Social Entrepreneurship: Relationships with Donors and Sponsors

Summary

Highlights

• Discuss the art of crafting engaging posts—questions might not be the answer! 💥
• People enjoy content more when they're not explicitly asked to respond; it's passive consumption with a twist! 📲
• Nonprofits shouldn't be afraid to ask for help but must be wary of the intricacies of donation laws. 📝
• The event planning case study showcases the power of partnerships in pulling off successful nonprofit events. 🦸‍♀️
• Leveraging existing relationships and networks can significantly ease the process of organizing events. 💡

Key Takeaways

• Understand the subtle art of engaging on social media without scaring people away with demands! 😅
• You can ask for donations in the nonprofit world, but be prepared for the 'where's my tax receipt?' conundrum. 🤑
• Want to host a nonprofit event? Think about barter, relationships, and maximizing existing networks. Reaching out cold is tough! 🤝
• Practical learning through experiences helps connect theory to reality; a little fairy dust of real-world application does wonders! 🌟
• Got a brand-new nonprofit? Pairing up with well-known entities might just open doors you never imagined. 🚪

Overview

Chapters

• 00:00 - 00:30: Introduction The chapter titled 'Introduction' focuses on a discussion about creating engaging LinkedIn posts. The conversation revolves around personal strategies and experiences on how to make posts more captivating. Participants are encouraged to share their individual tactics and insights on the subject, facilitating a collaborative exchange of ideas.
• 00:30 - 05:00: Engagement Strategy Discussion The chapter discusses a strategy for increasing engagement in social media posts. The speaker notes that when they post content with a direct question, it tends to receive fewer responses compared to when no question is posed. They find this phenomenon amusing and have observed it multiple times. The chapter suggests that leaving out direct questions might lead to more organic interactions and comments from the audience.
• 05:00 - 30:00: Event Planning Exercise The chapter delves into the dynamics of online engagement, particularly in the context of pitching. The speaker contrasts two approaches to sharing advice: one where tips are provided outright, which tends to prompt positive engagement and comments from others, and another where tips are shared but followed by an invitation for the audience to share their experiences and tips. Interestingly, the latter approach often results in silence, indicating that people may feel they are being commanded or put on the spot. The chapter explores the psychological impact of these different approaches to interaction and engagement.
• 30:00 - 70:00: Real Case Study: NCC Canada Event This chapter discusses the dynamics of social media interactions, particularly focusing on the expectation for users to engage with posts beyond passive consumption. The speaker reflects on a common sentiment among social media users, which is the reluctance to comment just because it is expected. There is an exploration of the feeling of autonomy where users feel they shouldn't be obliged to respond, even if they read the content posted by others. The chapter delves into this behavior, considering it as a form of passive resistance or a personal choice not to conform to perceived social media norms.
• 70:00 - 95:00: Adapting to COVID-19 The chapter discusses strategies for adapting to the changes brought about by COVID-19, focusing specifically on social media engagement. The speaker notes a drop in engagement in recent months and shares an observation about higher engagement with posts that do not include questions. The chapter reflects on trying new tactics to adjust to these behavioral shifts.
• 95:00 - 114:00: Virtual Event Planning Exercise In this chapter titled 'Virtual Event Planning Exercise', the team discusses the challenges faced in planning and gauging interest in virtual events. There's a concern about a drop in audience engagement, possibly due to repetitive content or unappealing subjects. The team is considering adjustments to the topics or presentation style, relying on anecdotal evidence to guide their decisions. There's a brief mention of the role of social media, suggesting it might influence or reflect engagement levels.
• 114:00 - 162:00: NCC Canada's Online Event Strategy The chapter discusses the approach to engaging an audience during online events, likening it to asking for advice on the street. The challenge is not just to ask questions but to motivate people to respond, similar to witnessing a street performer.
• 162:00 - 180:00: Conclusion and Discussion Question The 'Conclusion and Discussion Question' chapter discusses the psychology behind street performances and the impact of performers asking for money. The conversation highlights the choice of audience engagement and how the act of requesting money can instantly end the show's charm for some individuals. It also touches upon the complexity of people's choices in whether they choose to think about an issue or take action, highlighting that sometimes the most challenging aspect is taking action.

Social Entrepreneurship: Relationships with Donors and Sponsors Transcription

• 00:00 - 00:30 engaging I became verying the last hi everyone we're just chatting about LinkedIn posts and I just having a conversation about um well you probably heard just what makes it engaging and stuff and we were just chatting and I was just GNA also throw in that um I find that if I I mean me personally you guys can tell me what your experience is but
• 00:30 - 01:00 I'll create a post whether it's a text or whether it's a video whatever it's some sort of post if I put a question into that post right doesn't matter the subject if I put a question into the post nobody wants to answer it right but if I don't put a question then I'll have people commenting and I've seen this at least three or four times and I don't know well I know why that is but I think that's so funny so if I for example if I I'm talk about I'll just saying like
• 01:00 - 01:30 pitching for example right I was oh yeah like you know here's a great way to pitch or here's three steps for pitching blah blah blah like enjoy people will comment oh that's great oh yeah this other person told me this but if I say here's three tips for pitching blah blah blah what do you think what's your experience and do you have any tips like silence crickets oh that's Co almost always so I find that interesting I think psychologically what happens is that people now they're getting a command right if somebody goes to that
• 01:30 - 02:00 type of posting it's not just for them to passively enjoy and decide if they want to communicate on it or not now someone's telling them that they have to give some sort of comment or well as a part of you well I'm not going to do that I don't have to do that it's a very childish inner carniv but I think that's in there somewhere where it's just like well I no I'm not going to do that I I'm doing what I want I read your post I don't have to respond I don't have to answer your question of course sometimes people will but I think that's a general feeling so I'm still testing it but I find that so
• 02:00 - 02:30 funny that if because I'll purposely put a question sometimes and other times I won't put a question and I find the engagement with the non- questions is much higher do you have the same experience or different expence I don't know but my engagement TR before was way higher it's just the last few months I see uh that because I even look at the numbers and the thing right it dropped so that's why we kind of try to use a different tactic
• 02:30 - 03:00 and we actually used okay so let's put the question yeah but it didn't really make a difference but I just don't know why it dropped um I think we have to I'm looking into changing the subject or something maybe became too repetitive yeah I'm just doing anecdotal evidence I don't know for sure just sort of funny I've sort of noticed it can something to to add I think that's social media is kind
• 03:00 - 03:30 of like you're just standing on the street and like screaming out and if you're like hey guys do you have any tips for marketing like if I saw someone on the street asking me that like I wouldn't right like I wouldn't answer so I think it's kind of like you can ask people a question but what makes them want to answer it yeah good point it's it's funny you remind me when you talk about setting on the street I thought to myself if we're seeing something street performer it's
• 03:30 - 04:00 like well maybe we want to enjoy the street performer maybe we don't but it's our choice but the moment they start asking for money it's like now you're like if I if I really like you I might give you money but now oh now sorry the show's over I'm going now right because you're asking me for money again it's a psychological thing it's interesting yes what do you say well I don't know it is my opinion it can be right or wrong and I believe like there are two things people can do they can think or they can do and most difficult thing most difficult to do is
• 04:00 - 04:30 thinking and if you force people by asking question thinking is most difficult thing but if you if you provide them with the tips they would probably respond because they know how to do things but again this is my opinion I can be wrong yeah no we're just kind of warming up and sharing and Jan I saw your saw your chat that's very uh it's very interesting right did you know and that's very interesting people like well yeah I know I'm smart I'm going to comment show you show you how smart I am right or so that's very interesting way too
• 04:30 - 05:00 uh anyway I'm sure we're all doing the same thing playing with it or trying to figure out what works of course different social media platforms have different responses and all that stuff too we're just making a little bit of a small talk here yeah exactly good stuff guys okay class is over by okay uh let's see what we're doing today oh we're doing this uh how's the lighting is the lighting okay everyone if I'm around here it's okay just let me know or let Lon know if the lighting are audio is not not great uh social
• 05:00 - 05:30 entrepreneurship of course morat's teaching this and I have a couple sessions and today's topic is relationship with donors sponsors and partners I am 100% sure morat has mentioned these Praises a thousand times morat and I are on the sameeh page when it comes to this uh importance but uh so there there might accidentally on purpose be some repetition uh hopefully not slides themselves maybe Concepts because right do have conversations about this and we
• 05:30 - 06:00 see eye to eye on this and we've seen each other's lectures on it a thousand times but nevertheless let's go forward I think tonight's going to be a little bit different for you because we're doing something different and so the style for tonight is is really just a big fat case study right uh and thinking and presenting a nonprofit organization first event and then second and third and future events so we're really going to look at a case study tonight and just drag it on uh hopefully in a positive
• 06:00 - 06:30 way so I'm just going to read this to you in this session students will delve deep into the vision and decision process behind the selection of Partners vendors and sponsors etc for a nonprofit event using a real case study um there will be a combination of lecture and small group in- class work and presentation of group fining decisions uh not so much presentation that it's not that formal don't get the wrong idea it's just sharing as we do uh so put on your nonprofit thinking caps on and have fun
• 06:30 - 07:00 uh I know this is a predominantly for-profit class right we morat knows this we know this so why are we touching on nonprofits and Charities and social entrepreneurship uh I because it's important to know both sides right if you want to be a good Jedi maybe you gotta know the dark side and the light side I'm not sure but the same thing with business you if you understand nonprofits and Charities you don't have to be an expert but if you understand a lot you you don't have to ever open one
• 07:00 - 07:30 but you'll be able to work with them better maybe it's a partnership or sponsorship or maybe or maybe you hire somebody for your for-profit business and they spent 15 years at a charity that's important that's important right and thank you and I know some of you are planning to incorporate your business as a non for-profit thank you for telling me that or some of you might are thinking about the idea of doing two like my main will be a for-profit maybe I'll have a nonprofit because we're lectures about that stuff too
• 07:30 - 08:00 so imagine that you hire somebody as your new I'll just say second in command just to be generic about it and they work the last 15 years at a at maybe a very large charity a very like Red Cross for example UNICEF or who knows what cancer on care Ontario that's interesting because on paper their skills are exactly what you're looking for for example but is their mindset different if they work so long at at the the nonprofit and we can flip it around too right if you're working at a nonprofit or Janet you're
• 08:00 - 08:30 going to open up a nonprofit same thing if you're hiring people that are only from the for-profit world there could be challenges in how they think could be challenges and you might say what what do you mean like challenges people uh you know business is business yeah 70 80% of it's the same you're right that 20% could be huge could be huge just as a quick example a quick example would be this um you hire a volunteer um who comes from the for-profit world because maybe they
• 08:30 - 09:00 worked some for-profit jobs and now you're working nonprofit they may not understand that their behavior for on social media for example or at your events could negatively affect your brand to the point where your brand does not get funding and you have to shut down departments or in the company itself that thought probably doesn't occur to them if they haven't really worked in a nonprofit they think it's my job I'm doing some 40 hours for school or I'm doing this you know once a week or once a month because I I'm I'm giving you know to society that's good don't get me wrong but they may not think
• 09:00 - 09:30 about that if they don't have any experience in the in the nonprofit World about how how things could be affected in a different way so when I say put on your nonprofit thinking caps on I always do this gesture like how does a nonprofit person think compared to a for-profit person really good to develop that and uh today with the case study we'll get a chance to practice that and I will also share with you some of my journey as an entrepreneur with some with some nonprofit uh uh with an nonprofit organization and some of the
• 09:30 - 10:00 trials and tribulations I had and probably still du to be honest with you uh so we can have good honest conversations about your businesses about my business all it so let's get into it um again in case you need refresher this is where my ideas come from so it's for-profit coaching communication skills coaching and training it's nonprofit membership driven it's charity as you know it's uh status or third party
• 10:00 - 10:30 recognition maybe this the same too experience and third party recognition I think I introduced myself to you guys last time but that's the snapshot of where my ideas come from this is a cry um if so I'm going to talk about NCCA Canada and if you students are have got the PDF from ahead of time I know some students uh get the PDF downloaded ahead of time
• 10:30 - 11:00 from the platform some don't I never did when I was a student for some reason I don't know why I just wanted to be live in the moment I I would download them after that was my style but for those of you that downloaded in advance just to let you know you do not have a complete deck it's about 80% there's a few slides I have removed on purpose uh to be a bit more of a surprise so um at the end of class uh maybe Lon will set it up at the last break or something I'll send the full PDF or something and you can just
• 11:00 - 11:30 upload it to them on on here on the chat maybe or or we'll put it into the platform after the the full deck for those that that want it just giving you a heads up with that okay so uh for th the re the reason why I mentioned that is for those of you that maybe got the slides in advance you may have already saw some of this but let's just go through it and El I'm going to ask you to um hit this in a second there's a there's a video on the home page I'm just gonna two minute video but so n can was registered in 2016 it is a national
• 11:30 - 12:00 uh Canadian level nonprofit not provincial there are three board members and one executive director I am the executive director the business model is membership dues events which is tickets plus sponsorship those are the two uh sources from the event and Coach designation which also be sellable and I just want Elon to please just play this video just to give you guys a quick snapshot of what the organization's about and then we'll come back whenever you're ready I should have given you morning about that sorry bud
