🔥The Ultimate Step-By-Step Landing Page Guide🔥(My $1.33 Billion Secret Selling System REVEALED)

Summary

In this engaging video, Sabri Suby shares his secret system to crafting a successful landing page that helps tap into a $1.33 billion selling strategy. Emphasizing simplicity and clarity, he argues for a single, long-form landing page instead of multiple distractive elements. Covering everything from capturing attention with an irresistible headline to detailing benefits and offering social proof, Suby outlines 17 crucial steps in creating a landing page that converts. Packed with actionable insights and real-world examples, this guide propels your business towards engaging more clients and boosting sales like never before.

Highlights

• Breaking away from the clutter: condense your content into a single compelling landing page. 🚀
• Capture attention at first glance with a striking headline and address your market's pain points better than they can themselves. 👀
• From problem to solution: clearly illustrate how you can change the client’s life or business. 🔄
• Make your offer irresistible with added bonuses, scarcity, and a powerful guarantee for peace of mind. 💪
• End with urgency and showcase your credibility to win client trust and close sales efficiently. 🤝

Key Takeaways

• The magic of one long-form landing page to captivate clients is undeniable. 🌟
• Your landing page must scream attention with a bold headline matching your audience's needs. 🚨
• Don’t get stuck on aesthetics; compelling copy is the key! 🎨
• Showcase the solution brilliantly after identifying problems; make the client believe you have the secret sauce. 🥇
• Create a Godfather offer your prospects can’t refuse and stack up the value! 💼
• Prove credibility with credentials, social proof, and add a powerful guarantee to eliminate resistance. 🔒
• Impress with irresistible offers and bonuses, while creating an urgency to act now. ⏰
• Close with a strong call to action and a gentle reminder; keep it engaging and crisp. 📞

Overview

In a market inundated with flashy websites and elaborate designs, Sabri Suby urges entrepreneurs to strip back complexity and focus on a single long-form landing page. His proven tactic revolves around communicating effectively with bold headlines and clear, customer-centric messaging, avoiding procrastination on aesthetics and trivial details.

The core of the strategy lies in addressing your audience directly and emphasizing their pain points better than they can. Suby details 17 steps, beginning with capturing attention through a strong headline, followed by building intrigue, agitating the problem, and methodically providing a compelling solution along with proof of credibility.

He unpacks the art of making an offer they can’t refuse—bolstering it with bonuses and urgency—while leveraging social proof and guarantees to reduce purchasing resistance. Sporting practical real-life examples, Suby offers a comprehensive yet straightforward guide to creating a landing page that's not just effective, but transformative for your business.

