new tab, here you will write business.facebook.com slash overview, you have to open this dashboard directly, after opening this
• 31:00 - 31:30 dashboard, you will go to business manager here it is saying, with Meta business suits or Meta business manager, you will be able to oversee all your pages, ad accounts, business assets in one place, you can manage everything in a single place, easily create and manage ads from all your accounts, now we will create an ad account, track what is working best, performing insights,
• 31:30 - 32:00 we have talked about reporting, now we will create an ad account here, first of all, I will take the business name, here I have taken WS Cube Tech Student, and I put your name here, for example, Himanshu Tiwari, I have put it here, I have to take WS Cube Tech, I will take WS Cube Tech, which is our business name, and in business
• 32:00 - 32:30 email, I will put WS Cube Himanshu 20 at the rate gmail.com, I have taken it here, and we will submit it here, I have submitted it here, if all the details are correct, then your email id, what will it send there, it will send you a confirmation email address, see it has sent it here, now I will go there and accept it, then my business manager will be verified, first thing, now guys, what is the
• 32:30 - 33:00 biggest problem here, the biggest problem is that you can make only two business managers from one Facebook profile, earlier you could make 5 business managers, now you can make only 2 business managers, that's apart from that, you cannot make a third one, your limit is over, whatever work you have to do, you have to do it in 2 business managers, now I have done it here, a dashboard will open for me, till then I will open my email id here, let's verify it here, it is in social, see it has come,
• 33:00 - 33:30 Facebook confirm business manager, I will confirm it now, and see the dashboard has come here for business manager, and after confirming it, you will come directly to your business manager settings, the you are seeing is for the entire business manager, here you will get the settings of the business manager, its features, the 10 points that we saw, you will get to see here, now see people, what is the first point, people, like if you want to give this business manager access to another employee or your team members or your partners, we have
• 33:30 - 34:00 added it here, and here you have to put their email id directly, you have to give employee access or admin access, you can give, now see guys, what is the between both, employee access and admin access, admin access is the biggest thing, if they are your partners or you trust them a lot, then you go and give them admin access, otherwise you do not have to give admin access, the biggest reason is that if you give them admin access, if they remove you, then you cannot bring that business
• 34:00 - 34:30 manager back into your control, even if you have made that business manager, this is the biggest thing, that's why we have to think a lot and give access here, access should we give, give employee or admin, here you will put your email id, whoever you want to give access to, their email id, and whatever access you want to give, you can give it by giving access here, now in the show advanced option, you will see other access here, like here finance analyst, means the billing part, finance editor, means what
• 34:30 - 35:00 is the difference between the two, here you can see the transaction in front, you can download the invoice, how much amount has been spent, you can all the things related to payment, means you can see, you cannot edit, there is a difference between the two, one is to see and edit, so in the first one, you just have to see, in the second one, you have to edit, you can edit the payment method, you can download the transactions, you can do all the activities regarding the financial editor, you
• 35:00 - 35:30 have to give it to your developer regarding the facebook api, applications regarding also work here, so you can give access to your developer mode of business manager, next you have to give confirmation here and nothing else, you have seen this, invite people, in this also partners, partners in the sense, the assets etc. are there, here also like the business partners or business ids of facebook, like that thing you can share with the
• 35:30 - 36:00 partner here, like pages and ads regarding, if you want to take access from someone, you can take that too, it doesn't matter, what to do, you should only know the business id, like you are seeing above, this is our business id, in the url you are seeing 15992799724805, this is our business id, you should either remember your business id or the one in front of you, from which you taking access, here you just have to add and here you have
• 36:00 - 36:30 to put your business id, like our id, whatever will be the client, from whom you have to share the access, you should know his id, means either he will give you the id, if you know the id, then you will put the id here, next you can share the access, then system user, if we talk about the system user, here you can manage your system, like if I talk here, here I have put the name, for example, testing, and system user role I have given the employee, admin will be the same as I have told you,
• 36:30 - 37:00 now what is system user, first of all you have to understand what is system user, like we just saw that the developer mode was application based, system user is also application based, if you have linked your application with the Facebook business manager, then only it will work for you, otherwise it will not, let me show you an example, like here I went to system user, here I put the name, for example, testing, WS, and I have given the of system user to the employee, now here there will be an
• 37:00 - 37:30 error, why it will say that your application is not added here, I created it, see what it is telling, in order to create a system user, an app must be a part of the business, an application should be a part of this business, which will be linked in this, then only you will be able to create here, otherwise you will not be able to, now I have made it fresh, that's why, now you are seeing these accounts, see these three parts are at the business
• 37:30 - 38:00 manager level, now what you are seeing below is at the ad accounts level, you have to create a new page, you can create a page here, you can create a new page from here, you can take access from someone, you can give access to someone, you will get all the different things here, then add account, now like we have created a business manager, now in this business manager, how do we have to create an ad account, we have to create a new ad account, we have to take access from someone, we have to give access
• 38:00 - 38:30 to someone, what to do, how does it happen, now see guys, here you have three options, what are those three options, I went to the ad, add an ad account, you can see the first option, then when you come down, request access an ad account, if you want to take access from you can do that too, and add an ad account means you have already made an ad account, you have to add it to this business manager, you can do that too, plus if you want to make a new one, then create a new ad account, here you can
• 38:30 - 39:00 make a new ad account, now like I have to make a new one fresh, so I went to create new ad account, now there is some information here, it will ask you here, like here, for example, I took WS cube, check, here I took the time zone, the time zone here is Kolkata, the time zone is 5.30, let's see here, 5.30 GMT Asia Kolkata, currency is your INR, now see guys, what is there in this, there is a problem in this, what is the problem, the problem can be that suppose you have a foreign client,
• 39:00 - 39:30 you have to take the time zone of that country, when you have to take this, when the client sets the payment settings, there he puts the card of that country, so the billing will be according to that, so you have to take the time zone of that country and you have to set the currency of that country, do not forget to do this at all, if you have put India, then there will be no problem, but your account will be suspended, so making it right is a bit of a
• 39:30 - 40:00 challenge in itself, now here I made it and this is our business, which we have made, business manager, we have to add it in it, I created it from here, now see what it is saying, that you have made an ad account, but who has to give access to the ad account, so here, like one person, which is my profile, I selected him here, Himanshu Tiwari, which I made in business manager, the name written by Himanshu Tiwari, now which access do I have to give, I have to give access to the manage campaign,
• 40:00 - 40:30 or view performance, or manage creative or manage ad account so basically here i will give full control because you are giving full control of ad manager not of business manager giving full control of ad manager means that the person you are giving access to he can easily run ads also means he will have full control after this i have assigned it after assigning it, it is asking you to add payment information which we will see in next
• 40:30 - 41:00 video how to add payment information and what is the importance of it so i will close this also i exited this now see this is our ad account now if you want to give access to this ad account you can give that also from here you will create new ad account now guys you have created this ad account if you want to give access to this ad account how will you give directly you can go to ad people you will see the name of that person from here you can give access from here you can create ad account you
• 41:00 - 41:30 have seen this we will see pages also if you want to create pages how can you create pages from you can see here you have 3 options request, access to a page and last one is create a new page so we went to create a new page now what type of page you want to create local business or place company organization brand or product entertainment what type of entertainment you want to create so i took a company organization here i put page name for
• 41:30 - 42:00 example WS Cube Tech category here i took like it's a internet company and here i created this page will be created easily that too in this business manager so like like this you have full control business manager, ad account and personal ad account we have seen some key points how to make it practically now here you have pages you can give access you
• 42:00 - 42:30 can remove from here means full control is in our hands you can easily give access to your team or employees or partners you can easily manage you can manage without any faults now there are some key points day by day as we move ahead in our playlist which is Facebook ad latest 2023 how to setup payment in facebook
• 42:30 - 43:00 ads how to setup payment in facebook ads so today in this video we will learn how to setup payment in facebook ad hello guys, my name is Himanshu Tiwari welcome to our wscubetech youtube channel so guys as i said today we will learn how to setup payment in facebook ad how to setup payment so
• 43:00 - 43:30 come to the screen now here we go to our ad manager so i go to menu and go to ad manager and here we go to business setting i removed this and i go to all and here i go to business setting so now i have so many ad accounts here like we created wscubetech so here we have so many business manager in this course we will work on this business manager which we saw
• 43:30 - 44:00 in last video so i open wscubetech business manager here we created an ad account here we created an ad account We created a page and an ad account with the name of Scriptech Private Ltd. Now when you come here, you will see an option of payment method. I will go directly to this payment method. Now here we have to add, whatever our payment method is, we add it here.
• 44:00 - 44:30 Now like assign to myself, ok. Now see guys, whatever you want to add here, If you have a foreign account or foreign client, then you have to take that country and that currency. So here is India's account, so here I take INR, which is our currency. Whatever your debit card or credit card is here, you can attach it here. Now the main issue here is that sir, what should we do here, should we do debit or credit card? See, my recommendation to all of you is that you try to
• 44:30 - 45:00 attach a credit card here. In debit card, you may have issues in the future, like account of suspension or account of disable. But in credit card, your account is equal to disable like no. That's why guys, from future prospects, you should use the credit card more here. So here I did the credit card, here I will do NAC, here you will ask for details. You have to put that detail here. You have to save your card details directly. Now we have seen this method.
• 45:00 - 45:30 And apart from that, you have to put business information here. Now as you can see the business details here, Legal business name, address, phone number, website, tax ID. Means you have to put the GST number here. And here we have only one ad account creation limit. As your business manager gets older, Facebook may increase the limit of ad account creation here. Make it 1 to 3 or 5. But it depends on how much money you are investing in
• 45:30 - 46:00 advertising. And it depends on Facebook. This control is not in our hands. Right. Now you have added payment method here. The first thing. Second thing. Particularly if you go here. I go to ad manager directly from here. This is my ad manager. Which ad account is this? This is of wscubetech. As you can see here, wscubetech Private Limited. Now all the ad accounts will be seen here. All the ad accounts will be seen here. I don't want to go to any other ad account. So directly the ad manager that I opened here.
• 46:00 - 46:30 After going here, I go to billing. Billing comes down here. I open it on the net app. From here too, you can add directly in this ad account. Like this is pay now. When you put business information here, You can add your amount directly from here too. But first you have to put card details and business information. And we have seen this ad account. The ad account that we make in the business manager. You can only put debit and credit card there.
• 46:30 - 47:00 But the personal ad account. Personal ad account means this one. Now here I will show you by adding a live amount. After going to the ad fund, Here I will show you the amount of 500 live. I put the amount of 500. And here I went to UPI. Then directly I went here. Next. And my UPI ID. I take it here. Just a second.
• 47:00 - 47:30 Or we do it with QR code. Apart from UPI ID. We have one more option. QR code. Now I scan this QR code here. After scanning, this is proceed to pay. And I add it from my account. Now it is successful. Let's see. Now it will automatically synchronize.
• 47:30 - 48:00 See, it will automatically synchronize. Our transaction has been successful. Like we have added the amount of 500. It has been successfully added to our Facebook fund. Now see, the prepaid balance is of 500. Now I can easily add it here. So like this, you can add the amount. In your Facebook ad account. Now there are some payment settings. I will show you that. See, you can add the ad fund here. Ad credit.
• 48:00 - 48:30 We have not got any ad credit here. Payment method. You can add the payment method here. Go to the payment method. In which way you want to add the amount here. This is your payment method here. These are all no-cost credit cards. Okay. Like UPI, Payment, Net Banking. We have already seen this. Right. If you come down. You have to put the business information here. Okay. If you don't put this. Then 99% of your ad account.
• 48:30 - 49:00 There are chances of being suspended. Okay. Please put the business information. Yes, this question can come. Sir, we don't have any business. We are doing freelancing. So what to do in that case. Then put your personal information. Okay. Like you are seeing here. The name is in the business name. The address is in the address here. Our IRR is in the currency here. Okay. So you can put that thing. It is not necessary. You have to put the registered business. You can also put your personal information. There is no problem in that. But your card will remain.
• 49:00 - 49:30 If you are attaching the card. Try to match your business information. Okay. Otherwise, that is also a reason. To be suspended. Today we will learn in this video. What is Facebook Campaign Objective? What is Facebook Ad Objective? What types are there? And how many are there? So hello guys. My name is Himanshu Tiwari. Welcome to our wscubetech YouTube channel. So what is Facebook Campaign Objective?
• 49:30 - 50:00 How many are there? Let's see. Here I am directly. You can give my dashboard. Here I go. I click on the ads on the menu. This will open my personal ad account. Here I cross. Here my personal ad account is open. Now what you are seeing guys. What is all this? Campaign Objective. Earlier what used to happen? Total you could see 11 objectives on the old Facebook dashboard. Now it has been updated. Here he has changed his dashboard. Some objectives have been removed. Some new features have come in. So guys here you can see. Total you have 6.
• 50:00 - 50:30 campaign objectives awareness, traffic, engagement, leads, ad promotion and sales these are the 6 campaign objectives on our facebook ads if you want to see the old one I went to the old one now you will see the old one this is the old one this is the old one but it is not on any ad account but almost all the new campaign objectives are on all the ad accounts this is the old one this is the individual one there are 2 in awareness 2 in consultation and the last one is conversion these are the 6 campaign objectives we will understand them one by one according to new concepts like awareness you will get 3 things in awareness I went to awareness you can see on the hand side it is basically good for reach it is good for brand awareness it is basically good for video views and store location awareness awareness campaign is good for these 4 things what is it actually? you can see the line show your ads to people who are most likely to remember them means the same user gets the maximum time because of which your ad is remembering the user your advertisement is visible that is the meaning of awareness campaign then second is traffic what is traffic campaign? show advertisement on facebook and redirect the user that is the meaning of traffic campaign what is it actually? send people to a destination like your website, application or other sources like we put an ad on facebook copy the ad there is a call to action we put the link of our website when the user clicks on the call to action it will be redirected from your ad what is it good for? it is good for link click it is good for landing page view it is good for messenger and whatsapp the user can your advertisement and can message you on facebook or you can redirect the user to your whatsapp business then last is call the user will get a call the user will like the ad he will click on the call to action and call will be made then we come to engagement what is engagement? engagement is basically for four things meaning to engage the user with your ad with your brand it means to spend maximum time on your advertisement on your brand, product for any purpose like here you can see get more messages, video views post engagement, page like and event response means if you want more views on video you want engagement you want page like you want like on your post then for that purpose you can run engagement campaign and what is it good for? messenger, instagram and whatsapp video views, post engagement and conversion then fourth leads, leads in the sense to generate inquiry like you want to collect a user's database that is the purpose of lead generation that is the purpose lead generation there are many types of lead generation what is it good for? your instant form the user saw your ad clicked on the call to action in that form your personal details are fulfilled according to what we asked information like what we want what we asked, user will fulfill so that data will come to us that is the meaning of instant form then through messenger auto messenger, auto chat you can fix here, conversion then calls, you can use calls here you saw your advertisement like we in engagement and traffic what is it good for? collect leads for your business and brands for your business and brands you can generate inquiry now comes your app promotion there are two things in app promotion one is app install and second is app event app install means maximum installation you can install app from your application then app event like in app purchase like you want to purchase from your application like it's a kind of conversion so you can take app events there then here comes you can see four things in sales first is conversion means you have to bring sales like e-commerce website you have to generate sales maximum people come to your ad and interact with advertisement then they purchase product that is conversion here you can make multiple catalog variations of your product then messenger and whatsapp now what is it good for? you can see line find product likely to purchase
• 50:30 - 51:00 your product and service means like this it will show to those people who can purchase your or can purchase your service basically this is campaign objective for purchasing music music if you want to learn advanced digital marketing course in which you will learn facebook ads, google ads, content writing email marketing, freelancing affiliate marketing, social media optimization app store optimization this whole course will be taught from basic to advanced for that you will get a link in description you can put your details there as well as you will get a phone number on screen you directly call and enquire so today in this video we will understand in detail what is facebook ad account structure and how can we make structure level campaigns and what are its steps hello guys my name is iman shah tiwari welcome to our wscubetech youtube channel so guys as i told you facebook ad account structure of facebook ad account how it works in facebook advertisement and to what extent it helps us so lets see here you can see many campaigns and it has ad sets and ad copy i said two ad sets and ad copy what is this? that is the account structure see here it is written campaign and this is your ad set and ads, any campaign is divided in three parts one is campaign level, one is ad set level and one is ad copy level this is basically your structure you can make multiple ad sets in any one campaign and in that ad set you can make multiple ad copies now this whole story i have told you how it will be practically as i come here lets create a new campaign here i take traffic then just click on continue here you can see three things this is your campaign level this is your ad set level and this is your ad copy level this is the structure of any campaign basically it is divided in three parts campaign level, ad set level and ad copy level now in campaign level there are so many features special ad categories now in coming videos we will cover every point in ad set if i come here in ad set you will see many features like your conversion location dynamic creative audience targeting then placement, optimization ad delivery, all these are in ad set if i click on next you will see ad copy like if i see any ad what is that? that is ad copy same thing we make here and show to audience see guys we set like this it is divided in three things first is your campaign level second is your ad set level third is your ad copy level now what are the points in this we have taken an overview in coming videos you will know let me cross this as i told you in one campaign can make multiple ad sets and multiple ad copy now what is that what is that scenario let me pause this let me change the name of this campaign like testing after testing if i open this i will go to this ad set if i click on this i will go to ad copy now here the concern is in one campaign we have to make multiple ad sets this is ad set now there are two variations you can create directly here we have chosen this campaign you want to make ad set here i take ad set as dummy 1 and i want to make copy here i take dummy 1 ad copy and i click on continue now here one ad set is made in the name of dummy 1 means in one campaign we have made two ad sets and two ad copy now let's change the scenario we have taken one campaign in that we have made one ad set and one ad copy but the ad set in dummy 1 we have made one ad copy now in that ad set we have made one ad copy now how that will be i will remove this now we have dummy 1 like our ad set this is the testing campaign we have 2 ad set now in 1 campaign we will make multiple ad copy we have 2 ad copy here i want to make more so here i click on create and create dummy 1 is testing now here i want to make dummy 2 and i click on continue this is your 2nd ad copy this is your campaign this is your single ad in dummy 1 campaign here you can see your 2 ad copies now i want to make one more now i will tell you how to duplicate duplicate means if you want to make new copy then duplicate means duplicate means duplicate means duplicate means means duplicate means duplicate means duplicate means duplicate means duplicate means duplicate means duplicate means duplicate means duplicate means duplicate means duplicate means duplicate means
• 51:00 - 51:30 Now, the number of ad copies that you want to make, for
• 51:30 - 52:00 example, I want to make 5 and I have duplicated it here.
• 52:00 - 52:30 That means, in the testing campaign, we have made a dummy
• 52:30 - 53:00 one ad set.
• 53:00 - 53:30 In that ad set, we have made a total of multiple ad copies
• 53:30 - 54:00 here.
• 54:00 - 54:30 Now, you can see here, those ad copies will start appearing
• 54:30 - 55:00 here.
• 55:00 - 55:30 See, all your ad copies have come.
• 55:30 - 56:00 This is your campaign level, this is your ad set level.
• 56:00 - 56:30 And in that ad set, we have made so many ad copies.
• 56:30 - 57:00 Then below, you are seeing another ad set, it has a single
• 57:00 - 57:30 ad copy in it.
• 57:30 - 58:00 So, these are the variations, guys.
• 58:00 - 58:30 Your account level, ad set and like ad copy level.
• 58:30 - 59:00 So, how can you put ads in multiple variations here and you
• 59:00 - 59:30 can run advertisements.
• 59:30 - 60:00 So, like these are the things that we have seen.
• 60:00 - 60:30 Now, the features inside it, in the upcoming videos, as I
• 60:30 - 61:00 told you.
• 61:00 - 61:30 Campaign level, ad set level and ad copy level.
• 61:30 - 62:00 What is the difference between these three?
• 62:00 - 62:30 So, guys, in this video, we will understand the difference between campaign level, ad set level and ad copy level.
• 62:30 - 63:00 And how can you use these in your meta ads. So, hello guys, my name is Iman Shu Tiwari. Welcome to our wscubetech YouTube channel. As I told you, we will understand the difference between campaign level, ad set level and ad copy level. What is the difference between these three? Here, you can see a structure. Here, first is campaign, second is ad set and third is ad copy. Now, in one campaign, you can make multiple ad sets and in that ad set, you can make multiple ad copies.
• 63:00 - 63:30 Now, what is there in campaign level, basically? Now, see, in campaign level, first of all, we have to choose what is our main marketing objective. What is our campaign objective? If you don't choose the campaign objective correctly, you won't get a good result. So, the first thing on the campaign level is your marketing objective. After the marketing objective, when we come next, then the campaign name, then special ad category, advertising, CBO, all these options come. And these are performed at the campaign level. Then comes your ad set level.
• 63:30 - 64:00 Ad set level is the most important part of every campaign. Because in ad set, you have a targeting feature, a budget feature, a placement feature. Right? And on the basis of that, which audience do you want to show advertisement to? That is your ad set level, where we do a lot of testing. Which ad sets will perform our campaign? Then comes your ad copy level. What happens in ad copy level is that we design ad copy there. I mean, whatever advertisement we see, like a video ad is
• 64:00 - 64:30 showing, that is called ad copy. What kind of video is that? What type of video is that? There are images, there are carousels, there are collections. What is that actually? So all that design happens at your ad copy level. Where you see call to actions, right? There is a headline, there is a primary text. These are all part of ad copy. So in these three structures, you are divided. Like campaign level, ad set level and ad copy level. Now what are the features, options in all three? How can you explore it?
• 64:30 - 65:00 Now here we understand. Now see guys, this normal has opened our Facebook. Now the ad you are seeing here, like Patanjali's ad is showing. Patanjali is hiring. Then learn content marketing, you are seeing the ad. Now the image that has been used here and the content that has been written, means the headline that has been written, whose part is this? This is the part of ad copy. Now here we go directly to the ad manager. After going to the menu, I went to the ad. After clicking on the ad, my personal ad account opens here. Now as soon as the personal ad account opens, the dashboard
• 65:00 - 65:30 you see, Whose part is this? This is the part of the campaign level. This is the marketing objective. This is the campaign objective. Here, for example, I have taken the lead. Here I continue it. After continuing, you just see this dashboard. Like campaign name, special ad category. Here is the campaign deal. Here is the buying time auction. Earlier there was another option in it, but it has been removed now. We have taken the lead on the campaign objective. On the show more option, it tells you the spending limit
• 65:30 - 66:00 here. Means here you are particularly in this campaign. There is no budget here. There is no budget here. There is no budget that how much we will spend per day. There is no such thing. Campaign spending limit means How much money do you want to invest in this campaign? Like for example, I edited it. Add campaign spending limit. Now I have set 10,000 rupees here. Now what does this mean guys? As long as 10,000 rupees are spent in this campaign or not. Till then this campaign will run. As soon as 10,000 rupees are spent,
• 66:00 - 66:30 This campaign will automatically pause. Means I have set the spending limit of this campaign here. Simple. This is within the campaign level. Your AB testing and advance campaign budget. Here is your CBO. Now guys after some time, AB testing which is like This will run completely from Facebook ad. And these updates have come in some ad accounts. So this is the latest update. Which is still in the coming time. Updates have started. So we don't have to focus so much on AB testing.
• 66:30 - 67:00 CBO is a good option. We will see this in upcoming videos. So this part is of your campaign level. Now this is of ad set level. I will come next. This is the whole part of ad set level. Here you will choose Facebook page. Here is your entire budget. Then audience. Here is your audience targeting. Then your placement comes. And here is your optimization ad delivery. What is this part? This part is of your ad set. And this part is basically of your ad copy. Which I have already told you. Like the advertisement that looks. As it looks, it became the part of ad copy.
• 67:00 - 67:30 So basically there is a difference in all three. When we are in any campaign. Like we don't have any surety. Whether this audience will perform well or not. So what we do is. In one campaign, we make multiple ad sets. And after making multiple ad sets. Special ad category. Now in Facebook ads. Like in campaign level. What is this special ad category? We will learn this thing in this video. So hello guys.
• 67:30 - 68:00 My name is Imanshu Tiwari. Welcome to our wscubetech YouTube channel. So guys, as I told you. What is special ad category on campaign level? What are the types in it? What type can you use it? We will learn that here. So here, first of all. I create a campaign here. And here I took the traffic campaign. Then click on the continue. Now you can see here on the campaign level. This is showing you the special ad category. Here you will get four options. Here you see credit, employment, housing and social issues. Elections and politics. Now credit in the sense.
• 68:00 - 68:30 If your advertisement. Credit card or offer related. Or related with financial. The finance ads that come. Long term finance etc. If your advertisement is related to this. Then you should choose the credit option here. Right. Then we come to employment. Now employment in the sense. If you are getting any professional certification scores here. Or getting a diploma. Or you are from an education background. If you are running a job related advertisement here.
• 68:30 - 69:00 Then you should select the employment section here. Or then. Then comes housing. If your business is related to real estate. Like from the insurance sector. Or if you are providing any loans. Okay. So like in that case. You should take the housing option here. Means this is only for real estate. If you are providing a mortgage loan here. Your advertisement is related to that. Then you will choose this option here. Okay. Then comes your last social issue. Elections and politics.
• 69:00 - 69:30 Now guys what is this? If suppose. A politician is your client. Some election party is your client. Or you are working for them. Right. So if you run their advertisement. Then you go to this social issue. Elections and politics. It is compulsory for you to take this option. If you do not take this option. Then your ad will be disapproved. As well as your account. Can also be suspended. Right. If you are running a donation related campaign here. Like you. You must be watching a lot of campaigns. Like Keto's advertisement runs here.
• 69:30 - 70:00 Many such brands run advertisements. Like for donation. Or this flood has come. Many such advertisements run. Government also runs. Some private companies also run. So what do they do? They choose this category. Social issue related. Because it is related to non-profit organizations. If your business is related to it. Or the client is related to it. Then you should choose this option. Social issue elections and politics. Now you have seen this guys. There are four options in this special ad category. Okay.
• 70:00 - 70:30 Now when you choose the options here, like here I have chosen the option of credit in the categories, in the special art category, then I come here to next, after coming to next, when I go here in my detail targeting, then here in the browse, you will see only one section of interest. Okay, guys, there are three sections here, there is an interest, there is a demographic, there is a behavior. Okay, these three sections are there whenever we do detail targeting. Now you are wondering, sir, where did you bring this detail targeting in the middle? Now we are reading the special art category.
• 70:30 - 71:00 So guys, it has a connection with this, that's why I am telling you here, when we read the detail targeting, we will also read it in detail, then you will not create confusion that sir, you told the special art category, but there is no option in it, then there will be a question mark in itself, right? And sometimes it is also asked in the interview, basically, that like you choose the special art category, so how many options do you have in detail targeting, how many features do you get for targeting? How many ways can you target? They can also ask you like interview, so you should know
• 71:00 - 71:30 the answer to that. So like guys, whenever you choose options in the special art category, of credit, employment, housing, social issues, elections and politics, then when you go to do detail targeting, then you will get only one option, that is also an interest. Demographic and behavior, you will not get this. Okay, if you don't want that thing, then you will have to remove the special art category. Okay, so here you have a question in one more mind, Sir, you said you will have to remove it. Now suppose your business is related to credit cards,
• 71:30 - 72:00 I am providing a job offer here, I am running an advertisement with that. So is it necessary for me to choose that option? The biggest thing is this. Okay, see guys, it is not necessary at all. The three options above you see, okay, which is your credit, finance, means credit, your housing and employment. These three that you see, okay. Now these three options are not necessary for you that you have to select. Means there is no compulsory section at all. Okay, but if you do, then it is better. If your advertisement is related to that, then okay.
• 72:00 - 72:30 But if you are running an ad for a politician or you are running an ad on behalf of an election party, then it is compulsory for you to take the social issue option. If you don't take it, then your ad will be 100% disapproved and it is also possible that your ad account will be suspended or disabled. So you have to take care of these things, whenever you run a campaign. Otherwise, there are problems later when the ad account is suspended and then Facebook does not activate it. So there are a lot of problems.
• 72:30 - 73:00 Right, so take care of this thing. In special ad categories, these are the features, these are the four options that we should use in advertising. Ad Set Name and Conversion Locations. What are these in your ad set level? How can you use these options? How can you decide? How can you decide the name and conversion location? We have to take this when we run any type of campaign.
• 73:00 - 73:30 Hello guys, my name is Himanshu Tiwari. Welcome to our wscubetech YouTube channel. So as I told you, how do we decide the ad set name and conversion location in this video? How do we keep the name? At what level do we keep it? How do we keep it? What do we think about it? We will understand that in this video. This is a personal ad account. We have to select another ad account. We have to select another ad account. We have to select another ad account.
• 73:30 - 74:00 We will practice in this. Let's see, I will create a campaign. For example, traffic campaign. Then just click on the continue. Then just click on the continue. I am going directly to the ad set. What is the first word that comes here? Ad set name. At what level can you decide the ad set name? What happens in the ad set? What happens in the ad set? You have to understand that. For example, conversion location.
• 74:00 - 74:30 I will come to this. Then dynamic creative, budget, audience targeting and placement, optimization and ad delivery. These are the options. At what level are you going to make this ad set? At what level are you going to make this ad set? Will you fluctuate with audience? Will you fluctuate with budget? Will you fluctuate with placement? What will be your main source to prepare this ad set? For example, I go with the budget.