• 12:00 - 12:30 but it's right on the home page yeah there you go hi there I'm Mark Bowden I'm a communication coach world-renowned body language expert and I'm the president of the NCCA that's the national communication coaching Association of Canada you know communication coach is still a relatively new term but across Canada in every major city there's already hundreds of trainers and coaches who identify themselves as as a communication skills expert these people
• 12:30 - 13:00 come from various professions and backgrounds and work hard to provide quality communication skill development to individuals and companies the NCCA as an authority sets the tone but also measures the professional ethics and standards of this new but flourishing industry so if you're a communication coach a trainer a general communication skill Enthusiast or part of an organization that trains people communication I think this organization
• 13:00 - 13:30 has something for you the NCCA executive team is comprised of Highly skilled communication coaches trainers business experts all dedicated to making this organization work for you and your needs we provide networking opportunities professional development and designation standards for members so take a look at the website ask us any questions you like and I'd personally like to welcome you to your new home a home with
• 13:30 - 14:00 benefits of professional development and the membership opportunities that are just right for [Music] you thank you okay uh so they say a picture is worth a thousand words so I just thought it'd be easier just to let Mark talk a little bit about it uh now we can continue
• 14:00 - 14:30 okay as I told you it's going to be a case study so you're going to help me uh but more or less you're going to help each other because Lon I'm giving you a heads up we're going to do some pair work depending on what you want to do two or three people is up to you whatever works best for you please uh you and I will work together makes sense right you I'll be your partner today so I'm not going to give you the answers though but I'll I'll facilitate the conversation okay so what we have here is the vision of the first event question mark what is or which should be the vision of the first event so small
• 14:30 - 15:00 group we're can discuss and present Solutions again nothing serious just just one member of your team will just tell everybody you know what your ideas are so maybe one of you in the group might record a few things but don't worry I'm not expecting power points or formal presentations you're you're good um here's the questions to look at what style of event would work for this organization and its beneficiaries this is an open question depending on you and your partner or Partners uh two people three people together just feel free to
• 15:00 - 15:30 come up with anything it's an open question what solid event work best for this organization and its beneficiaries people it serves and question number two is how can we fund this event as a new nonprofit remember this is going back to 2016 we got to go travel back in time so how can we fund this event whatever event you're suggesting as a new nonprofit with no credit history so what are your suggestions and number three what other services or costs do we need for the event so again you don't have to
• 15:30 - 16:00 be super detailed but maybe write down a handful of of costs that might come up that we should be prepared while you're creating this idea so you can absolutely just kind of start with I suggest you go in order it's up to you but it's like kind of start with the style of the event you you think would work well then how how you going to deal with the money situation that you don't have any and then um what kind of cost might you be looking at for that event as you kind of outline to number one that's that's it uh T do you have a question yeah sorry which organization is this
• 16:00 - 16:30 for the one you just showed us a video about okay and so just imagine that you're now I don't know board members or you're team members and you're just you've been given this assignment to brainstorm maybe you're all event planners whatever you want to call yourself and uh have fun you don't have to do something that we actually did you can create something new uh Stephanie yes how at this point in time when you or I guess 2016 when you opened up how many community members did you have
• 16:30 - 17:00 oh yeah so 100 let's say like think small think new shiny new organization yeah great questions okay so again this is not a test this is an exercise but feel free to go anywhere you like and I'm GNA give you because there's three questions and I want you to kind of at least somebody take a little bit of bullet point notes I think we need 20 minutes for this to really kind of Flesh the so um you putting two together or
• 17:00 - 17:30 three how you doing it two thre and some twos or yeah entally it's either four groups or five groups four let's go four groups please okay uh so I'm giving you 20 minutes that means don't pretend you're done in five minutes please that if you think you're done in five minutes you're not done go back and go deeper and flush it out more and discuss more with your partner Partners some possible obstacles or different ways that you
• 17:30 - 18:00 could do things and uh there you go that's it so I'll see you guys in 20 minutes okay thank you question more so to present rather than a question uh we have somebody who's uh taken first place somebody eager here who wants to go first very eager but Alex I'm happy you go second if that's okay
• 18:00 - 18:30 yeah yeah I'm glad to take the first spot elon's gonna go first you can go second oh sorry gotta okay okay so just a quick reminder there's no perfect answer just just brainstorming you come up with something you got 20 minutes that's all we're doing so uh let's enjoy everybody's uh results or comments so whenever you're ready go ahead sure I can get you back tell me to get you to walk out of the priority zone so the camera can be fixated on me how that that's much better once three two one
• 18:30 - 19:00 wait for it to realize there we go wait for the zoom in hello everybody T nerd oh it's it's like I know how the system works or something okay so uh me and Susan we Suzanne we got to uh brainstorming the the questions and and the answers to these questions uh so first question is what style of event would work for this organization and its beneficiary because we don't have uh proper
• 19:00 - 19:30 information about the venue how many hosts how many guests uh we can only assume that we'll be limited to a uh small well not small venue but to a venue without multiple rooms and we've decided also in person not online so no breakout rooms we had the idea of a round table but like I said certain questions are left unanswered giving us uh we giving us the idea of we're just going to do a seminar with
• 19:30 - 20:00 Q&A uh followed by a networking event so we have a seminar that teaches everybody the same thing the all the skills of communication where your hand placement is what whatever it may be right so uh for everybody and then everybody asks questions we're able to answer some questions but then followed by networking event for those who haven't didn't have the chance to ask questions they'll come to us after and say Hey you know I wanted to ask you to get a chance within the networking event all beneficiaries we have a small list uh
• 20:00 - 20:30 obviously we could probably come up with a lot more but our list so far is communication coaches um trainers like communication trainers entrepreneurs uh small business owners these are all people that may need communication coaching and would benefit highly when I write communication coaches as the list of beneficiaries I don't mean very established ones I mean ones that are probably getting into the actual um career and want to pick up a few other things and probably sees the names like
• 20:30 - 21:00 Mark Bowden like all these people and say Hey you know I know that guy I want to learn from right um so those are the beneficiaries so how can we fund this event uh well we have a list of sponsors and funding doesn't necessarily need to be in the form of money it could be in the form of volunteering it could be well actually donations right sure so it so how do we so we have established coaches and we use e either they
• 21:00 - 21:30 actually donate money right or sponsor the event so that they could they could be known amongst the community amongst the upand cominging um other coaches and small business owners for for business right they they want business out of this right we have marketers and we have web developers our thinking behind those two was that all these beneficiaries need marketing and they need website and they need some sort of online presence so that's where we got the actual
• 21:30 - 22:00 sponsors I call them logo sponsors because their logo is up there and they probably gave us money to actually pay for some of the stuff so another one is um we have different services that could be sponsored as well such as catering right they it's not that they give us money maybe they they actually Supply the catering we maybe we got grants from the city for donations maybe we got uh community members I couldn't think of any community members off the top but maybe there are there's a few prominent figures in the community that very much
• 22:00 - 22:30 donate these things so we have community members on top of that uh in terms of funding we could do different types of actual donations through how much you would pay for your ticket right whether we give the ticket up for free because a nonprofit but all proceeds go to either funding the event or to other um other sort of uh to the beneficiaries in a way for example we could say donations of $150 pays for one hour of coaching for other
• 22:30 - 23:00 nonprofits right so um with other things like Raffles uh maybe like uh any donation gives you one ticket right if you answer a question when we test you like oh this is the stuff we learned uh who knows the answer to this question right maybe that's one ticket as well and then if you paid money for your ticket which was the optional would be free right you actually paid money you get a ticket into the raffle what you win from this raffle it's probably communication coaching because that's
• 23:00 - 23:30 what we do best right so cost and services um let's see we need catering uh probably not a large scale maybe it's not a sit down dinner maybe because we want the actual networking to happen it's some small um there's a term for it there like these small like uh things I don't remember anyway you walk around with them the people walk around with them yeah y so we got catering we need volunteers years we need marketing
• 23:30 - 24:00 which could come in different forms either through actual uh online marketing or we get these established coaches to talk about the event hey I'm going to this event this is great there's this guy and this guy and they talk about it on their platform and we need a we need the venue itself right so either maybe the venue could be sponsored by the people who own the venue or maybe we pay for it through our sponsorship dollars and obviously we need tech we need Sound and Lighting so so this is what we have so far for our
• 24:00 - 24:30 three questions and these are our answers and uh yeah great um first of all thank you that's great thank you awesome second thing I'm not going to step into camera but I know they can hear me if anybody has some questions for Elon go ahead like it's okay like maybe you got a burning question or two we can we can take quick questions after so if anyone has a question for Elon go ahead yes SAR um yeah so um correct me if I'm wrong it sounds like this is event is raising money for the organization aside
• 24:30 - 25:00 from just the cost of the event itself it's like a fundraising event it is a fundraising event um I guess it goes towards our I guess goes towards other nonprofits that need communication coaching we didn't really um we didn't really put together the actual goal of the event we kind of just figured out the style figured out what we need and we came up with different ideas to get donations probably that would have been a great idea to actually
• 25:00 - 25:30 come up with a goal of the event so I don't I don't I don't know if I have't answer for your question because I just we didn't get we didn't cover that much ground so sound I just wanted to clarify thank you I think what I think what Erin is is sensing um is that you the way you presented it was about raising money for the the beneficiaries of the future events but the question is how will you fund this particular event right now that I think that's the kind of the
• 25:30 - 26:00 question got it see so like how would I fund this event right now to put it on well probably through the sponsors and through the donations right and then within the event itself if you want to make a donation if you want to pay for your ticket right if you like the payment of ticket will probably go to the actual event but like I said like donations of $150 like that would be our ask like we're not going we're not shooting over the moon like uh or any donation but
• 26:00 - 26:30 like our aim is 150 that will go to our goal but for the actual event itself um yeah for the actual event itself it's from the sponsors and from where we gathered our different grants and different uh funding through other stuff yeah great any other questions for burning questions
• 26:30 - 27:00 going once going twice I'm not to say the third one sold okay okay thanks very much thank you yes we know Alex is next and you can take care of the tech site um very good guys very good um I I'll try not to make comments now I'll wait till everybody has their thing and then maybe there's some comments I can make them apply to more than one group so I'm not going to say anything right now just let uh Alex go when he's when he's ready yeah yeah do I get a
• 27:00 - 27:30 cool zoom in as well or is that reserved yeah you better you better get them a cool Spotlight there so um starting off with beneficiaries we chose entrepreneurs coaches and social Advocates were kind of pushing towards more of a career fair and then that transitioning further to like a workshop type of feel so the career fair would have U various companies and associations with boots
• 27:30 - 28:00 where they can showcase what they're offering and other things of interest that they're working on so again that's why it ties into that whole company so if they're looking for let's say change leaders they can find various coaches that might help with those changes or social Advocates are looking for other people who are motivated and good speakers that can kind of help spread their cause um and then pushing that towards workshops would be like after you get into the career fair this would a separate thing where you pay so these
• 28:00 - 28:30 workshops would go over like kind of like a TED Talk and also like one would be like a TED Talk one would be a more personal um kind of development oriented thing so that would be kind of um promoting public speaking strong communication folks in those key aspects so people get something out of it and then once they're kind of signed up in terms of this membership thing which you get access to the workshops um you would then also get access to kind of complimentary things this would be like um our not news letter but email letter we send like you know various things
• 28:30 - 29:00 like um new ways of let's say phrasing things or helpful tidbits of information they can get um and at the same time access to T tickets early on and access to like various courses that we would have to kind of help people in the background as well further building that Community um pushing it back to funding we were thinking um going the route of uh grants obviously for things that support the community um sponsorship ships as we were saying and then also
• 29:00 - 29:30 crowdfunding um using that um variety of things would help us again we didn't go in depth in terms of how big this could be in terms of the event size but we think that variety of things would keep it interesting and kind of varied in terms of um a dispersement of where we can get funds if we go to um how could we fund well I kind of mentioned that but yeah sponsorships the workshops fees with tickets um with the courses um if we go to what of the services and costs we need for this event we were thinking
• 29:30 - 30:00 obviously the venue that would be a initial cost the various speakers we would want obviously some of them we would hope that would volunteer but for key ones that we think would really Drive let's say attendance we would have to pay for those speakers marketing a mix of free and also paid marketing food entertainment to keep everyone obviously um happy while they're there and then our staffing for more clerical stuff and also security just to make sure the runs as
