Dentsu's International Business Sale: An Unraveling of Global Ad Ambitions?
Dentsu is contemplating the sale of its faltering international advertising sector, including assets like Aegis, Merkle, and Tag Group, following prolonged financial underperformance. As a giant in Japan, its global ventures presented consistent losses, prompting speculation about the future of the industry. Could new players, including Indian agencies and tech firms, leverage this opportunity to reshape the global marketing landscape?
Sep 8