Chapters

• 00:00 - 01:00: Introduction to Simplified Landing Pages The chapter 'Introduction to Simplified Landing Pages' begins by advising against the use of multiple pages and unnecessary flashy elements on websites. Instead of focusing on aesthetics like logos or beautiful website design, the emphasis is on simplifying the landing page to reduce noise and distractions. The core message is to eliminate complexities and focus on what is truly essential for the page.
• 01:00 - 03:00: The Importance of a Landing Page The chapter focuses on the significance of prioritizing a landing page over spending excessive time on things like business cards. It criticizes the tendency of consultants and business owners to procrastinate by getting sidetracked by minor details like the color of their business cards, instead of concentrating on the crucial task of acquiring paying clients. The message emphasizes action over deliberation and highlights that landing pages, as a more direct path to business success, should take precedence.
• 03:00 - 05:00: Essential Elements of a Powerful Landing Page The chapter discusses the common misconception that minor details such as logo size do not significantly impact business success. The key message is that instead of focusing on such details, businesses should concentrate on creating a clear and concise long-form landing page. This landing page should effectively communicate who the business serves and clearly outline the problem faced by the target market. The emphasis is on simplicity and clarity in conveying the business's purpose and the issues it addresses.
• 05:00 - 08:00: Crafting Compelling Copy and Getting Started The chapter 'Crafting Compelling Copy and Getting Started' discusses the essentials of creating a basic logo and the importance of clarity and simplicity in design. It emphasizes that the logo need not be overly sophisticated or intricate to make an impact. Instead, having a clean and clear landing page and visual identity is more crucial than being overly polished. It reassures that potential clients or audiences are more interested in the message and professionalism conveyed rather than just the aesthetics of the logo.
• 08:00 - 12:00: Roadmap for an Effective Landing Page The chapter emphasizes the importance of creating an effective landing page, especially when using cold emails or cold calls for outreach. It suggests having a dedicated page where people can learn about your services without distractions. The focus is on simplistic and direct communication of your offerings. It highlights the ease and accessibility provided by modern tools and platforms to set up such landing pages, noting that creating one has never been easier in today's technological landscape.
• 12:00 - 15:00: Attending to Audience and Grabbing Attention The chapter emphasizes the importance of not overthinking when choosing platforms like Unbounce or ClickFunnels for setting up landing pages. It stresses taking action rather than striving for perfection, highlighting that movement is essential to attract and engage audiences effectively. The goal is to deploy and launch something quickly to start gaining visibility and eventually convert this attention into clients.
• 15:00 - 19:00: Agitate the Problem and Provide Solutions In the chapter titled 'Agitate the Problem and Provide Solutions,' the focus is on simplifying web presence to better address customer needs. The key suggestion is to reduce complex, multi-page websites to a single landing page with compelling copy. The purpose of this streamlined approach is to directly communicate with the target audience by clearly understanding their problems and presenting a solution tailored to their needs. By eliminating unnecessary elements, the company can emphasize the core message and strengthen its connection with the marketplace.
• 19:00 - 22:00: Show Credentials and Build Trust The chapter focuses on the importance of establishing credibility and building trust with your audience through a structured approach. It emphasizes the value of clearly identifying and calling out your target audience right at the beginning of your landing page to grab their attention effectively. The chapter promises to provide a proven roadmap for crafting landing pages that convert, suggesting the use of a direct and engaging headline such as 'Attention Business Owners' to immediately engage the intended audience.
• 22:00 - 25:00: Detailing Benefits and Social Proof The chapter discusses the importance of clearly identifying the target audience at the beginning of a sales message. By singling out specific groups, such as financial planners or New Yorkers who want to lose weight, the message becomes more powerful and personalized. This technique prompts individuals within a crowd to self-identify as part of the target audience, thus making the message that follows feel more customized to their needs.
• 25:00 - 30:00: Create an Irresistible Offer The chapter emphasizes the importance of creating an irresistible offer by crafting a compelling headline that seizes the audience's attention. The headline should make a bold promise that addresses the end benefit the audience desires. For instance, promising substantial weight loss without extensive cardio workouts. Additionally, a supporting subheadline should reinforce the promise, ensuring the offer is engaging and persuasive to the readers.
• 30:00 - 36:00: Stacking Value and Revealing Price The chapter stresses the importance of creating an impactful headline in advertising. It draws on David Ogilvy's famous assertion that the headline is crucial, effectively determining the success of the advertising spend. It emphasizes that a headline needs to convey the main message concisely, as headlines are read five times more than other parts of the copy. This highlights the necessity of prioritizing the headline to immediately capture the reader's attention and create interest.
• 36:00 - 40:00: Inject Scarcity and Offer Guarantees This chapter discusses the importance of grabbing the attention of a busy audience through an effective headline and sub-headline on a landing page. It emphasizes that each step of the landing page should be crafted to maintain and heighten the reader's interest, leading them to the sales message. The objective is to create intrigue and ensure smooth progression from one step to the next, ultimately guiding the visitor through the sales process.
• 40:00 - 45:00: Call to Action, Warning and Closing Reminder The chapter focuses on the importance of crafting engaging headlines to effectively deliver a sales message. It suggests creating multiple variations of a headline, at least 10 to 20, to ensure it draws the reader's attention. The chapter emphasizes the use of 'bullet copy' - bullet points that increase intrigue and interest in the message or offer being presented.
• 45:00 - 47:00: Conclusion and Engagement Call The chapter 'Conclusion and Engagement Call' discusses strategies for creating engaging content that keeps readers interested and compels them to continue reading. It highlights the importance of crafting intriguing headlines and bullet points that convey value and secrets that the reader might not know, encouraging them to delve deeper into the sales message. The chapter emphasizes customizing these headlines to maintain reader interest throughout the content.