• 74:30 - 75:00 I have set the budget in this ad set. For example, 1000 rupees. I have put 1 rupee here. Along with that, I am showing this ad on Facebook platform. I am showing this ad on Facebook platform. I am showing this ad on Facebook platform. That's all I have done. If I am making other ad sets, my audience is the same in all the ad sets. I have only done fluctuation in budget and placement. I have decided the name of the ad set at that level. For example,
• 75:00 - 75:30 I have published this in the draft. It has been saved in the draft. I have made this ad set. I have made one ad set in one campaign. For example, I have come to the campaign level. I have opened this ad set. It is 1k rupees Facebook. If you can't understand what is Facebook, then you can go to Facebook platform. I have written Facebook platform.
• 75:30 - 76:00 Now it is clear. Now I have to make another ad set in this campaign. I have made a duplicate of this ad set. Existing campaign. I will take two more ad sets. It will be easier for you to understand. I have made two ad sets. I have made a duplicate of this ad set. It is 1k rupees Facebook platform. The second ad set has been opened. I have written a copy here.
• 76:00 - 76:30 What kind of fluctuation I want to do in this ad set? I want to do it only with age and gender. Age 18-40 Gender Male I have decided the name here. What is the difference between the two ad sets? The budget there is 1k rupees. My age is common there. Gender is both male and female.
• 76:30 - 77:00 What did I do in this ad set? I have kept the budget less or more. It doesn't matter. Age is 18-40 Gender Male That's it. I have decided the name of the ad set. Why? Because when I open the campaign I will know the purpose of the ad set. It becomes easy when we optimize the campaign at the ad set
• 77:00 - 77:30 level. It becomes easy to optimize the ad set at the ad set level. That is the importance of ad set name. We have seen the ad set name. What is shown below that? Conversion location. I will rewind this part. When we made this campaign the marketing objective was traffic campaign. In traffic campaign there is a conversion
• 77:30 - 78:00 location. Where do you want to redirect the user from Facebook? For example you want to redirect the user to the website or application or Facebook messenger. Not the profile messenger but the inbox of your page. If you give your WhatsApp number the user can call you directly.
• 78:00 - 78:30 This is the difference in traffic campaign. In traffic campaign there is a conversion location. You may think that you can take all the users at the same time. No. You can choose only one conversion location at a time. You can choose only one conversion location at a time. You can choose the application or website to increase the
• 78:30 - 79:00 traffic. It depends on our main purpose. We have seen two things. Ad set and conversion location. Conversion location varies from campaign to campaign. In traffic campaign if I take another objective for example leads conversion location varies from campaign to campaign.
• 79:00 - 79:30 In traffic campaign if I take another objective for example leads then the user will get the data from the lead. That is the meaning of instant form. We make instant form manually. It depends on calls and applications.
• 79:30 - 80:00 Calls and applications means that you can redirect the user to the application. Calls and applications means that you can redirect the user to the application. These are the options for conversion location. If you choose another campaign then it will also vary.
• 80:00 - 80:30 Let me tell you one last thing, here I go to campaign, here I click on sales, then click on the just continue, after going to continue, I go directly to the ad set, now you can see all the options here, website, application, website and app and messaging apps. Now what does it mean guys, here the purpose of the campaign is different, here the main goal of the campaign is sales, not to increase traffic, not to bring engagement here, not to bring leads, no, sales in the sense that from any e-commerce website, the user purchases a product, that
• 80:30 - 81:00 is the meaning of sales, simple. Now look at the website, what is written below, drive sales and conversions on your website, means that Facebook will redirect the user to your website, through which you will get sales and conversions directly. Then application, if you want to generate sales, then you can do that too, you can do it through both the website and applications, messaging apps, like first of all, if you want to engage the user, like he messaged you, like he
• 81:00 - 81:30 redirected you on WhatsApp, means that if you do not have a website, then you can choose the fourth option of messaging apps. The user will interact with your messages, WhatsApp, or he will message you from Facebook inbox or Instagram inbox, then you can directly sell the user through the conversion. What is this basically, this is your conversion location, now what happens is that you cannot take multiple, you can only take one at a time, even if you are choosing any campaign, it doesn't matter that if you take the lead, you will get everything, if you take brand awareness, you will
• 81:30 - 82:00 get everything, if you take traffic, you will get everything, it is not like that at all. Here you can choose only one conversion location at a time, guys, it depends on our purpose, what is the main issue, like to run that campaign. Budget and Scheduling, how can you decide the budget in Facebook and how can you schedule your Facebook ad campaign, so in this video we will go to understand this.
• 82:00 - 82:30 Hello guys, my name is Himanshu Tiwari, welcome to our WS cubetech YouTube channel, so as I told you guys that Facebook ad budget and Facebook ad schedule, what are they, how can you decide the budget, we will learn this in this video. So let's see, here I directly create a new campaign, here I take the traffic campaign directly, now sometimes you must be thinking that why do you always take the traffic campaign, so guys I take the traffic campaign because here you get all the options covered because it is a little
• 82:30 - 83:00 lengthy campaign that's why. So let's click on continue, we come directly to the ad set, after coming to the ad set, if you come down, then you will see the budget and schedule option here, what is the budget basically, the budget here is that in this campaign on Facebook, not in all campaigns, in this campaign in particular, how much amount do you want to put, if you have put 100 rupees daily, then your budget will be 100 rupees, if you have put 1000 rupees, then your daily budget will be
• 83:00 - 83:30 1000 rupees. It totally depends on our marketing budget, now there are two types of budgets here, one is your daily budget, how much do you want to put daily, one is your lifetime budget, in lifetime, it is compulsory for you to choose your start date and end date, now when is my start date here, 22nd of December 2022, I have put the timing here, now when will this campaign end, after 1 month, after 15 days, after 2 days, then it is necessary to put that date here, like here for example, I have put 30th here, my advertisement should end on 30th December, how
• 83:30 - 84:00 many days will your advertisement run here guys, total like 9 days your advertisement will run here, now this total budget of 9 days is your lifetime budget, means slowly slowly slowly your Facebook will spend 14000 rupees, means it will not do it in 1 day, it will not do it in 2 days, it will spend total in 9 days, now it is not in your hands guys, how much you have to spend on 1st day, how much you have to spend on 2nd day, how much you to spend on 3rd day, this control is not in our hands, this control is totally in the hands of Facebook, right, so
• 84:00 - 84:30 these two types are your budgets, one daily and one lifetime, now I will tell you a little different concept in this, like what happens is that we become experts of Facebook ads, now as soon as I teach you something new in this, like what happens is that if we are Facebook ad experts, if a client comes to us, then when we communicate with the client, two things are asked from us, or you can ask the client, what happens is that according to the budget, I am telling you, now as if a project has come of real
• 84:30 - 85:00 estate, okay, now the client has a different project of real estate, so what does he want, he wants inquiries, it is obvious, okay, so like we ask the client that sir, how much will be your marketing budget, now the client says that marketing budget, like you see what should be according to you, then we cross-question the client, okay, sir, you have no idea, no problem, you tell us how many inquiries you want daily, how many leads you want, he happily says that give me 10 inquiries daily, give me 15
• 85:00 - 85:30 inquiries, it will be fun, okay, so that 10 leads and 15, the ratio between 10 and 15, the ratio of 10 to 15 inquiries, you find out that you are getting all this per lead, 50 rupees, 100 rupees, so you tell the client by adding 10 or 20 rupees, okay, like for example, you are getting a lead of 80 rupees, so you can say 90 rupees or 100 rupees, this is the cost per lead, okay, according to that you need 10 leads, so your 1000 rupees your GST means approx, your budget here will be 1200 rupees daily, okay, if you need 10 to 15 leads, now the client
• 85:30 - 86:00 tells you that the budget of 1200 rupees per day will be more, so like he says no, my budget is 500 rupees, okay, so if he says that you have a budget of 500 rupees, then okay, how many inquiries can go in 500 rupees, you can tell the client, but inquiries, this total which I told you guys, 100 rupees or 80 rupees or 50 rupees or 200 rupees, but this is totally due to two things, I told you that 80 rupees, 100 rupees, XYZ amount leads you, but I have told this according to my experience, but it depends on which location you are running the
• 86:00 - 86:30 advertisement and what is your audience size, okay, it depends on that thing, guys, and when you have a little experience, then you can normally discuss this thing with the client, but like after the experience, before the experience, you do not say these things to the client, otherwise they become fake commitments, that's why, okay, guys, this way you can decide the budget in your campaign, okay, in your ad set, right, now what is the second thing, schedule, okay, schedule, I just told you that start and
• 86:30 - 87:00 end, this is your schedule, like you have to start a particular campaign, like you have to do it after two days, so here, like for example, I take it after Christmas, so I took it on 28th December and when should this end, my January 26th of January, my campaign should end, okay, so I have scheduled this from the now whether I run the laptop or not, whether the internet is running or not, my budget should be here, that is, there should be money in the Facebook fund, this campaign will automatically start and run, right, so this is your
• 87:00 - 87:30 scheduling, but in this lifetime, it becomes compulsory for you to put start and end, if you put it on the daily budget, then the end is optional, okay, you have to do it here, you do not have to do it, but here it is mandatory to choose start date, now even if you keep start date after 2 days or after 10 days, it doesn't matter, okay, you can keep it end date or not, don't keep it at all, it is totally in our control, okay, then after this, you will see an option below, show more option, here you get an option, add scheduling, okay, now what is the
• 87:30 - 88:00 new factor of this add scheduling and why is it not opening, see here, there is no edit control, it is not opening here, now guys, this does not happen because it does not work on your daily budget, okay, for this, will have to choose the lifetime budget here, now here I have chosen the lifetime budget here, okay, see as soon as you choose it, it will be edited immediately, as soon as it is edited, I will turn on the checkbox here, a separate dashboard will open for me, now what is he saying, basically what he wants to tell you is that you can
• 88:00 - 88:30 schedule your advertisement according to your own, that too in deep, what is deep, see in deep, first of all two options will come to you, use viewer time zone and other will come, use this time zone, use this ad account time zone, now what do these two mean, like the viewer, viewer means user, the audience we have targeted has become a viewer, the time zone of the viewer will see the advertisement accordingly, this is the meaning
• 88:30 - 89:00 of the first point, what is the second, use this ad account time zone, suppose this ad account time zone is according to my USA, it is according to my Australia, it is according to my Dubai, then it will show the advertisement to the user according to that time which is not right, so always show the ad to the user in its zone, show the advertisement in its time zone, then there are more chances of conversion from there, means the purpose for which you are running the ad, there are more
• 89:00 - 89:30 chances of solving that purpose, so we should always keep the use viewer time zone here, then here you are seeing the schedule, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday, here you have 7 days, and below is every day, and here you are seeing the 12, like 12 am, 3 am, 6 am, so there is a complete slot here, now there is a difference of 3 hours here, like if I click on one checkbox, it's a 1 hour, then click on the other, it's a 2 hour, I click on this, it's a 3 hour, means
• 89:30 - 90:00 there is a time of 3 hours in one checkbox, there is a time of 3 hours, now I want to show the advertisement from 9 am to 9 pm, means I want to show the advertisement from 9 am to 9 pm on Monday, after that my advertisement will not be visible to the user, so whenever want to show the ad, I will choose it on every checkbox, see this, now on Monday, my advertisement will be visible from 9 am to 9 pm, after that my advertisement will not be visible.
• 90:00 - 90:30 If you want to do it on alternate days, you can do it on alternate days. If you want to do it everyday, you can do it on everyday. If you want to do it here, you can do it on everyday. So, from Monday to Sunday, from 9 am to 9 pm, your advertisement will start showing to the user. That is the use of advance scheduling. But the biggest concern is in the lifetime budget. This is not an option in the daily budget.
• 90:30 - 91:00 See, it is open now. If I do the daily budget here, it will be removed from here. You can't use that option. See, it is disabled. You can't use it at all. Location targeting, age and gender. How can you set these three things in your ad set? We will learn this in this video today. So, hello guys. My name is Iman Chotiwari. Welcome to our wscubetech YouTube channel. So, as I told you, today we will go deep into the audience
• 91:00 - 91:30 targeting, location targeting, age and gender in ad set. So, let's start. Here, I will quickly create a campaign. Then just click on the traffic campaign. Then just click on the continue. Here, I come directly to the ad set. Let's keep the website in the ad set. And here we come to the audience targeting. Which is your first part, location. We will see this custom audience later.
• 91:30 - 92:00 First of all, let's look at the location here. Location. Now, whenever you run any campaign here, Location targeting is compulsory here. Means, in which location do you want to show your advertisement? Okay. Like in a city, in a state, in a country, in a pin code, In a specific DMA, DMA? What is DMA? Designated Market Area. Like some address, some place. Okay.
• 92:00 - 92:30 Like you have to show advertisement there. So, let's see how this whole scenario happens in location targeting, guys. First of all, you are getting four options here. What are the four options in the sense? People living in or recently in this location. Means, whichever location you target, The one who is living in that location, Or there has been a recent shift, The audience will see the ad. For example, Mumbai. I targeted the location Mumbai. Now, those who are already living in Mumbai, Those who have been living for a long time, And those who have shifted after traveling to Mumbai,
• 92:30 - 93:00 So, both the audiences will see the advertisement. So, that means, living or recently in this location. Then comes the second option, people living in this location. Means, those who are already living in that location, That is the meaning of, like people living in this location. This is a specific thing. Then comes the third, people recently in this location. Means, those who have recently shifted to that location. That has become a location. Then comes the fourth option, people traveling in this location. Now, like I took Mumbai. Now, all the people who are traveling here for Mumbai,
• 93:00 - 93:30 And their radius is 125 miles or 200 kilometers away. That means, they are far from that location. So, they will see your advertisement. So, in all these four ways, you can justify your location. Now, a question will come in your mind, So, there are four options here. So, which option would be better for us to take here? So, here guys, in maximum cases, First of all, the option is used more, People living in this location or recently in this location.
• 93:30 - 94:00 Both these options are used here. But in some cases, in some scenarios, We also target individuals there, living or recently. Then here, for example, we took you first. Now, here you will target the location, For example, here I want to target Indore. I wrote Indore. Here you see Indore city. Now, look carefully, guys, what is coming here? This city is coming. Like this is a city, basically. Then Indore, West, Virginia, United States.
• 94:00 - 94:30 What is this? This is a city of the US. So, a city of the US has come here. Now, below that, you are seeing these addresses. Like Indore, Ujjain Road, Ujjain. This has become an address. This is not a city, this is not a state, this is not a country. This is an address. This is a specific location. Then here you see BRTS, Bhopal, Madhya Pradesh, India. This is also an address. Here you see, all the addresses have come. Now you have to target the city. You have targeted the city. You can choose its radius from here.
• 94:30 - 95:00 You have to show the advertisement in what radius. That is, from 10 miles to 50 miles, you can see here. So, you can take as much as you want from here. It totally depends on us. Then here, if you want to target the whole state. So, here I have Delhi. Now look ahead of it. What is written ahead of it? State. You have targeted the state. Right. Now, let's say here, for example, you want to target a location. Location in the sense, there is a place. There is an address. There is an area. You have to target that.
• 95:00 - 95:30 So, you can write the name of that area here. As I talk here, I wrote Ratanada here. Okay. Now see, I wrote Ratanada here. Now see here, Ratanada. This place, place, place, place list has come. Now I have Ratanada Airport, Jodhpur. I want to target this location. So, I chose this location. Now from here, I can set its radius here. Okay. Now there are two differences here, guys. First, when you took the city, then you must have noticed. That there you can target from 10 miles to 50.
• 95:30 - 96:00 Means whatever its radius you have to take. Okay. And when you come to any place or any address here. So, here it starts from 1 and goes up to 50. So, both here, like regarding the miles. That differentiates here. Like, it comes in front. That in the city, it starts from 10 miles. And in the address, it starts from 1 mile. So, what will be the difference here? The difference is, there is a difference of 10 miles. So, you feel that you have to show a little outside from that city. So, you can use it there.
• 96:00 - 96:30 Like, use the address of that city or use the place. Then you increase its miles there. Right. And after this, guys, if you want to upload a location in bulk. You have a whole list here. There is a whole list of cities. There is a list of countries. There is a list of states. Or there is a list of pin codes. Okay. X, Y, Z. So, here you can also target that list. Right. Now, like here, for example, I take. Like. I have taken Rajasthan pin codes here. Okay.
• 96:30 - 97:00 And. Okay, here we take out the list first. Now, for example, there are 28 rows. So, here the list will come in front. Yes. Guys, this is here. Now, how can I target you in bulk with pin codes? In bulk. Because if we do it one by one, then our time will also go a little. So, there will be no sense. So, here, guys, you are seeing an option. Add location in bulk. Okay. I went to this location. After targeting here, I am in the location type. You see. You can also target location in bulk from this type.
• 97:00 - 97:30 Like countries. Reason. States. In bulk. Designated market area. Cities. Postal code and address. Now, what is our main concern? Postal code. So, here I wrote the postal code. And here I will take the country. Which country's postal code is it? Here we take the country. India. Now, here we take. As soon as I copied it. Then just click on the enter. Here we take the second. Here I will show you from the past. Guys. Now, see, I have taken this much here. Okay. Now, let's correct their alignment. Okay. So many pin codes have been done. This was from Rajasthan. Now, I will take something from outside. Okay. Here, I have written. In there.
• 97:30 - 98:00 Now, I have taken the same. Here. Now, I will correct their alignment. Okay. So, there is few pin codes. It was from Rajasthan now, I will take some out also. Like 4 5 6 0 1 0. Right. And, 4 5 2 double 0 1. Okay. And, we will take one randomly. 3 4 2 1 6 1. Okay. I have taken this randomly. So, if anything is wrong, then there will be an error. With which we will understand better. That, how to solve that error. Okay. Here I have clicked on match location. Everything is fine. What we have copied and pasted and the two pin codes which I have written. That too is fine. everything is correct, copy pasted and pin codes are also correct but here one error is coming, you can see one error
• 98:00 - 98:30 now what i wrote from my mind, that error is showing here you can edit it from here, you can delete it from here i removed it from here i targeted 9 locations, i mean i targeted 9 pin codes 9k9 came here 9k9 matched here properly now you can see all the pin codes of which city are showing here like here you can see all the pin codes of ajmer, alwar indore, ujjain, etc now i have
• 98:30 - 99:00 add all these locations now i will add 9 locations now 9k9 locations will come in my location targeting so like this we can target single location and like this we can target location in bulk now there is one more option i will remove it from here now i will tell you one more option like here i took indore i targeted location indore now here you can see one option of
• 99:00 - 99:30 drop pin now what is drop pin now i clicked drop pin drop pin means location which is not coming in facebook location you have to reach that location you have to target that location then we need to use drop pin option now as i zoom out like this new old main road you can see now i have to target this location or i have to take any other location so i drag and drop it here now as we see here let's take it i.t.i college main
• 99:30 - 100:00 road or this meghdood garden now suppose meghdood garden is not coming in facebook location we searched a lot but it is not coming so what we will do is we will target nearby location or we will target that city after targeting that city we explored it in map and we found it As soon as I clicked on it, the radius audience came here automatically.
• 100:00 - 100:30 Now you can set the miles here that how many miles you want to show the ad. If you take one mile here, then your advertisement will be seen within one mile. Like now I zoom out here, it is the same location that we selected from the drop-in. So here we have seen three variations guys, one normal in your location targeting, like you can target city-wise, single-by-single, second we have seen here how you can do
• 100:30 - 101:00 it in bulk, third we have seen how you can reach the specific location with the help of that drop-in which is not in Facebook. Now here comes, we have understood this location, now if you come down, you will see age below. Like whatever age group you want to target, you can target that age group here. Take me from 18 to 20 to 21, for example, I have to target up to 40 ads, so here I will target the age group. The audience of this age group has to show any ad, simple. Like if you want to target a specific gender, then here you
• 101:00 - 101:30 can take man, woman or all, whatever you want to take. But it totally depends on what is our purpose or product. If it is a man's product, then do it to the man, if it is a woman's product, then do it to the woman. It depends, okay. So this we have seen guys, location targeting, gender and age. Intro So guys, today's video is going to be very important. Watch this video very carefully. Today we will understand audience targeting in this video.
• 101:30 - 102:00 Means the detailed targeting of Facebook, we will see in this video today. Like whatever advertisement we see, why is it visible? If you have to target a user, if you have to target for a business, then how does it happen? Like how many types of detailed targeting is done or what does it mean? We will understand this in this video today. So hello guys, my name is Imanshu Tiwari. Welcome to our wscubetech YouTube channel. As I told you guys that today we will go to see detailed targeting in deep in this video. What actually happens? How can we use it?
• 102:00 - 102:30 Here I create a campaign. I took traffic campaign, then just click on the continue, then just. Then I come directly to the ad set here. After coming to the ad set, we will come down. Then you will see the option of audience targeting here. And here you are seeing, this is the option of detailed targeting. Now see guys, before starting this, let me tell you one point. In Facebook ads, the whole advertisement depends on this. If your section, detailed targeting is wrong, then the
• 102:30 - 103:00 whole effect will go to the result. With that, your budget will also be exhausted and you will not get a quality result. Keep this in mind. Here I go, here I edit. When you go to the browse, you see three things. Demographic, behavior and interest. You are seeing three things here. What is Demographic in the sense? For example, I am here. Whatever data we mention on our profile. On the basis of that, Facebook advertises here.
• 103:00 - 103:30 What does Demographic mean? Whatever is our personal information, our lifestyle, our income, our household income. The activity that we do through the profile. We call it Demographic. It shows advertising to the demographic audience. Like you see here. What does it mean? What is written below? Rich people based on education, based on employment, household and lifestyle details. Some data is available for the US only. That is income data. Now here, based on the education, what does employment mean?
• 103:30 - 104:00 For example, if I have a profile, I have mentioned there. Like I have done MBA, I have passed out from IIM. I have a graduation, XYZ. Whatever is my education, I have mentioned in my profile. If any advertiser targets that MBA people have to show advertisement to pass out people. So if I am coming in that, then I will see advertisement. That is the meaning of Demographic audience. As it is employment. Employment in the sense that if I mention that I am working with ABC company.
• 104:00 - 104:30 So the ABC company there or my profile. Based on that profile, I have to see advertisement. Then we come to interest. Now what is interest guys? Our interest. Which type of pages are we following? Or which type of pages are we liking? This is totally in whose interest? In the interest. Means our activity. That is completely based on your interest. See what is written here. Rich specific audience by looking at their interest. Activities, the pages they have liked and closely related
• 104:30 - 105:00 topic. Either a topic or someone is liking or following pages. Like the user is engaged with that page or topic. With that content. So that interest comes in targeting. What does behavior mean guys? Like rich people based on the purchasing behavior. Means if I see any advertisement on Facebook. After seeing, I clicked on his call to action. And I went to the other website. If I purchased a product from there. So I have a purchasing behavior. Where does it come from guys? It comes in your behavior part. So in behavior, your purchasing behavior.
• 105:00 - 105:30 Which mobile device are you running? You can target the user according to the mobile device. You can target according to the operating system. Means what will come in behavior? Rich people based on the purchase behavior or intent. Device usage and more. There is also some data here which is US based. We will understand that later. So there are three ways. All the audience of Facebook. You must have seen before or you will see in the future. So you will have three audiences. Demographic, interest and behavior.
• 105:30 - 106:00 On the basis of these three. Like here we see the advertisement. And we can show or target someone. Now what are the points in all three? We see that. Now what type of audience are there in all three? We see here. As soon as I went to demographic here. After going to demographic, see education. How will you stay in education? Education level. Associate degree. College. High school. In college. In grad school. In high school. Master degree. Now see. The best way to understand this. Like what is the method?
• 106:00 - 106:30 Method in the sense. Like there is a master degree. If you look at the master degree. So look there on the side. You are showing the audience size. Its audience size. This audience size is worldwide. Not telling about any specific location. There is a description in the demographic. Now see guys. Whenever we want to target any audience. Then we have to read the description of that specific audience. Until we read the description of that option. There is no sense until then. Now like. What is written in the description here guys? People who indicate their highest education level as master
• 106:30 - 107:00 degree. Okay. Means. Like all the people mentioned in their profile. What is their highest education level? Master degree. Only they will see the advertisement. Then you will come down. So if you want to see something else. Here is the financial. So this is the income data here. Now look at the income data. This is US. This is US specific data. There is no hand of India or any country in this. Now India or any country. You cannot use data. There is no option here. Take parents. You have to target parents.
• 107:00 - 107:30 Like look here. Parents all. New parents. 0 to 12 month. Means. Like such parents who have a baby. And the age of the baby is still 0 to 12 months. You can target those parents. Parents with adult children. 18 to 26. Okay. You can also target parents here. Like here. Relationship status. Like who. Like civil union. Or complicated. Or divorced. Domestic partnership. Engaged. In a relationship. Married. Here. You can also target this type of relationship. Like we mention in our profile. That is married. That is single. That data is completely secure on Facebook.
• 107:30 - 108:00 Based on that. We see the advertisement. So here. If you go to work. All three things will come to you. Employer. Industry. Industry. Like administrative service. If any user. Particularly. Here. Admin. Then they will see the advertisement. Like read its description. What is written here? People with roles in administration. Example. Include. There is a secretary. Okay. There is an administrative assistant. There is an office manager. Then they will see your advertisement. This whole part is in the demographic. Specific. Here. If I come to interest. Then in interest. I have business and industry.
• 108:00 - 108:30 Like business and industry. Now you can see many parts in it. Advertising. Agriculture. Architecture. Aviation. Then in banking. There are some parts. Business. Construction. Now all these parts. In whose interest. Then here. I go. For example. Architecture. Okay. Now read its description. What is written here? People who expressed an interest. In like pages. Related to architecture. Such audience. In architecture. Pages related. Like following. Or liking. Liking the content. Okay. You will show the advertisement to that audience.
• 108:30 - 109:00 So guys. This whole audience. Is based on your interest. Then. In it. You have a lot of options. There is entertainment. Then there is a family relationship. Fitness and wellness. Food and drink. Hobbies. Then after that. You have free and outdoors. Right. This whole. Interests. Now comes to behavior. What does behavior mean? Like. For example. Behavior. Now purchase behavior. I went to purchase behavior. Purchase with offer. Now look in it. So many parts are here. Okay now read it here. What is written here? Its description. People who are more likely.
• 109:00 - 109:30 To purchase with an offer. Meaning like. Such audience. On purchase. Means. Those who purchase. With product. I mean with the offer. Okay. As I see advertisement on facebook. After seeing the offer, I am engaged, I have purchased the product, so I will come in this category of audience. Basically, when you run an ad for sales, an ad for convergence, then this audience is very helpful in targeting. Consumer classification, digital activities, experts, mobile device user. If you want to do it device-wise, then the brand is
• 109:30 - 110:00 device-by-brand. Now I have to target the audience of Apple, iPad 1. Here I can target the specific mobile device, i.e. the device of the phone. This quality is in the detailed targeting of Facebook. And this is the behavior part. Now if I want to target a specific phone, then I can target a specific phone like Oppo, Tecno. If I want to target a Samsung model, then I can target a specific model of Samsung. So this part is about your behavior, I can do it.
• 110:00 - 110:30 I want to target people who are likely to own Galaxy S at mobile devices. People who are running Facebook and their devices are Samsung Galaxy S at. You can show your advertisement to them. What does a mobile based company do? If my new phone is about to launch, I can target all the phones of that price range. There are a lot of people who want to upgrade their phones
• 110:30 - 111:00 with other models or other phones. Whenever I want to run this type of ad, I will target this type of audience. So these are the three things in your detail targeting. One is your demographic, second is your interest and third is your behavior. Now we will study this in more detail. I will bring some case studies from which you will understand. So today we will see what is narrow audience?
• 111:00 - 111:30 How can you use narrow audience when you want to run an advertisement on Facebook? Hello guys, my name is Himanshu Tiwari. Welcome to our WS Cryptek YouTube channel. So guys, as I told you, what is narrow audience? What is narrow audience in the sense that the audience size of the target audience is very vast. If you want to make that particular audience more specific, then how can you do it? That is the part of a narrow audience. Now let's see what it is.
• 111:30 - 112:00 We are in our normal ad manager. I directly create a campaign from here. I took a traffic campaign here. And just click on the continue. Then we go directly to the ad set. After going to the ad set, we will go directly to the audience section. And detail targeting. Now in detail targeting, there are three things. Demographic, interest and behavior. Now let's take a scenario in this. What is the scenario? For example, there is a company like TCS. Tata Consulting Service. Now I have to target a particular employee of the TCS
• 112:00 - 112:30 company. So how will I do it? Now there is no keyword here. Should I write a keyword here? Should I target the employees of TCS? There is no such specific keyword. So what will I do here? I will use narrow audience here. For example, I targeted the company TCS. Now I will show the advertisement to the people who are interested in digital marketing. Now how will I do this scenario practically? Let's see. First of all, I target the company TCS.
• 112:30 - 113:00 Now I wrote TCS here. You can see Tata Consulting Service Information Technology. It is an IT company. It is of interest here. Now I have targeted it here. After this, If I write here For example, people who are interested in digital marketing. Or core marketing. Now I wrote digital marketing. Now I have targeted it here. Now what will happen? Its audience size will become very large. There are two ways.