• 30:00 - 30:30 planned hey thank you very much thank great thank you I love how everyone has different ideas does anybody have any questions for Alex please unmute yourself and ask questions for Alex yeah I have a question how long is this event um like in terms of the career fair or like workshops like or both are you talking about multiple events so the way I see
• 30:30 - 31:00 it is like let the picture of traditional like career fair let's just say it's in a hall for instance so this would be ongoing let's say from I don't know 8 to five and then if you have a membership or a premium AIS we call it they would have separate breakout rooms like this is the main hall and then outside of it there's a couple smaller rooms where people go in like an auditorium to experience these workshops or kind of private speakers and these would be the people we paid for those speakers that would kind of you know the
• 31:00 - 31:30 reason why people showed up so kind of pushing them towards that paid Avenue so it's a full day event full day event okay career fair fair part would be free with obviously people could donate but um the paid stuff would be the people like that would be the private so workshops or things like that and then obviously the after um event things like the courses is would be additional funding afterwards but after we get them
• 31:30 - 32:00 hooked in with the membership any other questions for Alex going once going twice okay thanks again Alex appreciate it and we need somebody to volunteer to go next please to explain your your groups y go ahead all right thank you so me Omar and Anna
• 32:00 - 32:30 with the other group uh so I think pretty much every Al eliran and Alex pretty much covered everything but it's going to be some of the similarities what we went through as a group as well so basically the style of event that we were discussing was uh like a workshop uh but instead of like a one day we thought of doing it as a couple of days uh the workshop on day one you know basically uh covers up all the skill building all the you know like financial
• 32:30 - 33:00 literacy or uh writing skills communicating and all those stuffs and then for the day two is more of a cultural uh Fair where they discuss about uh uh you know all these different uh divers divers of different cultures they you know if there's a newcomer in that Workshop they learn about other cultures and all those stuff and uh that's that's like a two-day
• 33:00 - 33:30 workshop and uh and pretty much once this is just for one event but as a as as a organization we suggested different events as well like uh community cleanup uh day or something and uh doing for a cost like say for a biking for a cost from one one part of the city to the other or a walk or something those are like different events down the lane but just for the activity we did pick the uh workshop and then how do we fund this uh
• 33:30 - 34:00 even basically Alex was something mentioning about crowdfunding so that's the initial route we were planning on doing it so that's one thing and and for donations uh uh you know the video you played earlier so we we might use that video as a main emphasis and then put it on crowdfunding and patreon.com and all those websites and getting all those donations and everything from those website and then and uh I forgot to mention about the uh entry pricing for
• 34:00 - 34:30 these workshops so who are all the um members uh they pay uh less fees for instance let's say they have a discounted price let's say like 30 or 40% and non-members pay full full price for the event like for the workshop and uh yeah and obviously the funding I mentioned about uh getting crowdfunding and then and using patreon and and
• 34:30 - 35:00 donations from local businesses we have like uh different supermarkets here so for instance like copas Fresh Market and there is Real Canadian Superstore near Steels and duffrin and you know you can just explain all those uh uh even to them you know get uh donations for like food and snacks and all those uh stuff and obviously the other services and cost that might uh need for this specific event is promotion obviously you need a team to put up the video you
• 35:00 - 35:30 know the editing and all those stuff and you need microphones you need all these Tech uh equipments uh speakers and whatnot and then the main primary is the venue uh if it's like a uh like 0 to 50 or like 10 to 15 people you just need a small community space and if if they even grows maybe we can put up a cap amount on the total number of participants so that we can get a smaller event and then focus on that and
• 35:30 - 36:00 volunteer support and then the snacks and the food and everything we can request from the donors I mean from different stores um and then uh chairs tables the furniture items I think there's a company in all the Global Furniture group we can even request them to provide for the specific event and we can put up their logos on the event list as a
• 36:00 - 36:30 promotion okayy great thank awesome thank you great ideas don't have any have any questions any follow questions anyone followup question once twice okay thank you I guess eron you want to go next is that true yeah yep we we spent our time talking about the first question so if my team wants to
• 36:30 - 37:00 chime in on the second two questions please feel free to so we spent a lot of time actually talking about the style of the event particularly what would be the purpose of the event because without flushing that out it's hard to address all the logistical costs and fundraising so um we had multiple purposes for this event one to create brand a awareness to build membership so it's a bit of a sales funnel to introduce the organ organization coaches and training
• 37:00 - 37:30 benefits um so that's part of the sales funnel and then to deliver specific SP skills so that participants are walking away um with an understanding of the change the uh that you know the the experience of change and also with a resolution to continue making positive steps for their communication skills and career so with all of that hashed out we started talking about what would the event be um uh it would be around Robin first with
• 37:30 - 38:00 eight compelling high like public fig High recognition public figures to assist with our brand recognition um and to bring in an audience and instead of a panel we've got eight tables where the participants can sit down and have actual facilitated conversations with these compelling leaders so it's almost like um one on like small group time with somebody who's super intriguing um and then the second half of this is is when coaches take over these tables and
• 38:00 - 38:30 facilitate actual skill development and assist the participants to create communication resolutions so then you know the participants are meeting the coaches from the organization and this is all about networking and personal relationships so um with that idea fleshed out uh some uh ways of doing this are through sponsorships and participant fees um we do want to charge for this oh and there'll be about 100 participants I'm thinking um and we do
• 38:30 - 39:00 want to charge for this because sometimes with nonprofits if you give something away for free people value it less it's sort of an um contradiction of meaning sometimes but you have to charge even if it's a subsidized charge um or sliding scale um crowdfunding is a great idea uh but for our event this is a this is about a three-hour event so crowdfunding might be a bit overboard for the scale of event that we're doing and then our
• 39:00 - 39:30 service our costs include catering the venue um we want to pay the facilitators and coaches some of them might donate their time but also recognizing that we're maintaining a relationship with these folks and that we want to be able to pay them um and then Insurance uh to go along with the venue because it's a live event and then um my team if you want to add anything um no I don't add
• 39:30 - 40:00 anything I just want to make sure that like our the purpose of the event is clear and um yeah great do you want to address uh I think you said eron that you didn't really get too much into question two and three is anybody from your team want to add anything else we good well for example we didn't really think of what venue we would use right um but we know that we want to
• 40:00 - 40:30 have the event cater like we want to offer food because this is not uh lecture style it's more communal people sitting around desks or like tables and having more personal conversations um so we would obviously have to have a venue that can provide that kind of space especially since we have a 100 participants but we really didn't get to that part that's quite okay it's not not a not a problem very good very good thank
• 40:30 - 41:00 you does anybody have any questions for Aaron Stephanie has I think does anybody have any questions not a question foron sorry okay okay and is that it or step do you part of a team that wants to go now is that that was the original ask yes yeah I I think that you're the last person I think Stephanie so if you're ready we're ready um so this our team is uh Janet
• 41:00 - 41:30 and myself and so like many of you we had discussed having a one-day business Summit and um we also kind of had a bit of a discussion with the goal that we were trying to achieve so if the goal is to fund raise I think we could do a better job of that with a business Summit but if the goal is to have a value ad for our members and really just create that branding and experience of
• 41:30 - 42:00 the organization because it's new then we sort of talked about having uh a Hybrid golf event so golfing in the morning and then workshops and um in a very small business fair in the afternoon and so maybe because everyone else was talking about a business Summit um we would like to go into a little bit of Greater detail on this more interactive one that focuses more on the community itself and not so much
• 42:00 - 42:30 fundraising the goal of course is obviously to break even maybe have a little bit of Revenue left over so we would connect with a local golf golf course so NCCA is in GTA area and so again this is pre-co people are very interactive and golf is a very fun way to network and um and it really changes the the mood of things so we wanted to start with that networking
• 42:30 - 43:00 at the beginning so people know each other you're going into these sessions and it's not like a cold experience and um and that familiarity because again we're really focusing on connecting all of our members together and showing that they're part of a team of supports and I think that's really what NCCA is gauging for or aiming for and so with regards to that if you are a paid member you would have a slightly subsidized ticket rate or entrance rate
• 43:00 - 43:30 to the golf tournament um we would be looking to have sponsors donate either products services or even funding so again it's easier to ask for donations for a golf tournament because again it looks a little bit more formalized and um we wouldd also be looking for revenue from booths um for that business fair or business showcase and once we would have our morning golf
• 43:30 - 44:00 so maybe it wouldn't be a full 18 holes we're thinking nine holes to again just um accelerate that process um then people would come in they would have a catered lunch again really nice opportunity to network and chat with each other and then the star of the show would be the afternoon so we have featured speakers we have a round table or a panel discussion and everything would be focused on that learning experience of communication and we would probably wrap up the day um
• 44:00 - 44:30 again we have that business Fair going on so it's very informal but um wrap up the day by showcasing all of the resources NCCA has available to its members and really encourage uh non-members to become members because again this is a showcasing that value ad component and so in terms of uh funding uh we would be looking at Grants the sponsors revenue from booth revenue from ticket sales now in terms of cost
• 44:30 - 45:00 obviously the cost of golf and of course you need insurance for running an event like that AV Equipment food which we'd be looking to have either donated or significantly subsidized um staff to support the event which we' hope to have in a volunteer capacity uh doing the internal marketing the planning and things of that nature um we would ask all of our speakers which again would be NCCA members to donate their time and maybe provide um little loot bags again
• 45:00 - 45:30 which would be all donated from our sponsors and I think that pretty much covers everything great awesome thank you love love it and does anybody have any follow questions for Stephanie sop you burning questions what why where now and we would have accessible golf for people that are not able to play ni nice nice nice nice yeah this the first time I've heard golf uh
• 45:30 - 46:00 when I do this exercise with the classes it's the first time I've heard golf awesome okay I I think you guys need a 10-minute break is a nice reward that is the last group right is nobody else that's everybody's had a chance yeah because you said four groups and she yeah okay so have a 10- minute break shake it out and then come back and then I'll I'll tell you what really happened in our first event okay 10 minutes you although I will tell you sometimes when you land and the crew open the
• 46:00 - 46:30 hatch theyd say wow it kind of smells in there but was normal to me right okay that's funny okay welcome back everyone so um I can't stress this enough um like your ideas are great and and I'm I'm going to tell you a little bit of feedback on some of the ideas you said and I'm going to tell you what we did with NCC Canada back in 2016
• 46:30 - 47:00 2017 um but don't take it the wrong way like if if it's different from what you thought of it's I'm not criticizing I'm just kind of saying there's some other things to think about or here's what we did so the first thing I want to mention um this came up in the first presentation with Elon but actually it came up a couple times I want to draw a distinction between the words raffle and draw let's have a raffle let's have a draw this is very important for you guys
• 47:00 - 47:30 to learn the difference of using these two words if you're going to be in a nonprofit world to have a raffle you have to have a license to have a raffle and to have a license to have a raffle you have to be a registered charity not nonprofit that's the lesson however you can have a draw so you can have competition you can gamify your event to use the modern phrase and you giveaway prizes whatever those are like here's a book signed by the author here's a free coaching I
• 47:30 - 48:00 think Elon mentioned like that's fine but just be careful with your wording when you're creating your advertising if you were to go ahead and create events for a nonprofit it's draw not raffle if you actually want to do raffle you have to be a registered charity and then you have to get license for it just be aware of the difference um a lot of you we're talking about donations um we're going to get uh companies to donate some food or some this we're going to get speakers to donate their time we're going to get
• 48:00 - 48:30 Volunteers Of course who donate uh so first of all congratulations you're on the right track this is what we call the nonprofit head you do have to think about ways of not paying somebody this is very very important difference between the for-profit world nonprofit world the for-profit world generally goes like I need this what's the price can I afford it yes or no the nonprofit world you like I need this how can I get it for free or almost free even if I have lots of it's a different way of thinking can I trade can I barter can I do this can I
• 48:30 - 49:00 do that so so that's really really important step and a lot of you mentioned the idea of getting speakers to donate their time or getting maybe somebody to donate something so congratulations on that that's awesome uh be aware of a couple things if somebody if you ask to donate money to your guests at the event I'm not talking about the ticket I'm saying like you know we're gonna as Elon said like you know $150 will contribute to the Future generations of there's absolutely nothing wrong with that you
• 49:00 - 49:30 absolutely as a nonprofit because we're talking about NCC candidate which is a nonprofit not a charity you absolutely can ask to donate there's nothing wrong with it a nonprofit absolutely can collect donations there's nothing wrong with it the question you have to consider is the incentive of the person because if a person or company donates money of any amount to a registered charity they get a receipt a taxable receipt receipt that helps them with their personal taxes or corporate