🔥The Ultimate Step-By-Step Landing Page Guide🔥(My $1.33 Billion Secret Selling System REVEALED) Transcription

• 00:00 - 00:30 now what i'm suggesting that you do is basically strip all of that back you don't want to have multiple pages and multiple noise and all these different bells and whistles that you think that you need [Music] now you're probably thinking i'm going to be going through how to get the sexiest logos and the most beautiful websites however you don't need any of that the only thing that you need is a
• 00:30 - 01:00 landing page now i know that that probably goes against everything that you've thought and you know you need to go out and spend months on getting on a really really good effective business card and all that stuff but what i see all too often is that like consultants and business owners they sit around just focusing on the unimportant things and just procrastinate from actually going out into the marketplace and getting paying clients which is the only thing that matters they deliberate and they debate about like what color their business card should be or like
• 01:00 - 01:30 ridiculous things about like how their logos and having this letter a little bit small like none of that matters right you know they're all the one percenters it's not going to if you have a really really good logo that's not gonna flood your business with clients okay so the only thing that you need to have is not even a full-blown website with multiple pages you just need one long-form landing page that clearly articulates who it is that you're to serve and it further articulates the problem that that market is having
• 01:30 - 02:00 better than what that market could actually describe themselves and that's pretty much it you know you can create a basic logo yourself on something like keynote or canva or one of these kind of you know free programs where you can basically just put together a basic logo and then away you go nobody's going to be looking at your logo and thinking oh wow that's just not slick enough i don't know that i should hire this guy that's not how it works it just needs to be clear it needs to be clean you need to have the landing page purely so you can
• 02:00 - 02:30 show people that you exist right if you're going to be cold email or cold calling on people you need something to send traffic to or for people to check out and you know you're going to put about you you're going to put your services and the other things all on the one page where there is no distractions they go to the page they can get a good sense of what you do and that's it now in terms of like what is the program or platform that you're going to use or how are you going to get this landing page up and running now we've never ever lived in a day and age like we have today where it's just like you can get
• 02:30 - 03:00 things pretty much set up and running by the click of a button so whether you're using like an unbounce or a click funnels or there's hundreds of different resources that you can use to build a landing page and really like they're all pretty close but the whole thing is don't procrastinate and don't deliberate on all these different platforms just get started you know movement is better than perfection and what we really want to do is just get something deployed and something out there that we can start getting people to look at and we can get closer to landing clients however you
• 03:00 - 03:30 already might have an existing full-blown website or a landing page out there now what i'm suggesting that you do is basically strip all of that back essentially you know you don't want to have multiple pages and multiple noise and all these different bells and whistles that you think that you need clearly what you need is just compelling copy a good landing page and that copy is just to further illustrate that you're addressing your marketplace and that you understand the problems that they are experiencing and you have the
• 03:30 - 04:00 best solution for them to reach what their desired outcome looks like so throughout this video you're going to really find out all of those different things of this roadmap to follow and really dive into what your landing page should look like and i suggest that you follow this because it's proven and i know it works now step one is to call out your audience now as obvious as this sounds i don't see anybody doing it where at the top of your landing page you just have in all caps you know attention business owners or attention
• 04:00 - 04:30 whoever it is the person that you're addressing attention financial planners attention new yorkers who want to lose weight and really the power of that is that you're kind of getting people in a sea of people to raise their hands and say like that's that's for me do you know what i mean it's very very powerful when you're calling out who this is for at the start of your sales message and it makes everything that follows feel a lot more customized specifically to that
• 04:30 - 05:00 audience who you were talking to step two is to demand their attention with an attention-grabbing headline right so it's basically this this headline needs to grab a busy reader by the throat and drag them into your sales copy so you want to leave with a big promise at the end benefit that they're looking to you know receive finally a way to lose weight without spending hours of cardio every day and then you want to have a sub headline that goes on to just simply kind of back up that big bold promise
• 05:00 - 05:30 that you've made in the headline and get them to read it so the headline you know david ogilvy was famous to say by the time that you've written your headline you've already spent 90 cents of your advertising dollar and you know five times you know your headlines will be read five times more than any other copy on your page so it's really important that you don't think like oh you know i can cover those points later on in the copy no like the headline is your opportunity to do that you really need