• 113:00 - 113:30 You have targeted the company here. Now you will see its audience size. Its audience size is very large here. It has become 8 digits here. If you show this much audience, Your result will not be effective. In that case, We have to use narrow audience. I will remove the digital marketing audience here. You can see a section of narrow audience here. When will it come? When you will target any audience in your detailed targeting. After that, you will see this option. For example, I will remove it here.
• 113:30 - 114:00 Your narrow audience option has been removed. When you target an audience here, It will become narrow. Because You are targeting a specific audience. That's why. Again, we take TCS here. I took TCS here. After that, I narrow down here. Let's click on narrow audience. What is written here? And must also match. If I click on this eye, You can see two circles here. In one circle, there is this much audience.
• 114:00 - 114:30 But what did we do? We targeted one audience in the first audience. Then we made it more specific in narrow. The audience between the two circles That is our specific audience. Which we have just made. What we are going to make, It will be your specific audience. Now, I will do digital marketing here. I wrote digital marketing here. Our audience was coming in 8 digits. Now, Look at the audience here. It is reduced here. It is in total 7 digits.
• 114:30 - 115:00 If you want to make it more specific, You have taken digital marketing. If you want to make the audience more specific, We go to suggestions. Here, we can see content marketing. For example, We have taken content marketing. Now, we have taken content marketing. If it is content marketing, For example, remove DM. Now, let's see its audience size. Now, its audience size is more limited. Why? Because content marketing is a part of digital marketing. When we made it specific, Your audience size became more limited.
• 115:00 - 115:30 It became more specific. What happens in the result? You get quality in the result. Whatever purpose you use for advertising, You will get quality here. But the cost here can be costly. For example, If you are getting a lead of 60 rupees, It can go up to 80 or 100 rupees. But the quality of leads will be called. You are showing advertisement to a specific audience. I will explain one more scenario. Suppose, I have an educational institute. I have to target Students who are doing MBA,
• 115:30 - 116:00 But they are doing it in marketing. I have to target only those students. What will I do? First, I will write here. Master of Business Administration. You are getting so many options here. It is same. You are getting so many options here. Master of Business Administration. Master of Business Administration. But what is this field of study? This is school. This is your employers. This is your job title. Employer is written here.
• 116:00 - 116:30 Employer is written in description. People who listed their employer. People who listed their employer. People who mentioned in their profile. If he is working as a master of business administration. People who mentioned in their profile. His size is very limited. 30,000 is the size of this. Maximum size is 35,000. What do we have to do? We have to take field of study. Because I said, We have to target only those people we have to target them, so now we have taken master of business administration
• 116:30 - 117:00 means the one who is studying MBA, after this what we will do, we will come to narrow down here we clicked on narrow, right, like there is no one else here, now see guys here what we will do, here we will take marketing, like here I have taken marketing now see guys, here all the interest is coming in interest, but we have to take in field of study because the detail targeting that have done above, there we have taken master of business administration in field of study, so your marketing should be in your field of study only then your audience will
• 117:00 - 117:30 match, otherwise it will not, right, so here marketing is not coming but as an example, now I am taking interest based here because the audience of field of study is not coming, now this is also a trick to bring an audience, that if you want this kind of audience then first take that audience, then go to suggestion, after that will give you options here, after giving, we can also remove the audience that we have taken above, right, so here I see that an audience has come here, now online marketing has come in field of study so I take it here, now
• 117:30 - 118:00 here I have taken online marketing, right, now after this here I particularly come back to the suggestion, now let's see what has come in marketing field of study, let's see, advertising is coming here, business marketing has come here, now this business marketing has come, right, now here I have taken two things in field of study now I will remove this marketing from here, interest based, right, our work is that we have to take in field of study, that is also related to marketing, now guys for example, like here I have given scenario that
• 118:00 - 118:30 we have to take marketing, when you take marketing, when you do not get audience, for example, if that audience is not coming on Facebook, then you can take the same audience, similar, but similar in the sense, like it should be 19-20 only, if you take more difference, then your audience will be broad again, then there is no sense of targeting, right, now see here I have removed that marketing, which was interest based marketing, so see here what happened to your audience size, it became very limited, your sign came in red, generally
• 118:30 - 119:00 your sign should be in green only, guys, if it is in red, then it is a wrong audience, we do not have to target it, we do not have to be specific on it, we do not have to take that audience, and if it is in red, then you will not be able to run the advertisement, if it is in orange, then it will be very advanced marketing, means it will be very broad, so we have to take that also, the sign of your audience, the definition should be in green only, right, so here we have taken online marketing, let's see here, what is coming to us,
• 119:00 - 119:30 let's see, now here comes the suggestion, now see the marketing came in the suggestion, when we searched, then the option was not coming there, now here your field of study of marketing has started coming, so just you will take the field of study here, as soon as I took the field of study here, so here the audience size came in your green, and see how much the audience size came, from 2,900 to 3,400, okay, this became your specific audience, if you would have taken the marketing world in the field of study, then what would have happened to you, like
• 119:30 - 120:00 those who are doing graduation, or those who are doing XYZ, like PhD, or whatever they are studying in marketing, they would have targeted everyone, right, so there is no benefit for us in that, when would be our benefit guys, when we have to do specific targeting, people who are doing MBA, and MBA is only in marketing, only those people have to do it, so for that purpose, narrow audience is used here, that is the simplest way to a specific audience, in this way, you can target your specific audience, in any type of advertisement phase.
• 120:00 - 120:30 So that is the concept of narrow targeting. Now, guys, you should always use it whenever you are running a lead ad or a sales ad, when you feel that my audience is too vast, you want to make it specific, then please you need to use this option narrow targeting. It will give you a very good result. Placements and Types What are the types in Facebook ads? If you are running any type of campaign in any of the
• 120:30 - 121:00 Facebook ads, then there is an option in the ad set, automatic and manual placement. Now what is this, what is its concept, what are its types? We will learn this in this video today. So hello guys, my name is Imanshu Tiwari. Welcome to our wscubetech YouTube channel. So let's start, let's go to the screen. Guys, you can see this is our ad manager. Here I have created a campaign. We take the traffic campaign here. Then just click on the continue. After continue, I come here directly on the ad set. As I told you, your placement option comes in the ad set.
• 121:00 - 121:30 Why? Because this is also a part of your targeting. That's why we come here, just scroll down below. Now here you can see the option, guys, placement. Now guys, there are two types of placements here. One is advantage plus placement, the other is manual. Now what is advantage plus placement? Its name has just been changed in Facebook. The first one was automatic placement. What Facebook used to do, where the user's interest is, for example, my interest is to see ads in Facebook stories, or
• 121:30 - 122:00 in Facebook feed, or on Instagram feed, or on Instagram shop, X, Y, Z. So Facebook will show me the advertisement there. So this is automatic placement. Means according to the user's interest, advertisement will be shown there. And the second is manual. Manual means we have expertise. We know a little more about our ads than Facebook. The purpose for which we are running ads, we know where our audience is more active. So according to that, we will manually decide where we want
• 122:00 - 122:30 to show the advertisement. So let's see. Here you see in advantage plus, what is written here? Use advantage plus placement to maximize your budget and help show your ads to people. More Facebook delivery system will allocate your ad set budget across multiple placements based on where they are likely to perform best. Okay? Means Facebook is recommending you here. Means we don't have control, guys. We want to show Instagram story and not show anywhere. Okay? So you will not get this control in the first option. When you go to the second option, in manual, now as soon as
• 122:30 - 123:00 I clicked on manual, see here you get the option of controlling that you control here according to your own. Now guys, let me tell you a data here. For example, at one time, 10 people are running Facebook. Out of 10, approximately 7 to 8 people are using Facebook from mobile. Okay? Means Facebook is used more by mobile device as compared to desktop or a laptop. Right? So here the device is also in your control that you have to target specific like only mobile or desktop.
• 123:00 - 123:30 Okay? Because your advertisement is visible on the desktop. If advertisement is visible to less people, then your cost, CPR, which is the cost per result, will go high. So here, first of all, you can control the device too. You don't get this in automatic, the first thing. The second thing is platforms. Now here in placement, in manual placement, particularly here there are 4 types of sub-platforms. Means where Facebook advertises. Now guys, as you can see here, Facebook, Audience Network, Instagram, Messenger, these 4
• 123:30 - 124:00 types of platforms are here. Now what happens inside this too? Placement feeds are there. See, like if I talk about Facebook here, then see here, here feeds, first feeds. Okay? So inside the feeds, Facebook feed, Instagram feed, Facebook marketplace, Facebook video feed, right column, explorer, you are seeing all these options. Means Facebook advertises to the user in so many places. Right? You are seeing all these options. Now see, if it was in automatic, then all these options would not be in our control at all. But when it is manual, then all this control is in our
• 124:00 - 124:30 hands. Okay? Now what I have to do here, I just have to show it on Facebook and Instagram. So I unchecked the audience network and messenger from here. Now I have to show specific places inside Facebook and Instagram. Like both have to be shown on the feed, not on the marketplace, not on the video feed, not on Instagram explorer, not on Instagram shop, have to show on the story, have to show on the story, have to show on the reels, have to show on the reels, and not on the in-stream video ads and reels. Okay? I don't have to show on the search, and I don't have to show on this article either.
• 124:30 - 125:00 Right? Means I unchecked all these. I took only 3 places. Facebook story, Instagram story, Facebook reels and Instagram reels. I took these 3 formats here. That's it. Now my advertisement will run only in these places and not anywhere else. Right? Now a question will come to your mind, that like sir, you are telling that we have these options, but how will we get an idea whether our audience is there or not? See, there are two things guys. What is the first thing? Either if you have the experience of Facebook ads, you know that the maximum audience is active there, then you can
• 125:00 - 125:30 choose the placement according to that. The first thing. What is the second thing guys? Here, like if I am doing testing, I have put ads here for 10-15 days according to the automatic placement of Facebook. Right? When we optimize that ad, then Facebook gives us the option that whatever result you have got, that result, from which platform, from which placement has it come more, you can analyze all this in its analytics. When we see analytics, we see that like we have got more response from this Facebook feed, we have got more from
• 125:30 - 126:00 Facebook story, we have got more response from Instagram shop, we have got more response from Instagram explore, then we only choose that specific placement. After like testing the ad. Right? These are the two ways. If you are fresher, then you test the ads first. If you are experienced, then you have these options, you can use it here. So, you can optimize your ad and your placement in these two ways. So, that is the importance of placement in Facebook. Brand Safety Control
• 126:00 - 126:30 Now guys, what is Brand Safety Control in Facebook Ads? We will see this today in this video. So, hello guys. My name is Iman Chotiwari. Welcome to our wscubetech YouTube channel. So, guys, today we will see in this video what is Brand Safety Control in Facebook Ads, in Facebook campaign? Where does this option come? How can we optimize this? What is its use? We will see all this today in this video. So, let's go to the screen. You can see, this is my Facebook Ad Manager. Here, I directly create the campaign.
• 126:30 - 127:00 After creating the campaign, just click on continue. Then, you will go to the ad set directly. Here, I came directly to the ad set. In the ad set, in placement, you get this option, Brand Safety Control. Why? This is audience related. Means, it is in the form of placement. See, what is this? Like here, I come to the placement. Now, here again, there are two things, like Advantage Plus Placement and second is your manual. Okay? If you take the manual here, Okay? So, you don't get the option of Brand Safety here.
• 127:00 - 127:30 You will come down also. You will get the option of nothing here. You will not get anything. It comes in the placement. Like, there are two types of placement here. Advantage Plus Placement, which is recommended by Facebook. And second is your manual placement. Now, like here, I clicked on Advantage Plus Placement. Here, if I click on show more option, see, you can see the option of Brand Safety Control. Now, actually, what happens? It means that, you can choose which type of content you want to make visible. Right? Now, see guys, there are some points here. Now, let's see those points here.
• 127:30 - 128:00 The first point is your Inventory Filter. What is Inventory Filter? Let's see. Now, there are three things in Inventory Filter. One is your Full Inventory. Second is your Standard. Third is your Limited. Okay? There are three types of Inventory. Okay? What do these three mean? Now, Full Inventory means, guys, exclude all content not suitable for monetize and get the most reach. Okay? Now, what is Standard Inventory? Basically, Facebook will show your advertisement to the mass audience. It means, it will show it to maximum people.
• 128:00 - 128:30 It means, it will start showing your advertisement to the content which is sensitive. If our advertisement is visible in that type of content, right? Then, that user is not suitable for us. Right? That's why, we should not take Full Inventory in any case. And, what is Standard Inventory? Basically, it is by default. Okay? Now, what is Standard Inventory? Normally, small contents are there. Now, for example, if there is a prank video, then there are some abusive words.
• 128:30 - 129:00 In that type of content, your advertisement will be visible. Which is normal. It comes in standard category. What happens in Limited? It will exclude all the content. It means, if a normal word is abusive, then your advertisement will not show on that content. But, what happens in Limited Inventory? Here, your reach becomes very limited. So, it automatically increases. This happens in Limited Inventory filter. Right? So, in maximum cases,
• 129:00 - 129:30 I mean, if you talk about advertisement, I mean, in 99 ads, I will prefer you to go to Standard Inventory. Now, let's come down. After coming down, here, you can see Block List. Okay? What is Block List? Basically, we create this Block List. I mean, if you don't want to show your advertisement on this, then you can also create Block List. So, your content or advertisement will not be visible there.
• 129:30 - 130:00 Right? Then, Content Exclusion. At what time do you want to exclude the content? Like here, I have edited it. Now, see, exclude all live videos. I mean, all the people who will do live videos, your advertisement will not be visible. So, if you want to show your advertisement there, you can exclude it. Then, gaming, then politics, then religion and spiritual.
• 130:00 - 130:30 I mean, you can exclude this type of content. If you don't want to exclude it, or you want to hide it, then you can If you want to remove it, you can remove it from here. Now I will put a cursor on it. So here you will get the option to change in brand safety control. I clicked on it here. After clicking, it will take you directly to brand safety. Means it will take you inside the options. You will get the option here of content type exclusion. If you come inside this, you will get the option here of topic exclusion. Now I will uncheck them from here. Okay. So you unchecked it. Means you removed them from exclude. Means your advertisement will start getting visible here
• 130:30 - 131:00 too. Right. Now you are seeing the block list here. Whatever content you want to put in the block list, you can put it. Now I will show you that thing too. Inventory filter, we have already seen this. You have to change it. You can change it from here. You have to keep it on full inventory. You can keep it on full inventory. By default, your default setting is your standard. You can limit it. This is our choice. So you are seeing the option here. You are seeing the option of block list here.
• 131:00 - 131:30 Block apps, pages and profiles. You can block it directly from here. Now it came here. Now it is telling you to create a block list. You will create it from here. For example, I have given the name. I have given pages list block. Right. Now see here. You can block the Facebook page and profile URL. That list should be uploaded here. If it is uploaded, you can block it directly here. Now here I have not made any file here. The easiest way to do this
• 131:30 - 132:00 I will tell you. We will go to the publisher list. We can also search those pages from here. And the pages that we do not want to show We can block it directly from here. Now for example, I want to remove the list of in-stream videos. Now see guys. This list is for your in-stream videos. This is such a list. These are the pages that have been monetized with Facebook. Now this list is very lengthy. If you see the total number here How much is here? 2,33,000 Facebook page is monetized with Facebook.
• 132:00 - 132:30 And when was this update last? It was updated on 19th December 2022. For example, if I talk here I do not want to show this advertisement in 5-minute crafts. So what I will do is I will add it directly to the block list from here. And here I will put the name of my block list. For example, I put it here. Pages block list. Right. Select an ad account. Here we will choose our ad account. Our ad account is wscubetech Private Limited. And I saved it. So automatically the 5-minute craft page
• 132:30 - 133:00 It went into the block list. Now whenever I run an advertisement in the future I can choose the block list I have made and remove it here. Now for example, I do not want to show ads on Disney. So here Like Disney select a block list. Here our name came page block list. Apply to wscubetech Private Limited which is our ad account. I saved it from here. After saving, I will come directly to my ad account. Where we were practicing. Where we were looking at the brand safety options. I refresh it once from here. You have this topic exclusion here. Which was the part of Gaming, News, Religious and Politics.
• 133:00 - 133:30 It will be removed from here. Because we had unchecked it from there. Let's see. Here we come down. Now after coming down You will see here this topic exclusion. See it has been removed from here. You can't do this here. This is page block list. This is edit. This is page block list. All the pages here Our advertisement will not be visible on those pages. That is the part of a brand safety control. In this way
• 133:30 - 134:00 You can control your advertisement. Like which type of content To show or not to show. We are talking about content only. Now we have seen a part here. Facebook in stream videos. Now you will get all the lists here. Like instant article, Facebook ads, audience network, Instagram profile feed. Now let's talk about audience network. You can see all the audience networks here. How many lists are there of audience network? 98,590 List of audience network.
• 134:00 - 134:30 If you want to block it from here. You can block it directly from here. This audience Comes in the category of network. I saved it from here. So this was the part of audience network. You can remove all the lists from here. Means all the lists can be removed from here. Facebook ads, Reels can be removed. You have to put it on their content. You can put it on their content. All this controlling is with us. Where does the option come? It comes inside the placement.
• 134:30 - 135:00 So that is the use of brand safety control. Now guys, you must be having a doubt here. Like sir, You have told the option of brand safety control. But what type of ads will we use it? Like some clients are like this. Or some businesses are like this. Where the audience is very limited. If you are showing more audience. Or those audiences who are not relatable. Then your advertisement will also go. Then your money will also go like waste. And like irrelevant audience. If you show advertisement. Then nothing will come out of it.
• 135:00 - 135:30 So in the description given below. You will get a link. Through which Your data will come to our counsellors. Then they will contact you. Different types of ads. And ad format. What happens in Facebook ads. We will go to see it in this video. Hello guys, my name is Himanshu Tiwari. Welcome to wscubetech YouTube channel. So guys, as I told you. What are the ad formats here?
• 135:30 - 136:00 And what are the different types of ad copies? We will understand its concept in this video. And how to use it? The options that come in it. How can you use it in your ad copies? So let's see. Here I directly create a campaign. Here we take traffic campaign. Just click on the continue. Then after this. The functions of ad copies and ad formats. Where do you get them? In the ad copy. The third part of any campaign. So here we come directly below.
• 136:00 - 136:30 Our ad copy is open here. First of all, identity. Which page do you want to run the ad on? Facebook page and Instagram page. Here we will choose. Which page do you want to run the ad on? So I will choose that page here. Right. Then if my Instagram is connected. It will automatically come here. If not. Then we will have to connect. If you go directly to Instagram. Then you will put the id password. Then you will come down.
• 136:30 - 137:00 Branded content. If a particular brand is your partner. And in that ad. You have used the name of your partner. Or used the logo. Then you have to give it a name here. Like search by page name. Facebook page name and Instagram account. You have to add that here. Then we will come down. Here comes your ad setup. What type of advertisement do you want to run here? Means manually. Upload means here. You can upload your single image or videos.
• 137:00 - 137:30 Catalog means. There are multiple types of catalogs here. It depends on your business. With the variation of that business. You create a catalog here. Until we don't have a catalog. This option will not be open. Then comes on formats. What are the ad formats? Single image and video. Here you can run an ad for a single image. And you can run an ad on behalf of the video. In carousel. You will have to take at least two images. You can also take a photo.
• 137:30 - 138:00 Then comes collection. Collection is a very important part. For the purpose of shopping ads. Shopping ads are always there. As well as here for collection. The templates we get. Instant experience. You have to have a catalog there. If you have a catalog. You can use those templates. I clicked on this collection. When we come down. Here you can see instant experience. These are the templates. Storefront, Lookbook, Customer Acquisition.
• 138:00 - 138:30 Custom Instant Experience and AR Experience. These are the templates. These are the collections. We call it instant experience. We use this in our advertisement. This advertisement is mobile based. It is not desktop based, laptop based or tablet based. What is this? Multi Advertiser Ads. It means. If you are bringing any shopping ads. Your main goal is sales or conversion. You can use this option. Facebook's algorithm says. If you are running an advertisement.
• 138:30 - 139:00 For sales or conversion. Facebook will only show. Advertisement to those people. Whose main motive is. Purchasing. Engaged Shopper. It will only show advertisement to those people. This option is used for that purpose. There is one more option. It is not coming here. Special Enhancement. It is not visible here. It may not be in this ad account. That's why. Let's open another ad account.
• 139:00 - 139:30 Let's go here. Let's go to the double script tag. I have created a campaign. Let's go to the ad copy. Let's see if that option is visible. Yes. Standard Enhancement. That option was not coming there. It was a personal ad account. It was made by a businessman. That's why. Standard Enhancement. This is a new update from Facebook. This is the latest update. How does it work?
• 139:30 - 140:00 It works in one way. Dynamic Creative. There is an option in Facebook. It works like that. It means. Your advertisement optimizes. According to the user's interest. You just have to click on this check box. Let's see how it works. There will be some points here. Add an image or video. Add a variety of text option. It means. You will add multiple varieties.
• 140:00 - 140:30 For example, if you have taken 5 images, 3 videos and multiple texts, the type of user who is interested in watching the content and can be engaged with it, only that type of user will be able to see your content. 2. Creative Optimization would you like us to apply to your
• 140:30 - 141:00 ad? 3. Based on your data, we will show each person the variation of your ad most likely to improve performance. 4. Text Combination would you like us to apply to your ad?
• 141:00 - 141:30 5. Media Enhancement would you like us to apply to your ad? 6.
• 141:30 - 142:00 Adjusting Image Brightness and Contrast would you like us to apply to your ad? 7.
• 142:00 - 142:30 Adding a Template to Feed Images would you like us to apply to your ad?
• 142:30 - 143:00 8. Add Level Compositional Changes would you like us to apply to your ad? 9. Standard Enhancement would you like us to apply to your ad?
• 143:00 - 143:30 10. Ad Copy would you like us to apply to your ad? 11.
• 143:30 - 144:00 Advanced Digital Marketing would you like us to apply to
• 144:00 - 144:30 your ad? What is the Creative Hub Tool in Facebook Ads?
• 144:30 - 145:00 Creative Hub works on the basis of your placement.
• 145:00 - 145:30 The first figure shows the total 16 placements.
• 145:30 - 146:00 The second figure shows the type of your advertisement.
• 146:00 - 146:30 The third figure shows the type of your advertisement.
• 146:30 - 147:00 The fourth figure shows the type of your advertisement. The fifth figure shows the type of your advertisement.
• 147:00 - 147:30 The sixth figure shows the type of your advertisement.
• 147:30 - 148:00 The seventh figure shows the type of your advertisement.
• 148:00 - 148:30 The eighth figure shows the type of your advertisement. The ninth figure shows the type of your advertisement.
• 148:30 - 149:00 The 10th figure shows the type of your advertisement.
• 149:00 - 149:30 The 11th figure shows the type of your advertisement.
• 149:30 - 150:00 The 12th figure shows the type of your advertisement. I will directly upload it here and from here I will choose another image here.
• 150:00 - 150:30 Like I put this image here, we put another image here, it also came here. Now the user will see this image on the Facebook story. So in the same way, you can also change each individual placement. It is not that if you have put one image, it will work in all the placements. It is not like that. If you are editing a specific placement individually, then you can do that too. There will be no issue in that too. Then if you want to change its background color, you can
• 150:30 - 151:00 change the background color from here. On the story, your background color will change. If you want to keep it in solid or gradient, those options are also available with you. Now guys, how to edit the entire editing, how to edit the individual placement, you know that scenario here. Now one more thing, if you have created everything, saved everything, now how will you use it in the ad? How will you do it in your advertisement? Like there is an option here, show in ad manager. Means you will go to run any of your campaigns.
• 151:00 - 151:30 This is your mockup. You can use it in any of your ad copy. How to do it? Let's see here. Here I open the ad manager again. Because I have to tell you one more option in this. Here we edit it. Let's create a campaign directly. You can also do it by running a campaign or by editing it in the draft. There is no issue in that too. I come to our ad copy. You will come to the ad copy. After coming to the ad copy, you will see the ad setup. You will go here. After going here, you will get an option, use creative hub
• 151:30 - 152:00 mockup. Okay. You went here. After going here, whatever mockup you have made, you will start seeing it here. Now we made it in the name of demo, why is it not coming? This is a question mark in itself. Sir, what you said is not coming. So what will you do now? So guys, you need to think a little bit here. The ad manager we have opened here is a personal ad manager. The mockup we made is made by another ad manager. So you have to take care of this with a basic mistake. Okay. Otherwise, you are working hard on another ad manager.
• 152:00 - 152:30 You will get the result somewhere else. So here, as I go, I again create a campaign. I created it. After creating, I click on continue. After going to continue, I come here to the ad copy. After coming to the ad copy, I again go to my ad setup. I come to the creative hub mockup. See, it was made in the name of demo. It came to you here. Now I can confirm it from here. Right. So that is the use of mockup. You can use your mockup in any type of campaign.
• 152:30 - 153:00 In any type of like campaign objective. Now, guys, there is one more option of share in this. Right. Now, what does this share mean? Guys, share means that like the mockup you have made, you have to show your teammates, your seniors, or then like a client, that your advertisement will look like this on Facebook or Instagram. So you can directly copy the link from here. I have to make a link here for like day active 30 days. So I activated it and your link was generated. You have to copy it directly and give it to the client.
• 153:00 - 153:30 That's it. When he opens this link, how will his advertisement look? He will get the full format. See. The full format will come out. What does this mean, guys? There will be more chances of conversion. Means the client will be easily converted. Right. This is the whole scenario, guys, in creative hub, which we use in our ad copies. Right. What are the key elements in ad copy?
• 153:30 - 154:00 How can you make your ad copies so good with those key elements? So in this video, we will go to discuss these points. Hello, guys. My name is Imanshu Tiwari. Welcome to our Double A Script Tech YouTube channel. As I told you, what are the key elements in ad copies? We will see this. So let's see. Here you can see the dashboard of Facebook Ad Manager. Here I directly create a campaign. Here we directly take the traffic campaign. Then just click on the continue. And here I come directly to the ad copies. You can also call it ad copy level.
• 154:00 - 154:30 Now we come down here. After coming down, when you see here, ad creative. In ad creative, the first option comes is media. You can add a single image or video to the media. Now it depends on the option you choose here. Like it's about carousel here. As soon as I chose carousel here, there you can see, here you can add cards. Means you can add multiple images here. It depends on our format. What format do you choose? Your ad media depends on it. Now, like a single image here. Here we take a single image.
• 154:30 - 155:00 Here, for example, like I took this image. Then just click on the next. Done. Now see guys, what option is coming here? Advantage plus creative. Why is this coming? Like we have already turned on the standard enhancement option. That's why this option is showing you here. Okay. Here we have to keep the optimization on. Now guys, what does this mean? Like we have turned on the optimization. It simply means that whenever you show your advertisement to the user, then it optimizes our ad according to the user.
• 155:00 - 155:30 That's why we should keep this option on. Now then you see below, the standard enhancement is on. Image brightness and contrast is on. Then the music is on here. Video will be added. Like if you have taken it on GIF, If there is no sound here, then it will automatically add music here. Then I finish it here. Now guys, after finishing it, you can see here. Here you can see your advertisement in the like ad preview. It looks like this here. Now it has some options. Here you can see. Now, like the primary text is coming here first.
• 155:30 - 156:00 What is this primary text guys? What is seen at the top of your advertisement. Like for example, Here I take the page. Let's copy it directly from the page. Like here, I take some key points. Like for example, I took this here. I copy it. Then come here. What did I do here? I pasted it. Okay. And. Right. Now after this, I wrote one primary text. Where is it visible? Here you can see. This is a Facebook feed.
• 156:00 - 156:30 Your advertisement will be visible above in this way. Then I go to the add text option here. I write another primary text again. Now I tell you the use of it. How can you use it? Like for example. We take this. I copied it. Here you go with a minimum of 5 different primary texts. So it stays better. Here it is 3. Here I write 2. Right. Here we have 5 points. I remove it from here. Which is not a little bit right.
• 156:30 - 157:00 I removed it from here. Now see guys. What happened to us? I have written the primary text here. Okay. Now you will be confused. Sir, you have written 5 here. So which Facebook will show here? Means it will show the first one. Will show the second one. Which will show the third one? Now see guys. This control is not in our hands. Which user will you show which primary text out of these 5? Right. Here the simple meaning is that if you have given multiple options to Facebook. Have taken multiple primary texts. Have taken multiple headlines. Okay. So its simple meaning is that Facebook will optimize it.
• 157:00 - 157:30 According to the user's behavior or user's interest. What does the user like? Right. Like if for example. If you like this content. He can get engaged with it. So Facebook will show him this content. This is not in our hands. It is from the Facebook end. That's why if you give multiple options to Facebook. Then the performance of your advertisement improves it. So that's why we have a minimum. I will write primary text in 5. But different. Like way of content. Its meaning will be the same. But the content will be a little different.
• 157:30 - 158:00 Now let's write the headline here. For example. Like. Free. Free PDF. Free PDF download. I wrote a headline here. Then we write here. Just. Click on the. Button below. And. Get. Free. PDF. Right. Now we have to write multiple headlines here. So what will happen with that. Facebook will automatically judge again.