• 49:30 - 50:00 taxes a nonprofit cannot give a receipt so generally speaking if people are of the mind to donate whatever amount of money because they want to donate to a society generally speaking and by generally I made 99% they will find a registered charity because if you're going to give away 500 or th000 bucks or 5,000 or whatever it is you're going to donate you may as well get the the tax benefit for it to reduce your taxes and that's a lot of people do not making fun of them at all a lot of Rich wealthy people they
• 50:00 - 50:30 will um we can criticize them oh those rich people they got everything they got the cars they got the house they got oh they blah blah blah you know what they also donate the most to society they absolutely do are they getting a tax benefit for it yes why do you care why do you care this is me going on a little rant for a second if they're if they're donating to proper not illegal I mean proper properly vetted charities in whatever country or city you live in and they're making Society better why do you
• 50:30 - 51:00 care that they're getting a tax donation to lower their personal taxes that' be just my a little beef I don't want to get into discussion with you but that's what I would say so having said all that if you are not a registered charity if you are a nonprofit be aware of that that asking for money is fine but you may have less people interested because their natural question will be are you registered charity can I get a receipt when you say no it can be a struggle sometimes so be aware of that please um some of you wanted to pay for your
• 51:00 - 51:30 speakers some of you said you know what we want to have high level people uh we we'll probably have to pay for them so the question would be well how can you pay for them if you're a new nonprofit with the very little funding now you might say me R you never told us if NCC can had any money in the bank or not and I agree with you it's it's I'm not trying to give you a loaded question I agree with you I did not give you all the details maybe NCC Canada has money in the bank for that first event to pay the speaker to pay the venue so that's fair rebuttal but if it didn't let's go from
• 51:30 - 52:00 that point of view if NC candid is broke as a joke because it's a new nonprofit then we do have to consider these very serious questions how do we pay for a venue how do we pay for a speaker and if the answer is we can't then we absolutely need some donation or some sort of situation which goes back to us asking the person can you do it for free which begs the next question what's in it for them to do it for free and some of you were saying let's get coaches who want to um
• 52:00 - 52:30 establish themselves or coaches that want to get their name out there get connected with the branding you're absolutely correct you're 100% correct the problem is this what if NC candidate is so new that there is no brand associated with it what if nobody knows about it they've never heard of it because it's like a year old then it's harder to get people that you don't know underline this that you don't know to do things for free you might get some good Souls don't get me
• 52:30 - 53:00 wrong there's nothing wrong with asking nonprofit hat let's ask don't get me wrong guys but if you actually don't know them at all you have no connection with them it's hard if you're representing a business that they haven't heard of there's no history there's no big database there's no big you know other big sponsors so that's the challenge is the chicken and egg thing it's the chicken and egg thing how do you get established when you got to partner with well known associations and organizations of people but how do you get if you don't have that yet it's a
• 53:00 - 53:30 chicken and egg and that is unfortunately the reality of nonprofits especially in the first three years or so some of you mentioned we can go after some government grants or funding nonprofits can't get any the that's the blanket statement now you can argue wait a minute who Rick wait I know nonprofit they got somebody yes fine you're right but in general in general nonprofit in the first few years they're not going to get anything because they're not established they
• 53:30 - 54:00 have no credit history which is why I put that up there D it pump wait a minute that's not fair like why do these Ontario TR foundations exist if they're not going to give us like the new ones need the money the most right what's that deal then wait a well I got a friend they they got some funding from o yeah how' they get it did they partner with an established charity and probably the answer is yes so that's a you call loophole you can call it a tip but what you can do is you
• 54:00 - 54:30 can partner with an established charity that already has access to the funding and you could do some sort of deal with that organization however you want to do it like you you you co-fund the event you you co-host I mean you could figure it out right you know how they keep a percentage you get the rest like blah blah blah that's the details but that's one trick is to is to connect with an established charity and let them get the funding for you and then later on when you built Your Own Credit then you can apply in your own um is it possible to
• 54:30 - 55:00 get some small grads here in there sure absolutely absolutely but it in general that's the problem that you're in your first three years of business um some of you mentioned crowdfunding I found this very interesting I'm not in a position of knowledge to tell you no as a matter of fact it just made me curious to know more about how that's possible I never thought about crowdfunding I always thought about crowdfunding for for you know products and services or something
• 55:00 - 55:30 different I would only ask you because I can't say no to you maybe you're absolutely right I would only ask the same question if your organization is new and no one's heard of you would that affect the crowdfunding or not if you're if your population of members is small I I that's for you to know maybe it doesn't maybe if you got a great you know marketing campaign and a great video maybe it's not going to affect it but then that chicken and egg thing how do you afford the video and the marketing campaign if you don't have money and blah blah blah blah blah so there's things to think about but not insurmountable you could probably figure
• 55:30 - 56:00 out a way to do it so if crowdfunding would be a good idea then absolutely I've never heard of crowdfunding for an event but that doesn't mean that it's not possible it's could be just my lack of knowledge so a couple of you mentioned it I'm very very curious I think it's great if it works great idea um some of you mentioned uh going to local businesses the shopkeepers the the local vers asking them to sponsor the event same thing great idea but the question goes back to what's in it for
• 56:00 - 56:30 them so I want you to to literally think about this you yourself you literally walk into the family-owned grocery store not the LA but the family owned shop just for example you literally walk in there today and you ask them I'm doing an event for nonprofit I'm connected with how do you feel about sponsoring it what do you honestly think their first reaction is going to be and that's the reality I'm not saying
• 56:30 - 57:00 never I'm not saying that but if you don't know them if you don't have a connection family friend otherwise if you're an absolute stranger and you just walk in there of course they're going to be skeptical it doesn't mean they're going to say no eventually but they're going to be skeptical at least you have to prepare for that initial skeptic they're say wait a minute what what who are you and you know what do you mean and and then you well I have this organization it's called NCC of Canada we're doing this event they're like NC what NCC at Canada National communication coach blah blah and so it becomes this conversation
• 57:00 - 57:30 if they have time then maybe you got to set up a meeting can I talk to you about this well right away they're thinking they're going to be sold something it's like oh the salesman wants to have a meeting with me they're gonna try to sell something to me it may not be true but the feeling is that so if you do get the meeting then you got to explain it now obviously what you're probably going to say is well if it's beneficial to them they're going to do it I agree 100% if you can really Lish from the beginning that that organization's event is directed connected and beneficial
• 57:30 - 58:00 then yes I agree 100% so that's the question how do you make sure that your event is connected to Bob's brochures or Chuck's Cheese Factory that's the question right if you're in a communication event what type of sponsors and vendors you want a local grocery store what's the point what's the interest right again I'm not saying no I'm just throwing a little bit of reality that that can be disappointing because you have these great ideas and I
• 58:00 - 58:30 do too and I go and then someone says no or doesn't give me a meaning I'm like why like it happens I just want to kind of it happens uh there's good people out there there's good connections don't get me wrong there's Luck of the Irish I mean it's all anything Poss is possible always have to have up but just to be realistic going up to the local people if you're not established name is hard however if you've established a partnership with a bigger name like we talked about the maybe the local charity that has um you help with funding now
• 58:30 - 59:00 maybe it's better maybe you say it's n Canada and whoever big name we're doing an event now you might have a better chance then sudden it's like okay now I get it even though my my chair my nonprofit is awesome it's just new it's just new I people are not aware of it they're not taking it serious yet when I partner with somebody established it gives me more power to either get funding or to get connection branding yeah T go ahead please um yeah I mean I what you said about uh asking for
• 59:00 - 59:30 donations uh from like local businesses I think it kind of depends how you approach it because for example uh I used to um be part of this like charity auction every year and people would get you know from the hair salon where they get their haircut and they would get something from like the massage place that they go to or they like had got something from like this clothing store that they worked at um and like also people would ask you know you can ask in your church you can
• 59:30 - 60:00 ask in your um like place of work if people have those connections and are willing to donate and kind of that's the real networking is the people in your community and I think that that's a huge element especially for an organization like this to not have that would be weird like that's what communication building Community is all about yeah yeah great great great great point and I agree it's great when you go to the local business say hey do you want to donate uh a haircut or something
• 60:00 - 60:30 or can you give a r can you give a coupon or you're right there there certainly are those organizations if the feeling is community to use your words I agree if there's a feeling of community right like like hey that's you're the business down the road for me like we're neighbors yeah higher chance National Organization who knows where it is somewhere up in North York or something not as easy not as easy um it's something to be aware of the branding thing again that connection to the community I love Community I think you're absolutely right about Community
• 60:30 - 61:00 if someone from my local community said to me hey let's do something I feel much more compelled than somebody I don't was in my community so 100% agree with that but again going back to asking for bigger money like can we have your venue for free for an event we want to do and thinking about the money that that that that person could rent out that venue for that's a bigger ask than just can we have a $50 donation for for a prize so there there's limit too right and asking people to donate bigger chunks of money
• 61:00 - 61:30 you want to have a bigger event is something to consider what's in it for them that's all just always think about what's in it for them why would they donate their time or their property or uh give a big check and a small check just think about that um let me see what else I want to go over some of you mentioned Insurance a few of you said okay well we got to have insurance got have insurance this was connected to the last part uh of course it depends on the type of event so you're absolutely correct to mention it but there's a lot of times you don't need to get your own insurance
• 61:30 - 62:00 because the event you're you're organizing you're you're going to be hosting that they've got the road Insurance you're signing everything with them so it's it's not always so front and center because a lot of a lot of places have insurance like if you're hosting at a restaurant or something they've got their insurance it doesn't hurt to have insurance have you know insurance and all that stuff that's always a good idea but I wouldn't think it's a as big of a priority if the event itself shs
• 62:00 - 62:30 um let me just go over one more thing oh um Stephanie mentioned and I I don't know if you're the only one Stephanie but I heard it from you you said that the paying members of the association will get a discount on the coaching or the on the goal right and forgive me if someone else said it and and I miss it but that is awesome because you're rewarding the member because the same question is why would I be a member again I don't know the sort well you get discounts you get percentage off you oh okay that's more interesting so always
• 62:30 - 63:00 always thinking about that like how do I reward my members for being a member whether they're free members whether they're paying members how can I reward them and the answer is just counts on future events or products or coaching whatever it might be so I just want to say that was really great to mention that um and yeah I'll leave it at that for now I mean I think I've covered like boosts and stuff they cost money it's a if you got the money to start off great if if you don't have a lot of money you're not going to be able to afford a booth um at some of these trade shows but maybe
• 63:00 - 63:30 there's a way to trade for it maybe there's a way to as I say get money from someone else like you could figure it out but if you don't have a big budget at the beginning you you have to think about these things yes Steph please a lot of trade shows require you to have your own insurance if you're setting up a booth great yeah so look into it that's what I'm saying like some events you won't need to and some you do it's always good to have it but uh some might Hing with with what you're signing with those just be aware of it and if the Boost required
• 63:30 - 64:00 then very good okay I want to get going because I know that there's um you're probably curious what happened so here's um here's what we did uh this is the postcard this is a bit of the advertising key communication skills to gr your business learn from these great speakers so Mark bod body language expert NC Canada president Rick Phillips communication coach NCC Canada exec director calling Clark networking expert and uh Dr morat r entrepreneurship expert yetti president so as you probably guessed this this is the
• 64:00 - 64:30 executive team so obviously these three people are the board members it doesn't say that but I'm just telling you that's the board members um and you can see here by the logos that it's not just NCCA because who are you but partner with Yeti and partner with the city of Toronto so once again try to bring in other established organizations to make the event stronger October 13 2017 10 till 2 Toronto City Hall price 20 bucks so how did we get Toronto City Hall might be a
• 64:30 - 65:00 question right some of you are mentioning like well maybe go to library or maybe we go to this big you know this other location always considering the cost like how much does it cost to go to that particular event um so with Toronto City Hall they will donate the space if you're a registered charity or establish nonprofit which we were not so what did we do we partnered with who Yeti Yeti of course we partnered with Yeti being established
• 65:00 - 65:30 Yeti's been around since 2013 don't forget so this is 2017 so long enough for Yeti to have its connections and so what we did we partnered with with Yeti and then therefore then we were able to partner with sity in Toronto because we couldn't do it ourselves we were too young as an organization uh here's more advertis this be for Facebook advertising or something you you'd have this on the Facebook ads is your communication helping or hurting your business learn key persuasive verbal non-verbal communication skills for business success ideal for coaches entrepreneurs
