Understanding Social Media Trends for 2025

Win Social Media in 2025 With Real Stories, Right Words, and Rooted Videos | SocialPilot Webinars

Estimated read time: 1:20

Summary

In this engaging webinar by SocialPilot, experts Sophie Lee and KY Aerle explore the evolving role of social media as we approach 2025. Emphasizing the importance of authentic storytelling, the right words, and impactful videos, the conversation delves into effective marketing strategies, the significance of understanding your audience, and the power of user-generated content. The session highlights the need for brands to focus on authentic connections, strategic storytelling, and leveraging personal and relatable brand narratives to stand out in the fast-evolving digital landscape.

Highlights

Discover the power of storytelling as a marketing tool for 2025 🚀.
Learn how brands can remain authentic while engaging with evolving trends 🌟.
Understand the crucial role of knowing your audience deeply 🌐.
Explore the balance between AI-generated content and authenticity 🧠.
Uncover strategies for leveraging user-generated content effectively 📸.

Key Takeaways

Emphasize storytelling in marketing strategies to engage and resonate with audiences 🔥.
Understand your audience thoroughly for impactful strategy and connection 🔍.
Leverage user-generated content to create authentic brand stories 🤝.
Balance between quality content and platform-specific strategies for effectiveness 📈.
Steer clear from over-reliance on AI for content creation to maintain authenticity 🤖.

Overview

In today's digital world, the power of storytelling is unmatched, and this session dives into how it's becoming central to marketing strategies in 2025. As social media trends evolve, Sophie Lee and KY Aerle stress the importance of authentic content that forms genuine connections with audiences. Real stories, relatable narratives, and impactful videos are key elements they recommend focusing on in order to stay ahead in the digital game.

Marketing isn't just about selling products anymore; it's about selling experiences and stories that audiences can relate to. The experts discuss the necessity of understanding your target audience, their challenges, and their needs. Authenticity is highlighted as a critical component that can elevate a brand above the noise by showing real human connections and genuine stories.

Moreover, the session puts a spotlight on the careful use of AI in marketing, suggesting that while it can aid in content creation, the human touch should never be lost. The discussion concludes with a focus on user-generated content, encouraging brands to allow their audience and employees to become a part of their storytelling journey, thereby fostering a sense of community and trust.

Chapters

00:00 - 03:00: Welcome and Introduction The chapter titled 'Welcome and Introduction' is a webinar led by Kad, focusing on the ever-evolving nature of social media. It emphasizes the importance of staying ahead by leveraging real stories.
03:00 - 07:00: Guests Introduction and Heart of Storytelling Question This chapter introduces key elements that can enhance a social media strategy, focusing on making genuine connections with content that resonates. It emphasizes the importance of storytelling, impactful words, and engaging videos as transformative tools for future strategies in 2025. The chapter also introduces Sophie Lee, a subject matter expert with over a decade of experience in content PR, who joins to explore these themes.
07:00 - 15:00: Marketing Strategy and Understanding Your Audience This chapter highlights the importance of marketing strategy and understanding your audience, focusing on the power of authentic storytelling and digital marketing. It introduces two key figures: one leading a brand storytelling agency called Electric Peach and another heading global digital marketing for a health innovation community. Both emphasize creating impactful, visible business stories and driving online engagement.
15:00 - 21:00: Brand Storytelling vs Personal Storytelling The chapter is titled 'Brand Storytelling vs Personal Storytelling'. It discusses the journey of Katie, who has successfully built her personal brand from scratch to a 20K following in just one year, focusing on wellness content across TikTok and Instagram. The session, described as both fun and insightful, is about the relevance and evolution of social media storytelling by 2025, emphasizing the use of real stories, thoughtful words, and authentic videos. The chapter introduces guest speakers and participants to this evolving narrative landscape.
21:00 - 30:00: Importance of Relatability in Storytelling The chapter titled "Importance of Relatability in Storytelling" opens with an interactive approach to engaging attendees by posing the question: 'What's the heart of Storytelling?'. The author emphasizes the significant role that relatability plays in storytelling, prompting attendees to reflect and share their thoughts in the chat box. It creates a collaborative atmosphere where by the end of the session, an exploration and consensus on the core of storytelling is anticipated. This interactive element is designed to deepen understanding and appreciation of storytelling by focusing on relatability as a crucial aspect.
30:00 - 39:00: Content Performance and Creating Engaging Stories This chapter explores the personal views of two marketing professionals on marketing strategies. They emphasize that a successful marketing strategy should go beyond reaching and achieving business goals; it should also focus on resonating with the audience, retaining them, and converting them into brand advocates. The discussion highlights the importance of understanding the audience deeply to engage effectively and create long-term loyalty.
39:00 - 48:00: Using AI and Repurposing Content This chapter discusses the importance of understanding your audience in marketing. It emphasizes the need to know who your audience is, the actions required to engage them with your brand, and how to be memorable. The chapter highlights the importance of providing value to the audience and understanding the right marketing channels to reach them. It discourages wasting resources on platforms where your potential customers are not active, using Instagram as an example if your customers are not there.
48:00 - 59:00: Classic Content and Running Out of Ideas The chapter emphasizes the significance of tracking and measuring success in marketing initiatives. It stresses the importance of understanding the 'why' behind marketing efforts to prevent losing focus and engaging in activities that do not contribute to desired outcomes. The discussion includes insights from Katie, who underscores the necessity of comprehensively understanding the market and audience behaviors to craft effective strategies.
59:00 - 70:00: Virality and Audience Engagement This chapter discusses the fast-evolving nature of social media as a channel in digital marketing, emphasizing the importance of staying fully integrated with your audience and community. It highlights the risk of missing opportunities for business evolution if not adequately engaged. The chapter also stresses that marketing should be an integral part of every aspect of business operations.
70:00 - 80:00: Creating Content with Limited Resources The chapter delves into the strategies of creating content with limited resources by emphasizing the importance of understanding and targeting the correct audience. It highlights the relevance of internal business communications across different departments in order to maintain the company's growth and scale. The conversation also covers the familiar terms marketers use, such as 'target audience', but emphasizes the challenge people face in truly understanding their audience.
80:00 - 90:00: Social Media Trends and Platform-Specific Content The chapter discusses the importance of understanding your audience precisely when targeting content on social media platforms. It highlights a common mistake businesses make: focusing more on social media or influencer trends but failing to thoroughly understand their specific audience. The chapter suggests that there are various methods to achieve a better understanding of the audience, although it doesn't detail them in the provided excerpt.
90:00 - 100:00: Final Thoughts on Storytelling and Inspirations Final Thoughts on Storytelling and Inspirations: The chapter discusses various methods of gathering insights for storytelling and understanding market trends. It emphasizes the importance of combining modern techniques like digital social listening and trend analysis with traditional methods such as market research through focus groups and interviews. Additionally, it highlights the significance of analyzing big data to comprehend broader trends, emphasizing a balanced approach to gaining knowledge for effective storytelling.
100:00 - 110:00: Closing Remarks and Audience Interaction In the closing chapter titled 'Closing Remarks and Audience Interaction', the emphasis is on the importance of continuous engagement and understanding of customers. It highlights a key challenge businesses face: assuming they understand their customers without direct interaction. The discussion suggests that marketing teams should regularly engage with sales teams to gain insights into customer needs, challenges, and queries. This interaction is crucial to cater to the actual demands and expectations of customers, emphasizing the importance of direct communication and feedback in business strategies.