• 158:00 - 158:30 Like the type of user who likes it. He will start showing headlines to the user from that type. Then description. You have to take the same description. Here, as we have taken the headline and primary text. Similarly, you have to use the description here. Then you can see the option here. Optimize text per person. We have to keep it enabled. You don't have to do anything else here. Then call to action. Here you can choose call to action. Which you find call to action like use here. You can take it here. Then guys here comes the option of call to action. Now your advertisement.
• 158:30 - 159:00 According to the purpose for which you are running the advertisement. You have to choose call to action here. It is not like this. If you are running a shopping ad. Then here you have taken apply now. You don't have to do this. If suppose there is a shopping ad. If you are running a sales ad. Then here you can take. For example, order now. Your book now will come. Shop now will come. You can write here like this. Now here guys we have taken. For example, like your learn more. Learn more. Now what you will see below here. In the advertisement, here your call to action will be learn more. Right. So guys this way.
• 159:00 - 159:30 You can make your ad copy better. And you can make eye-catching. With which Facebook will improve your advertisement performance day-to-day. Ad destination. What is ad destination? How can you decide the destination in Facebook ad copy? What do they mean? Today we are going to learn this in this video. So hello guys. My name is Himanshu Tiwari. Welcome to the wscubetech YouTube channel. As I told you.
• 159:30 - 160:00 What is the destination in ad copy? What are its roles? We see here in this video. As you can see my ad manager. Here again I create a campaign. And here again we take the traffic campaign. Just we click on continue. And here is our campaign structure. Then we go directly into the ad copy. Now when you come down in the ad copy guys. So here it will tell you your destination. Okay. What used to happen before guys? There was only one type of destination. That was website URL.
• 160:00 - 160:30 Other than that, there were no other different types of destinations. There was not much confusion. But what happened in today's date? Facebook has been updated so much that you will have a different type of destination here. And we decide this destination on the basis of our campaign objective as well as what is the purpose of our advertisement. For example, our purpose is to take it to the landing page. Our purpose is to bring sales here. Our purpose is to bring conversion here. So while looking at that, we decide what we have to choose
• 160:30 - 161:00 in this destination. First of all, you are looking at Instant Experience. What is Instant Experience? You have to use the template that is made here. Mostly, Instant Experience is used for your shopping campaign, i.e. for the catalog. If you have a catalog here, then you can use it like Instant Experience. Like it's quite good. Why? Because you can add multiple products in one template. As soon as I go to the template, you can see Customer Acquisition, then Storytelling, then Sell Products Without
• 161:00 - 161:30 Catalog, then Custom Instant Experience and AR Experience. Here you can see multiple templates of Instant Experience. For example, if I go to Customer Acquisition, then you will see Images, Destination URL, Text, here your Add Context will come, then your text, this is like Primary Text, Button and here your Destination. And here your images will be below. It means that your single page landing page will go from one type. Here you can choose different types of images.
• 161:30 - 162:00 See this. You can use different types. It's a kind of one type of landing page. And this is only mobile based. It will only open on mobile. This is not desktop based at all. Now guys, the specialty of this is that you can show multiple services, multiple products directly to the user and sell them on a landing page. Guys, this is the meaning of a template of Instant Experience, which we saw in Customer Acquisition. There are different types of templates like this. And specifically, I will make a specific video on Instant
• 162:00 - 162:30 Experience, with which you can easily understand what are the features inside Instant Experience, and how you can use it. Right now, we are only looking at the destination in this video. That's why. Then the website. Now if you want to take your user to the website, then you can directly put the URL of your website here or the URL of the specific landing page here. Right? Then Display Link. Now guys, what is Display Link? I will explain it to you in a very simple language. It means, it is a work that is targeted anywhere. It means, what are you showing the user and where are you
• 162:30 - 163:00 sending it. For example, here we open the website of the firm, wscubetech.com And here, Android App Development Course. I will copy this in the URL. Right? I have put the URL here. I have put it in the website URL. Right? Now, when you look down here, here, your URL will be like wscubetech.com slash which is our app development course. Right? And then if there is a Display Link,
• 163:00 - 163:30 I only take wscubetech.com here. Right? I remove all of them from here. I took wscubetech.com. It means, what the user will see here, guys, only wscubetech.com will be visible. Right? This big link will not be visible. But when it will click on the call to action button, where will it be redirected? It will be redirected to this URL of yours. The one you have put for Android App. This means, guys, what you have to show, but user redirect will go to your original URL which you have put on the
• 163:30 - 164:00 website link. That's it. Right? Then show call extension, like on your website. You can also put your number here. Like, for example, I have taken 91. And here, you have shown your number. But clearly, this extension will start showing you on your website. Then after this, guys, call extension. What is there in call extension? Here, you can put your number easily. Here, I have taken country code, India. And here, you can put your URL. Then, Facebook event comes.
• 164:00 - 164:30 What is there in Facebook event, guys? Like, guys, if I talk here, then here, we see events. Let's go to events. This is the section of events. Now, events, online, how many events are there? Like, if I want to promote that event, first thing, and I want to take the user to the link of that event. Directly, while promoting that event, the link will be here, I can put that event here. Right? When the user will see my advertisement, and click on that call to action, then it will be redirected to that
• 164:30 - 165:00 Facebook URL event. Right? Then, phone call. Okay, phone call in the sense, here again, it means, like, for example, if I take country code, whatever number you write here, like, 991. I have taken the number here. Now, I turn on the ad preview. Here, I have to put the ad media first. So, we put the ad media here. I have taken the ad image here. Like, I add an image here. Here, I added the image. Then, we finish it here. Now, you will see below, the call to action, guys, there,
• 165:00 - 165:30 you will get the call now button. See, call now, as soon as the user will tap on it, will click on it, whatever number you have given, it will be called directly. Right? So, your destination varies according to campaign objective. It means, the campaign objective you are taking, based on that, your destination varies. Like, if I talk here, I come to campaign level. After coming to campaign level, here, what I do is, I choose awareness. I choose awareness, which is our campaign and marketing
• 165:30 - 166:00 objective. Now, after choosing this, I directly come to ad copy. After coming to ad copy, like, we will go to destination below. So, see, you are not getting anything here. Here, what happens is, you have to select your destination here. See, your destination is instant experience first. And here, website. The website URL you have to put here. That's it. Here, there is no facebook event. And here, there is no call button. Like, extension or call button is not there. Right? Why? Because, our campaign objective is different
• 166:00 - 166:30 here. Right? So, guys, this means, the campaign objective you are taking, based on that, your destination will be different. So, here, I am directly on the sales objective. Here, I took sales. Let's continue this. And, I directly come to ad copy. Now, after coming to ad copy, we go to destination. See, we came to destination. Now, in destination, first of all, like, website.
• 166:30 - 167:00 Here, what happens is, website and shop, this is different. Right? Like, this happens on behalf of purchasing. Then, website and display. Here, we haven't added shop yet. That's why, it is not enabled. In ad copy. So, guys, the destination we have to choose, is based on our purpose and marketing objective. If you have to take the user to the website, and if you have taken Facebook event or call, then, your whole advertisement will be spoiled. When you take marketing objective, you should take it with
• 167:00 - 167:30 a lot of thought. Second thing, when you take destination, you should also take it with a lot of thought that in actual, this result will be oriented or not. Right? So, the destination in Facebook advertisement, in Facebook ads. Today, we will see some hidden tricks about Facebook ads. Now, what are those hidden tricks? How can you use them whenever we go to run Facebook ads for ourselves or for a client or if you are in a job, then for
• 167:30 - 168:00 a client there. So, these are the things we will see in this video. Let's see. Hello guys, welcome to wscubetech YouTube channel. So, as I told you guys, we will see some hidden tricks here. Now, this is Facebook feed. Here, I scroll down. Here, I can see Coursera's advertisement. Now, the biggest question is guys, why am I seeing Coursera's advertisement? That is a big question mark.
• 168:00 - 168:30 Like, why am I not seeing any other advertisement? Like, why am I not seeing any other brand or this business's advertisement? If you want to know this, then it is simple. You go here. You go to three dots. After going to three dots, you get an option directly. Why am I seeing this ad? As soon as you click on this, it
• 168:30 - 169:00 will tell you the reason. Like, the reason is that the language of my Facebook profile is English, UK and US. And my age is 18+. That's why I am getting this ad. Right? Now, here also, you can see the sponsored
• 169:00 - 169:30 advertisement on the side. You can see the reason. Here, the reason is 18+. And the primary location is India. Now, here, we got a new option. The location. Right? Now, whenever you scroll on Facebook, wherever you see the advertisement, you can see
• 169:30 - 170:00 the ad. Now, the reason is that the language of my profile is English and UK. And the reason is that the primary location is India. Now, the reason is that Entrepreneurship, Business and
• 170:00 - 170:30 Finance means the interest of my profile is in Entrepreneurship, Business and Finance. I have shown an interest, that's why this advertisement is triggering me. The second reason is that my age is between 22 and 55. Then primary location India, now here I got to know one thing, interest. Like interest-based targeting is also happening here. In that interest, I got to know one thing that you can target entrepreneurship in Facebook. People who have interest in Entrepreneurship, Business and Finance.
• 170:30 - 171:00 If you search anything here, for example, I search for a website. Here I searched for a website. If any advertisement triggers me, which we call Facebook search result. Like I can see the advertisement of Axley here. This is a carousel ad, if we slide here, we can see the advertisement. Like here I can see the ad of Axley, this is in the form of our carousel ad. Now here I go to three dots, again I will go to the option,
• 171:00 - 171:30 why am I seeing this ad. So here you will get to know exactly what is the reason. See here I am getting a different reason, now I got a new reason. Means here I saw four ads, I got to know a new reason in all four. Like this reason is also triggering me. So whenever you run these ads in the future, then you will also get to know that this was also the reason because of which I was showing the advertisement. So I can target this too. Here you can see, like what is shown here, I had a search for something similar on a Facebook.
• 171:30 - 172:00 Means similar on a Facebook, it's a kind of a lookalike audience. Which we call similar audience. This is also a part of audience targeting. Like guys, you have seen here, why are you seeing this advertisement. Now exactly, for example. Now exactly if you want to know that the advertisement that is being triggered or shown on Instagram, what is the reason for that. So you can see that here too. Like here I open Instagram. Now here I scroll down, after scrolling down.
• 172:00 - 172:30 Now like I can see their ad here, work from home. Raj Yadav. Now I want to know why this is being triggered. Like why am I seeing it. So again I will go to three dots. Here you are getting the option, why you are seeing this ad. Here I went to this option. See here the reason is telling, show interest in business, university and more. My interest is here. Like there is interest in this thing. Then being included in a category called people who prefer
• 172:30 - 173:00 mid-value and high-value of goods. Like this becomes the audience of behavior. Then like said there, age between 18 to 28 and primary location is India. This is the reason why this advertisement is being triggered here. That's it. So you can find this out on different platforms. Means this is not about Facebook or Instagram. If you are using other platforms, you can easily find out why this advertisement is being triggered. The biggest benefit of this is that you know that this is
• 173:00 - 173:30 also an audience in Facebook or that particular platform. Then you can target that audience in your advertisement in future. Let's see here why this advertisement is being triggered. Here like age and location. These are the two reasons why this advertisement is being triggered. Now we have seen this thing in both Facebook and Instagram. Now how can you manage the advertisement that we see. Means you can also see the ad of your choice.
• 173:30 - 174:00 This is also the best option. Again I will go to three dots. I will go to why am I seeing this ad. If you come to the option below, you can see what is being shown here. Make changes to your ad preference. You can also choose your advertisement. Means you can personalize your ads. Like I want to see this type of advertisement. I want to see this category. So you can do that too. Like I go to this and explore. Now see here. Advertiser you have seen most recently. Means I have seen the advertisement of these people here.
• 174:00 - 174:30 Means I have seen the advertisement of these people here. Now if I want to hide here. Then I can also hide here. If I hide them, then I will not see their advertisement. Now if I want to search a topic here. Like I want to see an advertisement in this way. Then I can also put a topic here. Like I should see an advertisement on this topic. Here you can also set up your advertisement. Like data about your activity. Like from your partner. Categories used to reach you. Audience based advertising. Ads. Show off like Facebook.
• 174:30 - 175:00 Now if we go directly to this. Categories used to reach you. Now what does it basically mean? According to the information of our profile. We see ads on the basis of that. Like our education information. Or the information of the employer. Employment history. Your date of birth. Same thing here. I don't want to show the employer. I don't want to show the job title. I don't want to show the education. If I turn off these categories. Then I won't be able to see the advertisement.
• 175:00 - 175:30 According to my profile. So all this optimization. Or all this personalization. I can do it from my end. I can also choose this preference. No one knows this guys. Like whenever we scroll on Facebook. Then we have full control in the hands of Facebook. Because Facebook shows the advertisement according to itself. But that control. You can take from this option. In your end. You can do your own controlling. Like I should see this type of advertisement. So guys these were some tricks.
• 175:30 - 176:00 Which we have understood here. In Facebook ads. And according to our profile. Like for what reasons we see advertisements. On Facebook and Instagram. And on different platforms. You can follow the same thing. If you want to know on Facebook. That your competitor. What type of advertisement they are running. In their ads. Like images or videos. Or carousel ads.
• 176:00 - 176:30 What type of format they are running. How good their ad copy looks. If you want to know all these things. Regarding the competitors. So how can you do all this. In Facebook ads. So we will learn the same thing in this video. So hello guys. My name is Himanshu Tiwari. Welcome to the wscubetech YouTube channel. If you want to know about your competitor. What specific activity this competitor is doing. Or if you want to target a particular niche. That in this business category.
• 176:30 - 177:00 How many advertisements are running. Like which advertiser is running. You can do all this tracking from Facebook ads library. So we will understand the same scenario here. Now what is Facebook ads library. We will understand that here. You can open it in two ways. The first way is very easy. Here you can directly go to Facebook.com Ads library You just have to write this much. And you will be redirected directly to the Facebook ad library. That is the first way. The second way is.
• 177:00 - 177:30 You go to the page. Like I am seeing this ad now. MIT online. I go directly to this page. When you scroll down. You will see the page transparency option. Click on see all. As soon as you come down. You will see the option go to ad library. Even then you will be redirected to the Facebook ad library. So there is two ways. To open a Facebook ads library. Now what is the concern guys. For example, I come to the home page. Now if we talk here.
• 177:30 - 178:00 Particularly if you want to see an ad of a competitor. Or want to see a copy of his ad. Then what will you do. For example, I want to see here. Like Myntra. How many advertisements is Myntra running. And in which format is it running. Is it running more on Facebook. Is it running more on Facebook. Is it running more on Instagram. Like how much advertisement is it doing. What activity is it doing. How will we see all those things. Here I will search Myntra basically. Which I have already done.
• 178:00 - 178:30 And here I will open Myntra's page. After opening the page. I will just scroll down. Here I will go to its page transparency. After going here. It will tell you some basic information. Like Myntra page. Myntra page was created in 2007. Earlier it was Myntra.com. And its name was changed in 2015. And they have changed it from Myntra.com to Myntra. Now how many people are managing from where. You will see those numbers. Like 76 people are managing from India.
• 178:30 - 179:00 3 people are managing from USA. And one person is managing from UAE. Now who are these people. What is the profile. You will not see that status. There is a number. Like which will be visible here. This page is currently running ads. Means this page is running advertisements right now. Now how many advertisements this page is running. To know that. We have to click on go to ad library. As soon as you click on go to ad library. You will see the formation of the ad. Like here.
• 179:00 - 179:30 Myntra is running 200 advertisements right now. Where Facebook and Instagram. Messenger and audience network. Mixed on all platforms. You can see here. These are all their ad copies. For example. I will go to this perfume. Click on see ad detail. Now you will get all the information. Like what image they have taken. What headline they have taken. What description they have taken. Means you will get all the activity. Of Myntra's ad.
• 179:30 - 180:00 Now the same thing. If you are a seller on Amazon. Or on Flipkart. If someone is running the same type of ads. You can track all the activity from here. If I have to do. I have taken the scenario. This is 50% up to 50% off. Here we are up to. 70% or 60% or 55%. Here I can put an offer on the same brand. Or related brand. Here you can do a simple. Computer ad analysis.
• 180:00 - 180:30 you will get to know everything. Now the second concern is we have seen that you can find out the computer from here. Now if I want to put some filters like I want to see how many ads are running on Instagram so what I will do is you can see the filter option on the side I will go to the filter and I will choose Instagram and we will click on apply filter so how many ads are running on Instagram out of 200 all the ads are running on Instagram all the ads are mixed but your
• 180:30 - 181:00 Instagram is also included see here if we go to the platform all the platforms are here all the platforms are here now this ad this video ad is only on Instagram it is not on any other platform it is not on Facebook, Messenger or Audience Network it is only running on Instagram platform now we have seen how you can see computer now you have to see directly what is the scenario of Flipkart now you have to see how many ads are running on
• 181:00 - 181:30 Flipkart so I will search Flipkart and you can see Flipkart is running 290 ads now you can see which ad it is so in this way you can analyze your competitor so this is one scenario now what is the second scenario second scenario is if you want to see which ad is running on this keyword you just have to see this so how will you see that here instead of Flipkart you have to write the keyword like
• 181:30 - 182:00 here I have written real estate here I have written real estate you just have to search the keyword you don't have to select any page here I have real estate now using the business category of real estate how many businesses are running ads that data will come in front of you now you can see all the ads now you can see all the ads now what is the second concern now a question will come is it exactly in India like it is telling
• 182:00 - 182:30 worldwide this is the biggest question mark guys the data is telling you 50,000 this is worldwide data like country based data so above you can see the option of all this is specific country wise if you want to do wise tracking you can do that you can choose the specific country from here now it depends on our requirement what is our requirement and here ad category here we will take all
• 182:30 - 183:00 the ads like issue or special ad category issues election and politics we will not choose that now here we have taken real estate I will enter it again now that 50,000 ads will be filtered how many ads are running in India real estate related now you can see the pages real estate India Rajwada empire all these ads are running in India here you can check on any category here we will take one more
• 183:00 - 183:30 example mobile now using mobile category how many ads are running in India 35,000 ads are running using mobile category now so many brands companies are running this ad you can see so like this you can utilize your facebook ad library regarding the competitor who is running the ad you can do their activity analysis you can do other thing on the basis of any niche or keyword like which
• 183:30 - 184:00 are running the ad and how many ads are running to analyze their ad copy you can use ad library now I will tell you one more third scenario there is one important fact what is that important fact as you can see here ad library report what is this actually this ad library report indicates social issues elections and politics this is a part of special ad category what is special ad category you will
• 184:00 - 184:30 get the link in the description I have made a separate video what is special ad category if you watch that video what is special ad category then there is a part in special ad category social issues, elections and politics if your business relate to this if you have an NGO or election party if you are running an advertisement
• 184:30 - 185:00 on behalf of politicians you will get the status as you can see here total reports includes ads social issues, elections and politics this data is after 2019 means from February 2019 till now you can see total ads in the ad library more than 14 lakhs ads and how much amount is spent you can see here figure out from this you can guess if only one category that is also special ad
• 185:00 - 185:30 category from only one category how much money other businesses invest in facebook ads and instagram ads now let's see some activities in last few days how much money and how many people are investing this is last day as you can see this is 23rd December 2022 you can see how much money is being invested on 23rd December
• 185:30 - 186:00 this is one day this is not one month this is one day in one day regarding the advertisement Rahul Gandhi Indian National Congress 1,06,000 for that day we have seen how much money is being invested in daily basis last 90 days means from 25th September till 23rd December amount
• 186:00 - 186:30 spent in facebook and instagram ads you can see more than 3 crores means 3 crores 89 lakhs in 90 days on facebook and instagram from this figure we can get an idea how much importance of facebook and instagram ads now here you can see complete status and from which location in India you
• 186:30 - 187:00 can see Gujarat approximately 12 CR from Gujarat only facebook and instagram ads Delhi Punjab, Maharashtra, Uttar Pradesh, Rajasthan means from which state how much money is being invested this is the importance of facebook ads library from here you can know about competitor and their ad copy as well as social
• 187:00 - 187:30 issues about elections and politics if you want to know from which state how much money is being invested from which party you can see that data you can show it to your clients and tell them how much revenue you can generate from your business right so guys this was importance of facebook ads library like always use it before starting research
• 187:30 - 188:00 what is facebook pixel how to use it what are its pros what are its advantages this we will understand in this video hello guys my name is Imanshu Tiwari welcome to your wscubetech youtube channel so guys as i said what is facebook pixel facebook pixel is a small code it's a kind of a piece of code like for the purpose of remarketing or retargeting
• 188:00 - 188:30 audience means how we can measure our audience we can analyze their activity after that we can retarget them and get good results in our advertisement so concept is of facebook pixel there are two things in facebook pixel first thing is you can install facebook pixel on your website with the help of manually or through gtm or through partner integration the first thing second thing is event specific pixel now what is the use of this
• 188:30 - 189:00 now in this whatever buttons you have in your website you can put them on triggering if any audience or user has come to your website if he has clicked on that button then you can directly retarget that audience that the quality of pixel now in which industry pixel is used if we talk about industry you can take any industry service based industry manufacturing, b2b, b2c, d2c you can take
• 189:00 - 189:30 any industry pixel is used in every industry but in today's date no one knows pixel that much nor can they use it properly the reason is people are not aware about pixel how can you integrate it how can you use it after integrating in your advertisement this scenario is not clear to anyone that's why facebook pixel is not known among audience or between business now let's see some advantages what can you do through facebook pixel you can
• 189:30 - 190:00 build audience through facebook pixel there are two things in audience first is custom audience second is lookalike audience what is custom audience it is an audience that has interacted with your website you can retarget audience that has interacted with your business this is custom audience what is lookalike audience it is a similar audience
• 190:00 - 190:30 If you want to create a similar audience, then you call it a lookalike audience. But this whole scenario happens when you integrate Facebook Pixel into your website or application. Then you can do so many things, otherwise you can't do this. Now guys, I will tell you the last thing, how can you use the audience of Facebook Pixel in any of your campaigns. For example, I have an e-commerce website and I have run a conversion campaign. After running the conversion campaign, I will first analyze
• 190:30 - 191:00 the action that has come on my website. After analyzing it, I will make a separate custom audience for all the people who have viewed my page, who have added to cart, who have clicked on the checklist, who have done initiate checkout, who have purchased. I can make a lookalike audience for all these people. By doing this, the result I get will be effective. But what happens is that most of the advertisers or
• 191:00 - 191:30 companies are not aware of this. They run a conversion campaign directly and then we use a mixed audience, which is your detail targeting. By using this, we turn it into an advertisement. By doing this, your cost is also high and your budget is also wasted. So guys, we have understood this scenario of Facebook Pixel. You can use Facebook Pixel in your business in this way. And if it is a matter of integration, then we will see integration in the upcoming videos. And if it is a matter of integration, then I have told you four ways of integration. The first is manually, the second is through your plugin,
• 191:30 - 192:00 the third is through your GTM, i.e. through Google Tag Manager. The fourth is through your partner integration. How to install Facebook Pixel on your website manually? How to install Facebook Pixel on your website manually? We will go to see this in this video. Welcome to our wscubetech YouTube channel. So guys, as I told you that you have to install Facebook Pixel on your website, that too manually.
• 192:00 - 192:30 So let's see how that concept happens, how you can integrate it. So let's go directly to our screen. You can see that my ad manager is open here. Here you will go to all tools. So here you have to go to event manager first. I open the event manager on a new tab here. Here you can see that the overview of the event manager is open here. All the pixels here, i.e. 2 pixels, 3 pixels, or all the pixels you have made, you will see here. Whether it is offline pixel, application, website, xyz,
• 192:30 - 193:00 whatever it is, you will see here on your event manager. See guys, you can only integrate one pixel with one ad account. You cannot make multiple pixels on one ad account or you cannot integrate it. So here we click on connect data. If we go to connect data, then here it is telling you, like who do you want to do it on? Like on the website, application, offline or CRM. Like who do you want to integrate Facebook Pixel on? So here we will do it directly on the website because we
• 193:00 - 193:30 are looking at the website. So here I clicked on connect. Here you have to put your pixel name directly. So that you remember which website you have integrated Facebook Pixel here. So here, like I show you here, this is our website. What we will do on this website, we will integrate Facebook Pixel. With which you will understand how it actually works. Right, this is a dummy website. Like our website is wscube.in Right, so what I will do here, I will give the name
• 193:30 - 194:00 wscube.in I have given the name here. You can also take wscube.in Whatever format your website name will be, your brand name will be, your business name will be, you have to put it here. Right, then I will create here, create pixel. Create here. Then after this, it is telling you to put the URL of your website here. So here we take the URL of our website. And I put the website URL here. What is it saying for guys? It is saying for partner integration. You can see up here, check for partner integration. Partner integration is also a part to integrate Facebook
• 194:00 - 194:30 Pixel on your website. Right, so here I put the URL of the website. Let's check this directly. Then click next. Now here it is telling you, conversion API and Metapixel. Like Metapixel only. And this will be our like pixel ID. You can see here. Right, now what we are seeing directly here, Metapixel. We will not see through conversion API and Metapixel. What we will see here, we will see through Metapixel only. So here I clicked on it. Then we just click next.
• 194:30 - 195:00 Then I directly click next. Here our setup is done. Right, now I refresh it once here. Let's see. After refreshing, whatever name you have made. See, it has come here. See, what is showing? WS Cube.in. We made it with this name. Now you have to click on this pixel. You will see the dashboard of Facebook Pixel here. We have not connected it here yet. Right, we have just made it here. We have created Facebook Pixel name with our business name. We have not connected it yet. Right, now we will connect it here.
• 195:00 - 195:30 See, continue pixel setup here. Now I will click on it. Now I went through Metapixel. Connect. Now it is giving you the option here. Install, add pixel to a website with the help of manually. Here I clicked on manually. Now it is giving you a code. What is Facebook Pixel guys? It is a piece of code. Right, that code is this. You have to paste this code on your website. Where do you have to paste it? How do you have to paste it? See, I have copied this code here. Then what it is telling you? Paste base code to the website. Where do you have to paste it guys?
• 195:30 - 196:00 See, paste the pixel code into the bottom of the header section. Just above the head section. Where it is closing. Where the head tag is closing. Right, so here we will come to our website. This is its user id password. Here I have logged it in. Now guys, see this code. Where are we doing this? We are doing it on WordPress. Right, and the same thing. And the same thing. If you are on any developer website. Or on PHP. Or on any other website. The coding websites. Then you have to give this code directly to the developer. Tell him that where the head section is closing. Paste the code there.
• 196:00 - 196:30 Right, if your website is on code. Right, otherwise it is on WordPress. Then you can follow the same process. Right, so we will go here to Appearance. In Appearance, you will get a section at the end. You have to click on Theme File Editor. As soon as you click. You will go to the coding section of the theme in the backend. Here you have to find header.php. Where you will see header.php. You have to hold there. Like this header.php. I will click on it. Because the code we have to paste. Where do we have to do that? We have to do it in the head section.
• 196:30 - 197:00 So where will the head section come? It will come on your header.php. So here I will go directly. I will see the head section. Where is the head section? See here. This is your head section. Starting from here. You can see this is starting. And here it is closing. So just close where it is happening. What we have to do above that? We have to paste. So where I have written php wp underscore head. If I enter below that. I will paste it here. So particularly the script you are seeing here. This is the metapixel code. From here to here. What did we do here? We have pasted it.
• 197:00 - 197:30 You can see this. Right. Starting from here. And here it is ending. We have pasted it. And here I will come down. And after coming down. Directly. What will I do from here? Update. Right. I have updated here. Means I have successfully pasted that code here. Right. Now I will come back to my event manager. I will do it from here. Continue. And turn it on. Advance Matching. With this. User data will be fetched from this information too. Now we are not seeing any event setup tool here. I will tell you this in the upcoming videos. Right.
• 197:30 - 198:00 So. Like we have to do from here. Next. Okay. Verify domain. Now I am talking about domain verification. So we do not have to verify the domain too. We will do this through the business manager. And directly we have done this. Go to the pixel overview. Now see our pixel is set up here. Now at some time the data will come in front of you. Now the concern is guys. Like you have to check on our website. Has Facebook pixel been properly integrated or not? If you have to cross check this. So how will you do it? So for that guys.
• 198:00 - 198:30 What happens? A chrome extension comes. What do you have to do with that chrome extension? You have to attach it to your Google Chrome. I open it here. Chrome. Webstore. I opened it here. The name of the extension here guys. That is Facebook Pixel Helper. This is Facebook. This is not of any third party company. Facebook Pixel Helper. You will get this extension. You have to attach this extension directly. Here is the first extension. Right. You can cross check below. What is this offered by? Meta. Means this is made by Facebook somewhere.
• 198:30 - 199:00 You have to add it directly to Chrome. And click on add extension. This extension has been added to us. I pin it from here. I pin it from here. Now we will come to the website once. And refresh the website once. After refreshing, we will check here. If it becomes green. Okay. If it becomes green. Means the numbers you are seeing here. Okay. Numbers 2 has come here. Okay. If it becomes green. Then Facebook Pixel has been properly integrated on our website. Right. If it does not come green here.