• 65:30 - 66:00 and small business owners such you guys said and then event bright only 20 bucks and blah blah blah and so the question how did we get the main speakers they're on the board I leaders and myself includ and then what was the cost well 20 20 bucks for the price but no cost to pay the speakers and how did we get Toronto City Hall I just told you no cost because we got that so just a little bit of an Insight where could could we have done this at Toronto Library yes why didn't
• 66:00 - 66:30 we because we had an alternative that looked and felt better higher level and that's that that was we were able to have another choice we do it could we have hosted this maybe at York University or shuck because we had a relationship with them back then probably yes um but it depends what you want and all that stuff um so just thinking about your op and then like I said by Able by having that nonprofit hat on understanding that NCCA didn't
• 66:30 - 67:00 have any power as a young organization but connecting with Yeti that gave us some options and some connections and you might be saying well come on Rick like you and morat working together exactly that's exactly what I'm saying it's exactly what I'm saying if you know people that's your network you squeeze them you work the work you connect with them talking to a stranger is the hardest thing ever to try to get them to donate something or sponsor something it's not impossible but it's harder use
• 67:00 - 67:30 the people you know and if you have a board they have to work for you that's why they're on the board they don't get paid in a nonprofit a for-profit the board members get paid they get dividends right shares dividends nonprofits and Charities no one gets paid now the executive director can get paid but the board members cannot you can reimburse them for their you know parking or or something for the meetings little stuff like that's fine but they don't get paid now Mark is not a Yeti
• 67:30 - 68:00 guy Colleen is not a ye girl could they have said no of course they could have said no I'm a high level speaker and uh you know I I charge thousands of dollars and I'm of course they could have but they didn't why because they're board members which means they care about the organization which means they want to help it grow which means they donate their their timing their intelligence and their Network so make sure you f you have the right board members as well okay any questions about this or can I
• 68:00 - 68:30 go on to the next slide yes my question is so uh for the board member are they legally responsible for the uh for the organization know how it's in for profit is we have a board of advisor and board of directors is this board of director or Board of advisor board of directors so they are legally responsible if something happen to this no it's so you can't sue a charity
• 68:30 - 69:00 nonprofit right there's no money in it right like so you're this is the difference of thinking of with a for-profit hat and nonprofit hat um what what the board of directors are responsible for is is society they're responsible to to to produce the mission of that Organization for the betterment of society I know that sounds kind of La that is the definition that's their responsibility in their best ability to guide that nonprofit whatever it is to
• 69:00 - 69:30 to make to do its goal of of bettering Society okay that's their goal so can people try to sue board members of of nonprofit sure I mean there's always somebody who's tried this and that but there's it's pretty hard to do it it's pretty heartless to do it it's pretty hard to do that so and and and board members of course will have like their board member insurance board I don't want to go into the legality I'm not a lawyer but there like there's insurance for the board there's insurance for the organization as well you can buy but yeah nonprofits and Charities it's
• 69:30 - 70:00 pretty unheard of to to try to sue the the individuals themselves unless of course they've done something you know dramatically different or stolen money that's different story right yeah okay any other questions this one okay little more detail so here's the specifics uh donors and sponsors and what's in it for them this is my favorite phrase who did we invite speakers and panelists and did we need to pay them the speakers you met okay panelist for the next event and
• 70:00 - 70:30 the answer is we invited people that we know from our board or communication coaches and we did not pay them couldn't we invite us sponsors and vendors now this is an interesting question um what we did at this first event because it was in person um City Hall if you've been there or not or you've seen it on TV there's kind of like an auditorium area and then with stairs you can sit on like there's like kind of main floor the stairs and then above that there's a rotunda and on the Rotunda you can have and people do have vendor stations small
• 70:30 - 71:00 like th tables and a little flag and and other events to go there and you could have your catered lunch up there and all that stuff so the retunda provides an area to network to have venders to have lunch and the main floor would be for the the main speakers and so the way we did it was the same thing we had our keynote speaker which would be Mark B because he's Mr keynote Speaker Guy body language expert so he would be the main guy as executive director I would introduce you know then I would have Mark do his thing I probably did a little uh uh networking session
• 71:00 - 71:30 afterwards and then we moved upstairs we had lunch and all the all the vendors and and they weren't sponsors they're vendors it's I'm very I'm being delivered with my words so the vendors were people that would come as I said have a little table have a little flag and uh sell their wear so who did we invited sponsors and vendors the question is of course who would match the organization so let's say that your Uncle Jimmy runs a Butchery and Uncle Jimmy says look like
• 71:30 - 72:00 I'm happy to help you out I believe in entrepreneurship I could be a a vendor if you want I can come there and you know do you want a Butchery at your NC Canada event that's the question right so I'm kind of using this as an exaggerate example to make my point but sometimes you do have to make those hard decisions where somebody is offering you money or free something and you might have to say no because it doesn't match because you're building your brand especially in the early years you're trying to find the vendors or sponsors that make sense so that when the people
• 72:00 - 72:30 attend your event the the vendors and sponsors and logos they see on make sense to that and they strengthen your brand that's what you're trying to do yes sir but then you can also make the case that when you have events you need food so he could now again you know he's sponsoring this whatever it is he's showcasing the types of things maybe he's packed up a bunch of like little M or der that he's prepped and maybe some meatballs or something and that would be
• 72:30 - 73:00 something that would I think complement it quite well yeah you could you could do that if you want you could actually have them have uncle whatever I said his name was work with the uh whoever's catering you absolutely could figure it out but definitely but definitely think about how you would present that otherwise it might look strange to people right so if you can figure out a way to make a work absolutely absolutely okay so um we have the sponsor we had we didn't have a sponsorship per se but remember I told you about uh City of
• 73:00 - 73:30 Toronto we got $5,000 from them in sponsorship money and that money was dedicated towards marketing they didn't they didn't tell us what to do but they said here's five grand we know you're going to use it for marketing God bless so NCC Canada got five grand did City of Toronto pay NCC Canada directly yes or no no no who' they pay Yeti Yeti exactly
• 73:30 - 74:00 and did Yeti keep any percentage or did they give NCC Canada five grand they give five full yeah they gave it full five grand it's not unheard of for people to take a cut and of course ye's not going to do that because morat and I work together but that's an example of how I was able I as the executive director of NC Canada was able to get some some funding $5,000 in spons money indirectly so that I could have some money for the event that's an example of how that was done so that was our one sponsor Yeti was Yeti was a sponsor but
• 74:00 - 74:30 not in a money way so you could consider that partner sponsor too but the vendors themselves were the people with the flags you know the the roll out posters is what I'm talking about um we'll get to them a little bit later how did we invite a government official to speak at our event we had a government official speak at our event and the government official was uh an aid to a local MP for the port Olio of a small business that was the the portfolio of the minister was small business from the provincial
• 74:30 - 75:00 level and one of their members came and spoke for uh five 10 minutes on the benefits of small business blah blah blah that speaker made our event a little bit you know a little bit nicer a little more luxurious a little bit more oh wow they had a member of the government there so how did we get that person do we have to pay them do we have to rent them like how how does that work does anybody know how you get the government speaker Stephanie I see your hand go
• 75:00 - 75:30 ahead you ask them or like you call their office you book them if it fits in their schedule then they'll do that as part of their job yes and no um they can lie to you and say that they're too busy they can lie to you and tell you uh we received your request and unfortunately Minister such and such is not available on that day blah blah blah you'll never know you'll never know so how do we really try to make
• 75:30 - 76:00 sure that somebody shows up we have to be more persuasive and we have to connect it to what politicians want so what do politicians want votes people so once again Canada and Yeti and city of Toronto those are the three players which government efficiently we want that's the first question because you don't just want any government let's say the the minister of Ministry of environment sends a person why right it's is it nice to have
• 76:00 - 76:30 a government official yes Ministry of environment where's the fifth where's the fifth so these are the questions that you have to keep on because sometimes nonprofit you're kind of desperate you want if you want anybody to help and you're so grateful you're so grateful but you still got to have a business head in terms of your vision and so you want a Ministry that makes sense so something that Ministry of small business entrepreneurship uh development that kind of stuff makes sense and then you say well how do I get to these people maybe that minister is
• 76:30 - 77:00 living in Ottawa or VC somewhere so how do you get them there's got to be a local branch your local MP and MPP so for me as the executive director who's doing all the leg work for this stuff I have two choices for local MPS okay one would be in this area where where where NCCA is located because NCC Canada is registered here this jenti business so whatever government officials are in this neighborhood I also had the choice my own personal neighbor where I live my my local MPS and mpps so I had two
• 77:00 - 77:30 choices to try meaning I increased my chances from from one office to two to try to get some support and then by doing that I ended up getting somebody and as I mentioned before it wasn't the highest level person but it was an aid from the right Department Ministry of a small Business and Entrepreneurship so it worked out great but I had several phone calls I'm going to be honest with you I had several emails had several phone calls and the whole time I was telling them how it would benefit them I
• 77:30 - 78:00 was explaining that the people that were are going be there are not just uh you know a handful of communication coaches but they're small business people I was mentioning that City of Toronto is a sponsor that a Chan charity that is a sponsor I was mentioning all the every time because I want them to feel it's worth their time to send somebody and that's that's what you do now if you're lucky enough your your events have like 5,000 people 10,000 people you don't have to work so hard right you're like hey our last event but in this case with
• 78:00 - 78:30 the first event I didn't have any numbers to say that right so it was a different ask it was like the people that we're inviting are small business people they're they're your constituents they're people that vote for you anyway so that's how we got that first to speak I also gave them photos the speaker and you can't do that unless you have professional photos which is also part of this event so let's move on to the next vendors who and why um I so who did you
• 78:30 - 79:00 finally reach out for the government official in your neighborhood my neighborhood yeah yeah I looked into both and I I went with my neighborhs I had a bit of a relationship and you know you get the right person on the phone it's a good it's a good uh Rapport and you just you feel it's going to go easier that way but at least I had two choices and so I I went with the one in my neighborhood yes yes Stephanie sir what do you mean you gave them
• 79:00 - 79:30 photos oh the um the uh The Minister's Aid who came to the event we took photographs the professional photographer and after the event we we sent him obviously a thank you letter of course but sent him photos oh okay thank you then they could promote it right like it's like same thing on social media when you tag somebody which obviously you can do that too but then you also send them photos and they can use those photos for their events because then they can also promote like our person was at this event doing this great stuff for the world right and our other person was at this event doing
• 79:30 - 80:00 this great stuff because that's what they do politi are promoting their Community involvement they're promoting how great they are because they want what they want what votes right I'm not trying to be too harsh about this I'm just trying to be realistic you have to understand what people want you can't treat everybody the same you got to figure out what they want and that's what you entice them with and you have a higher chance of getting them speaking of vendors my first idea I wanted Dale Carnegie training because Dale Carnegie
• 80:00 - 80:30 is a big name in the in the communication space they've been around for a long time if you don't know them they're a very big company many different branches so I wanted I wanted to talk to them BDC is the Business Development Bank of Canada they're always funding entrepreneurs they're looking for you know good applications so I thought that'd be really great for our groups because remember we have three people at the event communication coaches entrepreneurs small business communication coaches from n Canada's list entrepreneurs from Yeti's list
• 80:30 - 81:00 small business from City of Toronto's list by having three Partners we have three ways to try to get that but then you got to make sure that they gel together and how do we make sure they gel together well you tell the coaches look this is a chance for you to network not with other coaches but with people who are from small business entrepreneurships who might actually need to hire you right and then you tell the entrepreneurs that small business people look you kind of new probably like if you increase your business Communications you're probably going to
• 81:00 - 81:30 be a little bit easier and so these events these speakers will help and then there's also going to be coaching you can Network so you give them each a reason why that makes sense to go to the event uh so Yeti and Yeti graduates as I mentioned we uh talked to them we are social media marketers marketing companies were invited and coaches and authors and people that sold small business tools and apps like one one guy had app that was like um you take pictures of your receipts and then it all files it all nice and stuff like this so these are who we who we asked
• 81:30 - 82:00 who we who we had at the event with their flags and um it was great D car was interesting story because I chased them for a while and I couldn't understand why they wouldn't jump at it because to me now remember this is all everyone has their own bias right to me I thought this is perfect for them like I'm going to get them in front of people can sell their programs to I couldn't understand why they were kind of not calling me back or I
• 82:00 - 82:30 couldn't figure it out luckily one time I got on the phone with somebody and they passed it to somebody and the person was literally telling me how they can't do it there I'm sorry not available cannot do it and then she let it slip the reason why she was resistant is she thought I was going to charge her money to be a sponsor a a vendor a vendor sorry a vendor aha my friends it had never occurred to