Win Social Media in 2025 With Real Stories, Right Words, and Rooted Videos | SocialPilot Webinars Transcription

00:00 - 00:30 Welcome to our social pilot webinar I'm Kad and it feels great to have you all join us today um let me start by saying that social media is constantly changing and what worked yesterday might not work today so how do we stay ahead in 2025 it's all about real story the right
00:30 - 01:00 words and rooted videos today we explore how these three elements can transform our social media strategy and help you stand out it's not just about posting it about making real connections let's dive into how we can FN the social media game in 2025 with stories that matter words that stick and videos that make an impact today with us we have the subject matter experts Sophie Lee she has over decade of experience in content PR and
01:00 - 01:30 marketing and now leads our own brand storytelling agency electric Peach Beyond being an award winning journalist and having her own social voice she helps businesses become more visible and create greater impact through authentic storytelling then we have KY aerle she's the director of global digital marketing and health a leading Community for Global Health Innovation with a strong track record in content creation and lead generation especially in healthcare care she focuses on driving online
01:30 - 02:00 impact Katie has also built her personal brand from 0 to 20K in the last one year and has a wellness Focus presence on Tik Tok and Instagram please to welcome our guest speakers and all our attendees to this fun and insightful session on wi social media in 2025 with real stories WR words and rooted videos hello welcome both of you so before we start I have a quick
02:00 - 02:30 quick question for attendees in the chat box also and you know towards the end of this webinar we'll come back and you know try to find out the true answer for the question and the question is what's the heart of Storytelling do let us know your thoughts in the chat box section guys and by the end of this webinar we'll try to figure out what exactly is the heart of Storytelling that's a great question okay let me start by asking you
02:30 - 03:00 both you guys uh both of you share passion towards marketing and plus with your years of experience what do you think marketing strategy is and how do you guys personally perceive it like go first KY okay yeah I can go so for me a marketing strategy is not only how you're going to reach your audience and achieve your business goals but how you're going to resonate with your audience and keep them around for a long time and make them fans of your brand basically you have to be really really
03:00 - 03:30 clear on who you're talking to what actions you're going to take to get them to engage with your brand how you're going to make them remember you what value that you can bring to them I think is really really crucial and also where they are so how are you actually going to reach them which marketing channels are you going to go through it's there's no point marketing on Instagram if you know that your customers aren't on there for example then it's there's a a lot of
03:30 - 04:00 importance on measurement as well so what are you going to track how are you going to track your success and always keeping in mind why you're doing what you're doing I think if you're not focusing on the why it can be really easy to become unfocused on your marketing strategy and you end up doing things that don't really achieve anything I think everything that Katie said and also looking holistically at your Market really really understanding your audiences the behavior
04:00 - 04:30 the evolution of your audiences understanding how things are changing as you said social media which is just really one channel in digital marketing is fast evolving but then so is the entire market so if you don't keep yourself really fully integrated into your audience into your community you're going to miss a lot of opportunities to evolve your business I think that marketing really needs needs to be running through every single part
04:30 - 05:00 of a business and connecting all different departments within a business so that you can remain relevant as you grow and scale yeah rightly said I think uh whenever you know any marketer hears the word target audience or you know Target Your Right audience correctly or all of those things probably everybody would know these terms but when it comes to exactly knowing that what your audience is is so what do you suggest you know
05:00 - 05:30 people in making them understand that how can you very well understand your audience and not you know vaguely Define them but be very precise in who you are targeting to this is something that a lot of businesses Miss especially if they're focusing on social media trends or influencer Trends they skip over really thoroughly understanding Their audience and there are a lot of different ways that you can do that if you're just
05:30 - 06:00 looking digitally you can use social listening you can look at Trend reports you can keep up to date and what people are saying on the internet but a much much and and kind of old-fashioned but still extremely important approach is market research so really creating opportunities to hold focus groups or do interviews with your existing customers with your potential customers looking at Big Data to analyze Trends on a much wider scale and making sure that you're
06:00 - 06:30 doing that really really regularly because the biggest challenge that I think businesses face is when they assume something about their customers or Their audience yeah I would also add if just making sure you're talking to your sales teams as well if you're in marketing if you're not doing the sales yourself make sure you're talking to the people who are speaking with customers every day what questions are the customers asking what are their challenges what do they need from your brand and get really
06:30 - 07:00 really clear on those and how you as a company can solve those challenges and that can form the basis of your marketing yeah the the questions that your audience are asking and their challenges are your greatest content marketing tools and if your business is not have if your marketing department and your sales department aren't talking to each other then I think that you're missing a massive trick I also wanted to ask that you know one would always always feel that we have top brands in
07:00 - 07:30 the industry and they might be doing something different from us when it's come to when it comes to you know following a particular strategy so what you guys think are they actually doing something different or they doing things the same but in the most correct manner I would say that the brands that I see that doing really really well are really clear a on that audience that we've just been speaking about but also on their Brand Story and what their brand is about well and their brand ethos and
07:30 - 08:00 it's really clear to see in all their marketing what that is um they've spent time working out what their Brand Story is and how to tell that and how to get that across to customers in a way that they resonate with and remember and I think it's that kind of repetitive nature almost of marketing you don't have to do crazy stuff all the time it's kind of Landing that message over and over again so that it stays in people's head that I think is what brands are
08:00 - 08:30 doing really well and then also I think we'll probably talk about this more as the conversation goes on but authenticity is a massive one showing that you are a brand that genuinely cares about its customers and you are real people behind your brand I think is a is a great way to get people to remember you to resonate with you because after all we are all humans even though even if your brand is like a a tech software there's humans behind that
08:30 - 09:00 and there's humans buying that software so it's remembering that we're all people and that is how you're going to get people to remember your brand yeah exactly because people resonate with people and the storytelling aspect as well is bringing your audience into the storytelling creating opportunities for them to tell the story for you or be part of that narrative and user generated content has been around for quite a while now and as
09:00 - 09:30 Katie was saying also creating that opportunity for your employees to get involved in telling the story is becoming more and more um a focus too because it shows that you're not just this faceless brand that's making something up that you're actually living and breathing your values and your story you rightly I think said Sophie I wanted to you know ask you this so I saw a podcast of you uh you know where you said you know uh