• 05:30 - 06:00 to grab these busy people by the throat and stop them and demand their attention with this you know headline that's going to stop people in their tracks so after you've written your big attention-grabbing headline and like you know then written your sub-headline that further positions and kind of reaffirms that big promise that you're making now it's time to dial up the intrigue and suck people into your sales message so what you must know is that on a landing page that every single step is designed to get the person to read the next step
• 06:00 - 06:30 right you can't sell somebody on what you want them to do unless they read your sales message so basically what you do is when you're writing your headline you're going to have a few different variations and what i want you to do is is to take all those variations you should be writing at least 10 to 20 different variations of your headline and in this thing what you want to do is create irresistible bullet copy so bullet copy is really just bullet points that dial up the intrigue about what
• 06:30 - 07:00 they're going to be learning throughout this or the problems that they're going to be solving throughout this and a great way to do that is to take the variations of your headline and and basically customize them and tweak them to have a lot of intrigue in it where you can basically have different headlines that go throughout the page for your bullet points that really suck people into the sales message and things that are great like are little-known secrets to achieve x that you know you don't know so you must kind of use wordings and kind of get people engaged
• 07:00 - 07:30 in this bullet and the whole idea is about basically creating irresistible intrigue and really getting them fascinated to learn more about what this landing page is going to cover step four is to identify the problem so after the headline and the sub headline this is the most important copy on the page and really what this does is it kind of illustrates to the reader and to your prospects that you understand the problems that they're experiencing right something really powerful happens when
• 07:30 - 08:00 you can describe to your prospects better than they can themselves the problem that they're experiencing so you really need to kind of agitate those problems by going in and really identifying it and showing that like all the things that that are wrong with how they're currently doing it or all the problems that they're experiencing them and really kind of you know putting salt in the wound and kicking the bruise knee in terms of you know letting them know that they need to move right because the reality of it is like people sometimes
• 08:00 - 08:30 say oh i don't want my copy to be negative like i just wanted to be positive it has been proven that people are much more motivated to move away from pain than they are to move towards pleasure so this does two things one it basically agitates the problem and gets them to move and act because you're really agitating and kind of throwing salt in that wound and getting them motivated to take action at the end of the day comfort is the enemy to change and is there comfort in the current state that they are they're not going to be taking the desired action that you
• 08:30 - 09:00 want them to and two by also illustrating that you understand them you understand the problems that they're experiencing better than they do themselves then it ultimately qualifies you in that prospect's mind that you are the proven expert and the authority in this space and a good example of you know kind of agitating that pain is you know even the way that i do things at king kong or if you're looking at like you know business consultant and you think about really you know for somebody that's looking to generate leads you know what are the pain points that
• 09:00 - 09:30 they're experiencing and generally that i've found from my research that most businesses are reliant off referrals or you know they don't really have a proven system for generating leads and then converting those leads into clients so the way that i kind of agitate the pain is like you know do you wake up in the morning and you know to look at an inbox of maybe one or two unqualified leads that are you know just price shoppers or really unqualified prospects like do you worry about where your next clients are gonna come from and and are you worried
• 09:30 - 10:00 that your business isn't on sound footing and you spend the weekends worrying about work when you can never really switch off and enjoy the fruits of your hard work and and that's just a clear way of articulating like i understand the problems that your experience as a business owner and i know all the pains and everything that you go through in order to run your business and i'm just basically articulating them and making sure that they're fully aware of all of those pain points and that there is a better way to do things if you're going to be
• 10:00 - 10:30 agitating that problem so much they're obviously expecting the solution to come after that you're not just going to be agitating the problems and letting them sit there in their discomfort they know that one you've identified them you're agitating and then they're also in anticipation for what's next to follow step five which is to provide your solution so we've just spent the time obviously agitating their state and really pouring salt in the wound and kicking their bruising getting them all really kind of like hot and bothered about this problem that they're experiencing and now it's time to come