• 82:30 - 83:00 me to charge money to the vendors because I never thought a vendor should be charged money I thought in my vision a vendor will come and be beneficial to our beneficiaries so that phone call gave me a very valuable lesson that vendors get different offers from different organizations with different rules and requirements and it's very important that you are very clear in your ass remember this was my first event too so I was learning so I didn't know and I
• 83:00 - 83:30 told her I said no we're not going to ask you for any money at all she says no I said no we're so happy to have you she's like well what about the list like mean the list of names she collects do I have to share them with you I'm like no she's like well do I have to share the prophets if I sign up people no she's like I'm in true in so imagine how different it would have been I not had that last phone call or had I not understood that she thought I was going to ask for I don't know 5,000 bucks to
• 83:30 - 84:00 be a vendor so just take that uh take my learning for your learning which is that be clear when you are approaching vendors and sponsors here is what I'm offering or asking for and I never forgot that lesson so I did get Dale carig there which is a huge name and we had BC there was a a graduate from Yeti from a few years ago had a connection Yeti Yeti graduates because we want to reward our Yeti graduates we ask if anybody made sense Yeti itself had a booth because Yeti uh social media marketers and marketing companies make
• 84:00 - 84:30 sense for small business and coaches and authors make sense for Coach small business and like I said small business tools accounting stuff like that makes sense so that's who we had and who did we miss because I almost missed dely we missed PayPal we missed Mr print we missed Staples these were three companies I tried to get and I failed was not able to why PayPal had a great conversation with them and I thought it was going well I had a great conversation yeah yeah let me connect you this person give me your
• 84:30 - 85:00 email like oh yeah we'll do this absolutely and then poof they just disappeared and it was just like sometimes you just don't know somebody somewhere told them no and that's it I mean they just they don't call you back um this to print was uh well Staples I remember was there's a weight list so people that wanted Staples you had to have like be on the weight list for like months and so I didn't have the timing right for that I didn't know there was such a weight list and Vista Print I can't
• 85:00 - 85:30 remember why they wouldn't show up so I just put here notes timing the wait list expected cost and fee question of list sharing these are all things for you to consider before you create your little blurb your email blurb before you approach your vendors again just learned from me that some people are jumping yeah I'd love to other people they they they want to know what's in it for you what's in it for me so just be prepared to have those kind of bullet points and that'll make it much easier for you guys to connect with your vendors that makes sense and obviously the overall Vision
• 85:30 - 86:00 you're like you make sense for this because these people want this you have that like that's the sell right like these companies would have been great I just didn't get them so the Real Results how do we do Canada 2017 Toronto event numbers the money in we got uh $5,000 was the market sponsorship by city of Toronto via Yeti I told you about that uh a little bit over $1,000 ticket sales via event break
• 86:00 - 86:30 so our total was a little over $6,000 money in doesn't sound like a lot of money does it look at our costs Minute Man Press which is right over here to get some some marketing materials printed up uh like the the scroll banners and some postcards and stuff 563 bucks uh a company that designed the banner 226 bucks to design design the banner Mr print postcards 30 bucks Facebook ads about about 94 bucks Canadian press releases about 97 122
• 86:30 - 87:00 Canadian uh platters food platters is a company for the catering and what happened was they were supposed to charge us, 1400 something but they were late late late and they gave us partial refund we didn't we didn't demand it we let them know we weren't happy they were late but we they said on their own we'll give you discount we said thank you because we're a nonprofit so so that worked out well that we got we only had
• 87:00 - 87:30 to pay through 733 instead of 1400 that worked out well but remember remember you guys were mentioning catering yeah this is a friendly company to us and it was still going to be 1400 so just be aware there's a cost uh extra coffee at City Hall was 57 bucks photography 400 bucks now I know today we all have magic phones and it's different but even back in 2017 the phones were not as good as good um why would we spend $400 to get a photographer I've alluded to this already because the photography it
• 87:30 - 88:00 creates social media better pictures for your social media yourself and also to give to the speakers give to the people that are guests it's it's it's a nicer gift than just taking something on your iPhone and sending to them so having a photographer there makes things feel more professional and look more professional and then you've got these photos you can then advertise your next events with or you can do social media for the next year because you've got proper photos that's why it's important to get a photographer um additional marketing help by Yeti staff number is 250 so total marketing
• 88:00 - 88:30 event cost 24 so means we have 3500 profit you can see that um and then here I said photos are good for us good for them and for example let see Canada the events page we have a gallery we have some of the photos from that event and we have them many more but just for example you can put them on your gallery on your website you can of course use it for social media posts you can give them to the speakers thank you for being a speaker thank you for being a vendor thank thank you for being a guest speaker here's some photos like it's it's all helpful it all helpful for them as well yeah I just want to share the about
• 88:30 - 89:00 the photographer um actually the photograph of Yeti brought me here and the reason is I went to Discovery X conference and it was huge Discovery egg it was just like two days and I was just like so many so many people I passed by from yet Boot and I was just passing by because there's so many so someone
• 89:00 - 89:30 called me and said oh do you want to take a picture you have a nice and I said no I'm busy said no come come and get a picture so I took a picture so I wrote my email and everything and I and I collected all those brocher and everything I went home I toally forgot about a lot of things and then one day I got in my email that oh here is your uh you can download your picture oh where's
• 89:30 - 90:00 that picture and then and then I went back to my Brer and then I found that that they had the event they gave me something for the event here and said oh that was organization ye and then I I opened the thing they have event here so was just like two months after so I registered that and I came here that's how I got to get nice remember the photographer's name woman no it was a gentleman man yes um it's funny how
• 90:00 - 90:30 things happen right so the photographer that I used here was a lady named Leora who does photography for Yeti Adventure Fair events so I her through Yeti so obviously I would assume I got some sort of discount without asking for it because I'm so absolutely maximize the people you know yes s go ahead please yeah just uh note about photography is that yes our phones could take good photos but not everyone's a good photographer and not only that if you
• 90:30 - 91:00 don't assign a person to take photos there won't be photos yeah or like you'll have a photo of like the audience from the back you know that like it's so valuable to hire a photographer because they are going to capture photos that are actually going to be something that people want to look at because to me if I see photos from an event I'm going to look for myself yeah
• 91:00 - 91:30 and I don't care about anything else like as an attendant attendee so like it's very important to actually have someone taking those photos and that be their job thank you I agree completely and especially now because the cameras are so high level people do assume that they can do it themselves or their buddy and I think I agree with Tanya is that like if you can get a photographer they're going to take all that stress away and produce really great photographs spe so
• 91:30 - 92:00 it's actually worth 400 bucks absolutely worth it I would agree um then we did it again so we did a business communication up Toronto event April 3rd 2019 so we did the same thing it was it was n there's the old logo so NCC Canada with yeti with C Toronto um it was basically the same style so we had our $5,000 Grant from City of Toronto through Yeti same thing we did had some different vendors this time same style King blah blah blah so I'm
• 92:00 - 92:30 not going to do it again I'm just saying it was more or less the same style more or less the same results um these are some pictures this is actually from our first event this is Mark B from doing the the keynote and you can see here the in the in the city hall there it's really cool to sit there because the screen's right in front of you so that was actually from our 2017 event uh do you guys have you had Slava yet as a teacher yeah so he was our keynote for this event he did
• 92:30 - 93:00 a really good job people loved them um obviously as exact director have to talk and show my face as well but um but yeah so that's so 2019 was very similar the only difference was we had a panel discussion uh at uh that event which went over really well it was a just we didn't do the panel discussion before but this time we had panel discussion poor experts and this and that it was really cool but any that's that so um do you guys need another break another 10 minutes how you guys
• 93:00 - 93:30 doing how are you guys now or later who wants 10minute break show me your hand because later it's going yeah 10 minute break let's do 10minute break okay great 10 minutes I don't want to cheat you of your break was there anything in the chat that I had you to worry about they just to each other all good okay welcome
• 93:30 - 94:00 back and I'm going to go on to the next thing which as you all know we were hit with co uh oh co so of course um Yeti was I probably told you this I don't know if I told you this last time um Yeti like we we got caught in Kazakhstan when covid broke out I I'm just telling this story because it's a Yeti story it's not really connected just telling
• 94:00 - 94:30 you a Yeti story um so Yeti has an international program some of you may know some of you may not it's a two-e international program for international entrepreneurs blah blah blah these people want to you know move their business to Canada blah blah blah so before Co we would have uh groups of people right here come to this location or we would travel we had a group in uh MOS go before it got a little bit dangerous there to go uh we had a group in Armenia and we had a group in
• 94:30 - 95:00 Kazakhstan and we had plans we did our twoe program in Kazakhstan and then so myself uh morat o like that you know um we were going to fly uh through South Korea for a couple days and then go to Japan so we had Tokyo booked for like 20 people or 30 people including instructors uh all the hotel rooms booked all the um break station like
• 95:00 - 95:30 coffees and desserts and all stuff this is at an International Hotel meaning expensive and uh we had to pay in advance $770,000 in advance which is no problem because we had the tuition students piding events and Co hit when we were in Kazakhstan and then of course as you may remember people weren't sure what it was and this and that but it started outbreaking in Asia first is where you know during the Chinese New Year people
• 95:30 - 96:00 were traveling in China and uh locally and it was spreading um South Korea flared up there was a h cruise ship that was a Princess cruise ships I think it was docked outside of Yokohama which is a port in Japan and they were infected and they were isolated so anyway the this was all happening while we were finishing up our Kazakhstan program and of course everyone's talking about it like what's like again is it going to
• 96:00 - 96:30 get bigger so even at the end of the program some of our participants had to reroute their flights home their original flights they had they had to pick different directions of course uh we didn't know what to do so we ended up cancelling the Japan program and $70,000 is a lot of money I don't care who you are how rich you are or whatever that's a lot of that's a lot of more money so I went by myself to Japan to Tokyo to
• 96:30 - 97:00 negotiate with the hotel um for those you that don't know my wife is Japanese so I have a little bit little bit of an Insight with the culture and so I went there uh for a few days and basically what I told the hotel was we're at a meeting and stuff and I basically said we don't know what's going on with like nobody does is it going to be gone in a few months or we don't know but uh we've had to cancel our program because a lot of our participants are nervous
• 97:00 - 97:30 and this and that worried about getting back into their country so uh we're not going to cancel the program we're not going to ask for a refund we're just going to ask you to hold the money as a credit to our business account and we'll do this uh when it's safer and they went sure so that was really successful negotiations I'm not great at negotiations but that one worked out so we didn't lose any money and that was really cool and that was a little bit of me understanding that the hotel the last
• 97:30 - 98:00 thing they wanted to hear was giving my money back and as you guys probably know big organizations like hotels they always have the small print that says last minute cancellations you're going to lose all your money anyway right like even if you plan a trip and you have to cancel last minute the hotel they're going to probably take all your money or most of it even like one room a night imagine 30 rooms so I that was my strategy like don't ask for any money back just keep it in your bank and we'll come back for it and they're like great so that worked
• 98:00 - 98:30 out and that's what we did so we went back we went back later after Co so down however that's my little uh Yeti story so going back to SEC Canada uh Co hit everybody's Sports online so this is like now we understand it's online now we understand it's not going away now we understand that uh we have to cancel these inperson stuff so this is the point right now 2019 um so the question is now how can we still attract vendors and sponsors these are your questions I'm going to put you into groups say different people but
• 98:30 - 99:00 same numbers please actually um if we do three 3 three3 is that does that work by three groups or three people if there's three groups how many people in each group about three to four people yeah let's do three groups and then you guys can do one group okay um so these are your questions my friends so I'm not going to give you 20 minutes we're just going to be a short time because I know
• 99:00 - 99:30 you guys are want to go home and all that stuff although I do have you till 9: but I'm not going to keep you till 9: but uh we're going to go 15 minutes this time not 20 but here's your three questions it's 2019 so how can we NCA Canada still attract vendors and sponsors how do how does that work now things going online speakers and panelists do we use the same formula as before do we have to change that up virtual location obviously we could use zoom we could hire a virtual events company uh we could have a better experience we could do something else
• 99:30 - 100:00 but obviously we've decided we're going to do an online event so for 15 minutes just talk about what you have for options for an online event so three questions how do we get the vendor responses what's our sell to them what's our ask of them remember what's in it for them so what's in it for them speakers panas who do we get how do we get them and do you want to just use zoom or do you want to use Skype or do you want to hire a virtual events company that's going to cost money so that's it 15 minutes whenever elon's
• 100:00 - 100:30 ready work it out okay everyone welcome back um so Suzanne's gonna go first because that's the benefit of being in class you get to prioritize yourself I guess um and then uh I assume Alex wants next after that second yeah okay so Susan whenever you're ready just go ahead yes okay so hi everyone right now just because of Co