09:30 - 10:00 uh you put a very nice uh you know analogy between marketing and a party so um I wanted to understand that what are your thoughts on that and why do you feel that marketing is different from selling your brand I don't know if I think it's different from selling your brand but I'll tell you the analogy of the party so this is an analogy that I told on the girls in marketing podcast and I've been working in marketing for most of my career so quite a long time now and one
10:00 - 10:30 of the things that has always really frustrated me is that the marketing department is often dismissed as the Flipboard department or oh you just spend all day on the Internet or oh you just spend all day coloring in and often deeply misunderstood and that that really really frustrates me as we say having grown hundreds of different businesses of different sizes so the analogy of the party so you're throwing a
10:30 - 11:00 party the marketing is how do you know who you're going to invite how do you know what dietry requirements they have what kind of entertainment you want that's going to be perfect for those people what kind of venue you have what accessibility requirements you need for that venue the best way to send the invitation to them the best language to use that's going to get them excited about coming to the party all of those things are marketing essentially
11:00 - 11:30 marketing is the party the going out there and handing them the invitation that's that's advertising or the asking them to come that's the sales or the you know putting things around and about on the tables that's the product that's the service but everything that makes up what that looks like is marketing and when you start to see it as that you realize that it's not just this tiny Department over there that's writing things on a flip chart which also isn't
11:30 - 12:00 a thing anymore but the it's it's it's the lifeblood of the business it's absolutely every single part of how a business should run how a business should strategically grow how they reach their clients how they retain their clients how they Delight their customers and their teams and use all of that to make a really good party no I think I was actually very excited you know after listening this entire piece because you know most most of the time what people think that you
12:00 - 12:30 know marketing a brand is similar to selling a brand but it's quite different when it comes to selling a brand marketing is more about you know connecting with the audience making sure that what they actually feel or they want we are providing them with that only so yes that's why you know it was great listening that podcast and that's why I just wanted to you know understand or reflect more on your thoughts there um okay so you know it is rightly said that marketing is no longer about the stuff that you make but it's about the
12:30 - 13:00 stories you tell you know so coming here to a main point about the storytelling thing um I want to ask both of you that how crucial is storytelling for a brand success I think so that was a Seth Goen quote it's it's marketing is not the stuff you sell but the stories you tell and I would argue marketing has always been about the stories you tell and somewhere along the line with the rise of digit digal marketing things became a
13:00 - 13:30 little bit confused and now we're going back to the roots of what marketing and advertising and all of our whole creative industry has always really been about which is storytelling and storytelling is a fundamental part of communication for human beings our brains are wired to tell stories we remember information far better when it's told in the form of a story we connect with stories much better we create an empathetic Bond through
13:30 - 14:00 stories so it's not just that it's crucial it's that it's the most impactful form of communication that any of us have at our disposal whether that's marketing or whether you're a professor in a university or whether you're just trying to sell something whatever that might be it's it's the best way to communicate whoever you are yeah I agree totally it's going back to that point about being memorable just like Sophie said as people remember
14:00 - 14:30 stories over the just facts so you can give someone a Lea FL telling them all about your brand they're going to forget it the next day or within seconds tell them a story about you started the brand why you started the brand what you're trying to achieve they're going to remember that for sure yeah and can I just tell you the coolest thing about storytelling because our brains are wired to tell stories it releases all kinds of different neurons and different chemicals that responsible for that
14:30 - 15:00 connection and that memory but the coolest thing is something called neuroc coupling which is when someone is telling a story and you can see yourself or relate to that story your the neurons in your brain are firing in the same pattern as the neurons in the brain of the person telling the story so you're literally connecting in your brain pattern so it's that impactful that you can sync your brain to a group of people through the relatability of
15:00 - 15:30 story no Isn't that cool I know I get so gey about the Neuroscience of Storytelling so cool love it it's very nice uh yeah on the same you know aspect uh whenever you know when you see somebody saying something you probably don't register too much but if somebody's telling you in a story format then probably you build a you know visual uh in in your mind and probably then you make it it it makes all clear and you know you kind of
15:30 - 16:00 kind of more get involved in the stuff that the person is saying no totally agree with you can I just say one thing on that though because it's really important it only works if you can see yourself in the story so a story just arbitrarily about something that the audience doesn't see themselves in or doesn't relate to isn't going to have that impact which is why it is so so so important to understand your audience before you start to build that story
16:00 - 16:30 because even if the story is about you really it should be about them so even if it's about your business actually it's about the main character needs to be your audience so you have to understand their emotions their needs their obstacles to be able to do that in a in a way that's impactful yeah I think from here only we have got the term relatability factor I think it has to be relatable to the audience somewhere it should touch a core within the audience so that they could you know uh feel that connection
16:30 - 17:00 that trying which we are trying to portray through our storytelling yeah um regarding storytelling only I just wanted to ask both of you so how do you differ a storytelling for a brand and how it differs for you know from a storytelling when you do it for your personal brand or your personal branding profile yeah um I mean I can this because I kind of have done both and I think actually there's a lot of similarities for a personal brand I
17:00 - 17:30 think it's a little easier and more obvious because it's coming from you and it's your stories and I personally find it much easier to tell stories about myself um because I know myself inside out and I can kind of Express what I've gone through um but if you're doing it for a brand you kind of have to sort of think about it in a similar way and again going back to the point about we're humans talking to other humans your brand can be humanized it even if it's a corporate brand
17:30 - 18:00 there's still a story behind that brand and like Sophie said it's about putting the customer into your story like how do they fit in and what is your what is your brand doing that is bringing value to your customers I think you can kind of see like many similarities between the two so if I'm talking about my own stories I'm never just telling a story for the sake of telling a story on my personal brand I'm telling a story because I think it will help someone
18:00 - 18:30 that I am targeting and you can do that with a brand as well yeah exactly and an example of that is the brand called snag tights which I absolutely love because they're such an amazing brand for storytelling and it was set up by one woman in Scotland and it's she's grown into this multi-million pound company and her story is about the frustration around a lack of inclusivity and and wanting to create something that
18:30 - 19:00 was bold and out there snag tits's story is very very similar but it's actually more like a movement where they've got all of these different women of all different sizes all different types of communities to come together and form this big bold out there message about the importance not only of inclusive sizing but also of of self-expression and showing yourself through what you wear even to the point where tights