• 199:00 - 199:30 It would have been black and white. Okay. So you understand. Like Facebook Pixel has not been properly integrated yet. There has been some mistake in that process. Right. So if you want to cross check again here. You can do it like this too. Like here. You can see Facebook Pixel ID. What is there at the end? 9380. Right. This is Pixel ID. Right. So we go to our event manager. You can also see Pixel ID here. What is there at the end? Like 9380. So from here you can cross check. Your Pixel ID too.
• 199:30 - 200:00 Like on our website. Is that Pixel ID correct or not? You can cross check anyway. And let's refresh it once. If like data will come. Then you will get data here in the form of a chart. Yes. See it has come here. Now see this dashboard has come here. Now as soon as the traffic on our website will start. Similarly, this chart will start here. Right. So like this guys. You can integrate your Facebook Pixel. With the help of manually. Like there is a code. You can see it on the website. You have to put it on the website where the bottom of the hat section of the theme
• 200:00 - 200:30 file editor is being closed. And through the Facebook Pixel Helper, you can see whether the pixel on your website has been properly integrated or not. This is called Chrome extension. So guys, this was the concept of installing Facebook Pixel manually on your website. How can you set up Facebook Pixel with the help of WordPress plugin?
• 200:30 - 201:00 We will see and learn this in this video. So let's start guys. Hello guys, my name is Himanshu Tiwari. Welcome to our wscubetech YouTube channel. So guys, as I told you, how can you set up Facebook Pixel with the help of WordPress plugin. Let's go directly to the screen. As you can see, my ad manager is open here. We need two things to set up a pixel. First of all, we have to go to the event manager. You go directly to the event manager. And you should have the WP Admin of your website. That is, the back end of WordPress should be WP Admin.
• 201:00 - 201:30 You will go to the WP Admin. Here you will go to the plugin section. Then here you will go to Add New. And there you will install the plugin. The name of that plugin is Pixel Cat. I search here. Pixel Cat. And I install it directly from here. This is our plugin. Which you have to install and activate. And through this, we will set up our Facebook Pixel. Now guys, we have installed it and activated it. Here it is telling you.
• 201:30 - 202:00 Thank you for installing Pixel Cat. Then you can see here, it is telling you directly. Set up my pixel. We have to click on this. If you click on this, it will ask you for a pixel ID. So we will go to our event manager. As soon as you go to the event manager, Whatever name you have created Facebook Pixel, You will click there. The ID that is showing you guys. The ID that is showing you guys. This is your Facebook Pixel ID. You have to copy this ID. After copying, you will come directly. And you will paste it here.
• 202:00 - 202:30 And just save it from here. After saving, you will click here. Save all settings. You will click on it. It will be saved directly here. See, our pixel is saved here. Successfully. Now we have to check. Has our Facebook Pixel been set up correctly or not? How will we check this? For that, you will get an extension on Chrome. That is the extension of Chrome. The name of that extension is. Like Facebook Pixel Helper. Here you have to search for Facebook Pixel Helper.
• 202:30 - 203:00 Then you will get this first one. Facebook Pixel Helper. Now who made this, this is not made by Meta. We have to add this extension here. And we have to cross check like this. On our website. On our computer website. Has the pixel been set up or not? You have to come down to check. After coming down, it will show you. Offered by Meta. And we have to install the right extension. If you don't install the right extension. If you don't add it. In your Google Chrome.
• 203:00 - 203:30 Then the data gets leaked from there. Then there are many chances. Your accounts can get hacked. So whenever we install an extension. First of all, we have to see. Who made it? Which company is it? And when was it updated? Which version is it? What are its reviews? How many reviews are there? How many installations are there? We have to check that whole data. After that, you add on that particular extension. In your Chrome extension.
• 203:30 - 204:00 Otherwise don't do it. I will add it from here. I have done the add extension. See it has come here. I have added it through the plugin. We will directly open our website here. This is our website. We have opened it here. If this pixel is installed, it will come directly in green. See it came in green. You can also see the ID here in green. What is the ID here? 9380 The pixel ID that we had copied and pasted. Which is 9380
• 204:00 - 204:30 You can install Facebook Pixel like this. You can activate it with the help of plugin. And if your website is on WordPress. Then only you can add it. Otherwise you can't add like this. Means we have a coding website. Or it is made on PHP. It is made on .NET. It is made with some other method. So you can't use plugins there. I have told you that plugins are only for WordPress. If your website is on WordPress. Then you can add plugins here with the help of plugins. You can add your Facebook Pixel on a different website. And if you want to cross check from here.
• 204:30 - 205:00 If the pixel is installed properly or not. Then you will go to the test event from here. After going to the test event. Here you will put the URL of your website. This is my URL. What I will do directly here. I have pasted the URL here. And I have made it an open website. I have made it an open website. Now we will spend some time here. Right. And I also open it from the mobile from here. With which it will be easy. Like when traffic comes, we will test. It will be a little easy to convey.
• 205:00 - 205:30 That yes, traffic is coming on our website. I open it here. wscube .in .in .in .in .in .in .in .in .in .in .in .in .in .in .in .in .in .in .in .in .in .in .in .in .in Guys, in this
• 205:30 - 206:00 video, we will learn how you can connect Facebook Pixel to
• 206:00 - 206:30 your website through GTM. So let's see. Hello guys, my name is Himanshu Tiwari. Welcome to your wscubetech YouTube channel. So guys, as I told you how we can integrate Facebook Pixel on our website through GTM. We will see this. So let's go directly to the screen. So here you can see, I have opened my Facebook Pixel dashboard which is Event Manager. But first of all, we have to understand the concept of GTM.
• 206:30 - 207:00 GTM in the sense, Google Tag Manager. This is also a Google platform. But this means that you can connect your website and all the tags of social media platforms' remarketing to GTM. Generally, we put tags of all the platforms on our website. For example, we put tags of Facebook, LinkedIn, Quora, Twitter. Right? So this creates a lot of confusion. So that's why Google came up with a platform, which has been around for a long time.
• 207:00 - 207:30 That is GTM, Google Tag Manager. What we do is, we link GTM to our website. After that, we connect all the social media platforms or third-party tools to GTM, not to the website. Right? So this is a very simple concept of GTM. So first of all, let's open the account of GTM. Google Tag Manager. First of all, let's create an account of Google Tag Manager. Then we will connect it to our website. So here, the accounts are already created. So let me take a fresh email id here.
• 207:30 - 208:00 I have taken a fresh email id. Now see, no account has been created here. So first of all, we are creating an account. We will connect it to our website. So company name. Like here, I have written wscube Country India. Then website. This will be the link of our website. Your format should be absolutely correct. Otherwise, it will give you an error. Right? This is our website. Okay? Here, iOS, Android, like AMP. What is AMP guys?
• 208:00 - 208:30 Accelerate Mobile Pages and Server. Right? Like CRM and all. So you can directly integrate it with the help of GTM. So now we are doing it on the website. So here we have taken the website. Now we accept its terms and conditions here. Yes. Your GTM account has been created here. See, your GTM account has been created here. Now what is GTM doing? GTM will give you a code. See, this code has come. Okay? Where do we have to connect this? We have to do it on the website. Right? Why? Because the first process is to link the website to GTM.
• 208:30 - 209:00 So here I copied this code first. And where do we have to paste this? Paste this code as high. Where the head section of your website is starting. Right? Which will be header.php. Where the head section is starting. We have to paste this there. So we will come to our website. WPAdmin. We will go to Appearance. Then Theme File Editor. Then here we will come. So here we are at header.php. Here we go to header.php. Then our head section is starting here. Enter here.
• 209:00 - 209:30 And what did we do here? Pasted. Right? Then after this, it is giving you another code. What is this saying? Additionally paste this code immediately after the opening body tag. Means where your body tag is opening. What do you have to do with this code there? You have to paste. So I did it in the head section. Now where is your body tag starting? We cross check here. Now see the body tag is starting here. I entered here. And here I have also pasted the body tag here. See it is starting here. And here I have put the GTM tag.
• 209:30 - 210:00 Right? That's it. Now we will update this file here. You updated it. Right? And I made it OK here. And I will submit it once from here. I published it here. Then click on the continue. This is our GTM tag. What did we do here? What did we do on our website guys? Integrated. Right? Now if you want to cross check that on your website, The tag of this GTM, Is it properly attached or not? If you want to cross check this, So for that you have to go
• 210:00 - 210:30 to Google Tag Assistant We will go to Chrome Web Store And we will open that extension Here I opened Tag Assistant It came here I already have an ad in my extension I will remove it here first I have removed it Now I am adding it You have to add the same This is also not made by Google
• 210:30 - 211:00 You can see Featured by Google You can see here The tool is not made by Google The rating is also good The number of users is approximately 20 lakhs So this extension is very helpful The GTM we added here It came here in the name of Tag Assistant I turned it on We will remove it Now we will open our website We opened our website Now this extension
• 211:00 - 211:30 This icon It will not tell anything I will turn it off Now it is not telling anything There is no confirmation What you have to do You have to enable it first After enabling What you have to do directly You have to refresh your website You will refresh directly here This was a blue sign before Here you will get a green sign If GTM is successfully integrated on your website It will turn from blue to green And here it will show GTM ID
• 211:30 - 212:00 It will show GTM TPBQ2TZ You have to cross check You can cross check from here also It is showing GTM ID here already It is same here TPBQ2TZ With this we know that GTM is successfully integrated on our website Now what we will do Now we will integrate Facebook Pixel directly with GTM Now Facebook Pixel has nothing to do with our website We have nothing to do with our website
• 212:00 - 212:30 Now what we will do directly We will integrate our Pixel Where? On GTM For that we will come to our event manager On Facebook Here we will come down Here you will get the option of add event Here you will come What is written here? From? For a new website Here I clicked on this What you have to do Install code manually Means the code you have You have to copy it again You have to put this code there You have to put it in GTM I copied this code I came to GTM Then you have to go here in tag You can see
• 212:30 - 213:00 Either you can go directly from here Or add a new tag Right Here I add a new tag Here instead of untitled We will put the name FB Pixel Here we are configuring the tag Now see here guys Here it is telling you all the features Means from where you can integrate GTM See it is telling all the platforms It is telling everything here Here you will not get Facebook What we have to do for Facebook Here we have to go to Custom HTML What you are seeing Custom HTML You have to go to this And the code we copied
• 213:00 - 213:30 This code which we copied Base code We have to go directly to this base code And here we have to paste it Right Now where do we have to trigger? We have to trigger on all pages Means on our website The user will go anywhere Right That should come in our remarketing data That's why here We will trigger it on all pages Right And what did I do from here? Saved After saving What will we do here? Submit Publish it from here And then Continue Directly Our Now this Facebook pixel
• 213:30 - 214:00 Has been integrated on GTM Now if you want to cross check That the Facebook pixel we have put Where it is put on GTM Has it been integrated correctly? Or not? If you want to cross check this Then how will you do? I will remove it from here You have to come directly to the workspace After coming to the workspace What will you do? You will go to preview Here you go to preview After going to preview Here you will put the URL of your website Here I will copy the URL of my website
• 214:00 - 214:30 And what did I do from here? Connect After connecting You will get a pop-up Of debug Now see the debug pop-up has come here I will finish it from here And I will continue this Now see guys What is telling here? Your tag Fire Right Our tag is working properly here If it doesn't work For example If there is some error Or after some time XYZ If there is any error Then what does it say here? Tag not fired Means every pixel Which we made a tag It comes down
• 214:30 - 215:00 In the case of tag not fired If there is any error But generally Our successful What happened here? Has been integrated So what will we do? We can check from here That our tag is working properly Or not What can you do through this? You can find out Right Now you don't have to do anything Guys Here Like this We took the code here We had to copy the code Now whoever comes to our website What will happen directly? Tracking will start Now whoever comes here Now directly If you go to your event manager Then here Will tell you the full status You have to test from here Live See Live Actually no one has come
• 215:00 - 215:30 User has not come So you can see that from here I will clear it Activity first And here I open it Here you have to put the website url Now after this You will go to any page here So here you In testing See You can see You can see You can see You can see See In testing Look here I started telling See All this is starting to come Data Which user has gone here Will also tell you here See wscubetech WordPress About 3
• 215:30 - 216:00 I mean I went to the page Right Right now I had just gone there That's why Here Telling you this Here Suppose I'm going to Services page Services4 That will also Tell you data The last one We had done This is also not there. Now the services one is not updated here, that's why it is not telling you now. But all the things that will be updated here, it will start showing you all the data here. Let's refresh it once and again come to the event manager,
• 216:00 - 216:30 see services 4 is here, right? So in this way, you can also live test that your Facebook pixel is working properly or not. How many users are there on your website right now, you can track all these things here without any issue, right? What is the event setup tool, how can you use it on your website and how can you trigger a specific button with the
• 216:30 - 217:00 help of it, we will go to see in this video today. So hello guys, my name is Himanshu Tiwari, welcome to wscubetech Tech YouTube channel. So guys, as I told you that what is the event setup tool, we will see this concept in this video today. So you can see that my event manager is open here, where we see the analytics of the entire Facebook pixel here. So here you will get an option, you will come down for the add event. As soon as you click on the add event, you will get an option below from the pixel. Below that it will be written, add event using pixel code
• 217:00 - 217:30 or the event setup tool. Here you can also do it through pixel code or through the event setup tool. Event setup tool is a fully advanced version. So here I click, then we open the event setup tool, and here you have to put the URL of your website. And before doing this, guys, like you are doing the event setup tool here, as well as before doing this, your Facebook pixel should already be integrated on your website. If it is not integrated, then you cannot use the event
• 217:30 - 218:00 setup tool here. So here I open my website. What will happen here is that a pop-up will come here. If a pop-up comes, then if it does not come in the right direction, then we see in the wrong direction, a pop-up has come. Now what is he saying guys, which button do you want to track here? The event setup tool is a kind of a tracking a button. Which button do you want to track? For example, a user went to your website, he clicked on the submit button. But you have to know that how many people are clicking on the submit button on a daily basis.
• 218:00 - 218:30 If you want to integrate this, then how will you do it? You will do it through this. Like how many people are clicking on buy now, purchasing your product, adding to cart, doing initial checkout. But they are doing initial checkout. Now you have to bring these things in tracking. So how will you bring it? That happens through your event setup tool. Right, now as I clicked on the add a new track button here, so here you can see all the clickable buttons. Means guys, whatever buttons will be clickable on your website, you will see all of them here.
• 218:30 - 219:00 All the clickable buttons will be visible here. You can hit the trigger on which all you want to hit. Now as I start on buy now, here I clicked on buy now. Here I will click on select an event, here I clicked on purchase. Here you have to use a value from initial checkout. If you want to put a value here, then you can put it. Means if you want to put a value here, then you can put a value here. Like how much amount of product the user is buying. Now as you can see below, initial checkout is not set up on the site.
• 219:00 - 219:30 There is no value product added on my website. That's why it is not telling here. So here I will include do not for now. And here I will confirm it. Only this much process is left. What has happened on your buy now button? Your event setup is set up. You can see here a green sign means it is properly set up. Now here you have to click on another button. So here for example we come down. We have to put it on discover. Or we will come down. Let's put it on book and appointment here.
• 219:30 - 220:00 Right. Here guys you can see the list. All the buttons are available here. Like add to cart, initial checkout, lead, purchase, add payment info, add to business list, complete registration, contract, customize product, donate. Here you can see everything. All your buttons are visible here. Now here my appointment, book and appointment is based on what? It is based on schedule. Here I have put it on schedule and I have confirmed it here. That's it. Right. Now here also you will see a green button. You can see here.
• 220:00 - 220:30 Book an Appointment is now green. Now I will click on Finish Setup and I have finished it. I will skip it. I will finish it again. I will click on Yes and I have submitted it. Let's see. It has been submitted properly. Thanks for helping us like improve. It was a feedback type from Facebook. I have done it from here. Now it is properly set up. Now you have to check from where it will be tracked.
• 220:30 - 221:00 You don't have to do anything here. You have to refresh it once. You will see the page view content below it. It has been properly reloaded. I will do it below. It was page view content. We have put schedule below it. We have put purchase below it. You can track the number of purchases we are getting.
• 221:00 - 221:30 You can see the number of people who have booked an appointment. You can trigger a specific button here. You can use this concept in Event Setup Tool. How can you integrate Facebook Pixel with Partner Integration?
• 221:30 - 222:00 We will see it in this video. Hello guys, my name is Imanshu Tiwari. Welcome to your wscube Tech YouTube Channel. If you want to integrate Facebook Pixel with Partner Integration. We will see how to do it. Event Manager is already open. You don't have to do anything. Go to Facebook Ad Manager. Click on Event Manager. You will get the same dashboard. Click on the Pixel you have made. Go to Ad Event and click on Check for Partner.
• 222:00 - 222:30 I will click on Check for Partner. You have to click on the Partner Platform you have created. You have to open it. We will go to the website where we are going to integrate. I will click on WordPress. It is showing the process. You don't have to copy paste anything.
• 222:30 - 223:00 Your accounts should be created here. It will synchronize the accounts. Click on Install Plugin. It will connect directly to Facebook. Click on Next. Click on Connecting Facebook. It will connect to Facebook. Verify your Pixel is working correctly.
• 223:00 - 223:30 It is active. Click on Next. Click on Add Event Using Setup Tool. If you want to integrate Facebook Pixel on your website. Then we will use Event Setup Tool. Click on Next. Click on Verify your Event in Event Manager. It is asking you to test whether your Pixel is working correctly on your website. You can check that too. You can check which user is active on your website.
• 223:30 - 224:00 You can check which user is active on your website. You can check which URL is active on your website. You can verify it from here. I finished it directly. Your partner has been integrated with the help of WordPress. There is one more concern with the help of GTM. If your website is based on WordPress. How will you integrate it? Let's check GTM. GTM is a third party platform. I will go to Add Event.
• 224:00 - 224:30 From a new website. Check for partner. We have to check where is Google Tag Manager. Here is Google Tag Manager. I will go to Google Tag Manager. You can see the dashboard. Click on Next. It is asking you which Google Tag Manager account you want to integrate. I made a GTM account with this email id. I will allow it. It is logging in. Sometimes, the partner integration of GTM doesn't work.
• 224:30 - 225:00 Sometimes, it works slow. Sometimes, it doesn't work. You don't have to do anything. You have to remove all the caches or cookies in your history. Then you have to start the same process. Then it will start working. It is working now. I made a GTM account with the help of WS Cube. You can see the container tag. It shows which website we have integrated GTM. If you want to make a GTM account.
• 225:00 - 225:30 You can use it. I clicked on Finish Setup. It will take you to the Event Setup. Then it will give you a confirmation message. We are in the Setup Event. We are not understanding it now. We will see it in the upcoming videos. I clicked on Next. It is finished. In this way, you can integrate your Facebook Pixel through partner integration. Directly on the website without any copy-paste of the code. You don't have to copy-paste any code. You don't have to install any plugin.
• 225:30 - 226:00 You don't have to install any plugin. You don't have to do anything. You can do it directly through partner integration. How to make a custom audience on the basis of video views? Guys, today we will see in this video. How can you make a custom audience on the basis of video views? What does video views mean? People who have seen your video. They have interacted with your video. You want to show your advertisement to that audience again. You can do that too. With the help of custom audience.
• 226:00 - 226:30 What is that scenario? What is that scenario? Let's see. Hi guys, my name is Himanshu Tiwari. Welcome to our wscubetech YouTube channel. As I told you guys. We will make a custom audience on the basis of video views. How does it happen? Let's see. You can see my ad manager here. I go directly to the oil tool. You will see an audience section here. You have to click directly on it. I open it on the new tab. When you go directly to the audience section. You will see three things here. A custom audience. A lookalike audience. And your saved audience.
• 226:30 - 227:00 You can see all three here. What is a custom audience? An audience that has interacted with your business. That is called a custom audience. Businesses can be anything. Your website. Your profile. Your page. Your video content. Your post. All this comes in your custom audience. All this comes in your business. When I click on create a custom audience. You will see a lot of sections here. Website. Customer list. App activity. Offline activity. Catalog.
• 227:00 - 227:30 Videos. Instagram account. Meet form. Events. Instant experience. AR. On shopping. Facebook page. You can see all these options here. Custom audience. We will see one of them here. Video views. I clicked on the video. Then click on the next. First of all, what are you doing here? Engagement. What is engagement? Engagement time. Look at the engagement type map. What is the first option here? Engagement. We have to choose here. What should we take from these? And then make an audience based on it. People who viewed at least three seconds of your video.
• 227:30 - 228:00 Or such an audience. Like who watched our video for at least three seconds. Then at least ten seconds. Then people who either completed, viewed at least 15 seconds on your video. They have completed the video. Or they have seen our video for at least 15 seconds. Then people who watched 25%. What was up now? It was according to the second. Below is telling you the percentage type. Like 25%. 50%. 75%. 90%. Now you can choose the option you like better. Now I take ten seconds here. If you want to take 25%.
• 228:00 - 228:30 25%. Means you can also take multiple here. I have taken two options here. Ten seconds and 25%. Now it is telling both separately. If you want to choose a different video. You can also take different. If you want to go with a single video. You can also take that. It depends on our choice. Now like choose video. It is telling to choose here. I will click on choose video. Now it is telling you two things here. But this is like on behalf of another Facebook page. So here we will choose our Facebook page. Now the page in which you have put that video. You will choose that page here.
• 228:30 - 229:00 Like now here on my page. No video is uploaded. Why? Because we have that dummy page. Like we have just created. That's why there is no content yet. That's why it is telling you blank here. Now what will happen here? Like you will see the whole video list here. You have to choose that video here. That's it. So in this way. Here you will also choose that video. And after choosing. Directly you will confirm. It will become your audience size. Now like here you have to take Instagram. Instagram profile. You can take from Instagram profile. Now like you have run a campaign. In that campaign. If you have taken a video in any ad copy.
• 229:00 - 229:30 Then you can also choose that video. If you know video ID. Then you can also do it through video ID. Video ID in the sense. When you upload any normal video. Then it has an ID. Which we call Embedded ID. You can also put it with Embedded ID. You will take Embedded ID. That ID here you will directly. What will you do? You will copy and paste. Like you have single. You can put single. If you have multiple. You can put multiple. It depends on our choice. And how many videos you have put. It depends on that. So guys. In this way. You can explore the options.
• 229:30 - 230:00 Now guys. There is no video here. So what do we do here? Directly. We upload a video. Like we go to our page. What we normally made. And from here we upload a video here. Directly. We will make the audience of the video there. So here. I will note it down. Here we put the post directly. Here I have taken this video. And I am boosting it directly. Right. And after this boost. The post. Is being uploaded. So.
• 230:00 - 230:30 Let's see if the video content has come here or not. It has not been uploaded yet. Because it is a video, it takes some time. It will take a few seconds. It will show you the video directly. Let's go to the photos and see. See, your video has come here. Okay. And now I will go to my audiences. And let's remove it once. We. And let's refresh it once. Let's refresh it once. Create audience. Go to custom audience. Then I went to the video here. And I took the engagement type here.
• 230:30 - 231:00 10 seconds. And here I choose the video. Here we will change the page. Here I changed the page. See, the video has come directly. What we just uploaded, it is showing you here. Now it is not showing you the numbers here. It is not showing you the numbers of 3 second views. Because whenever data comes to us, it will show you the numbers here. But now we don't have any data. That's why nothing is blank here. I mean, it is not showing you any numbers here. I chose this video. Similarly, when you have a list of multiple videos, you will see all of them here.
• 231:00 - 231:30 You can choose all the videos. Or the videos that have more views, you can take that. It depends on our choice. Here I confirmed it after this. Then you will come down, retention. Now what does retention mean guys? How many results have you got in the last few days? Like for example, its highest duration is 365. Means in a year, all the views you have, only that data will remain. It is not like, you have uploaded a video 5 years ago, and in 5 years, you have got 1 million views.
• 231:30 - 232:00 You can take out the data of 1 million views. No. Even if you have uploaded the data 5 years ago, but here only the data you will get, will be of the last 1 year. You can also reduce it. If you want to take 90 days, you can take 90 days. But here maximum, you will have to take 365 days only. You can't take more than that here. I put 378 here. Value must less than 365. So whatever data you want to take here, you have to take less than 365 days. Or you have to take the same numbers.
• 232:00 - 232:30 Then we will put the name of the audience here. Like here I have put 10. 10 second video, views, custom audience. Here we have to put a name also, so that you remember, which audience you have made, and for what purpose you have made it. And if you want to write in detail, on which date you have made this audience, means the expansion in full detail, you can write here in the description. Right. Then after this I created here. Now your audience will be easily created. This is called custom audience. On whose basis have we made this, guys?
• 232:30 - 233:00 On the basis of video views, we have made this custom audience here. If you want to use it now, in the ad, then you can directly use it in the ad also. It doesn't matter. But guys, your audience size should be very good here. Here, 1000, 2000 or 50000 audience is of no use. If your audience will be in 6 figure, 6 to 7 figure, then it will give you a good result, which we call quality result. Right. Today we will see in this video, on the basis of Instagram
• 233:00 - 233:30 profile, how you can make custom audience here, and how you can use it. So hello guys, my name is Imanshu Tiwari. Welcome to our wscubetech YouTube channel. So guys, as I told you that you can make custom audience based on Instagram profile. Now what is this Instagram profile based? Means, on the basis of the number of people who have interacted in your business profile, you can decide the audience here. Like, here you can see my dashboard. I click here. Here I go directly to the audience.
• 233:30 - 234:00 Let's open it on our net app. Then after going to the audience, we will click on create audience. And here we will go to custom audience. Where you will get the option Instagram account. Right. Then after this, I click on next here. Now see guys, the first option you see is source. Whatever your Instagram profile will be, you will have to choose here. Now all your profiles will be shown here. Like I have taken a profile here. Now what is the concern here? I am saying profile. But what should be your profile? It should be a business profile.
• 234:00 - 234:30 Private account will not work here. Here you should have a professional account, which we call business profile. Then you will see on events. Now guys, it is important for you to understand here. Guys, what is the meaning of event here? You can see multiple events here. What is the first point guys? Everyone who engaged with this professional account. Means guys, what is here? Include people who visited their profile. Such an audience, who has visited your profile, or took an action on the post or ad, such as like, comment, saves, carousel, swipes, button, taps and share.
• 234:30 - 235:00 Means guys, what will happen of this? The people who have visited your profile, will also become an audience. And if they have done some activity on your profile. Like what? Like they liked your post, commented, shared, swiped carousel, saved. If that audience has done all those activities, then you can retarget that audience again. This is the meaning of the first point. Guys, what is the meaning of the second point here? Now see here, they have made it specific. How did they do? See, anyone who visited this professional account profile.
• 235:00 - 235:30 Means, such an audience, who has only visited the profile. Now here, it is not about post, like, comment, share. It is only about visiting. Such an audience, who has visited your profile. That's it. Right. Then after this, the third point comes here. Guys, your people who engaged with any post or ad. Means, such an audience, who has interacted with your post. Or, the ad that you have run on Instagram. On that ad, whatever the engagement came, or the audience who interacted, you can retarget that. Now, what is the meaning of engagement?
• 235:30 - 236:00 Guys, you see below, it is written below. Like, if they have taken any action, like like, comment, share, like swiped, then, what is the fourth point? Guys, people who send message, like, to this professional account. Means, such an audience, who has messaged you, in the inbox of Instagram. Like, you can retarget that audience too. Then, what is the fifth point? Guys, people who saved any post or ad. Means, such an audience, who has saved your post. Or, saved your advertisement.
• 236:00 - 236:30 You want to show the advertisement to that audience. So, you can target that too. Now, like, I take the first option. Because, all the options below are covered in this. That's why, I take the first one here. Now, what is the retention of this too? Guys, it is 365 days. Means, whatever option you have chosen, in the event, in the above option, whatever you have chosen, in that, in the last one year, whatever data is there, means, whatever activity is there, it will show you that only. If you have done any post, 3 years ago, you want to get the data of 3 years, that is not possible.
• 236:30 - 237:00 But, in the last one year, you can get the maximum data here. If you want to reduce the duration, retention time, then, here you have to do 100 days, you can do 100 too. Maximum, 365 days data is there. So, we have taken the retention here. Then, if you come down, you get the option below, include more people, and exclude people. What does it mean guys? If you want to include more audience, or if you want to exclude some audience, then you can do that too. Like, for example, here I have taken, like, people who engaged with this professional account, means, I have taken all the options.
• 237:00 - 237:30 Now, guys, if I want to exclude some part, here, what did I do? I excluded, and here, like, Instagram will be my profile. Here, in engagement, what I don't want here? I don't want visited. Means, the people who are visiting my profile, I don't want that data. Right? Now, I have taken retention for 100 days above, so, here I will take 100. Okay? So, guys, what does it mean? Here, like, the people who are not visiting my profile, okay, their data will not be visible, it will be excluded.
• 237:30 - 238:00 And, the ones we are talking about above, here, like people who engaged, means, their data will be excluded here. Then, if we come down, here, you have to give a simple audience name. Now, here, I have given, Insta engaged data, last 100 days. Here, I have given, so that I can understand, what is audience? And, if you want to put in detail, date wise, so, you can write here in description, like, when did you make audience, and how long will it be valid? So, you can write this data.