• 10:30 - 11:00 in with the remedy for that and with the solution that is going to basically stop all that uncertainty and all that pain they're experiencing so it might be in the example that i just gave where you know they're not they don't have kind of a a rinse and repeat proven system for generating clients and getting leads coming in and then converting those leads into actual customers where we might say that like you know we've got a proven roadmap and a system that will have clients coming to you when they're ready willing and able knocking down your door to do business with you and
• 11:00 - 11:30 you not chasing them even jumping through hoops just to speak to you so you can basically prove that you've got a solution to the problems that they're experiencing and that's really what this part is about it's about kind of unveiling the solution as being the services that you sell to really kind of get that person from that agitated state to the more desirable after state that they're looking to obtain now that we've grabbed their attention and we've kind of stopped them in their tracks now it's time to kind of show your credentials in
• 11:30 - 12:00 step six at this stage we've agitated their problems and then we've shown them a solution for those problems however like anything that kind of skepticism radar is going to start to go off right about now because at the end of the day people have generally bought a few like solutions to their problems and they haven't gotten the desired outcome that they're looking for so this is kind of a point to really kind of illustrate to that person of how you are different and to how you can help them so basically with showing your credentials there's a whole way that we can do that
• 12:00 - 12:30 and one way is to kind of list out the results that you've achieved for past clients or for yourself or how you're experiencing these problems and how you use this system to kind of solve those problems and get to where you are now you can also use successful case studies from previous or former clients and show them like you know the transformation that those clients went through you can also show like you know logos of prestigious companies that you've worked with or partners or anything along those lines of kind of building up the social proof in any way that you can or you can
• 12:30 - 13:00 also show the number of clients that you've worked with you're in a high volume business you can kind of you know mention the number of clients anything that kind of speaks to the experience and the credentials that you have then what you could also do is mention like kind of press mentions if you've been a contributor to any blogs or you've been featured or your website's been featured on anything you want to basically reference those points in the use of logos you know as seen in and really kind of piggyback off other bigger brands or other businesses to kind of
• 13:00 - 13:30 further lift your credibility then another thing that you want to do is any awards or recognitions or certifications or industry bodies that you're a member of you want to make sure that those things are all showcased you know front and center it further adds the credentials and adds to the credibility of you as a consultant and as you as a business owner so you basically want to go through those steps and include all of those points and kind of stack that credentials one on top of each other you might be in a position where you may only have one of them you may have none
• 13:30 - 14:00 of them you may have all of them whatever that you have you want to basically put them to use to further show your credentials now you might just be starting out and not have any of these points or you might be looking at it and go like i don't have any client case studies and i know there's kind of like this thought out there in the consulting and coaching space is that you need to have like a long list of client credentials and video testimonials and all these kind of things and that's a fallacy you don't need those things to get clients right all you need to be able to do is
• 14:00 - 14:30 basically show that you understand the problem that that market is having and show that you have the solution to basically take that person from their less desirable before state to a more desirable after state and you just need to articulate that and you need to be the best in your market at articulating that you understand that problem and that you have a solution so don't worry if you don't have any of these things yet you know you have to start somewhere i started somewhere this process is a lot of different tools that you can use and
• 14:30 - 15:00 that you can apply to your landing page these things will strengthen it but they won't if you don't have them it's not going to make it so you don't have the ability to get clients so just focus on the other steps in the selling system and you will be successful step seven is to detail the benefits now you must understand that obviously features tell and benefit sell so that you don't want to be talking in all the kind of gizmo and latest little things that all the kind of very specific features of the service that you provide and you want to focus more on the benefits what does
• 15:00 - 15:30 that end outcome deliver to that person making them you know fitter stronger sexier richer healthier more freedom all of those kind of things and you really want to kind of make them visceral you you want it like so they can also like you're in their shoes and they can taste that they can taste the benefits of what it would feel like of achieving the state that you're saying that your product or your solution would basically deliver them to step 8 social proof so this is where you further go on to kind
• 15:30 - 16:00 of show your credentials in the form of social proof so if you don't have you know any client testimonials or anything like that to add at this stage you know feel free to use statistics go find authorities in your space that have made a quote and kind of include that within your landing page as like a reference point to you know this problem really being you know prevalent in that market and use any elements of social proof that you can have whether it's badges whether it's like site seal certifications or you