19:00 - 19:30 which I think are the least interesting least comfortable thing ever become this iconic symbol and that's that's the power of story so just one person's story is one thing but when you suddenly bring all of these others together which you can do through a company it becomes something so much bigger I think completely agree with both of you um here I also wanted to understand that have you personally worked on a Content piece that you thought was like uh you know a best way to portray a story but
19:30 - 20:00 somehow in terms of Engagement or in terms of analytics it did not you know perform well so what do you think that sometimes our way of thinking that storytelling or a contents piece could work better but it actually doesn't so what do you feel or learn out of that entire scenario and how do you come up with more you know engaging stories that people could also you know like or share or comment or you know play some around with those repost around those content
20:00 - 20:30 pie um yeah I mean for me I I've had it so many times where I've worked really hard on a piece of content it's taken me ages for example a video that I've spent hours editing I think it's going to do really really well I post it and it completely flops I think that is so normal and it happens to all of us a lot of the times when that happens sorry A lot of the time when that happens um it's usually because I haven't thought
20:30 - 21:00 through what is the actual value that I'm giving in this piece of content it might be a vlog Style video that doesn't give any value to my audience so I think it's really important to go back and look at your content with a really critical eye take all the bias out of it of course you're going to enjoy your own content because it's you and you've put time and love and effort into it but try to take out that bias from yourself and watch it as if you've never seen yourself before and really be honest
21:00 - 21:30 with yourself and think would I actually stop to watch this is this story interesting can I see myself in this story is this relatable to me is this bringing me any value if it's not it's not going to do well so I think you have to be very honest and very harsh with yourself in your content and that does get easier over time as you try different things and you can of course look at analytics like likes shares views and that kind of can sometimes give you an indication of
21:30 - 22:00 whether people have enjoyed it um sometimes it content doesn't work and you don't really know why but you have to kind of really dig in and and think about it really really clearly and um and use that information to inform the rest of your content going forward yeah yeah I think you got to ask that question why would anyone care and be really really honest with the answer I have a story of when content did
22:00 - 22:30 really well on the surface but really failed um I was working for a big festival and we created these stories and it did really well we had loads of Impressions loads of um engagement loads of clicks amazing but we had absolutely no well very very minimal sales our conversion rate was so so so low so even though we thought we'd got the right story and it from the face of it from the sort of vanity metric side of it it
22:30 - 23:00 performed really well it didn't at all perform well when it came to what the real um the real kpis were so that was also another lesson in not just understanding the right story for the Right audience but making sure that that Right audience is actually the Right audience for the what we're actually here for which is to make sales no absolutely I think when it it all Al comes to the fact I also wanted
23:00 - 23:30 to ask you both of you that have you ever worked on a Content piece where you you and it's for a brand for a different brand not for your own brand and you're writing a Content piece and you kind of felt that you putting your feelings first and not thinking the broader audience or what they might like or not like but it's your personal choice or your personal feeling that you're putting in the content so how do you you know gauge that difference that where to stop where to you know limit your
23:30 - 24:00 feelings and then look at the broader spectrum of what exactly are we you know putting out in terms of catering to the wider audience that's a really good question I think probably we would be lying if we said we've never done that like that's that's a big a big kind of lesson that you have to learn at some point in your career um again though when you should when you take over a brand managing a brand you should have their tone of
24:00 - 24:30 voice their positioning Their audience and and everything that you need to really get into the world of that the identity of that brand and there are lots of different people working on a team and the creative team within that are responsible for making sure that they adopt the language and the personality of that brand if you're not doing that you're not doing your job properly I've definitely not done my job properly in past though because that's
24:30 - 25:00 just part of learning and growing um luckily I think it's probably been about a decade since that happened um but yeah I I remember definitely making quite a lot of mistakes in the early days you tell me something about your experience because you work for a brand also and you also work on personal branding so what how do you make that difference yeah I think um like Sophie said it's really easy to make that mistake and I think if you're creating the content yourself for the brand if
25:00 - 25:30 you're writing a blog or if you're uh creating a video or a piece of social media content it's really difficult to not put your own personality and your own opinions in and it's just making sure you have that separation you are part of the brand but you are not the brand and like Sophie said just really adhering to your brand tone of voice and um style if you don't have a tone of voice document for your brand I advise
25:30 - 26:00 that you get one because especially if you then leave the brand or if you grow your team you can pass that on and it there's that level of continuity it's really important that that stays consistent so your customers recognize you and they get to know your brand um and they stay with you long term um yeah I think for trying not to kind of put your own biases or opinions into your content have that separation where you remember
26:00 - 26:30 that you're not the brand but also run it past other people put it past other people in your team and get them to read it over or watch the video and make sure that they think it aligns with the brand um I think that can be really helpful having a second PA of eyes to to check yourself because I think when you're so used to your own ideas and your own opinions it's difficult to spot them when you put them in content where they shouldn't be yeah you have to check your ego a lot in our industry I would say is a is a
26:30 - 27:00 good place to go no of course uh no rightly said I think um now there's often a debate about Trends and what works on social media and what doesn't work work and of course uh the entire angle of making the content more relatable and humanizing it but there are other things also coming into into the picture like like the latest AI generated content which is taking its peak uh how do you think Brands need need to find that balance that what exactly is working for them
27:00 - 27:30 and first of all know that what is working for them and if uh if whatever approach they're you know adopting whether it's you know going for relatable or humanized content or for AI generated content is it really working for them and if not then how to find that balance between both kind of you know content pieces which are coming into the market um do you want to go safy no you go fast uh okay this might be an unpopular opinion but I really dislike
27:30 - 28:00 AI in content um I think it can be really really helpful for generating ideas for uh creating Graphics that kind of thing but I think to create content that really resonates with your audience and really humanizes your brand I don't think AI quite does the job and I I spend a lot of time on social media probably too much time and I see a lot of AO generated content and all sounds the same to
28:00 - 28:30 me use it if you want to to to create a baseline but then you have to go in and add your Brand's personality on top of it because if we're all using Ai and not editing it at all everyone sounds like a robot and that is exactly the opposite of what we want to achieve with brand storytelling you want your brand to be unique individual stand out to really resonate with your audience and I don't think you can achieve that with AI in my personal opinion I agree completely I mean my background