• 238:00 - 238:30 So, we will remember, like, when did we make this audience, and for what purpose? Now, if you want to use this audience, you can directly use it, in your advertisement. Now, if you want to use this audience, you can use it, in any type of advertisement. Like here, you can see, your audience was created. Now, it is asking to make lookalike. Or, you can use this audience, like, for the purpose of advertisement. But, I don't want to do it now. Here, I will turn it off. And, I will cross it from here. See, both our audience, see, here, Insta engaged, last 100
• 238:30 - 239:00 days, if there was a red sign here, it means, we have made a mistake. Green sign indicates, whatever you are doing, you are doing the right activity. Now, here, you also need to know, like, what is our audience size? So, you can also see this. Here, I will go to the column. I want to see the estimate audience size. When did I make this audience? I also want to see this. And, from which type of audience, I also want to know the status. See, here, what I am doing is, I have clicked on the checkbox. Here, it will show you all the status.
• 239:00 - 239:30 Now, like here, 100 days, which audience is this? It is a custom audience. Engagement of Instagram, right? And, here, populating means, it is calculating the audience. It is adding. That's why, populating is telling you here. When this populating, guys, will be complete, then here, exactly data will tell you, that from minimum to maximum, there is this much audience size. And, this availability means, it is ready. And, when did we make this date, audience, it is also showing you here. So, guys, in this way,
• 239:30 - 240:00 Instagram profile should be professional. It should be a business profile. Only then, you can do it. Otherwise, you can't do it. So, in the given description below, you will get a link. You can go there and fulfill your details. Through which, your data will come to our counsellors. Then, they will contact you. How can you make custom audience through lead form or instant form? Today, we will see this in this video. Now, guys, if you want to know, how can you make custom audience through lead form or instant form? Then, you can watch this video.
• 240:00 - 240:30 So, And here I said two things guys, lead form and instant form, is there a difference between the two? Not at all, there is no difference here, both are the same, whether you say lead form or instant form, there is no difference here. So hello guys, my name is Himanshu Tiwari, welcome to our wscubetech YouTube channel. So guys, as I told you, here we will go to create a custom audience on the basis of lead form or instant form. So let's see, here you are seeing, here I have opened the audience section directly. We will go to create audience and then just click on custom audience. As soon as you click on custom audience, you will get an
• 240:30 - 241:00 option here, lead form. We will go directly to this, we will go to lead form, after clicking on it, we will click on next, we will open it. Now its format is open here, it will ask you for some information, you can create an audience on the basis of it. But the biggest question is, what is lead form? What is the form? Is this a landing page or what exactly? See guys, this is not a landing page, what is this? This is a type of instant form where we create it and run it in our advertisement. When the user fulfills that form, that data comes to us in a simple way.
• 241:00 - 241:30 If we want to make a lead form here, how can you make it? First of all, we will have to understand that concept here before making this audience. So here, I will cross it now. After crossing, I go here, I directly click on ad manager. And here I create a campaign. And what will be this objective? And where will this lead form come basically? It will come in your lead campaign. Here I took the lead. And you can see that this is an instant form. That is your lead form. Here I click on continue. And where will this option come?
• 241:30 - 242:00 Directly in the ad copy. We go directly in the ad copy. But before going into the ad copy, you have to choose the conversion location correctly here. Like here I come inside the ad set. In the ad set, there is an instant form. By default, sometimes it is on the website, sometimes it is on something else. But until you take the instant form, you cannot make the form. That means you will not get that option. So here your instant form should be. After this, I will go directly into the ad copy. In the ad copy, we will go down.
• 242:00 - 242:30 And as soon as we come down, it will tell you that this is the instant form. This is the thing guys, your lead form. What we do here is create new. As soon as we create new here, the first thing that comes here is the form name. Here we went to the form name. Here I put, for example, testing form. And then here it is asking you for form time. More volume, like higher intent, custom. Now see guys, the form you are seeing, I am not telling you the whole system in the form. Because then the video will be lengthy.
• 242:30 - 243:00 So here you have to see the lead form. How do you make a lead form? How can you make a proper lead form? So you will get the link of that video in the description. You go to the description and click on the like link there. You can explore that video. So we are also going through here, making a normal form. Which will help us in the custom audience to make. So here I take more volume. Let's take the headline here. The option that is necessary, that is compulsory, I am writing here. Hello guys, here I took digital marketing.
• 243:00 - 243:30 Now here it is full to dummy. Means there is a whole dummy here. Add question, I am not taking add question here. Here I enter message. Fill the form for more info. Let's take one more email here. Phone number in contact. Privacy policy. Here in privacy policy, we directly put the privacy policy of our website. I am using the mandatory options here. Privacy policy link. It is important to have this link guys. Suppose you do not have this, then you can also put the
• 243:30 - 244:00 link of your Facebook page. Link text, this is our website. Message for leads, this will be your thank you page. We keep it as it is. Let's put the link here. And remove the privacy policy from here. Call to action, visit website. We have made our form here. We publish it directly. And without an error, this is our testing form. It is dummy, like it has been made. So this form has been made here. By what name? By testing form.
• 244:00 - 244:30 Now when we go to the custom audience from the testing form. We will make a form there. So there you will see this instant form in the name of testing form. So to do these things live, I told you a dummy form first. Where does it come from? How does its process work? So here I cross it now. I go to all tools, go to audiences. After going to audiences, we go to create audience here. Then click on the custom audience. Then we click on the lead form here. Then click on the next. Now here we explore the options.
• 244:30 - 245:00 First comes the event guys. What is the event? There are three options here. Anyone, like who opened this form. What happened is that the form we made. That form, like a user opened it. Now we are not talking about submit. He just opened it. Whether he submitted it or not. Everything will be included here. So that was the first option. What is the second option guys? People who opened but did not submit the form. Now what happened here is a specific thing. Means such an audience who opened but did not submit. Means you can make that custom audience.
• 245:00 - 245:30 Then what is the third point saying to you? People who opened and submitted the form. Means such an audience who opened and submitted the form. So you can also make that custom audience here. But what is the most beneficial here? The most beneficial is the first one. Like people who opened this form. Now why is this event good here? Like both things are coming here. If an audience has opened and submitted or not. Both audiences will be your target here. Here we will take the page. On behalf of which page we made the page. We made the form on behalf of wscubetech Private Limited.
• 245:30 - 246:00 Now as soon as I click on this lead form option. Then you will get the testing form. Because we gave the name of that form. As soon as I clicked on it, see the testing form is coming. I chose this form here. Now if you have a lot of forms here. Means you have 8-10 forms. There will be inquiries on it. So you can select all of them together. Here it is not that you can choose only one form. You can also take multiple. But guys the most important thing here is that. There should be data in that form. Data in that form in the sense.
• 246:00 - 246:30 If you have run any advertisement. After running the advertisement. There should be user interaction on that form. The more those numbers will be. Then you will enjoy making this lead form audience. As well as by using it. You can also get a good result. Right. So this way you can choose your form here. Now retention. The retention time here is 90 days. Means maximum. You can also take the minimum of one day. And the maximum here is 90 days. Like if I do more than 90 days here. If I do more than 90 days here.
• 246:30 - 247:00 Value must be less than 90 days. Means your maximum retention days. It is only 90 days. Means in 90 days. Whatever data you have in that form. Means how many people have interacted. Or filled the form. Or not filled. XYZ. It will give you the last 90 days data. It will not give more than that. Right. So here comes the biggest point. That your advertisement. In which you have used the lead form. The data should be good on that. Then only you can use it here. Now here we take the retention of 90 days.
• 247:00 - 247:30 Now you have to include the same. You can also do that. Then audience name. Here we put the name of the audience. Like lead. Form. Custom audience. I have taken this. You can put it in the description. Like whatever is our main purpose. When did we create it? For what purpose? Like you can put the status here. And here I create. So directly your lead form. The audience will be created here. And you have to use it. You can use it. In any type of advertisement. Means it is not like this. If you have made this lead form. Then only in lead ads.
• 247:30 - 248:00 You can use it here. It is not like that. You can take any campaign. From brand awareness. From sales. From traffic. From engagement. From app. In any type of campaign. You can use it. Right. Music. If you want to learn. Advanced digital marketing course. In which you. On advanced level. Facebook ads. Google ads. Email marketing. Freelancing. Affiliate marketing. Social media optimization.
• 248:00 - 248:30 App store optimization. This whole course. From basic to advanced. Will be taught to you. For that. In the description below. You will get a link. You can put your details there. As well as. You will get a phone number on the screen. You can call directly. And inquire. So today we will go to see in this video. How can you make an event based audience? Now the question mark is coming in the mind. What is event based? Event in the sense. If we organize an online event. Or are organizing an online workshop. If you want to make the audience of that event.
• 248:30 - 249:00 Remarketing or retargeting again. Which we call custom based audience. How can you make it? Hello guys. My name is Imanshu Tiwari. Welcome to our wscube Tech YouTube channel. So as we will go to see in this video today. How can you make an event based audience? Let's go directly to the screen. As you can see. This is my audience section. I mean here in the ad manager. We went to the audience. So you have this. Like audience section. Opened here. Here you can use custom, lookalike and saved audience. You can also make. Then you can also use. I go directly to create audience.
• 249:00 - 249:30 Then I just click on custom audience. Here you are seeing. You are getting the option of event. Now the option of event is coming. Event in the sense. This is not that event. Like what we think. Like we are making a pixel event here. Or making some custom conversion events. Or we have used pixel for event specific. There is nothing like that. I mean like this is remarketing. But this is the event. Like we normally post on Facebook. Online workshops. Webinar. Okay. We are talking about that kind of event here. Like in the example. We see here. Here I clicked on it.
• 249:30 - 250:00 Then just click on the next. Now like guys. If you go to the segment here. So here you will get a lot of. Like response. People who responded. Going or interested. By doing this. You are getting a lot of options here. But before understanding this thing. We have to understand. How is the event created? Or like how can you use it? Where do the options of going and interested come? Otherwise. What will happen in the end? Here. There is a event associated with this page. Here no event has been made yet. So here we will create a live event first.
• 250:00 - 250:30 then after that we will use that event here in terms of custom based audience so here we normally come to facebook here you can see an option of event we will click on this event and go to create new event here you can see this host you have to make profile based, we will make profile based otherwise you have to make pages based so here you can make facebook pages based event so here if you make profile based event then it will not come here like here it will
• 250:30 - 251:00 not come in custom audience why? here we are making audience on behalf of a page so here you will see so here what you will do directly here profile based will not work here even if you make it, it will not come as an example let me tell you event name we will take event name here for example online facebook ads work shop we will put date here 30th December and like virtually I am putting dummy information facebook live like who can
• 251:00 - 251:30 say it we will put public here and I have created it directly here simple I have created an event here through profile we have created an event here with what name? with the name of online facebook ads work shop if you want to come here, I will refresh it directly so here event will come with the name of online facebook ads work shop now guys we have to see second thing here how you can make events through facebook page so here what we do directly first we will go to home so guys for that we
• 251:30 - 252:00 have to come to event section here you can see on the left hand side you will get the option of events there are two ways guys like I will go here so here you will create event through profile but here we will not have page option how will it be for page? I am telling you that so directly guys here you can make event through profile but we want there through page so I will tell you that second option here you can see here I click on an event here you can see option here you can make profile based event right then after this what we want is through
• 252:00 - 252:30 page then directly I go to home after going to home I open my page after opening page here after this I have to switch it directly here I have to switch it directly after switching you will see an option here on the left hand side professional dashboard when you go to professional dashboard when you scroll down then you will get the option of event as soon as you click on this then you will see the whole dashboard of event this is the whole dashboard of event when you scroll down then you will
• 252:30 - 253:00 get the option of create an event from here you will make event through page what we saw earlier we made event through profile right then here we will put the name of event like we put facebook ads live workshop we take start date here we took start date here for example 30th we took December 4 o'clock and this will not be in person this will be virtual and we will go to live it will be in public here we will put details whatever our description will be for which type of audience you have
• 253:00 - 253:30 to put all the details here market your event ad co-host we can do all this later also here we have to take facebook live then here we put details it's a here I will write it's a facebook ads workshop right means here you will get all the details from your event that if people join your event if audience joins then why do you do and for which type of audience you are this event then here I directly click on create event normally our event is now created ok what name did we make
• 253:30 - 254:00 guys facebook ads live workshop we have made here now here I will come in my custom audience section where we were making custom audience based on event let's refresh it once here the event I made facebook ads live workshop so that event will be shown here if all my steps or all my process is correct then here I go to events after going to events I click on next after clicking on next here we understand the segment first that actually what does it mean see guys
• 254:00 - 254:30 in segment first option is people who respond going or interested respond going or interested means guys here if you go to any event means you will see anyone's event like here I am talking about events so I go to events here I show you that events are like I have taken category from craft here now here you see here like this event is going to happen
• 254:30 - 255:00 I open this event so in event only two things are there guys either you will do going or you will do interested here what will happen first thing then second thing people who respond going means you separate it then third people who responded interest means if you want specific going you
• 255:00 - 255:30 will get going data if you want interested you will get interested data means you can easily create audience
• 255:30 - 256:00 then second last who have purchased ticket you can target that audience then last one option is if you have purchased
• 256:00 - 256:30 ticket then you can target that audience then last one option is if you have purchased ticket then you can target that audience then last one option is if you have purchased ticket then you can target that audience then last one
• 256:30 - 257:00 option is if you have purchased ticket then you can target that audience then last one option is if you have purchased ticket then you can target that
• 257:00 - 257:30 then last one option is if you have purchased ticket then you can target that audience then last one option is if you have purchased ticket then you can target that audience then last one option is if you have purchased ticket then
• 257:30 - 258:00 you can target that audience then last one option is if you have purchased ticket then you can target that audience then last one option is if you have purchased ticket then
• 258:00 - 258:30 you can target that audience then last one option is if you have purchased ticket then last option is if you have purchased ticket then last one option is if you have purchased ticket then last one option is if
• 258:30 - 259:00 you have purchased ticket then last one option is if you have purchased ticket then last one option is if you have purchased ticket First of all, it will ask you to choose
• 259:00 - 259:30 the page on which page you want to create an audience. So here I will choose our page. Here we have chosen our page. Now the main thing comes here, guys, events. Now what does events mean, guys? On what basis do you want to retarget the users who have interacted with you? See, the first option is coming here, like people who currently like and follow your page. Means people who have liked and followed your page.
• 259:30 - 260:00 You can retarget them back. Then the second comes, guys, everyone who engaged with your page. Now what is engaged in the sense, guys? See below, what is written? Include people who have visited your page or taken an action on a post or ad such as reactions, shares, comments, link clicks, and carousel swipes. What does this mean? Basically, if a user visits your Facebook page. First point. Second point.
• 260:00 - 260:30 interact with your post or advertisement. Interact in the sense that he has liked, commented, shared, swiped the carousel, then the same audience will make it for you. Then the third is anyone who visited your page. The fourth point is people who engaged with any post or ad. Now it is more specific here. If a user interacts with your post or only advertisement, only that audience will make it for you. Next is people who clicked any call-to-action button.
• 260:30 - 261:00 Now what does this mean? If a user clicks on any call-to-action button, message button or any type of call-to-action button, then the same audience will make it for you. Then next is people who sent a message to your page. Means a user went to your page and sent a message to your inbox. So the same audience will make it for you. Now the last option is people who saved any post. Means a user went to your page, he has saved your post, so
• 261:00 - 261:30 you can make an audience here anyway. Now let's take the second option, people who engaged with your page. Means everything will come in this. And here the retention time will be maximum 365. Means in the last one year, all the people who have interacted with your event, in the last one year, that audience will make it for you. Means there is no such concern, guys, that you want to make an audience two or three years ago. Means in the last one year, all the people who have interacted will make it for you.
• 261:30 - 262:00 Now the retention is in our hands. Like the minimum of this, you can take a day, and maximum here you can take like 365 days. This control is in our hands. But you can't take more than 365. Then you have to include here. You can include more, you have to exclude here, you can also exclude here. Like if you go to exclude, then here is our page. Now I want here, for example, now here I have taken the first option, people who engaged with your page. Now I want, guys, people who are visiting my page, I don't want that audience, so here I have excluded it.
• 262:00 - 262:30 So in this way, you can include and exclude. Then here we have to put the name of the audience normally. Like here I have taken, Facebook page custom audience. Here you have to take, Facebook page custom audience. And in the description, here you will put the date, and like what purpose you have made, you will put it here, which will remind you, on what basis you have made the audience here. And here I will create it directly. Now after creating, our custom audience has been created. See, your custom audience was created.
• 262:30 - 263:00 Here our audience has been created. Now guys, if you want to use this, in your advertisement, how will you use it? So here I go directly to my ad manager. And here we take a fresh campaign. You can also do it in running ads, if your advertisement is going live, you can do it in that too. Or if you want to run a fresh campaign, you can do it in that too. Like I took a traffic campaign here. Then we will go to its ad set. After going to the ad set, when the audience section will come, there you will see custom audience. Right. Now as soon as you click on custom audience, then all your
• 263:00 - 263:30 audience will be made. Custom audience, lookalike audience, all the audience you have made, all the lists will come in front of you here. If you want to see specific, like lookalike, so we have not seen lookalike yet. Custom audience, we have made three custom audience here. So what we made now, which one did we make? Facebook page CA, means custom audience. So if I click on it directly here, so this way you can use your custom audience. But one thing in it, always keep in mind guys, whatever should be the size of your custom audience, it should
• 263:30 - 264:00 always be in maximum 6 digits. Means if you take 10,000, 5,000 audience here, then it will not give you much help, like in any type of campaign. If it is more than 50,000, 80,000 or in 6 digits, then it is a very good number, it is a very good figure, with which you get a good result. And you will also get it at a low cost, which we call quality result. Right? So in this way, you can use your custom audience, in Facebook ads. And in this, we saw how you can make a custom audience of
• 264:00 - 264:30 Facebook page. Right? Customer list. What is customer list? In custom audience, how can you use it, in terms of remarketing. We will go to see this concept in this video today. Hello guys, my name is Imanshu Tiwari. Welcome to our wscubetech YouTube channel. So guys, as I said, on the basis of customer list, how can you make a custom audience, we will see that here. Before that, we have to understand, what is a customer list? Customer list is, that here, the information of the user,
• 264:30 - 265:00 if you have, like email ID, phone number, if you have this type of data, then on the basis of that, you can make an audience. And you can show advertisement, by retargeting the same user. So let's go to our dashboard. So here you can see, my ad manager is open. We are already in the audience section. We create a custom audience here. Here you can see, you can see the option of customer list. I go to the customer list, then click on next. Here you will see a dashboard of this type, where it is giving you a little information, that how you can prepare,
• 265:00 - 265:30 your customer list. Like, here you can see, either you import directly, MailChimp. What is MailChimp? MailChimp is a tool of email marketing, from where you can import your data, in Facebook. Then after this, download file template, it will give you a dummy download file, with which you can understand, how your file should be. Then formatting guidelines, here you can read, what type of formatting you should have, you will get the idea here. Now here guys, what is it saying? At least include, one main filter.
• 265:30 - 266:00 Means, one of these should be your filter. Like I told you, email ID, phone number, mobile advertiser ID, then Facebook app user ID, Facebook page user ID, first name, last name. If you have this, then according to this, you can prepare your customer list. Then after this, include more identifier, here you can include city, location, country, zip code, date of birth, year of birth, gender, age, according to this also, you can prepare your customer list. Then in last, comes customer value.
• 266:00 - 266:30 Customer value actually, helps us to make lookalike audience. Actually, you get the use of this audience, when you run conversion campaign. Means, if your campaign is for sales purpose, if you want purchasing, like a user goes to your website, purchases the product from there, then based on this, you can use customer value option. Otherwise, if you don't want to do, then it is optional, you can use it or not. It depends on you. Then after this, first of all, we download a dummy file template. See, example is downloaded here. I will open this. See, our file is opened here.
• 266:30 - 267:00 See, what it is telling you, basically, like this email, first of all, email should be here, then your phone number, then your email ID. Means, whatever data you have, it should be here. And this upper list, which you are seeing, okay, this is your whole list here. Now, you don't have any information in this, you don't have to add, you can remove it from here. But, this is formatting. In this formatting, your excel file, which should be in CSV, then you can upload it. So, I will go with this dummy file now. Like, we have downloaded a dummy file here.
• 267:00 - 267:30 I have crossed it from here. Then, after this, we do next from here. Here, we are adding customer value. Because, value was added in that dummy file. That's why, here, I accept terms and conditions, then, I just click. Here, we have to upload. Here, we upload the file. This is example based, which was our CSV file. You have to download it from here again. You can easily download it from here. Then, select a column. Here, I will take value based. Like, here, choose your customer value column. This customer value column is saying, on what basis you
• 267:30 - 268:00 have to do it. On what basis you have to do it. On the basis of the value you have put. On what basis do you want to do it. You have to choose that here. Then, here, you have to select the value. Then, here, you have to put the name. Like, what is the name of your customer list or audience you are making. Then, after this, I will click next. Map identifier. Now, guys, see here, it is identifying your data, what is right, what is wrong, what is fetched, what is not fetched. It is adding it all here.
• 268:00 - 268:30 Here, you can cross check. Here, where you will see a red sign, understand, that data is missing or wrong. And here, if you see a green sign, see here, all the information is fine. There is no problem anywhere. Then, here, I will import and create it. Here, your file, you will go to upload. It will be uploaded directly. See here, it is uploaded. Your customer list as, see here, it is uploaded. Your customer list has been uploaded. Right. Then, I will finish it from here.
• 268:30 - 269:00 Now, see here, your audience example, see here, your customer audience is made here. See here, the name we had written, example, value based audience file, it has become your customer list custom audience. Now, you have to use this audience in your ads. So, we will go directly to ads manager. There, you will get a section in ad set. Here, I will directly create a campaign.
• 269:00 - 269:30 You will take any campaign. For example, I will take sales. Then, click on the continue. Dashboard has come. Here, you will get a custom audience. Here, I clicked. Here, all means, your look alike and custom audience. Here, all means, all the look alike and custom audience you have made, you will see them. If you want to see specific look alike, that section will be here. If you want to see specific custom audience, it will be here. Which one did we make here?
• 269:30 - 270:00 Example, value based audience, it has come here. Now, you can run any type of campaign. But, the condition is you should have database here. Means, you should have user's email id, phone number, mobile advertising id, app advertising id. Means, you should have one such data. Then, Facebook can fetch the data from your list. Then, you can use it in any type of advertisement. Right? What is Lookalike Audience in Facebook Ads?
• 270:00 - 270:30 What does it mean? What is its concept? How can you use this concept in any campaign? We will understand this whole concept in this video. Hello guys, my name is Himanshu Tiwari. Welcome to our wscubetech YouTube channel. So guys, as I told you that we will see the concept of lookalike audience in this video. So let's go to our screen. So you can see that my ad manager is open here. I create a campaign here. Here, for example, I take a sales campaign.
• 270:30 - 271:00 Then just click on the continue. And we will go directly to the ad set. Because this part comes in the ad set of custom and lookalike audience. Before that, we understand what actually lookalike audience is. This is the first concept we need to understand. So here I come to audiences. Here we go to create new. There are two options here. Custom audience and lookalike audience. Now below the lookalike audience, you see a point is written. What is written there? Rich new people on meta technologies who are similar to your most valuable audience.
• 271:00 - 271:30 It means that the custom audience you make, you can make a similar audience of that custom audience on Facebook. For example, I have an audience of 50,000 here. Now I want to make another audience like this 50,000 audience. It means that we have to make another audience of that audience. That is called lookalike audience. It means that you have to make a similar audience of any audience. Then you can easily make your lookalike audience. Now what is this concept?
• 271:30 - 272:00 Let's understand that. I clicked on lookalike. You can see this source here. How can you make lookalike from where? So how do we make this? We will see in the coming videos. But what does it mean? Let's understand that. I click on the question mark here. It will take you directly to the business help of Facebook, where we understand. Now see guys, what is here? Lookalike audience concept. Now what is written here? A lookalike audience is a way to your ads can reach new people who are likely to be interested in your business. Because they share similar characteristics to your existing
• 272:00 - 272:30 customer. It means that the same audience as our existing customer makes us Facebook. That is the meaning of lookalike audience. Now what are some conditions for lookalike audience? The biggest condition is that your lookalike audience does not become direct. We should have some audiences. Then you can go and make its lookalike. Like custom audience. Or the source that lives in our audience. Like custom audience. Can't make direct. You will have to make a custom audience for it.
• 272:30 - 273:00 Now what are the types of custom audience? Like a user went to our website, interacted, someone purchased the product. Or someone has done an add to cart. If any type of activity has been done, If any type of activity has been done, Then you can make its lookalike audience directly. But other than that, you can't create a lookalike directly. For that, you have to have some source audience.
• 273:00 - 273:30 Now if you talk about the source audience, Then you are looking at the source of lookalike. Now what is lookalike source? Value based. Or other source. What is in other source? The custom audience that we see, Like here I go to audiences. What are the sources mainly? Custom audience is the source. Like here you will see the concept. I went to custom audience. What you are seeing is the whole source. And this is also called custom audience. Here is the website, customer list, app activity, offline
• 273:30 - 274:00 activity, catalog. If you have all these audiences, In terms of custom audience, You can make a similar audience with the help of lookalike. So this concept is of lookalike. You can also use it directly in your advertisement. It mostly helps you. Whenever you run a sales campaign, Your main purpose is conversion. The user goes to our website and purchases the product. This is the main concept of lookalike. You can use it in other campaigns as well.
• 274:00 - 274:30 But mostly it is used on the basis of conversion. But for that, the biggest condition is that You should have good result-oriented data. Then you can use lookalike in any type of advertisement. So guys, in this video, we have understood What is the basic concept of lookalike audience? What are its sources? We have understood that in this video. How to make lookalike audience in Facebook ads?
• 274:30 - 275:00 With the help of custom audience? Or through any source audience? We will understand this concept in this video. Hello guys, my name is Himanshu Tiwari. Welcome to our wscubetech YouTube channel. So guys, as I told you, In this video, we will learn how to make lookalike audience. And how to use it in ads. We will see that concept in this video. As you can see my dashboard. The ad manager is open here. The audience section is open in the ad manager. Here we will click on create audience. Here you will get the option of lookalike audience.
• 275:00 - 275:30 As soon as I click on it, You will see a small pop-up. From here, we create lookalike audience. First of all, guys, Select your lookalike source. To make a lookalike audience, You have to choose a source audience. Because you can make a lookalike audience of that source audience. You cannot make it directly. So what is in the source audience? In the source audience, It is value-based. Value-based means the customer list we have made. We have put a value section in it. Based on the customer value,
• 275:30 - 276:00 It is telling you that you can use a value-based audience. Otherwise, what is in the other source? Based on the custom audience we have made here, It is telling you to choose Which custom audience would you like to use To make a lookalike audience. Like 10 second video views, Color fashions, Digital service enterprise. What are these pages? How do I know this? Look at the side, it is written here. 10 second video views, It is the custom audience of engagement.
• 276:00 - 276:30 You can see here, This is the event-based CA. CA means custom audience. And this is the source of custom audience. You will get to know directly from here. You can see here. This is the page. You have to make an audience on the basis of the page. You can make that too. What do we do here? Here we have 10 second video views. We make custom audience based on this. You can see here, 10 second video views, custom audience. If you don't want to make an audience from these,
• 276:30 - 277:00 If you don't want to choose a source, You can directly make a new audience from here. You can make a fresh audience. We will click on custom audience from here. You will get the whole section. You can see here, If you want to make a new audience from here, You can make it. Let's take a Facebook page. I clicked here. We will choose our Facebook page. And everyone who engage, Currently, like or follow. Let's take the engagement one. Like everyone who engage, like with our page.
• 277:00 - 277:30 Let's take that option. Let it be retention 365. Let's put the audience name. I have taken custom audience, page engage. And after this, I will take lookalike audience. What will happen with this? I will understand that I have made it for lookalike. Then I will directly create it here. Now let's make lookalike of this audience. I have made custom audience. You can also create lookalike from here. You can also make it directly from here. But we will make it through the same source. This is our custom audience.
• 277:30 - 278:00 I will go back to create. And go to lookalike. We will go to the other source. Here we see, CA page engage lookalike. It has come here. After this, it is telling you that The lookalike audience you want to make, Which country do you want that audience? Here you decide the location. It happens on a country basis. You can do it city-wise or state-wise. You can't do regional things here. You can't do regional things here. You will take the location on a country basis.
• 278:00 - 278:30 Let's take India here. India has come here. After this, it is telling you the number of audience size. How many lookalikes do you want to make? Do you want to make 1, 2, 5? How many do you want to make? You have to choose numbers from here. You can make a maximum of 6. You can make 6 lookalike audience of one customer. You can make 6 lookalike audience in a different way. We should take a maximum of 2 or 3. We should take a maximum of 2 or 3. But take it when we have the database. But take it when we have the database. Otherwise, we should go with only one lookalike.