• 16:00 - 16:30 know testimonials or quotes or anything along those lines statistics that you can kind of build up that this is like a problem there it is out there and also a nod that like you know you're involved in this space and this is a real problem that you're solving step nine making your godfather offer so using the godfather strategy you create a godfather offer which is basically to make an irresistible offer to your prospect that they simply can't refuse
• 16:30 - 17:00 and this is where 99 of people get it wrong you know they don't have an irresistible offer they have a resistible offer this needs to be so compelling and so convicting that you know it makes people kind of so they can't sleep at night and they're tossing and turning until they buy the products and services that you've got it really needs to strike a chord and be so compelling that it will really stop them in their tracks and some tips on how to do that is to make sure that it's clear
• 17:00 - 17:30 and easy to understand do not make it vague not vanilla it can't be an ordinary offer that has that person just saying like so what at the end of it right it needs to be like how can they offer this like this is ridiculous like there's so much value in it there's so much intrigue like i can't stop but i have to accept that offer another thing is to make like just stack the value up on it whereas it's like you know you're not generally having a price attached to it it's generally free or a very low ticket price point where you know you
• 17:30 - 18:00 have people questioning to how it's possible to deliver so much value for such low price or for free then the other thing is it must be concise don't make it some long-winded 500 word thing you know you need to sum it up so it's just one sentence and you can clearly articulate it to your audience ultimately it has to be persuasive right that a godfather offer in its dna is the most persuasive of all offers that possibly exists so you
• 18:00 - 18:30 really need to kind of make it as irresistible as possible think about other things that you can stack on to just make it ridiculous step 10 add bonuses so think of anything that you could kind of add onto that core offer that would be like a sweetener and add even more value to really just kind of you imagine that person's just on the edge of buying and you want to keep throwing bonuses at them until they just finally pushes them over the edge so think about any other additional thing
• 18:30 - 19:00 that may already be a part of the core service that you do but you haven't splintered it off and kind of illustrated that it could be an extra bonus and whatever they are kind of list out all of those bonuses and then just add them to that core offer as a ps or as a bonus to even add further more value an example of a bonus might be you might be a pr consultant and you might be offering you know a free kind of consultation and as a bonus you'll do like a pr audit of their brand name and what it is and you can put even a dollar
• 19:00 - 19:30 of value attached to that and say it's usually you charge 197 for it but you'll be including it in the free consultation as an added bonus step 11 stack the value so this is where you really want to think of all the different benefits that your service provides and you just want to stack them on top of each other you want to stack those bonuses you want to stack the core offer where you're just bundling up all that value where it's just irresistible so a great way to do that is itemizing all of the different value points and
• 19:30 - 20:00 even putting a price point next to it and then saying like usually and then putting a combined total value of that and then showing them how much it would be as to buy these things all separately or to get all of these usually in the marketplace or separately and then just say like you know you won't be paying any of that today and this is what you'll be paying or this offer will be for free so just really stacking all the value points that there possibly is throughout the whole page in that one section and summarizing that it's like a little mini bomb where this is like they
• 20:00 - 20:30 just see it all in one place and they're just like wow step 12 and now this really leads on from the past point in step 11 that we were talking about in stacking the value right now you've got all those points laid out with like you know a superficial price next to them and moves on where it says like you won't be paying that and that's this is when you reveal what your price is and after you've stacked that value and brought it up so high it really goes on to a transaction takes place where value exceeds price right so in their mind
• 20:30 - 21:00 you've built the value so high and that they're expecting it to be a certain amount of dollars and then you come in you say but you won't pay that and this is what the price is or it's free today whatever it might be it's where you kind of reveal that price in conjunction with just kind of stacking the value and it really makes that price point seem like a no-brainer and seems it to be of irresistible value to your prospects when i say reveal your price what i'm meaning is here like we're obviously got
• 21:00 - 21:30 a landing page and we're consultants right and in order for a sale to take place it involves us getting onto the telephone and speaking to somebody okay so what i really mean is that we're going to be really kind of pitching that initial consult and we do definitely want to apply a dollar value next to that console just saying it's a free consultation and not putting any dollar value attached to it there's not going to be any perceived value around that so you may be a pr consultant ordering like