28:30 - 29:00 is in journalism and my I've been a writer my for for nearly 20 years so it it hurts me on a very deep level that this is even where we're going but it's not so much that it sounds like a robot it's that it sounds like the vast majority of bad writers which is the vast majority of content that's on the internet like it gathers all of the stuff that's been done before and then just regurgitates it so it's always starting with things like in a world
29:00 - 29:30 where blah blah blah blah blah or like so many emojis so much hyperbole it always uses lists of three over and over and over again and it's just bad unengaging copy that doesn't have Nuance or depth or interest and that's why I feel like please let's not go down that line because if that's the case and it's like we've just up on having any kind of creative unique thoughts ever again um I do think it's really great for if you
29:30 - 30:00 feed it information so for example if you wanted to interview someone in your company say you were managing a personal brand of a director in your company and you interviewed them then you transcribed it using AI like otter is brilliant for that then you put it into a generative AI program and you asked it to use the language of the interview to cut it up and turn it into things that's great because you're feeding it new and information and it can give you some
30:00 - 30:30 interesting it just makes it easier and more streamlined and then you edit it and you make it sound better but don't just ask it to give you stuff that's already been out there because most of that's just so so boring unoriginal it's the rocket emoj yeah rocket emoji like no one wants and also nobody ever says the word Foster in real life no one says that but suddenly now everyone is fostering
30:30 - 31:00 something no I think completely agree I think in order to use the AI also one should also write the right prompt what exactly is needed for that also you need a good copyrighting skills yeah I think AI is brilliant brilliant as like a junior support but it's definitely not your senior creative or your senior marketer yeah um I also wanted to uh ask so we have
31:00 - 31:30 all heard the term classic you know whether it's a classic movie or a classic song or any classic piece of art but when it comes to content is there really such a thing as classic can content ever truly stand the test of time I think that's a really interesting question um I think as we said right at the beginning of this webinar content and social media is constantly changing so I think it's difficult for something
31:30 - 32:00 to be classic but in saying that I do think there are things that will always work and I think that is like repetition and kind of leading on from repetition you can kind of think of your brand as becoming classic maybe so something that I've finding I'm finding is working really well on social media is having sort of a signature Style or a way that you start every single piece of
32:00 - 32:30 content I'm talking more like video content here so your intro might be the same every single time you have the same kind of setup the same obviously tone of voice like we've spoken about that kind of consistent style that makes people if they're scrolling they see your brand pop up and they know immediately from that first 0.1 second that it's your brand and if they love your brand then they'll stop and watch the video and I think it's that kind of like doing those I don't I'm not sure if this quite answers the question but I think you can
32:30 - 33:00 kind of like repeat things over and over so that that is like the classic piece of content um but in terms of content in general I don't know I don't know if you can have like something that's a classic especially on social media when it's so fast moving yeah I agree although I think when it comes to storytelling there are I heard there's something like something like and don't quote me on this CU it's probably wgly not true actually but like I I heard there's something like seven different
33:00 - 33:30 strands of stories that are that the every single person in the world experiences and when you actually break it down that is true like there are there are there's the hero's journey there's the there's the romance there's it's they're all variations of the same thing and in that respect story tropes are classic and they're that they're over and over and over again like Disney films basically are the same story just told with different characters and
33:30 - 34:00 different scenarios so in that way yes but in terms of individual content everything changes and evolves but I don't necessarily think there's that much that's new though I think we're still we get we get inspired and we get we get creative from other things that have happened no lovely I think I completely agree with both of you guys um uh so when you you know work on any storytelling like or uh uh if you work
34:00 - 34:30 continuously generating content for some of the brands you know you work for and there comes a point when you you know uh you run off ideas or you run off content and you start feeling creatively drained so when you reach such a point how do you guys you know still come up with fresh or you know uh working on the same feeling but coming up with a different approach towards the content that you're making so how do you deal deal with you know creativity drained out
34:30 - 35:00 phas I've just seen from Vicki you had a really good point in the chat um about having your pillar content and for as part of your brand strategy you'll have usually four core pillars that then inform the specific focuses of how that brand communicates and and the content then falls into those pillars I don't think you do run out of ideas because you're not just going to have like one topic within a pillar and that's that it's about how do I tell this the story
35:00 - 35:30 of this topic or how do I use this topic in as many different ways as possible and that is when things like AI can be really helpful because when you run out of ideas you can say like this is this is what's worked how can we look at this in different ways or old school you can just come together and and and like map it out together um but looking at things that your audience resonate with and as Katie said earlier as well going back to what questions are they consistently
35:30 - 36:00 asking what problems are they consistently having what experiences are they consistently sharing all of this gives you so much fodder for your content that I don't think I've ever had a period where I've been like there's nothing else to say I'm done because actually there's always different ways to say it uh and uh what would you suggest that should we use the same content piece uh on all our social platforms s or should we you know tweak it a bit or make it
36:00 - 36:30 more platform friendly and then post it I think you can definitely repurpose there's definitely room for repurposing for example I think it works really well to post Tik toks on YouTube shorts um there are definitely nuances between platforms though if you look at Tik Tok versus Instagram I think they are still very different although some people do repurpose content on both I've personally found that something that works incredibly well on Tik Tok might not do well at all on Instagram just
36:30 - 37:00 because people are consuming content in slightly different ways so you have to think about again going back to your customer or your audience how are they consuming content what do they like to see and how do they like to be presented with the information that you want to give them so on Tik Tok it might be a bit more like Rough and Ready behind the scenes day in the life like Vlog style content that seems to work really well on Instagram it's still I think it's getting less so but it's still much more polish and it's more kind of room for
37:00 - 37:30 educational or um shorter videos with longer captions that that kind of thing so I think it's just having an awareness of what works on different platforms and how you can you can take the same topic or the same piece of content and just repurpose it in a way that works best for the platform that you're posting it on so it might just be that instead of a a three minute video on Tik Tok you you you cut it down to a 15c video for Instagram Plus the the stuff that you cut out of the video you put into the caption stuff
37:30 - 38:00 like that um but I think if we're thinking about also not running out of ideas I don't think you need to come up with different ideas for different platforms you can take the same idea and just package it up in a different way so that it works for that platform and how content is going to be consumed on that platform yeah and also where your audience are because they're not necessarily going to be on all platforms and and if they are do you want them to just see the same piece of content