• 278:30 - 279:00 Otherwise, we should go with only one lookalike. I am going with 1. You can see the percentages below. 0 to 1 2 to 3 10% When I increase the percentage, When I increase the percentage, Your audience size will also increase. For example, You have to understand the audience size here. You can see what is written below. 1% of IN IN means India. CA page engaged
• 279:00 - 279:30 Custom audience name Estimate size This is the estimate size. When you increase the percentage, When I go to 2%, Your estimate audience figure is in 8 digits. When you increase the number to 3%, Your audience will be getting bigger. We will take a very low percentage here. We will take a very low percentage here. When it doesn't become much effect to us,
• 279:30 - 280:00 When it doesn't become much effect to us, It won't become much effect to us. That's why, The more percentage we keep, better audience will be made, as close similar audience will be made by which you will get an effective result. So here I have taken 1%, then what I will do directly here, I will create it, simple. I have created it directly here, here you can see the name of the audience guys, what is lookalike, in bracket IN 1%, means India 1% and our like,
• 280:00 - 280:30 Now if you want to target this audience in your running campaign or in a new campaign, then we will go directly to the all tool, we will go to our ad manager, from here we will create the campaign. If you want to do it in a running campaign, then you can go to edit from here. Otherwise, if you want to make a new campaign and use it, then you will go to create and create a new campaign. You will choose their objective and I click on continue. Here we will come to our ad site. On the ad site, where we have custom audience, where we target, there you will also see lookalike.
• 280:30 - 281:00 Like this is a custom audience, here you will see a section called all. Then you will go to lookalike. So the lookalike audience that we have made, you will see it will start here. Then you just have to select it. As soon as you select it, your audience is selected here. Simple. Right. So in this way, guys, you can make a lookalike audience. As well as how to use it. We have understood that concept in this video today. Hope you liked this video. Some concepts must have been clear.
• 281:00 - 281:30 What is Facebook Catalog? And what are its types? We will understand this whole concept in this video today. Hello guys, my name is Iman Chotiwari. Welcome to our wscubetech YouTube channel. So guys, as I told you, what is Facebook Catalog? What are its types? We understand this concept. So let's see. You can see on my screen. I have opened Facebook Ad Manager directly here. If you want to reach the catalog. If you want to open the catalog. So what do you have to do? You have to go to all tools. After going to all tools, you have to come just below.
• 281:30 - 282:00 If you come down, you will get an option. Commerce Manager. You have to open this Commerce Manager directly. As soon as you click on Commerce Manager. What will you get here? Sell your customized shop. Here you will see the option. Then below you will get the option of catalog. Now what is actually a catalog? It's a kind of a shop. Where you can add your items. And then after that. You can promote those items directly through the display campaign. Right. So these are the catalogs. What are its types? We understand this once. Like I come directly to the ad catalog.
• 282:00 - 282:30 As soon as you click on the ad catalog. You will start telling types here. What are all these types? Like you will see e-commerce. What is e-commerce? This is also a catalog type. Then local like commerce and delivery. First comes your e-commerce. Now what is e-commerce? Here you can sell your product online. Now for example. Here I have a mobile catalog. Here I have shoes. Here I have t-shirts. So what will I do here? I will design an e-commerce catalog here. Then local commerce and delivery.
• 282:30 - 283:00 Means you have a local restaurant here. You are doing a grocery business. Store advertising locally. Means you have a local store. Means in a nearby address. In the area. So what will you do? You can also design a catalog here. Then comes here travel. In travel, you will see three categories here. If your business is hotel here. Then you can make a hotel catalog here. For example. Like you have to book a room here. Or if you want to do an event. You can also make a catalog of it here. Flight. Flight in the sense.
• 283:00 - 283:30 You have a flight business. Like you have a third party here. Like make my trip. Go IBO. So like here too. You can make a flight catalog. Directly for booking. Then comes your destination. If you have a tourism business. Like international or domestic. If you are providing tourism. If you are providing packages. Then you can make a catalog here. Means in travel. All catalogs are there. Hotel, flight and destination. Then comes real estate. Now what is real estate? If you have a real estate business here. Then here. You can make a full catalog of that particular property here. Like for example.
• 283:30 - 284:00 I have a client. He has a very big bungalow. Or flat etc. So what are the features of that flat? Furnished. Like how many rooms are there? How many LED baths are there? Right balcony. Seaface. Means all these details. I can do. In this catalog. I can add on here. Then comes your auto. Here you have to make a vehicle catalog. Like four wheelers. It has some models. There are types. So here you can design an auto catalog here. Then here. Entertainment and media comes here. Now actually assume. If you have a web series. If there is a TV show.
• 284:00 - 284:30 If there is a movie of yours. Or you are running some streaming content. You can also design a catalog of that here. So guys. There are so many types of catalogs. Now we will design it. Here we add products manually. You can also add it through the website. Like if we have any csv file. Excel file. You can also update it through it. If you want to add manually. You can also do it manually. So guys. This is the whole concept of catalog. Then here we make a catalog. We can use it in our advertisement. In terms of different advertisement format.
• 284:30 - 285:00 Right. So guys. Now we have understood its basic concept of catalog. What is a catalog? And what are its types? Today we will see in this video. How can you make an e-commerce catalog? And how can you manually upload products or items in that catalog? Hello guys. My name is Himanshu Tiwari. Welcome to our wscubetech YouTube channel. So guys. As I told you. Here we will see the catalog of e-commerce.
• 285:00 - 285:30 Here you can see my dashboard. This is the dashboard of ad manager. Here I go to mall tools. Here you will get a section of commerce manager. You have to click on it. You will be redirected. Directly to the catalog part. Here you come to assets. If you come down on assets. Then you will see the catalog option here. You have to click on add a catalog directly. As soon as you click on add a catalog. Here it will tell you the types of catalog. All types of catalogs are available here. Here you can see e-commerce. Local commerce and delivery. Travel, real estate, auto, entertainment, media. So here we will see e-commerce catalog first.
• 285:30 - 286:00 Basically e-commerce catalog. What is it for? Particularly if you are selling a product online. Then we use e-commerce catalog for that purpose. Here I have chosen e-commerce catalog. Here you see. What is it saying? Configure setting is saying. In which way will you upload the products? Like upload a product manually. Or through bulk or pixel. Or through any third party platform. Like for example. If your website is on Shopify. Then you can do it from there. If your website is on WooCommerce. Then you can synchronize your platform from there.
• 286:00 - 286:30 So here what we will see now. We will see manually. So let's use the first option here. Catalog owner will be your business account here. Means business manager. These catalogs guys. They are made directly in your business manager. Not in any ad account or ad manager. So let's give the name of the catalog here. Like I wrote here. T-shirt testing item. Right. And here I have created it. So basically our catalog has been created here. There is only this much step in catalog creation. Now your main concept starts. Which is to upload your products manually.
• 286:30 - 287:00 Right. So here we will go to the view catalog. Here we will upload the products manually. Now see this guys. You can see the entire dashboard. This is your entire catalog. Okay. Here you can see items, ads, issues, data source, events. These are all parts of the catalog. Okay. Here you have to add items. There are no items yet. There is zero here. Right. Here I do add item. On add item, you will get four parts here. Manually, data feed, partner platform and pixel. Okay. So first of all, as I told you already. Here we will understand manually. How can you add your items manually.
• 287:00 - 287:30 Inside this catalog. Here I do next. After doing next, see here. You will get options. To update your products. Right. Now see here. First of all, what are you saying here? To add images. Here I went to images. And here guys see. What is it? You also have a size for images here. You can see here. Your images need to be at least 500x500 pixels. And the size of the image should be less than 8 MB. So here I directly upload. I have already taken some images here.
• 287:30 - 288:00 So I will put one by one here. I took the title. I took white check T-shirt. Right. Let's take the description here. Good quality. Now guys, description, titles. What are all these? I give you a hint once. What is it actually? Like here for example. I go to Amazon. Search T-shirt. Now let's take this product here. Now what you are seeing guys. This is your title. Basically. Okay. Which is your highlight. And what is the description? This is all your description. Okay. So in the same way. Whatever you have to put here. Title, description.
• 288:00 - 288:30 In the same way you have to put here. Now here we will take the link of the website. Means the link of our product page. You have to put it here. So we have. Like. Let's take our website. For example. We have a dummy website. So I take it. For example. I put this link here. Price. Price. Here you will decide. What is the price? For example. I put it. 499. You have to put the selling price here. You can also put the selling price. So I put it. 499. 499. You can also put the selling price here. You can see the sale price. Means the offer. Now I want to give it in the offer. 249. Right.
• 288:30 - 289:00 Category. Which category is ours? So like we take here. T-shirt. Will come in the t-shirt. Or then. Will come in the clothes accessories. It came in clothing here. Okay. I have taken clothing here. The condition is new. It is also available in stock. The status is active here. Brand. Which brand is it? For example. I take it here. Nike. Then content id. Now see. Some things are optional here. Guys. Okay. You have to take it. You take it. You don't have to take it. Don't take it. But when does this happen? If you have put some content id on your website. Sq etc.
• 289:00 - 289:30 Put it. Okay. The names of it. By the name we. Like. Recognize our product. Okay. If you have put it. So you put it right here. Otherwise. You let it be. Right. Like. Style is optional. You have to take it. You take it. Right. Age group. What is the age group here? You can also put that. But I am not putting it here. Color. than size. The options you have available. You can use the option here. You can put that here. Leave the options that are not there here. But the condition is that if it is optional. Then you can leave it otherwise. You can't leave.
• 289:30 - 290:00 Right. So here I put a product here. We put one more product here. We went to the New item. Here we use the Second image. For example I used. Save title. I will take the title from here only. For example. Description. Let's take the description too.
• 290:00 - 290:30 You have to attach the product page URL If you make any single mistake here, you will not be able to create the catalog properly Here I have taken 799 I will take the offer here, 199 Condition new, we keep all the categories the same Category, ok No brand, no content id, ok All these things are optional, you can take it or not, it depends on you And here I do directly upload I am uploading two items here Now let's see if it has been uploaded successfully or not If there is any error, what will be the error, we will
• 290:30 - 291:00 understand that here So here see, you have added two items to your catalog, means we have been successfully added here I have done it here, done And we will go to items, both the items will start showing here So guys, this way you can manually add items to your catalog Now like I have put two products here Now if a new t-shirt comes to me from tomorrow Ok, I have to add it here So for that I will make a separate catalog or I can do it in this So guys, you can make it separately and you can include it
• 291:00 - 291:30 in this too There is nothing, you have to open the catalog After opening the catalog, you have to go directly to the items, you have to go to the items section After item, you have to go to add item And here add one item or multiple item If you have multiple, you can do multiple If you want to do one by one, then you can do one by one directly from here So you can do it later too And if you want to make it separately, you can make a new catalog and do it That choice is in our hands, that control is in our hands So guys, this way you can manually add products to your e-commerce catalog
• 291:30 - 292:00 Which we have seen in this video Today we will go to see in this video What is the second method of uploading the products we add in the e-commerce catalog First we saw manually But now we will see the second way to upload the products Hello guys, my name is Imanshu Tiwari Welcome to our wscubetech YouTube channel So guys, as I told you that here you will see the second method of uploading the products Let's go directly to the screen Here you can see that I have opened my commerce manager
• 292:00 - 292:30 From where we make catalogs So here I directly add the catalog first Here we make a new catalog I went to the commerce manager We will keep the upload method here And here we put the catalog product in the second I have kept the name of the catalog Whatever purpose you want to make, you will decide here Then we went to the view catalog Our catalog is made here Now I come directly to our add item When you go to the add item, we have already seen manually
• 292:30 - 293:00 Here I will tell you how to add your product in any catalog through data feed This is the second way So here we will choose on data feed Then click next Now what is data feed guys? Data feed in the sense You should have a file either in Google Sheet or in CSV You should have a complete data list of products You will upload that list directly here So all your products and items will be added here Let's see What is it saying? Are you ready to upload a spreadsheet or a file?
• 293:00 - 293:30 Spreadsheet means Google Sheet Or our CSV file Then it is saying yes We can say yes here No, I need a feed template What is a feed template? It will give you a dummy template I will tell you in which format that template is decided What is its formatting? What options do we have to use there? So here I have taken No, I need a feed template Then we will click next Then download template Here I download the template in CSV file
• 293:30 - 294:00 And I open it from here Now here you can see guys Wherever you see required Like this is required ID Title is required Description, Availability, Condition, Price, Link, Image Link, Brand Whatever it is telling you here Like Google product category Then your FB product category Quality to sell on Facebook Quantity to sell on Facebook Selling price Like sale price effective date Date wise Whatever detail it is telling you here You have to put it here
• 294:00 - 294:30 But condition is the same Wherever it has written hashtag required Means you have to fulfill those options here And whatever is optional here Even if you leave it, there is no problem There will be no error in your product catalog So whatever is optional here, you have to leave it And whatever is required here, you have to put it here So in this formatting, you will have a CSV file Now I upload this dummy file directly With which you will easily understand
• 294:30 - 295:00 How it is actually done So here I went to upload Here you can use URL Here you can also use Google Sheet Here we can also do it with a manual computer Whatever sheet you will upload here It will be in this way CSV, TSV or XML So here we have CSV which we downloaded here I click on it Let's go to download We downloaded the catalog product I put it here And it is happening Here I click on next Here we have data feed, file, schedule, currency If you want to change anything here
• 295:00 - 295:30 You can change the schedule from here You can change the currency here Means whatever you want to change here You can change it here For now, let's save the feed here And let's come here Now see here Date is also showing you here Time is also there And items are being uploaded here This sheet will be uploaded here Whatever items will be there You will see them here If there is any error It will also point out to you You can edit it later Means in this way You can upload products through data feed here
• 295:30 - 296:00 You can upload items in your catalog Now the feed is being uploaded here So let's wait a little You will have to wait here too Because it is a little time consuming thing Now let's go to the URL Items All the items will be there here Means if you have 100 items 50, 20, 10, 5 All the items will be there It will show you the list of items here Settings There are some settings You have to change the currency here If it is USD Then you have to take INR from USD In whichever currency your product will be there
• 296:00 - 296:30 In whichever currency you have a client Suppose you have a Canadian client So you have to choose the currency there You can go to the default currency and edit it Then I go to UberWay here Now see one item has been uploaded here That's why Right And here you can see This one item This 0, 0 Means one item has been updated here successfully That's why it is in green sign Means there is no error in any of ours If there was more multiple and some error came Then it would have shown you the numbers here That there is an error in three items There is an error in three products Then it would have shown you successfully here
• 296:30 - 297:00 If I go to item here Then the single item that has been uploaded You will see that item here But it is also telling here Your items are still uploading Okay Once I go to item Let's see here It hasn't come yet It has come See here it has come Blue Facebook T-shirt Unisex It has started showing you items here Right Now suppose you want to add more items here Then again you will go to this add item From here multiple or one by one As you want to add You can add from here Right So guys In this way What will you do here
• 297:00 - 297:30 You here Through data feed You can add products in your catalog In bulk So guys In this way You can add products in your catalog With the help of data feed Guys In this video We will learn That you From the website Directly The products Or items How can you integrate it in the Facebook catalog Or how can you add on Right So let's start Hello guys My name is Imanshu Tiwari
• 297:30 - 298:00 Welcome to wscubetech YouTube channel So guys As I told you Like whatever products are on our website We will directly Upload it in the Facebook catalog How will it be We will see here Right So here I directly First of all I come inside my catalog Here I directly Add catalog Here we make e-commerce catalog Then here Next Here I Give name Underscore Website Right Then here we did Create This catalog is directly Created here Now here Now in this catalog
• 298:00 - 298:30 We will add items We will do it from the website Right Here we go Inside data feed And Do next Like No
• 298:30 - 299:00 No I will Here we will go to Plug-in In plug-in We will add one plug-in Name of that plug-in is CTX feed Right we are going here Here we go CTX feed I put this Plug-in here The first plug-in you are seeing This is To add on Catalogs Whether your
• 299:00 - 299:30 Google products Or on Googlemerchant center Or on Facebook catalog You have to like Integrate Here I Now I will go down and see the plugin We will go to the plugin that we have installed We will go to the option of ctxfeed Then we will click on the option of managed feed Go to managed feed You can see the new feed above Because we have to create a new link So we have to make a feed We clicked on the new feed Country Here is some basic information We will take it here India Template Here you can see the templates
• 299:30 - 300:00 If your product is on these portals Then you can directly add on So here is our facebook Facebook catalog Or instagram Here is the filename What was our filename here? Catalog underscore product underscore website So here I write the name Here it is written catalog underscore Products square website Right Here I wrote the name We have to generate in xml here We have to generate csv or tsv Whichever formatting you like
• 300:00 - 300:30 Facebook says that your url should be in this format In the same format, you will generate the link So here we do XML We have to keep everything the same We don't have to do anything like add-on or anything And directly you have to click on Upload, Update and Generate Feed As soon as you do, it will generate a link for you Right, your link is here I will copy this link from here After copying, I will add the link that I have copied These are some credentials of Facebook
• 300:30 - 301:00 It will ask for your ID and Password But this is optional It will ask for some login credentials This login is of Facebook This is not of anyone else This is optional But you can add it if you want If you don't want to add, there is no issue We will click on Next After clicking on Next, you will get an option of Updation You have to update your feed on an hourly basis You have to update it on a daily basis or weekly basis If you add a new product, it will be updated directly
• 301:00 - 301:30 I have taken it weekly Instead of Friday, I will take it every Sunday Then I clicked on Next Now this is default Now in our website, there are some currencies Which are already mentioned in our website It is showing you the same options And it is asking you for confirmation If you want to go with these settings If you feel that you want to make some changes in this You can make changes here If you want to edit here You can change the currency But I am not doing it right now Because the pricing of the product is in USD
• 301:30 - 302:00 I will click on Next And I have uploaded it It will take a few seconds or a few minutes For the items to be uploaded And the most important thing guys Whenever these products are uploaded You will come down And it will show you the result error How many products are correct And how many are wrong Or where the information of the product is not correct Or incomplete Those products will come in error So you can go to your website And correct it
• 302:00 - 302:30 So here These products are being uploaded I will go to the item Your items are still uploading Our products are still being uploaded And let's go to the item and check If anything has been updated So many products have been updated But now these will be complete products Means If there are 300 products on your website 300 products will come here 3 products will come here All the items All the products and variants
• 302:30 - 303:00 All of them will come here easily Let's go to the data source See here Total how many items were there? 36 26 out of 36 were successfully uploaded And 10 items failed Means there is an error in 10 products There is an error in 10 products Now you can see the error here And you can go and improve it on your website And here The 26 items that have been uploaded All these items have come here Now if you want to use this in ads Here I go to my ad manager
• 303:00 - 303:30 Let's create any campaign For example, I created here Sales, then click on the continue I turned on the catalog here Which was our catalog? This was the catalog product website There are 26 products in this Now I will come directly to my ad set Here we will see the product set All the products Or incomplete products This is tracking Now the tracking pop-up has come Means the pixel on your website Do you want to integrate it or not?
• 303:30 - 304:00 You have to keep it on 100% Because it will give you a lot of work in the future Like when sales will start on your website The data will be stored In the Facebook pixel See here 26 products Very good Here we come to ad copy When you come down here Now see here No valid product is telling But no problem As soon as we put the URL of the website Or I just copy the URL
• 304:00 - 304:30 See guys, some error is telling here Verify your changes Instagram is telling that my Instagram is not added I have not added Instagram here Means I have not connected Then no valid product In the catalog Now this error is showing you Now we see this error here What is the actual error See guys, there is no error here Because our catalog is also correct All the products are on the product set And here we have taken the cover media advantage Means it is advanced here
• 304:30 - 305:00 So Facebook will automatically synchronize Will make their videos So there is no error here It will just take a little time to upload You will go to the advanced preview If you get an error here All the products are shown here It takes a little time to upload After that it will show you in the data feed Facebook ad preview Will show you There is no such issue This is not an error There is a problem in our advertisement Facebook is giving you a notification of verification
• 305:00 - 305:30 That you can connect to Instagram from your Facebook page That's it There is no other error here There is no error here So guys With this concept From your Facebook catalog You can directly integrate all the products You can upload In your Facebook catalog In this video we will learn How can you make a travel catalog And how can you use it
• 305:30 - 306:00 Hello guys My name is Imanshu Tiwari Welcome to wscubetech Youtube Channel As I told you In this video we will learn about travel catalog There are three subtypes in travel catalog How can you prepare that catalog How can you add items Or products We will understand that here You can see my commerce manager I have opened it We go to add catalog Here you get the option of travel There are three subcategories in travel
• 306:00 - 306:30 Hotel, flight and destination You can make catalog on behalf of hotels You can make catalog on behalf of flights You can make catalog on behalf of destinations For example I click on next Your catalog owner Your business manager You have to choose Name of catalog For example hotel testing If I click on create Our catalog is created I go to view catalog After going to view catalog
• 306:30 - 307:00 I click on add item I click on add item There are two things in add item One is manual and other is data feed Data feed in the sense You have google sheet, spreadsheet, csv file XML file You can directly upload from there You should have data there I tell you manually I click on manual Now we have to add items Which is asking for information Image size should be in this size For example
• 307:00 - 307:30 I take a dummy Radisson hotel room I go to images I go to images I choose any image Which is in 500x500 I choose any image Which is in 500x500 I choose any image I choose any image I choose any image Your image or jpg Your image should not be in web file Your image should not be in web file Your image should not be in web file
• 307:30 - 308:00 Your image should not be in web file Your image should not be in web file Your image should not be in web file Your image should not be in web file Your image should not be in web file Your image should not be in web file Your image should not be in web file Your image should not be in web file Your image should not be in web file Your image should not be in web file Your image should not be in web file Now I upload image this is the standard room go to read more this is the description you have to put this type of
• 308:00 - 308:30 description address you have to put address here you have to put valid address then only it will take otherwise it will not you have to put correct address then only it will take otherwise it will not invalid address will tell you here you have to put correct address then only it will
• 308:30 - 309:00 cross check otherwise it will not here you have to put website link or room link here you have to when ever user click on that he will visit our website here you have to put INR here you have to put like 3500 I will finish here you have to put room catalog which we
• 309:00 - 309:30 already created here the catalog is created you can add 2nd item here you have to put Here you have to put item If you want to make a hotel catalog, then we will see the flight catalog, then we will see the destination catalog, so let's go to flights, let's do it on flights, next, testing, next, now you are getting two options here, use a file with existing flight feed or
• 309:30 - 310:00 you can do it through use event activity, so we will use the first option here, use a file with feed, and here I will do create a view catalog, go to the view catalog, here again the templates are coming, if have a new template, then you can go, no, but we are looking at its formatting, what should be our template in which formatting, so I went to no feed and here I will download it in csv, then I will
• 310:00 - 310:30 I will open it. After opening, you can see all the details. Now, the information that is required in the hashtag above, means you have to put this information. If you don't put this information, it will show an error in your catalog, so it will not upload. But whatever is optional, like you are seeing this, all this is optional. So if you have this information, then put it, otherwise even if you don't put it, it will work. Now what to put, like destination, destination, what is the destination of the airport, you have to put it here. What is the origin of the airport, you have to put that code here.
• 310:30 - 311:00 Means you have to specify the code. Then your image URL. Again, you have to put the image tag here. Description, price, what is the city of the destination, then what is the URL, what is the origin city, what is the one-way price, then what is the priority, you have to put all these details. But again, the condition is that whatever is required, you put it, whatever is optional, if you have that information, then only you put it. But if there is no information, then please keep it blank, don't put wrong information.
• 311:00 - 311:30 I use this dummy catalog, and I use it and tell you here. Like we will go to your download, catalog flight, and I did it from here, next, then save. Here is our catalog, the item we have added in it, it will be uploaded here in some time. And through that, you can see items here, and you can also use it for your ads. Right, then after this, here, like we understand, our last destination, in travel, the third sub-category, what is
• 311:30 - 312:00 that destination, like if you have business tourism, then for that purpose, you can easily make a catalog of destination here. Choose destination, here I took testing, then create, then view catalog, and here we do add item, manual, there are two features in this too, manual and data feed. Now in destination, for example, it is also asking for size, 500x500, so here if I take, Kerala, G-U-R-I-S-M, right, I took Kerala tourism, and went
• 312:00 - 312:30 to images here, we save an image here, again, your image should be, guys, in JPG format, or in PNG, if it is in WAV file, then there is no sense, or you should not have CMS file, this is JPG format, here, let's use image here, destination name, Kerala, here if you want to put description, which is your
• 312:30 - 313:00 criteria, like Kerala, how much is your package for 4 days, 5 nights, you can write the description here, ok, destination type, your Kerala, ok, what are the features there, like sightseeing, you can put here, for example, shopping is done here, you can write here, sightseeing, right, by doing this, you can put details here, ok, density, here, destination address, like, we have already taken state here, Kerala, ok, here, like, I have taken Kerala, and
• 313:00 - 313:30 destination ID, here, if you have ID, you can put here, if not, you can leave it, here, your website link will come, here, I visit this, and, I put this link here, whatever, your destination, the page you have made, in your website, you have to put URL here, ok, and, what is the price of the destination, you have to put it here, Rs. 85,000 per person, ok, here, I have finished it, here, your destination, the catalog of the destination, is also
• 313:30 - 314:00 prepared here, simple, so guys, in this way, you can prepare your travel catalog, in a terms of, like, advertisement, you can use it directly in your ads, see, you can use it directly in ads, so guys, here, we have read about one catalog, travel, in travel, there were three subcategories, of catalog, one flight, one hotel, one destination, we have made all three catalogs here, understood, here, our, see, one item has been added, here,
• 314:00 - 314:30 what we have made, which one guys, your flight, ok, which we have uploaded the feed, it will come here, in your item list, ok, here, we will go to item, here, it will show you, see, it has come here, delta, Boston to San Francisco, ok, best flight, here, you can add, right, today, in this video, we will go to see, local commerce, and delivery catalog, how you can use it, in your, Facebook ads, and how you can prepare, this catalog, hello
• 314:30 - 315:00 guys, my name is, Himanshu Tiwari, welcome to your, wscubetech YouTube channel, so guys, in this video, we will learn, local commerce, and delivery catalog, here, basically, this catalog, what is its use, right, now see, this is a new update of Facebook, earlier, this catalog, was not available, in commerce manager, now, this latest update, is of Facebook, right, now, this use, here, restaurants, or any store location, or, you want to add
• 315:00 - 315:30 items, of store, any menus, directly, you can add items, here, my dashboard, you can see, in Facebook ad I have opened, commerce manager, where, we prepare catalogs, here, you can see, right, I have chosen this, first option, here, we will choose, menu and store item, I have done, next, here, our catalog owner, and here, menu store, testing, here, like, feed, the data feed, according
• 315:30 - 316:00 to that, here, items are added, here, there is no manual method, no website, no directly, here, you have to add items, directly through feed, here, let's see, here, you can see, data feed option, right, here, we will understand, what is formatting, here, I download the template, in CSV file, and here, we open it, see, my feed is opened, here, again, you can see, above, in the
• 316:00 - 316:30 of hashtag, where required is written, that data is compulsory, to be fed here, if this data, is not fed here, then, here, like, you cannot use CSV file, there, you can see, brand, service ID, image URL, image tag, then, URL of the website, description will come, condition will come, price, here, all the options are given, now, in this, you have to put main, title, brand, service, image URL, image
• 316:30 - 317:00 tag, and URL, here, total, 6 options, here, you have to fill, it is compulsory, rest, you can see, the items, will come here, I am crossing it from here, now, upload files, here, catalog, here, we download it, and, here, I am nexting it, default currency, here, is USD, lets put it with USD, if you have INR, here, you have to put default currency.
• 317:00 - 317:30 INR, I have uploaded it, here, all the items, that is in the feed, you can see that, are being published. now, till the time, Let's consider the second one, which was our restaurant one. So here I open Facebook again. We go to Ad Manager. This is our Ad Manager. Here we directly take another ad account. The particular ad account we are making a catalog here. I will go to Commerce Manager. And here we will create a new catalog.
• 317:30 - 318:00 Again. And here this time we will take the option of Restaurant and Store Location. Let's click on Next. Here Store Location. Testing. Then just click on the Create. View Catalog. Till the time it happens here. Look, one item has been successfully added here, which we saw previously. Okay, let's do this once here first. Item Add. Then we will come to the previous one. Let's download its template dummy here once.
• 318:00 - 318:30 What is its requirement? In terms of restaurant or any particular store location. There is no difference in both, but the name of the restaurant comes here. Right. Again, these are the five. Title, Brand, Service ID, Image URL, Image Stake URL. These five are required here. It is mandatory. You have to put it here. Otherwise, everything is optional here. Whatever you think is beneficial for you, you will use it. Otherwise, whatever you do not have information, you can leave it here. Now I use this file to upload here.
• 318:30 - 319:00 Just click on the Next. This is the default currency. In our CSV file, the default currency was in USD. It was in dollars, so I am giving USD here. But in our CSV, if the currency is INR, then you can edit it here and choose INR from here. Save, Feed and Upload here. Now this item is being uploaded here. Until then, let's come to the previous one. Okay. Now item 1 has been manually uploaded. I go to the item. Which item is that? You have to cross-check. Look here, Restaurant Name.
• 319:00 - 319:30 Particularly, your catalog has come here. Which we made here for the new item. And look here, the item in your catalog is being uploaded from this data feed. And if we go to items, your items are still uploading. It takes a few minutes. And it will show you directly that your item has been successfully added here. And if there is an error, it will also show you that you are facing this error. Look here, our restaurant was also uploaded here.