• 100:30 - 101:00 unfortunately we can't have you all in one room and we have to have the distance ensing so what we decided um I we decided how can we still attract venders and sponsors so we were just thinking um we make this SP as a speaker so uh we invite them to speak and what is in it for them um
• 101:00 - 101:30 branding because when they are a speaker we uh we make a social media post about them that they're going to speak um whoever is giving better uh money and uh is going to be a king of speaker or we can have a different King speaker uh we thought we're going to have a small breakout room and each room one speaker can be and then we're going to
• 101:30 - 102:00 ask the speaker to offer free uh Discovery calls um one not many each speaker like two or three that people they feel that oh is scarcity and they they actually wanted to get the discovery call and during the discovery call then coaches they usually they can sell their uh sessions and so what is in it for them
• 102:00 - 102:30 is branding and um their name goes out um for the speaker panelist the same for so again is sponsored by speakers and we're going to have a keynote speakers and for the V uh for the virtual location we T um virtual event comp we hire viritual event company because of the experience it's um it's more organized and especially because it's
• 102:30 - 103:00 just started we don't have experience so we want to leave a good experience for our audience good thank you guys I I I don't want to take questions because I I'm cognizant that you guys don't want to go till 9: so if it's okay to skip the questions everybody can present and then I'll then I'll just carry on from there so if that's okay with you guys if you have any feedback you want to send someone directly I think you guys have
• 103:00 - 103:30 everyone's email or something you could do that uh Alex you're up whenever you're ready all right so um the way we're going to go about it is mainly um going on the first question how do we attract the vendors and sponsors so we were thinking um you know as you were kind of touching before contacting companies like a BDC and at the start of each let's say section so we would have um let's say over two hours we would have 30 minute increments of different speakers that
• 103:30 - 104:00 would go up or different modules with let's say relevant topics um and we would have different sponsors so like a BDC can start it off by doing a little snippet in terms of you know what the company's about kind of like an ad their intro which would kind of give them that exposure engagement from people learning more about them um during these let's say session we would also have times where we can have Q&A questions and also um for like breaks we can say we will
• 104:00 - 104:30 have different kind of breakout rooms which be kind of used as not only people within the different um um networking sessions to communicate with each other but um we would kind of use it as well at the end of these different talks to use it again as like attractive with sponsors um there would be different kind of rooms that people can join when they want after the call that can direct them to let's say BDC or a different vendor whatever whatever so they can
• 104:30 - 105:00 join directly and talk more in depth about what they kind of learned or what they want to learn about each of these different vendors so again direct communication and then um again at the end of these different panelist speakers we have Q&A questions and also fire Fireside Chats throughout it to kind of boost engagements and kind of act like and ask me anything um looking to to the last one virtual location we would choose a zoom to kind of keep a low cost um utilizing throughout again like Silo
• 105:00 - 105:30 Q&A poles um Within These different modules we would have let's say like a canvas or rotating Banner of the different companies logo so it kind of gains people interest in again pushing back towards the sponsors getting that exposure and then as uh we were kind of saying before um getting people to visit different rooms or having like a chat in between these let's say 30 minute sessions where people can just talk about various topics that we posted or highlighting as something of note so if
• 105:30 - 106:00 it's like um after the 30 minute presentation um before the next one is like an open room where people you know don't feel like oh I have to come back later something to do in between these calls it's just different forms people can go in and just you know talk about their own experiences or their own tips they have Within These to kind of have a more natural networking experience that kind of feel like it's not virtual but still have that kind of sense of community but that would be
• 106:00 - 106:30 it uh great thank you awesome very good very good very good yeah love we we did some of those those things you mentioned I'll get to that later so very good excellent uh Omar do you want to go next H yeah I'd love to thank you guys um okay so uh I've actually I have organized events in the past like trade fars and conferences in Dubai so I can relate a lot to how this might go um with organizing an event
• 106:30 - 107:00 that's um it's usually like chicken and egg uh what comes first uh do the sponsors come first do the panelists come first because to attract one you need the other um and so um the way it would work is first we would Define our value proposition where we would um figure out what sort of uh speakers and panelists uh we're going to have uh and what um the the uh content
• 107:00 - 107:30 of the seminars is going to be um and then around that we will decide what typ of vendors and sponsors uh we going to need so once we've figured that out um our um proposal will be largely um you know um direct uh communication you know like I mean in the co environment it would be like um over the phone emails how we secure them um but the way it
• 107:30 - 108:00 would be done is um through creating an attractive sponsorship uh package um explaining to them the audience size the type of Engagement that will be there uh sharing with them the demographics you know the brand exposure that they're going to get uh if it's uh B to um B business or b2c business most likely how to generate leads things like that and how there will be ample
• 108:00 - 108:30 networking opportunities like um you know virtual meetings breakout sessions things like that um so how we would Market their U brand on um you know through like like our communication with the audience uh wherever we're communicating the event their logos will be promoted uh what you know what like they could come up with sponsor giveaways things like that in order to create that environment um uh the more value they get with
• 108:30 - 109:00 regards to their exposure that will help us um bring them on board um and then uh with the panel panelists getting the panelists is sometimes challenging um because not everybody is uh is Keen so um first of all you have to find somebody that's Keen of all you have to make sure like whatever um the topics that are being discussed or the conference they have to
• 109:00 - 109:30 be in line um and then what you once you figure it so you go to one and you say well these guys are coming in um these are topics uh yeah and N uh and usually most panel speakers will come for free if they're not well known or if they just want exposure but sometimes you have to like pay these uh sponsor uh these speakers and panelists um and so that's NE negotiated um with with you with them um with regards to the um
• 109:30 - 110:00 event itself um I think the with regards to the virtual location I think we'll go with the a virtual events company uh it's more professional it's more organized it delivers a professional experience um I mean though the cost would be a little bit high but given the given the type of things engagement that we're doing in a CO environment where everybody's like I think people will be willing like companies would be willing to see customers um you know and they
• 110:00 - 110:30 might pay a little bit more than normal um so we will recover our costs uh at some point so yeah great thank youc thank you very good and I guess tany you're the speaker for the last group I assum okay whenever you're ready um oh yeah so um so for the first one uh how would we attract how can we still attract vendors
• 110:30 - 111:00 and sponsors I think it's gonna it would have been easy because everything was else was cancelled um if people had something on the books then it's no longer there they're absolutely available and instead of like traveling bringing all your stuff um you know obviously paying a person to do all of that maybe if they have to stay overnight somewhere you know mileage they're saving tons of money and um there's really no reason
• 111:00 - 111:30 for them not to attend so I would even like shoot for the stars and really invite um like Heavy Hitters whoever kind of I wanted to be at the conference and another thing that I would do is not use zoom um for the whole program I would use something like gather uh which is a platform that kind of creates like a virtual uh space and you have an avatar and as you walk around
• 111:30 - 112:00 you can kind of hear conversations better the closer you are to them and the farther you get away you kind of hear them less so you can kind of um extract yourself and uh with vendors you can have like different rooms for them and people can kind of walk around and see uh all the vendors and interact with them directly um for the speakers and panelists I think that the most or the biggest mistake that people made during Co was
• 112:00 - 112:30 having people on speaking on Zoom who had no idea how to facilitate not only kind of like an event uh in person but also just like online because facilitating something online is completely different and does require a different way to engage with the audience so you know I would make sure that um whoever it is that is the speaker that I invite would be someone who is able to do that so they would be
• 112:30 - 113:00 like you know drop this information in the chat or like asking direct questions um or kind of you know if we're if we're choosing to do like screens on for everyone being able to tell oh you know this person kind of made a face what what are you thinking um so someone who is actually able to engage with you audience on an online platform and uh yeah I mean I wouldn't have to hire a virtual events company
• 113:00 - 113:30 although I could see how that is definitely beneficial um and it also depends on again like who the panelists are and what um the um organization what resources they have available and then with all the money that you're saving with kind of like not catering I mean obviously it won't be paying for the venue if you can get City Hall again but um with the money that you're saving on the different costs that are associated with
• 113:30 - 114:00 having a in-person event you could send all participants like a $5 gift card to Starbucks and kind of encourage them to get a coffee or you know if you have more resources maybe send them um like a gift bag or like some sort of a pro promotional package maybe including um swag or information about the vendors and um yeah that's what I would do and did thank you so much great
• 114:00 - 114:30 awesome very good very good awesome uh let me tell you what happened the camera Finds Me eventually okay uh so anyway thanks great advice great opportunities great ideas and obviously I hope that this this class discussion gives everyone ideas right obviously I'm using n Canada as a case study because it's practical to use something I have connection to it
• 114:30 - 115:00 gives us a common topic but of course I want you to take whatever good ideas you hear from anybody and write them down and think about it for your event someday uh so in terms of NC Canada back in 2019 2020 um as you remember before we had vendors for free and so we could do that we could invite vendors but we'd have to have a place we'd have to provide a place for them online to platform themselves so remember there is a difference between sponsors and vendors
• 115:00 - 115:30 vendor is somebody who shows up because they want to sell their wees get their email list going basically have a booth of some type a table or Booth so when you do that virtually you have to create that table of booth for them and trap it for them it's not as easy just saying I'm gonna have vendors there so we went the sponsor rout so we killed the vendors and we went sponsors now you could argue well sponsors are selling something yes yes yes yes but no no no sponsors are different they're they're giving money of course they want advertise and some you mentioned some great ideas little videos and this and
• 115:30 - 116:00 that giveaways absolutely 100% totally right so we went the sponsor rout do you remember who our sponsor was before our big $5,000 sponsor who was our sponsor before $5,000 City of Toronto twice right so my question to you is do we still get that if we go online because now we're not using City Hall do we still get the $5,000 yes or no probably not it depends if you negotiate like if you partner with the Toronto entreprise
• 116:00 - 116:30 Center okay but our our grant was from Cate Toronto two years two years before so that's our imediate connection so is the question is can they still give us that $5,000 Grant even though we're not showing up at City Hall because it's during covid and those events were kind of banned yeah so The Logical answer would be no but actually yes because the marketing it's set up as a marketing fund a marketing grant for events so what we did was we were still able to get that
• 116:30 - 117:00 $5,000 and we still therefore still able to to call C uh City of Toronto our partner and still ask them to advertise through their channels remember NC Canada has its channels Yeti has its channels City of Toronto has its channels to do the the advertising newsletters social media whatever so lucky for us we still had access $5,000 but we still want to get some more sponsors speakers panelist the same form as before yes we don't want to pay for
• 117:00 - 117:30 any speakers if we don't have to if we use board members we don't have to pay them anyway uh if we use people that really want to get their name out there like many of you were saying we don't have to pay them probably if we do have to pay somebody uh you probably know this in the nonprofit world if you have any dealings with them you can do like a $100 honorarium you know it's nice gesture it could be a gift certificate it could be a little bit of money many times that is absolutely enough people they'll either say thank you or no thank you but now remember because nobody has
• 117:30 - 118:00 to be to travel you don't have to cover their travel costs so the basic goal be yes get everybody for free or almost free virtual location use zoom or hire virtual events company we struggled with this one because I'm not a zoom expert per se but Yeti was getting good at zoom and I could I had access to Yeti people or Yeti you know but but at the end of all I wanted it to be an event something I was not capable of doing myself with zoom and by this time people are already getting sick of Zoom even back in 2020
• 118:00 - 118:30 people were already getting sick of Zoom so it's like let's do something better because what do the differen is the event producer we have to pay that's the downside the positive side is you could have gamification you could have different interactivity different branding you could have different I mean it's better than Zoom I'll just put it that way so that's basically the route we decided to go um and you can see here even though the same format for the advertising but so we had Mark doing a keynote but this time virtually we had a different Mark
• 118:30 - 119:00 talking about how to connect with governments we had Nadia was talking about confidence manessa was talking about uh like equipment to use cameras and such Roger was helping with small business Sanjay also one of your teachers uh marketing and Jeremy marketing so these three people were our panelists uh for marketing and and Kira had her talking with sales so anyway U we had these people so the events same thing and it was uh $49 this
• 119:00 - 119:30 time uh but don't forget I mean we obviously um give away tickets for free to your partners right remember we talked about members get something for free or discounted of course right so when you go to your newsletter you say hey it's $49 but you get it free with this code uh Yeti hey you're a valuable partner here's the code for your people so of course you're not really expecting everybody to pay $20 or $49 especially something virtual but you want to give a price tag to give people a feeling it's worth something but most tickets you're giving away that's or or half price or
• 119:30 - 120:00 something so I that that's uh that's what we did for advertising uh this is the conference agenda um basically just to show you how it broke down we had welcome open remarks uh this was Mark's keynote a bit of a break so the 15minute breaks were for people to virtually Network so we had a networking Lounge so people could connect little avatars would talk to each other and then we had look at the time here 2 to 2:30 2 to 230 we had two different speakers and two different breakout rooms so participants