38:00 - 38:30 across platforms so it's about understanding the Nuance of not just how they engage with your content but who are they and what are they doing there and what point in their day are you catching them all of that creates a slightly different approach to how you communicate with them yeah um when you work on certain platforms like Instagram Tik Tok you know there you see nowadays like there are more viral content which is coming up right people are going crazy about you know coming up
38:30 - 39:00 with virality factor and making up content pieces which like stands for like 10 to 12 seconds and they want to push it as much as they can and it's not selling anything it's just the brand or the virality factor that they're chasing after now when you work for a brand which has little bit of a serious tone or is into a professional space and but still you know uh caters to that virality factor what you would give suggestions you know the marketers who
39:00 - 39:30 are working for that brand and Catering to that level of virality um I personally never I'm aiming for virality I think depending on the brand um if if your brand caters to everyone then maybe but I don't know many brands that do cater to everyone so especially if we're talking about the more sort of corporate or serious Brands like you mentioned you have a specific target audience you hopefully know who that audience is if you go viral and reach
39:30 - 40:00 millions and millions of people there's a high chance that a a high percentage of those people are not going to be interested in your brand maybe they're interested in that one piece of content so they might follow you after seeing that and then the rest of your content doesn't resonate with them at all so then your engagement kind of plummets I've seen this happen where you go viral and then you can't it's you find you're kind of stuck and you can't grow and your engagement plummets not to say that
40:00 - 40:30 Viral is always go going viral is always bad I don't think that at all it can be really helpful but I think it's not something that I ever aim for I'm more thinking about creating content again specifically for that audience that I want to reach that audience might only be 100,000 people um and if 10% of that audience sees it then great I don't need millions of people to see the content you just need a handful of people to see the content resonate with it and buy your
40:30 - 41:00 product yeah which is the whole point and I think that actually that's where these conversations can get a little bit murky because we're talking about a business that is selling a product to a specific group of people and doing so in a way that is valuable and creating value and creating a longevity of relationship when you're focusing on going viral that's often in the realm of influencer culture and being an
41:00 - 41:30 individual wanting to get attention essentially like no no judgment that's fine but it's just totally different outcome than as a brand and I if anyone if and I've never had this thankfully but if any of my clients ever came to me and they said that's what they wanted I would heavily heavily advise them against that because first of all it's completely the wrong intention and completely lacking any strategic business sense for all of the reasons
41:30 - 42:00 that Katie said I actually have had Brands come to me and want to go viral and I've had to do a lot of that educational piece to explain that's not the be all and end all of content and it's actually not always helpful yeah and especially if you imagine that chances are you go viral because you're being divisive like that's usually what happens and so it's risky if you're a small business and you don't have a risk management team to deal with that level of exposure then
42:00 - 42:30 that also could put you in a really dangerous position yes that's the point yeah um but you know most of the most of the times what you seen that Brands you know in order to gather more brand awareness they go for Content which you know is little bit creative and out of the box kind of a creative thinking that they need and because of which they leave out on the aspect that what their core audiences and they focus more on the engagement part or the awareness part or
42:30 - 43:00 more on the visibility part so there of course there needs to be a balance that exactly coming back to the drawing board and understanding what your audience is like you know you can't chase everyone otherwise you'll miss the one you are actually chasing to right yeah I mean I work a lot in B2B predominantly B2B and um I don't think it's ever really a good idea to to chase that and focus only on engag when you're when you're selling a service or you're working with other
43:00 - 43:30 businesses yeah and brands that are going viral or or have a lot of engagement on social media they're not necessarily making the sales actually a lot of the time the smaller B2B companies that are not going viral but they have a very good highly engaged audience they're the ones that are actually making sales out of their social media yeah yeah yeah I've Just Seen um the
43:30 - 44:00 Antique Rose Emporium exactly that it's actually so much better to focus on building an Engaged community and really understanding your audience and really giving them value because those people not only are they going to be your loyal customers but they're also going to be your best ambassadors and Advocates bringing people in creating that flywheel effect I just I don't I I I maybe I think I'm quite old school to be honest I find the whole thing like kind of ionly that we're now just so obsessed
44:00 - 44:30 with the metrics that mean absolutely nothing to an actual marketer that knows what they're talking about it's actually quite terrifying to go viral as well I will add that if you if you have a piece of content taking off honestly you'll get abuse yeah you get so much abuse you could be saying something as like innocuous as Peaches are juicy and someone will hate you for it so like
44:30 - 45:00 it's it is really really apples yeah exactly actually I like oranges I think I I read this study somewhere that you know um viral content is like dopamine that if you once Chase it then you you want it more again again you want to create content which goes viral you know you want to cater to that thing and somewhere you you know leave our out or misses out on the brand eors that you're you know having because
45:00 - 45:30 you're just chasing the virality factor not actually catering to the brand e thoughts so yes rightly said both of you yes of course one should always look or come back to the thing that they are that their brand is selling not looking completely at the virality factor for sure um I also wanted to understand that there's a common belief that when it's when it comes to you know creating go great content one would require a very large team what do you think about this
45:30 - 46:00 how can Brands create effective uh good quality content with you know with like one or two Helping Hands I think it's about looking at quality rather than quantity you don't need to create loads and loads and loads and loads to have an impact um and having a smaller team generally means you can't create as much although AI helps a lot these days um and repurposing and and all of the things
46:00 - 46:30 we've spoken about already are really important but I don't I think that you can absolutely have a big impact with a smaller team it's just about how you manage your resources and focusing more on the quality of what that output looks like yeah 100% I agree and you can also with a small team always Outsource if you want to have higher quality video or or something like that um Outsource the editing and make the use the best use of
46:30 - 47:00 your team where their strengths are so you can have te of one making incredible content I have seen that before where they're creating content from their phone they're they're using um other employees in the company as well I think you don't have to be in the marketing team to be part of the content I think that can be really powerful as well so um using like employee generated content get people to talk about their day what they're doing in their role that can be really interesting content so it's kind of like using your resources um and
47:00 - 47:30 making the best of what you've got really I don't think that should be something that holds a brand back especially smaller businesses don't think oh I can't create great content because I don't have a big team just try and and see what you can do yeah and it really doesn't have to be high production value it has to be relatable and engaging or insightful or educational or something something with some substance to it it doesn't really