• 319:30 - 320:00 So guys, in this way, you can use the catalog of Locals Commerce. In terms of advertisement and for the purpose of making your catalog. Guys, in this video, we will learn about Automobile Catalog. And about Anti Terminating Media Catalog. What does it mean? What purpose can you use it for? And how can you prepare its catalog?
• 320:00 - 320:30 Hi guys, my name is Himanshu Tiwari. Welcome to wscubetech Tech YouTube Channel. So guys, as I told you that in this video, we will see two catalogs. Automobile sector and entertainment and media like sector. How can we prepare these two catalogs? So let's talk about the automobile first. So here we do next. If your business is from the automobile industry, then you can go and prepare this catalog. Here I gave the name of the catalog. Then we create it. This is created, then we go directly to the view catalog. Now the main thing is to add items in the catalog.
• 320:30 - 321:00 Means to add products, means to put up the inventory here. So here I add the item. Now here there are two things, manual and data feed. Like you can do it manually or you can do it through data feed. So here we see manually first. Now let's go to manually. First of all, what is it telling you guys? Like 500x500 means you have to put the image in 500x500 pixels. So here for example, I will take the image of Audi.
• 321:00 - 321:30 And what should be the size of that image? 500x500 pixels. I saved it from here. Then let's go to commerce manager. And here we directly. Yes. We uploaded this image here. Here it is saying year. Here the vehicle was launched in like year on year like format. Here we have to put year. For example, let's put 2019 here. Then make like brand. Here we put Audi.
• 321:30 - 322:00 Model number. Here we take the model number. For example, let's take SUV here. We took SUV, body style. Like how is it, how is its body style? You will take it here. There is a pickup, there is a roster. So here I take the pickup of the body style other than roadster. Right. Now you will see a lot here. You can see from here. There is SUV, there is supermini. So here you are like body style. I took SUV. And here we have to put VIN number.
• 322:00 - 322:30 And whenever you put it here, whatever VIN number you put, it will be of your vehicle. Right. So for example, let's take this one here. 4S3BM 4S3BM 4S3BM HB68 HB68 B328 B328 B328 6050 Until you put the VIN number, you cannot add the product manually
• 322:30 - 323:00 here. Vehicle ID Number Unique ID VIN for the vehicle It sounds like the pixel content ID for the vehicle. For example, I took VIN here. Right. Because we are putting it here through VIN. Mileage We take mileage here. For example. I took 11. Description I take the description here.
• 323:00 - 323:30 Audi Car Here we take BL UE New Like state of vehicle Used New Conditions You have to put it here. Title of the vehicle For example. Here I am 2019 Audi Here I took this. Address Address Here we take it. For example. Jodhpur City Here we take it.
• 323:30 - 324:00 Jodhpur And Facebook Page ID Here we take our page. Address Here Invalid Here we are Address 125 PHY PHTI MIGA I took the dummy here. And here your URL will come. Which will be the URL of your website. I am here. I also put the URL of this website.
• 324:00 - 324:30 Right. Price Here we give the price. For example. 50 50 Here I gave the price. And I finish it from here. See guys. It will be made when you put your VI number correctly. Otherwise this error will show. OK Now see here we have manually added our catalog. OK And here you are. Like this is our manual. You can also do it directly from here. You can also add other items. We have manually added one item here. Which is in the automobile catalog.
• 324:30 - 325:00 Right We have understood this. How can you add an automobile catalog? Inside your catalog Now we understand the second scenario here. Which is our entertainment and media. Right We see it here. I go to the commerce manager again. Here we take the catalog. And I go to the entertainment media. Media titles Then here next. Here I write testing. Then just click on the create. And I view catalog. Add item Here also you see the same scenario. Manually and data feed.
• 325:00 - 325:30 Here I go with manual. OK Now see here what it says. Images Then video OK What do you want to promote here? OK Because what does entertainment media mean? Some web series Some album song You have to add it here. That's it OK So here is your images. Here is the video. Here is the media title. OK What is your title? For example, see here. Games of throne is written. Display name Which you have to display. Means you have to show. What you have to show online. That will be your display. But Like our media title will be this.
• 325:30 - 326:00 Then your web page link. Your album link will be there. If you have put it on YouTube. If you have put it on any website. Then your link will come here. If you have any application link. Then you can add that too. Facebook page Then description And your media category. Like movie is Music is Here is the TV show. What is your category of music here? OK Then your generics will come here. Then your generics will come here. Actually it is optional. So you have to use it. You do not have to do it. You can leave it from here. Like here we will put the category. Music is Album is Music is Album is Music is Album is Album is
• 326:00 - 326:30 Album is Album is Album is Album is Album is Album Album is Album is Album is Album is Album is Album is Album is Album is Album is Album is Album Album Album Album Album Album Album Album Album Album Album Album Album Album games of thrones display name new
• 326:30 - 327:00 new series web page link for example dummy app link optional facebook page like facebook page media title
• 327:00 - 327:30 optional media category price 1 lakh finish optional mandatory optional details no issue like entertainment media catalog add easily YouTube YouTube Instagram
• 327:30 - 328:00 Instagram Instagram Instagram is WATCH Hello guys, my name is Himanshu Tiwari. Welcome to our wscube Tech YouTube channel. So guys, as I told you that we will prepare the catalog of
• 328:00 - 328:30 real estate here. So here you can see, the one I have already opened is our catalog. The manager is open here. It comes directly inside the commerce manager. Right, so here you can see all the catalog types. We will understand real estate here. Where you can add this listing on behalf of the catalog. So here I did next, testing. Then just click on the create or view catalog. Here we will directly add the item. Here our real estate has been created. Now here you can see, it is telling you to use it in the form of the spreadsheet.
• 328:30 - 329:00 Like if you already have a spreadsheet. If you have a CSV file, then you can directly Yes here and continue. If you do not have it, you want to understand the formatting. If you want to know, then we will go here in the form of Noifeed template. And here we will download the CSV template once. Let's see what is the formatting of this template. See, our file has been opened here. The CSV file has been opened here. Here, what you are looking at above, what is required. You have to take it here again. Means those options are mandatory, compulsory. You have to take those options here.
• 329:00 - 329:30 If you do not take that, then you will have to face 100% error in the catalog. Like what is required? Like home listing ID. You have to put your home listing ID. Name, Availability. Right, its price. The URL of the website will come. Then your address will come. The address of the location. Then the city of the address. Then country. Then latitude, longitude. Like the neighborhood. Image URL. Image tag. Descriptions. Now, all the options you are seeing from the description are all optional. If you have this, then you put those details here.
• 329:30 - 330:00 If not, then you can leave it. Now see, the question arises whether we put the details here or not. Even if there is. See, the more details you put, the better your item will figure out in that catalog. The user will get more information. So from that particular catalog, you will have a better chance of getting sales. See, many people have this question. Like sir, what is optional, we have information, whether to put it or not. Now see guys, if you have information, then you put 100%
• 330:00 - 330:30 100% because it creates engagement of the user, because the more information you put in that catalog, the more information the user will get, the better it will be for him, he will be able to choose whether this product is beneficial for me or not. It will take less effort for you to convert it because you have already given all the information there. If he has done a query, then he must have read out the information.
• 330:30 - 331:00 If he has read out, then only he is contacting you or showing interest in the catalog. Otherwise, no user will interfere like this. So you can leave the option here and if there is information, then please put it up here. Now let's use this catalog here. Let's upload it here. I uploaded it here. Then click on the next and save, read and upload. Now your item will be uploaded directly here.
• 331:00 - 331:30 Items in your catalog like from this data field. Now let's open our ad manager here. If you want to use these catalogs in your ad manager, then how will you use it? Let's see here. I create a sales campaign here. Then click on continue.
• 331:30 - 332:00 We will turn on the catalog from here. After turning on the catalog, it will tell us all the listings here. All the catalogs we have made here will tell you everything here. After that, if you want to use these catalogs in terms of advertisement, then you will use the catalog here. Like you can see here, we just made a home listing one. You can see the name of the catalog here. Like catalog home listing testing. And here we will take the same catalog home listing testing. What you are seeing is the name of your catalog. Then you will click on next.
• 332:00 - 332:30 You will come to the ad set. After coming to the ad set, here is your home listing. Like all home listing sets are here. All your products will be here. If you want to make an individual product set, then you can also create it from here. I will tell you that in the next video. Then we click on next here. Here we have taken the product set. After that, when you come down, you will see the catalog here. Whatever catalog you have prepared.
• 332:30 - 333:00 You can also run your advertisement directly from here. On this behalf, you have to use that catalog in your Facebook ad manager. So this way you can make your catalog. Real estate in terms of home listing. And you can use it in your ad manager. How can you use the catalog in your Facebook ads? What campaign does it come under? And how can you execute it in your advertisement?
• 333:00 - 333:30 We will understand this concept in this video. If you want to learn advanced digital marketing course. In which you can learn Facebook ads, Google ads, content writing, email marketing, freelancing, affiliate marketing, social media optimization, app store optimization. This whole course will be taught to you from basic to advanced. For that, you will get a link in the description below. You can put your details there. As well as you will get a phone number on the screen. You can call directly and inquire.
• 333:30 - 334:00 Hello guys, my name is Himanshu Tiwari. Welcome to our wscube Tech YouTube channel. So guys, let's go directly to the screen. You can see that I have opened the ad manager here. We will open the e-commerce manager directly. From where we prepare the catalog. So here you can see all these catalogs. Our dummies are made. Now if I want to use these catalogs in the advertisement. So how will it be? For this, we will go to the ad manager. Here we directly create any. Here we directly create the campaign. Here I do create campaign. Then we go to the sales campaign.
• 334:00 - 334:30 Here you can see it is good for conversion, catalog sales and messenger, Instagram and WhatsApp. So here we will choose catalog sales. Here I did create. After creating, you will have to turn on the catalog option at the campaign level. If you want to use the catalog in the sales. That is the first thing. Let's come down here. You can see the catalog here. Now it is off. We have to turn it on. Now see what happens in this.
• 334:30 - 335:00 If you do not have a catalog. Then you cannot turn this option on or off. First of all, you have to turn it on. First of all, it will say. Go to your commerce manager. Create a catalog there. Then come here and use this option. So here I turn it on. After turning it on. See all the catalogs we have here. The list of all the catalogs will come here. But one question will come to your mind. Sir, here we will use only one catalog at a time. Or you can also take multiple catalogs.
• 335:00 - 335:30 No guys. What happens here is that you can use only one catalog at a time. You cannot do multiple. So here as you can see. Like catalog media. Tiles testing. Multiple catalogs are made here. Here are more products. One or two. Let's see this once. We take this here. T-shirt testing item. We have taken this catalog here. Then we will come to the ad set. Now we have come to the ad set.
• 335:30 - 336:00 After coming to the ad set. Like you want to track this catalog. Whatever inventories are there. So here we have to turn it on. If your pixel is successfully set up. Then only you will get this option. And it will be in the green sign. Otherwise it will show you the error in the red sign. So I have turned it on. Then after this comes here. Like promoted products. The best option comes here. Now what is the product set? Like for example guys. The catalog we make here.
• 336:00 - 336:30 We have taken variants, inventories. We have taken a lot of products. But if you have to put a filter from it. That I have to run ads for only these 5 products. Or I have to buy only these 3 products. So how will you do that? Either you will make a new catalog. And you will put inventories of those 3 products. You will add items. This is one process. What will be the second? You can make a product set from that catalog. You can make it directly from here. Click on the plus icon. You can see the filter options here.
• 336:30 - 337:00 Like match item for all. Or if you want to take something specific. Then you can take at least one. Here comes the option at least one. So the rules we will put here. We can take one by one. It depends on us. Here you are seeing the categories. Here are the filter options. Whichever filters you use. To make your product set. You can put the filters here. For example, I took it from price. The price here is 499 and 7099. If I put a filter here.
• 337:00 - 337:30 Price is greater than. If the price is more. For example, I took 400. The price is more than 400. So both are coming. If I take 500 here. Then one product will come. So you can make a specific set. By putting a filter like this. Like I created it here. I have to put the name of the set. I forgot to put the name of the set. Like I put here. Price is more than 500. Right.
• 337:30 - 338:00 Here we make it specific. T-shirt. And I created it from here. So here your. A set will be made with this name. If you want to use this set. In the advertisement. Then you can use this set. See it is here. Suppose you want to use all the products. Then you will go to the product set. If you want to use all the products. Then all the products will come here. So guys. You can make a product set like this.
• 338:00 - 338:30 Now you will come down. Here you will get the audience option. Here you will get two options. One is the fresh audience. Like such an audience. Who has not interacted with your business. We call it fresh audience. So here you can see. This is your fresh audience. You can do detail targeting here. On and off Facebook. Means such an audience. Who has interacted with your business. So that is your option. Means for this.
• 338:30 - 339:00 You should have data from the beginning. If you have data. Then if you use this option. You will get the result more effectively. Right. So this is its concept guys. Then here is the placement. Optimization ad delivery. Then here we come next to our ad copy. You have to choose a Facebook page. Like on which Facebook page. You want to run the ad. Then ad setup. Advantage creative for catalog. Now if we come down.
• 339:00 - 339:30 We took all the products in the product set. Then catalog, t-shirt, testing item. We chose catalog. Means we have two products. Then here is cover media. Advantage catalog videos. It will also be in the form of videos. Edit creative. If you want to add a frame. Primary text. This is a part of ad copy. Whatever primary text you put here. It will be visible above your ads. Then headlines. The name of the product will be highlighted.
• 339:30 - 340:00 You can put a description. Call to action. Whatever you want to use CTA. Then guys come down. You will see the option of destination. You will see two types of destination. First you see the advantage destination. What is the meaning of manual destination? Facebook will show ads to such an audience. Which can be easily converted. Such an audience. Which can purchase our product. You can put the URL of your website and application. What will happen in manual destination?
• 340:00 - 340:30 Here you have to put the URL of your website and here you have to put the URL of your product page. For example, whatever product you have taken, you will put the URL of the product page directly, the user will see the ad, he will click on the call to action, then it will be redirected directly to the URL of your product page. Then a simple URL of your product page will come here. Display link means whatever you show, for example, my product page URL is here. WScubetech.com slash FB course.
• 340:30 - 341:00 So this is my URL for example and what I can show on the display here? WScubetech.com So what will be visible to the audience? WScubetech.com will be visible. And what will be our website URL? When the user clicks, it will be redirected to this URL. Then after this, here is your application. If there is a link for the application, you can put it here. Then language, you can use the language. And here is your tracking, website events. The pixel that you will use here, you have to keep it on
• 341:00 - 341:30 here. So guys, this way you can use your catalog in the advertisement. And then you will get a good result from this. But the condition is that you use the catalog only when you have more products, multiple products, varieties, then go and use the catalog here in your advertisement. And always take it in the sales ad in terms of conversion. From where you will get the maximum purchase.
• 341:30 - 342:00 Collections, instant experience. What are these concepts in Facebook ads? And how can you use this concept? If you are running a catalog advertisement here, then we will understand this whole concept in this video. If you want to learn advanced digital marketing course, in which you will be taught Facebook ads, Google ads, content writing, email marketing, freelancing, affiliate marketing, social media optimization, app store optimization. This whole course will be taught from basics to advance.
• 342:00 - 342:30 For that, you will get a link in the description below. You can put your details there. As well as you will get a phone number on the screen. You can call directly and inquire. Hello guys, my name is Himanshu Tiwari. Welcome to our wscubetech YouTube channel. So guys, let's go directly to the dashboard. And here you can see that I have opened Facebook Ad Manager. Here we create a campaign. For example, I am taking a traffic campaign here. Right now I am not taking any sales campaign or catalog. Here we will understand collections with the help of
• 342:30 - 343:00 catalog. How can you bring traffic to your product page with the help of that catalog? And how can you use it with the help of connections? Here I took a traffic campaign. Then just click on the continue. Here is the campaign level. You will not get any option on the campaign level. You will not get any option on the ad set level. Here you can see that there is no catalog or any option here. But we will still use it guys. Here we come directly to the ad copy.
• 343:00 - 343:30 After coming to the ad copy, when we come down, you will see two options here. See, what is the first option? Manually upload. What is seen in the second option? Catalog. If you use the catalog, then here we can directly interact with our product to the audience. Right, I am talking about interaction. I am not talking about shopping right now. I am not talking about purchasing. So please understand this concept carefully. Right, so here I took the catalog. For example, when we choose the catalog here, whenever you choose the catalog here, it will give you two options. Here we come down.
• 343:30 - 344:00 After coming down, see carefully, I took the collection. After the collection, it will give you two options here. Product featured by feeding. But here you should have a minimum of four products for it in your catalog. If I take the dynamically selected option here, still I have to take four products here. I mean, I have to take a minimum of four products. If I want to use the collection option here in my catalog, that too in the traffic campaign. Right, so it is compulsory to have four products here. So we don't take this option right now. Here I come directly.
• 344:00 - 344:30 And here I go to manual upload. After manual upload, I come to the collection. We turn on the ad preview. And after this, we will come down here. Here are the templates. I mean, this is your part of the collection, guys. Where we make templates. This is what we call instant experience. Like I clicked on the templates here. Here you can see five types in total. The first is storefront. The second is lookbook. The third is customer acquisition. The fourth is your custom experience. And the fifth is your AR experience. Right, if I go here with storefront,
• 344:30 - 345:00 Here we can easily make our one-page website with one type. And in that instant experience, we can show multiple products to the user. Right, here you can see, like the catalog, I choose it here. On which catalog do we want to design this template here. So here I took testing. Okay, order dynamically. You have to specify. You can specify from here. So here you will upload manually.
• 345:00 - 345:30 Videos or slideshows. Right, so here we take dynamically. Here we do not take a specific order. Here we take the order dynamically. Then here you are seeing the product set option. Here you have to choose the product set. You can do that too. You have to create a new product set from here. You can also create a new product set from here. Right. Then we come down. After coming down, you are seeing the product set here. If we go to the product set, So here you have two products. We had already made this set. So here you have all the products. And there is a specific product.
• 345:30 - 346:00 So here you have to take a specific product set. So you can choose the product set. So here we take all products. On behalf of two products. Then video cover image. You have to put a specific video here. Video in the sense. Here you are seeing the cover image. You can put videos here. You have to take images. So from here you can also choose the image here. Like I uploaded images here. And here I directly upload the image. For example, I take this image. Which we have put in our product catalog.
• 346:00 - 346:30 Right. Now see the image has come here. Now you are seeing below. Here our products have come here. Right. Now suppose guys. You have to add more products. In this catalog. So what do you have to do first? You have to add products in that catalog. Because the more products you add. The more products will be visible to you here. Like the audience will also be visible. Right. So after that you will come down here. Your label. Like write something. Here we can write. For example. Here we write the offer. Offer.
• 346:30 - 347:00 Valid. For. Next. 4 days. Right. I wrote it here. Offer valid for next 4 days. Then destination. Destination. What will we put here? Our. Which is the URL of the website. Or the URL of our product page. We will put it here. Here I will put the URL of the website. Like if somebody click on the button. So. It will be redirected directly. On our website. I did it from here. Directly our catalog has been created here. See. Here. The timing here came. This is our instantly experience. It has been created. And we can use it. In our ads.
• 347:00 - 347:30 So. Guys this way. You can make your instant experience. With the help of. Use of. Collection. Option. Using the collection option. You can make templates in your instant experience. But. Guys you just have to take care of one thing. That you. Should have more products. That. Catalog. So. After that. You can write a lot of products. The catalog. You can make it. It is called. It is called. You should have at least 4 products in your catalogue. If you don't have 4 products in your catalogue, then Facebook won't let you use Instant Experience in your ads.
• 347:30 - 348:00 So if you have at least 4 products, then you can easily use them in your Instant Experience templates. CBO, Campaign Budget Optimization. What happens in Facebook Ads? If you run a campaign, how does it work? So today we are going to understand this concept in this video. Hello guys, my name is Himanshu Tiwari. Welcome to our wscubetech YouTube channel.
• 348:00 - 348:30 So guys, as I told you that today we will learn about CBO, Campaign Budget Optimization. Although Facebook has changed its name now. And that is Advanced Campaign Budget. Whether it is called CBO or Advanced Campaign Budget, there is only one thing. You don't get this option at the campaign level, where your campaign level is decided. Any campaign is divided into 3 structures. Campaign level, Ad Set level and Ad Format level. So the settings you get for Advanced Campaign Budget, you get it at the campaign level. Now how does it work?
• 348:30 - 349:00 Let's understand this. Now as I turn it on here. After turning it on, here you can see, first of all it is telling you to set a budget. Here you can set a daily budget and lifetime budget. You can do it on both the basis. Then after this, you get the option of bidding strategy. You have to set a bidding strategy here. There are 3 types of bidding strategies here. First is the highest volume. Second is the cost per result goal. Third is the bid cap. You can see it here. Now how does it work? Whenever we turn on the CBO, whenever we turn on the CBO
• 349:00 - 349:30 here, turn on the campaign budget. Now let's understand how it works. For example, you have set a budget here. I have set its daily budget here at Rs 800. Now what will happen is, if I set a budget here, when you come to the ad set, after coming to the ad set, you cannot set any budget here. You will not get the option of budget here. Why? Because you have set the same thing at the campaign level. So how will it work? Why? Because you have set the same thing at the campaign
• 349:30 - 350:00 level. Now if you are here, like in advance campaign budget, if you take Rs 800 as the daily budget here, then if you make multiple ad sets, how will it work? The biggest question comes here guys. So we have to understand this funda here. See guys, normally what happens is, if you keep the advance campaign budget off, and if you make multiple ad sets in the same campaign, then according to each ad set, we can set an individual budget. Right? But in this case, what happens is,
• 350:00 - 350:30 If you make multiple ad sets, your daily budget will fluctuate or divide according to the number of ad sets you make. If you make multiple ad sets, your daily budget will fluctuate or divide according to the number of ad sets you
• 350:30 - 351:00 make. Now let's understand how this will work. First of all, I will turn it off. I have turned it off. This is our campaign. Let's give it a name. For example, Traffic Campaign 1 Let's give it an ad set name. 1 Let's change it here. Let's give it a campaign name. CBO Off This will remind you that CBO is turned off.
• 351:00 - 351:30 Let's give it an ad copy. If I have created a simple campaign and put one ad set and one ad copy in it, I will create multiple ad sets in that campaign, although the advantage campaign budget is now turned off. Let's open it. Let's open it directly. Let's open Traffic Campaign 1. CBO Off There is one ad set in it. Let's create an ad set in it. now if we want to duplicate then we will do it directly
• 351:30 - 352:00 here because we want to do multiple, we want to do numbers that's why now here existing campaign, traffic is here number of copies, here for example i want to make two more one is here, here i have duplicated now two ad sets will be made here see two ad sets are here here we will give the name of first ad set as two and we will give the name of second ad set here we will give the name of third ad set ad set three what we have done here here we have kept cbo off after keeping it off here we have
• 352:00 - 352:30 made three ad sets in one campaign now see here cbo is off so here you can set the individual budget of each ad set like see here i have opened ad set one here you can see daily budget here i have taken 300 rupees and here i come to ad set second here i can set the budget as per my requirement here i have kept 400 rupees then i come to ad set three after coming to ad set three here i have kept the budget as 500 rupees so now how will
• 352:30 - 353:00 perform like the amount you have kept in the ad set on that basis it will provide you the result here we have not given any control to facebook so here we have set up manually but now in this campaign if i turn on cbo here see carefully if i turn it on i have kept the budget here for example 1000 now what will happen now see how it will work now i go to this ad set here you will have the budget option removed see here the budget option is removed here you can see the
• 353:00 - 353:30 schedule option then ad set come in second here also you will not get the budget option and if you come to ad set three then also you will not get the option to set the budget now what will happen what will be the structure there is one campaign there are three ad sets now how will the three ad sets perform now for example ad set one let's say ad set one is running very slowly there is no result in it so what will facebook do it will spend 100-200 rupees that's it just to analyze the result
• 353:30 - 354:00 but your second ad set it is well it has a good reach the impression is also good now what will happen it is spending 500 rupees on a daily basis now the ad set three it is performing ok it is not too good it is not too bad it is not bad so it spent 300 rupees there so in this way it will divide your budget in the format of three ad sets but here it will not divide individually like it did not do like this 300, 300, 300 it
• 354:00 - 354:30 will not divide like this means it will not divide in equal amount according to result facebook will money on that campaign on that ad set so this is the concept basically advantage campaign budget we used to call it CBO campaign budget optimization so this is how it works advantage campaign budget or campaign budget optimization the bidding strategies inside how can you use it in your
• 354:30 - 355:00 advertisement this concept we will understand in this video hello guys my name is Himanshu Tiwari welcome to your wscubetech YouTube channel so guys let's go directly to the screen here you can see my ad manager is open here I directly create a campaign and we will go inside the campaign directly to the campaign level here you can see advantage campaign budget right, I will turn it
• 355:00 - 355:30 now its latest name earlier its name which was kept by facebook that was campaign budget optimization now I have turned it on to turn it on here your daily budget and lifetime budget then you are getting option here campaign bidding strategy means campaign bidding strategy in the sense here you will see three types of bidding one will be highest volume second will be cost per result then third will be bit cap here you can see highest volume what does
• 355:30 - 356:00 it mean guys whatever your budget will be in budget facebook will bring you max to max result this is its clear funda then in second what will happen cost per result goal that here particularly you can set an amount you can tell facebook like particularly you can bring result in that amount that's it right in third what will be option here you can set highest cost where bidding strategy means optimization and right delivery there you can set
• 356:00 - 356:30 highest amount max to max maximum like this much amount will go in one result now see guys in option bit cap here we will understand like here I have taken highest volume in campaign bid strategy now after taking here option is not coming anywhere like where we set amount or then where to put like how much amount to put or then how will we know like this optimization or
• 356:30 - 357:00 delivery we have done this funda is not clear here so for that you have to see here optimization or delivery now what is this funda this is complete control from your CBO means complete control from your advantage campaign budget now here if I talk here I clicked on link click now
• 357:00 - 357:30 this is optimization like on which thing you want to optimize this particular campaign landing page view now on landing page view here now cost per result goal you cannot target here why not because on campaign level you have
• 357:30 - 358:00 taken highest volume means you have already controlled facebook you have already told it that I want result here you cannot target here if I target here cost result directly here I come on new traffic means on my ad
• 358:00 - 358:30 site and when we go to optimization ad delivery here you can set cost per result here like we took landing page view because here facebook deducts money on the basis of impression second point count impression not on one
• 358:30 - 359:00 impression but on cost per thousand here we are talking about cost per result means one single result that's why here like cost per result that's why right link click set here like landing page view set here cost per
• 359:00 - 359:30 same as it is for bit cap guys like cost per result same as it is for bit cap guys like cost per result same as it is for bit cap guys like cost per result same as it is for bit cap guys like cost per result same as it is for bit cap
• 359:30 - 360:00 guys like cost per result same as it is for bit cap guys like cost per result same as it you will get conversion options, so it depends on what type of campaign you are taking, according to that you have to change the
• 360:00 - 360:30 optimization and delivery here. But the bid strategy at the campaign level will be the same for all three types, you can take any campaign, any objective, it doesn't matter. Even if you take sales, you will get the highest volume, cost per result goal and bid cap. These three options will be the same, you will not get the difference directly in the ad set. Here we choose optimization and delivery, for example, I
• 360:30 - 361:00 take any campaign, take engagement, now if you take engagement, you will not see any difference here. In the campaign budget, you will not see any difference here, it will be exactly the same here. But where will you see the difference guys? The difference that will be seen, where will I see it? It will be particularly visible in the ad set. Here when I come to the ad set, here in the ad set I will go to optimization and delivery, so here I see two options, one through play and two second continuous video views. It depends on your campaign budget.
• 361:00 - 361:30 If I take another campaign here, for example, if I take another campaign, if I take an objective, like awareness, then the cost per result goal option will not come here. Here your bidding strategy will change. Why? Because the work done by awareness is not result oriented, that's why. Here I did it on awareness, but here you will get only two options in the bidding strategy. Here you can see highest volume and bid cap. There are only two options here. Why? Because awareness is not result oriented work.
• 361:30 - 362:00 No one is giving you traffic on the website, no one is giving you a lead, no one is giving you a conversion. It is just awareness, that is, it is showing advertisement to the max to max audience, in terms of branding and in terms of awareness. That's why there is no cost per result goal option here. So whenever you choose any campaign here, then according to that your bidding and according to that your optimization and delivery both fluctuate. But your bidding strategy will be fixed in the maximum campaign. Where you will have three options, like one is your highest
• 362:00 - 362:30 volume, cost per result and bid cap. But like in the latest update in the sales campaign, in some accounts you are getting the option of ROS, written on ad spend. In some ad accounts, there is no option of ROS. Now the latest updates are coming in the Facebook ad account, there are some changes in it, but in the old ad accounts, you are not getting any changes. So that timely Facebook will update in everyone's ad account, so you will get all the options. But for now, there are some ad accounts and some ad accounts do not have options. It totally depends guys.
• 362:30 - 363:00 We have understood this concept guys. After turning on the advantage campaign budget optimization of bidding strategy, here you can optimize the bid strategy in your ad delivery. So guys in this video, that's it. I will meet you again in the next video. Till then, thank you, take care, bye-bye.