• 120:00 - 120:30 could choose to go to a or b or back and forth if they wanted to and then we had a break and we had the same thing two different speakers two different rooms this was a bit of an experiment because on one hand we wanted to have more speakers more uh different topics to give the participants more Choice like I told you this person is talking about sales this person's talking about equipment to use for your social media videos this person's talking about how to get government
• 120:30 - 121:00 money so we had different things for small business people entrepreneurs and coaches um some people loved it some people complain I want to see that two speakers but they're at the same time what could I do understandable so it is what it is another break and then we had the panel discussion with those three people I told you about uh mark pivoting and growing your business so marketing during covid obviously was a popular topic pivoting and growing your business um and then the networking Lounge was open for um I don't know why it says one
• 121:00 - 121:30 to five but it was it was open the whole time so after that people could could Network and have much longer so that's the setup we had thanks to our sponsor so City Toronto Yeti of course doesn't give us money but they give us resources um learn gistics is the organization that did the uh event stuff the event producer cc is the bank that that uh Yeti and uh NCC C use so I I push them for sponsorship money of course when you give them when you ask for sponsorship money you of course tell them you're
• 121:30 - 122:00 going to show their logo prominently of course you get them free tickets like you you know you make it worth their while um and as somebody mentioned I think Alex was mentioning if you have higher level and you mentioned too if you have higher level uh people or higher level costs that you're charging them you can give them more and more stuff like some people will want five minutes to speak to the audience for example so would be and we did have different levels we had $5,000 $2,000 and $500 level sponsorships
• 122:00 - 122:30 um Alcan trust was uh for small business CTI Global is Consulting training and investment so the training makes sense with coaches and trainers and seor was a game uh is a game and they were a major sponsor so basically that was the conference agenda and uh let's see how it goes one to five and so this would be like a picture of the Lounge um at the time this was really fun and big I know now it probably seems not too not too serious and maybe more basic but at the time it was pretty big deal for us and
• 122:30 - 123:00 you can see here obviously when we're selling the sponsorship we're telling them hey you can get your logo you know room named after you of course so you know CC and C Toronto here main stage with CTI Global because they were a $55,000 uh sponsor Lounge was Yeti seor was $2,000 scan to play this was the gamification so gaming breakout rooms hosted by Logistics Health desk act and and of course us so that way people could navigate and go in and out of the
• 123:00 - 123:30 lounge and go to the other rooms and then the speakers were in were Zoom sessions but everything else was done differently and this was the end here when we had so this was Mark doing the keynote in the beginning and then this is our panel discussion where we talked about marketing during covid so Mark uh was also part of that and then Sanjay and these guys um and you can see here we in like with The Branding and the hashtag and all that stuff you could you know you could make it seem much better than Zoom um
• 123:30 - 124:00 and then we have the videos afterwards so what we did I mean um we did not we we shared the videos that you could see here which is the keynote and the uh panel that's on the YouTube channel but the breakout sessions with the other speakers were not shared the problem with breakouts as you probably can realize is that your cameras are on and I have to get your permission all of you if I want to put this video up on YouTube right it's not the end of the world I'm
• 124:00 - 124:30 just saying it's a challenge especially if you don't think about that in advance so the main the main stage performances there was no uh audience members shown so it was easy to take those videos put them on YouTube but the breakout sessions with the other speakers it was like this the speak that the audience was shown and we didn't want to go through the hassle of somebody complaining or something about being on camera being on YouTube so those um unfortunately were not ever seen again
• 124:30 - 125:00 um which did not help the speakers with their marketing they can still advertise them themselves as being part of that event but they didn't really have that proof besides the advertising so that's something as well a Learning lesson is that the next event going forward like okay if I want to have these um these events uh for camera or for uh YouTube I've got to make sure the cameras are off or set it up in a certain way that there's no audience participants being shown and so how do we do in 2020 so we received $5,000 from CTI Global 5,000
• 125:00 - 125:30 from City of Toronto 2,000 from seor 500500 13k so already more than the other the other in-person ones event tickets sold less tickets 159 585 Revenue I told you a lot of them were given away right so not sold but given so we had more people than that total funding 13 and a half th000 now now Facebook 100 bucks still Amazon gift cards to two speakers so what we did was this is the nonprofit hat as a director of the nonprofit I said to the
• 125:30 - 126:00 speakers we can pay you you know $100 honorarium um you know like an Amazon gift card or something like this but not everybody accepts it some people say you know what I'll donate it back so that's that nonprofit hat where a couple people sure but we didn't have to give it to everybody oh it looks like it was $400 so 200 bucks each hey even better 200s s uh additional marketing support 200 and then the event hosting by learning Jance was just under $55,000 so you can think about one of the sponsorship
• 126:00 - 126:30 canceling it out basically but nevertheless we still made over $8,000 for that virtual event so that that worked out well that was nice unfortunately we never did it again because we kept on waiting for uh Co to dry up and blah blah blah this and that so we didn't do it again until recently so as I'm wrapping up the class uh I told you guys about this last time I was lecturing here uh some of you attended the recent event we did was on
• 126:30 - 127:00 January 24th and I know you attended um and so we used the same virtual events producer which is listic because I have a relationship with them is there better organization out there probably but I have a relationship they're they kind of know NCC Canada it's easier to work with them because you just know each other because you're doing events together so I chose to use them again uh the ticket prices is free to $89 when we used when we set it up originally I didn't know we could have
• 127:00 - 127:30 free tickets this is me getting used to a different person um so I thought the minimum was 25 so we actually advertised at $25 to $89 and so the first uh early bird special was 25 bucks when we first started advertising the event it was like here's here's your minimum 25 bucks then later on I found out I can actually have a zero sum so by the time I got the code for zero sum I had a big decision to make because I've already advertised to these people it's $25 for early birg now I've got a free code what
• 127:30 - 128:00 do you do if you advertise to the same group of people let's say the yeti newsletter but adverti the same yet oh by the way guess what it's zero now whoever bought that $25 chck is going to feel pretty mad so again this is just learning it's all just like I'm just passing on to you my my my mistakes too it's like wow you know I should have been found out clearly because with eventbr you can have your free tickets I knew that but this was a different company doing it and just there was a miscommunication the way she was
• 128:00 - 128:30 speaking to me I I assumed it was known and I found out later that there was and so then what I could do with the free code is I had to do it privately so if I had some like a sponsor or something I could say well a sponsor okay you're a sponsor i' give you the free code right but I had to do it privately and that's just a little more Awkward because you don't want to do that right you want to be fair to everybody with the pricing but once again we never expected anybody to pay $89 we wanted people to come in at 25 of free right and then the next one was 50 or something whatever it was so I mentioned before we had the gold
• 128:30 - 129:00 silver bronze level sponsorships which is the same as before so it was that 5, 2,500 um we wanted to show obviously their logos were going to be shown and for the for the $5,000 uh we wanted to have they would have a promo video they could upload plus a brochure downloadable and that's where that was also part of that sponsorship asked okay we'll put your logo in all the right places you could have a video you could have a downloadable like it was kind of like let's make the most of this virtual event uh gameification all that stuff uh
• 129:00 - 129:30 so we had a fireside chat which basically meant Mark and I in the same room together the boardroom we had speakers in a in a not this in this we had singular so less speakers in a more singular route and then we have the panel at the end so was a less speakers than before more linear that's what we tried and this is the picture of the the sign up that you would have seen that time um the the the online event thing was like I said better than Zoom it was Zoom but it was better than Zoom because
• 129:30 - 130:00 for example you would ahead of time you could look at who the speakers were or the sponsor click on them and then that this would come up right the description the social media whatever so you could look at all the speakers ahead of time you can see the tabs here so sessions wise what the topics are and then speakers are these and then sponsors would be like the yeti logo and the inst C and blah blah blah so that's the way so to me it was much better uh organization online where if especially if you signed up early you could really look around you could explore but it
• 130:00 - 130:30 didn't work out as well as I thought it would because most people just showed up like five minutes before the event started and then you don't really have time to go exploring so it's one of those things what looks good on paper doesn't always produce in reality and it's all learning but higher quality production but not higher quality results I would say so at the end of all results we had only $7,000 in sponsorship plus uh free videos and social media Clips were donated as well so whatever that might
• 130:30 - 131:00 be worth so we had we did not get the city of Toronto sponsorship this time they stopped that it wasn't about us they they stopped doing that as as city of toron had so we actually didn't have that we still had CTI Global for 5,000 and we had a couple a couple thousand from a couple other vendors but we couldn't and I don't know why I mean I talked to some same people I tried this and that I tried to persuade them but just people were not not as interested more burned out with online events just people are like BL uh tickets we only
• 131:00 - 131:30 sold 350 new members 120 so um money out we still have to pay learn just6 $5,000 that's still with a friendly discount too they charge much more we always get this discount uh marketing 150 for Facebook ads which by the way I feel Facebook ads are very valuable I think that for the money you pay I think they're great that's just my take on it I I think Facebook ads are great border and Rental 425 Amazon gift cards 200 so once again we said the speakers like
• 131:30 - 132:00 thank you so much what we did was and by we I say me gave each speaker a letter not just an email but a nice letter on letterhead from M Canada saying like basically how great your contribution was to the event so give them a letter something they could use for promotion and then we said $100 honorarium either uh personally paid you as as an Amazon gift card or if you want invoice through your company for 100 bucks and we'll put on the tax we can do that or you may you may uh donate it back to to NC Canada no
• 132:00 - 132:30 pressure and most people donated back and a couple people said sure uh the Amazon carard would be great so that's that's how that worked so our final numbers a little over seven in a little bit under five so we didn't we didn't even make 2,000 on that event even though the production itself was much better I guess in some ways than the last one and blah blah blah so what's the reason you know what to be honest with you I don't know your guess is as good as mine some people said oh you did it on Friday
• 132:30 - 133:00 don't do it on Fridays somebody else said oh you know what the it's like a it was 1 to 5 1 P p.m. to 5:00 pm so oh no no like you know these people are only can sit for one or two hours only but I'm a Yeti guy right you guys sit for three hours all the time so I'm like at least three hours should be enough but everybody's getting burned out of stuff I guess so for whatever reason um I'm still glad that we did uh an event uh what do you call event producer because I can't do
• 133:00 - 133:30 these things myself and we still had our our sponsors and we still did what we could do and we still got our videos to put on YouTube channel like for all the speakers this time because we we learned from the last time we don't have the audience members and we have some social media this and that whatever so in the end of all we still made money but not what I expected and I have to think about it for the next event so so basically the next event is your ideas are welcome if you this is my joking way of saying to you if you've got good ideas that work for inst in Canada
• 133:30 - 134:00 please feel free to pass them on to me uh in future because I'm all ears uh having said that in realistically I will continue to to learn and and ask questions and all that stuff and consider things what NCCA candid is going to do we're going to try webinars a webinar Series where like there's like one hour every three months so going to try that more standard webinar I think free free webinars and see if we can just build up that momentum that way because maybe there's some truth in the half day events being online maybe
• 134:00 - 134:30 people are just really kind of burned out that could be part of it and also I'd like to be on I'd like to be in person too but by the way we tried to be we looked at City Hall to go in person because the covid restrictions are done and you know what happened my friends they said that they as an organization again not to do with but City Hall does not allow people in the Rotunda anymore so if we wanted to rent the the hall it would be just the main floor meaning if we had speakers only
• 134:30 - 135:00 it's fine but the moment we want to have lunch and vendors it wouldn't work so our old model would have been cancelled and it would have been like maybe you could do like a three-hour event and have three speakers maybe but there's no networking with the whole point of these events is to have networking opportunity so that's why we didn't do City Hall we're like it's just to bring people there to listen I don't think it's going to work for our group so that's why we went back to the online stuff so our first feeling was to do it in person we just we just couldn't make work okay your discussion question is if
• 135:00 - 135:30 you were to organize a new event for your nonprofit not NCC candidate for your new nonprofit or nonprofit branch of your business what type of vendors and sponsors would you pursue and why name two to three each so this would be fun exercise for you to think about your own business if you were to do it if you were to think about vendors or sponsors give a couple examples why that's your discussion question I will be checking it uh next week uh as always thank you very much for your attention I'm finishing up
• 135:30 - 136:00 before n anyway if you have any questions you can just email me directly connect to EV LinkedIn if you haven't my YouTube channel has some fun videos and my TED talk as always Yeti has a podcast and's website that's our YouTube channel and that's 3 website for some reason so um if you have any questions just let me know now otherwise you're free to go are there any questions about um anything we' talked about tonight or general questions but
• 136:00 - 136:30 anything going once twice okay thank you so much for your attention I'll see you next week for