47:30 - 48:00 matter these days how flashy it looks so I would say just get started and get telling stories and see what resonates yeah yeah I'm seeing more people engage with content that is real and it looks like something that um they can kind of do themselves almost like you you don't always want to see polished content on your feed I don't know about everyone else here but I if I'm scrolling down LinkedIn or something and I see a really corporate video my
48:00 - 48:30 eyes glow over and I'm scrolling I see a video of someone walking around their office talking about what they do and and how they've grown in their career and that kind of thing I'm like oh I'm actually interested this this is a real person just like me so I think yeah don't downplay the power of authentic kind of Rough and Ready content yeah and equally being honest about your your for one of a better word your journey and the challenges that you've had and the setbacks that you've had is so much more
48:30 - 49:00 interesting than just focusing always on the wins no of course I think uh I I heard this podcast somewhere where they said that you know initially when you started making content when it was like a huge influencer and he was telling his own experience he said you know when I started making my own content pieces and I was shooting from my own video camera probably the kind of Engagement I was getting at that time was much higher then I you know set up the entire professional setup and you know with
49:00 - 49:30 professional editing and everything you know then the engagement kind of lowered uh and I was expecting the other way around so probably people find it you know they try to gauge that you know it's when it's more cooperati is or more like in like a studio setup they kind of you know disconnects from uh the audience kind of gets disconnect a bit from the content piece actually yeah I think we got a very nice question in the chat box uh uh it says
49:30 - 50:00 that what is like the guidelines to use for hashtags versus keywords on Instagram and Tik Tok um I I don't actually know how useful hashtags are anymore I think I usually still include a couple but I think it's actually much more about the keywords that you'll putting in your caption and on on screen as well if you're adding caption close captions to your videos that can be really helpful um making sure that the the keywords
50:00 - 50:30 that relate to the audience that you want to reach in your video somewhere in the title I think that I don't have any kind of concrete evidence to back that up but just from my experience and what I've seen do well I see the videos where I put in the keywords actually into the content rather than hashtags and perform much better um hashtags haven't made I've tested it a few times and hashtags haven't made a huge difference but that's not to say that they don't do anything because I think they do kind of help with search a little
50:30 - 51:00 bit yeah I agree I think it's about making sure and it's about alignment as well it's making sure that your bio and your post and your audience all align with each other and it's it's SEO essentially just on social media yeah and your sorry let making sure your hashtags aren't as well they don't put kind of like viral that's not that doesn't tell anyone anything about your your content make
51:00 - 51:30 sure they're really relevant um if you are going to use them yeah yeah I think we'll be going ahead you know with the last couple of questions uh so anyone who wants to ask any question just feel free to you know put in the chat box we'll we'll try and you know answer all the questions uh uh whatever could be possible in the limited time frame but um so you both of you guys you know you do your own content editing also do your content writing so uh um just uh for
51:30 - 52:00 knowledge are there any tools that you guys you know use for uh both content creation and content editing um yeah for me I use um for video editing I use cap cart I think it's really good it's all I need because I'm kind of for my personal Brands I'm only really making kind of like B basic content nothing kind of really really high production um they do have a free and a pro version I just use the free version to be honest it gives me everything that I need um and then I use Cana a lot for um creating graphics and
52:00 - 52:30 kind of like infographics uh carousels like that kind of thing I love it it's so easy to use yeah we because I run a design agency so we do design for our clients in in design and then put it into hver because it's just so much easier to use um so I use canva and cap cart um I use otter a lot because again like I say like recording every single conversation
52:30 - 53:00 and always using that as reference point to transcribe them and come back to for future content um and then I just use a good oldfashioned keyboard because most of what I do is still written usually from my ranty brain if it's my own personal brand I think Katrina in the chat box she's asking that how important thing is boosting content now in terms of reaching audiences and driving
53:00 - 53:30 engagement I think they're trying to make it a lot more important um and it's it's definitely coming into LinkedIn as well any kind of if you want to put if you want to get farther reach on LinkedIn it's usually got to be some kind of divisive issue based content but if it's about your business or about something that's useful to linkedin's audience they quash it and I that they're introducing personal brand advertising um I don't we don't generally work in um
53:30 - 54:00 we do we do AdWords but not so much social media advertising but I've definitely if if my post is getting or one of my clients posts is getting or quite good organic reach boosting it has been really effective I think it it also really depends on what you're trying to achieve um I think if you're if you have a goal in mind um that's very specific specific and for example it's not uh it might be
54:00 - 54:30 sort of brand awareness and you're trying to Target people who don't know your brand at all I think it's more useful to do um other type of advertising like a really specific campaign on LinkedIn that is more targeted to people who don't know you so you can give a little bit more context I think sometimes just boosting a post doesn't give people that intro to your brand that they might need they might need a bit more warming up um so I think yeah it really depends on what you're trying to achieve and yeah what your objective is basically like like literally everything
54:30 - 55:00 with marketing needs to start with what's the objective and who's the audience why I Frank has some really good questions for us he's asking that why do some creators have the option to show longer reals and longer stories on Instagram is this regulated by meta based on followers who would want to take this first ktie um well I don't know I could be wrong but I I didn't think it was to do with follower number or who you are I
55:00 - 55:30 think it's usually based on location I think sometimes they roll out features in some countries uh first and then they roll them out wider if they go well um like for example in t to the creative funders in in certain countries and not in others I know that they've had um reals be different lengths and they they open up different types of um features that I I know that they've seen stuff that they've got available in the US
55:30 - 56:00 that we don't have in the UK um I think it's geographical but I could be wrong yeah you you are right it's not to do with the amount of followers you have it's completely well I don't know if it's random so much as it just it just depends and I don't even think it's geographical because I know accounts that have had it in the same area and others that haven't yeah I feel like they they test things on certain groups and then they roll them out wider if they if they work
56:00 - 56:30 I think that's how they usually do it yeah they probably have like a whole science behind all of it but then they won't tell us what that is sopie we need to break into matter and get some answers in my head it's just got like loads of monkeys with symbols that work in uh in there maybe no offense if anyone Works in take the last couple of questions only so looking ahead what social trends do you both see in 2025 and um you know
56:30 - 57:00 how can brands use them to tell regular stories um I am already seeing a massive rise in uh as I said earlier authentic content um ugc EGC so employee generated content I think is really really powerful moving away from those kind of like stiff uh corporate videos or um pieces of content that don't really kind of make anyone feel anything and going more for like we've been talking about