• 21:30 - 22:00 an or an audit or putting together you know a pr blueprint of how they can blow their brand up you need to say that usually that would be 997 or 400 or whatever the price point that you feel is a really fair estimate of the value that they would be getting and then say that it's free so we're not talking about selling e-commerce products on this page we're just kind of pre-framing and really kind of selling that consult step 13 inject scarcity now
• 22:00 - 22:30 scarcity is a proven technique to get people to act right when things are limited that's when people are really gonna take action if you just say that you have a free consultation and it's free forever then what's the motivation for someone to take action now and if there is no motivation for them to take action now when do you think they will take action the answer is never right so if someone's going to put things off it's just never going to happen so when we inject scarcity that also prompts
• 22:30 - 23:00 people just to kind of make action and take action now so you know you want to use words like the doors are closing or you know there's five consults left or we're offering these consultations for free this month because we've got a new team member and we've got more capacity or whatever it might be you need to prove to them that this is a limited offer and it is scarce and that it won't be around forever and they need to take action now step 14 give a powerful guarantee so powerful guarantees what they do is they
• 23:00 - 23:30 remove any resistance to purchase something and you might be thinking look i don't have a guarantee or i don't want to offer a guarantee you need to understand the importance of having a guarantee in some way shape or form and the way that i always like to pose it to people is okay so if i hired you as a consultant and i used your services and i wasn't happy in 30 days how would you treat that problem and in most instances they say like oh i would
• 23:30 - 24:00 keep working with you until you were happy or i would give you x amount of refund or you know i would keep changing this until we achieved the desired outcome that you wanted to and that is a guarantee that's a satisfaction guarantee or if you give them money back that's a money-back guarantee so you need to put them to work right that really makes it a no-brainer for them if they know that their desired outcome is guaranteed or that you will keep working with them for free until you reach that desired outcome and this is why it's really
• 24:00 - 24:30 important to offer it because it will remove any resistance to make that sale step 15 the call to action so this is really important don't ask them to take action tell them to take action right you want to be the leader you want to lead them and just tell them this is what i want you to do next so go ahead and book in your 60 minute free consultation and i'll speak to you shortly so as i said right as a consultant in order to make a sale it involves us getting onto the telephone
• 24:30 - 25:00 and speaking to people so that's the only call to action that you really want to have is basically facilitating something that's going to end in a phone call and ending you getting on the phone with somebody to further go through a little bit of a problem analysis with them and then show them that you've got the solution so you want to make that really bold you want to include your call to actions throughout your landing page and you don't want to ask them to do it you just want to tell them to go ahead and book that in right now
• 25:00 - 25:30 step 16 the warning so a warning is really really good because after you've done your call to action and they're like sitting there and they might be thinking about this stage they'll be probably sitting on that part of your page and just waiting there for a moment and giving it some thought after you've told them what to do and then you kind of again want to they kind of think okay cool i've just read all that there's a call to action there and then you want to warn them that you know what would happen if they didn't take action do you know what i mean these spots are limited and once they're gone they're gone right we're not gonna have them every month or
• 25:30 - 26:00 once they're fully booked they're gone and you you won't be able to book in again or this is something that we're trialing over the next month and then after we're going to be paying for these consultations and so you really need to kind of put a little bit of it like a jab to get them to take action again after they've read through your whole landing page they've seen the call to action we're gonna finish with that warning step 17 close with a reminder so this is where you'll have ps copy at the very end of the page and this is the third most read piece of
• 26:00 - 26:30 content on the entire landing page and basically what its job to do is in no more than a paragraph is just to basically summarize all the benefits that you've made claims to in that landing page having the warning and creating that scarcity and then telling them to take the action that you're asking them to do so just to recap the step-by-step secret selling system step one is call out your audience step two demand their attention with the big promise headline step three is to create
• 26:30 - 27:00 irresistible intrigue step four identify the problem step five provide a solution step six show credentials step seven detail the benefits eight social proof step nine make your godfather offer step ten add bonuses step 11 stack the value step 12 reveal your price step 13 inject scarcity step
• 27:00 - 27:30 14 give a powerful guarantee step 15 call to action step 16 the warning step 17 close with a reminder hey guys if you're enjoying these videos please like subscribe and hit the bell button as we're dropping a video like this every other day on youtube and if you've got any questions just leave a comment below with hey sudbury and i'll do my best to get to it
• 27:30 - 28:00 [Music] you