57:00 - 57:30 all session telling stories that really get to people's emotions and answer people's challenges and and tap into what they're actually feeling um on the ugc and EGC side I think that's just a really really great way to authentically show what your brand does and what your brand is trying to achieve and the value that your brand can bring um I think with ugc it's great because you get other people to shout about how great your brand is rather than doing it
57:30 - 58:00 yourself and then it just feels a lot more real um the other thing I think will see more of is um less uh influencer marketing and more like customer marketing so getting people who are actually using your products day to-day or your service day to-day and um and getting them to talk about how um how it's helped them or or what challenges it solve for them yeah I agree and I think the optimal word there is authentic people are es if you can if
58:00 - 58:30 you think how much time people spend your average person spends on the internet we know when we're seeing something that's just complete rubbish and I think long gone are the days of manipulating your audience um I've always believed that was a terrible way of doing marketing anyway but I think now everyone's sort of really hyper tuned into it I read recently that authenticity is out and and um vulnerability is in which is just like again a really gross marketing thing but
58:30 - 59:00 I do think there's something to be said about telling the truth and not trying to make it look like you you don't have any challenges or you don't have any problems and actually really showing your business as it's growing and not trying to make out like you've got it all figured out because people these days I think really need to we really need to see something that's real and connect with something and Trust something with so much green washing and purpose washing that's been going on
59:00 - 59:30 yeah I think that's such a good point about vulnerability and and showing the kind of the the lows as well as the highs you want people to root for you and root for your brand and that's that's how you get people on board because if you're just kind of showing all the good stuff people I don't know people don't like that as much you've got to be really real and I think that when I'm consuming content I think that's so interesting to see and to learn from I think you can learn so much from other people's challenges and also learn so much about your brand and about
59:30 - 60:00 yourself if you're doing it as a personal brand if you're sharing those challenges and it starts some really good conversations as well yeah absolutely and I think that's the other thing is that people don't like I especially if it's a service business I want to buy from a person or a group of people that I think are going to get me and all of my challenges and struggles not someone who pretends like they're perfect absolutely um so uh you know just uh for our attendees also and for
60:00 - 60:30 my personal uh inquisitiveness also that what are like your you know Inspirations uh when what are the people that you look up to when you're you know uh making or working on your personal plans what are the pages or the you know industry experts do you guys follow um I love following presidental Mark or Instagram and Linkedin I think they are great and Sophie behind it is really really great um there's also a
60:30 - 61:00 girl on Tik Tok called um Alysa and I think her her Tik Tok handle is inspired media Co or something like that um she has really really great tips on telling stories um creating video content that's not selfish as well bringing how to give value to your audience that has been so helpful um there's also a girl called Mia also on Tik Tok I'm obsessed with Tik Tok I'm really sorry um her handles floofy socials um f l o f y socials um
61:00 - 61:30 she has amazing video editing tips and most of the stuff that she she tells you you can kind of do uh on really basic video editing platforms so that's been really helpful and then in terms of Brands um I really like curries um as in the the like Tech hardware store there content it is just so good if you're looking for inspiration of what to do if you're a brand that wants to leverage employees look at that they just they're just smashing it it's so
61:30 - 62:00 good yeah that they would be my from a Brand's perspective they would be my favorite and as I said earlier snag tights are great at user generated content and bringing your audience in to tell the story and they're not polished in any way shape or form so it shows that you can become a multi-million pound company with a very small team without all of the Frills and whistles if that's a thing um GS in marketing are brilliant really really great community
62:00 - 62:30 and um they've got Great Courses as well but very very accessible um any others social pilot obviously um why not Katie you don't [Laughter] mind no I think kti since you you know mentioned that you're a great Tik Tok buff so we have a right question for you
62:30 - 63:00 from one of our attendees here so as many audiences and content creators scramble through this year's Tik Tok ban scare which platforms do you feel are going to be big in 2025 um yeah this Tik Tok ban I really made me laugh and it disappeared for what was it six hours or something um so I'm so skeptical about about whether it will ever actually go away but obviously we do have to think that that could be a reality um at the
63:00 - 63:30 time when we really did think it was going to go away forever um in the US a lot of people were talking about moving over to YouTube because YouTube has YouTube shorts which is very similar I don't I don't think it is quite the same in terms of capturing people's attention for a long amount of time which is maybe a good thing because I mean Tik Tok Doom scrolling is uh horrendous um but I think yeah a lot of creators and Brands were moving over to YouTube I think
63:30 - 64:00 Instagram is still obviously a massive one um although the content as as explained earlier is kind of packaged up differently and consumed differently I think Instagram's huge still and only growing um so those would be the kind of the main ones I did hear of some other platforms that I actually can't remember the name of now that were completely new um that people were kind of hopping on to but I think blue sky is the one that is coming as a as a kick back to the horrific that is
64:00 - 64:30 meta right and I think now we'll be coming back to our last question what we you know asked our attendees at the start of the webinar so what you both think that the heart of Storytelling is the person the heart of Storytelling is The Human Experience and the reason why stories are so impactful is is because we all really just want to be seen and heard and when we can connect with one another
64:30 - 65:00 even when we're so different and everything else in our lives seems so different we can connect with one another through the shared experience that we can access through a story yeah and for me it was emotion um putting real emotion into your stories and being aware of the audience's emotions as well and being able to tap into those not in a manipulative way but in a really kind of understanding way you understand
65:00 - 65:30 where they're coming from and you understand the challenges that they face um And the emotions around those challenges being able to put that across in your content can make you a really reliable and trustworthy brand that people want to follow forever that's it I think uh thank you so much guys for doing this session with us it was very insightful all of us really found the session very helpful in probably would be taking so many learnings back home and thank you all to our attendees for
65:30 - 66:00 being patient with us sadly we weren't able to fit in all the questions in this s short session therefore request you to join our slack Community my teammate Aditi will help in seamless uh on boarding we'll also have a speakers join the community to answer most of the questions um you can also DM us uh your questions or directly send them to our speakers on their LinkedIn Channel we just want no questions to remain answered uh we have dropped also all the links to our social platforms to follow
66:00 - 66:30 us especially social pilot LinkedIn page for all the updates um you would also be receiving the feedback form after the webinar uh we will be more than happy to hear your feedbacks also feel free to post your learnings from the session on your social platforms tagging social pilot and our speakers we would love to hear your part of the learnings and last but not the least thank you to um my de speakers and also to my team Aditi and jitul for being the constant support uh
66:30 - 67:00 thank you Katie and Sophie for being such a wonderful uh panelist thank you thank you I definitely do connect with us