ai marketing

10+ articles

AI AI advertising AI assistant AI consciousness AI debate

How Marketers Can Stay Relevant in 2026 with AI

By 2026, the marketing landscape's shifting dramatically towards AI-driven interactions. With 1,000+ marketers and 750k conversations analyzed, a new report unveils how brands can leverage AI-tools for enhanced visibility. Key strategies include optimizing owned content, leveraging earned media, and engaging on social platforms.

Apr 23

How Marketers Can Stay Relevant in 2026 with AI

New Privacy Opt-Out Rights for Targeted Ads: What Builders Need to Know

If you're in California or several other states, you can now hit the 'off' switch on targeted ads. But it means toggling settings everywhere you log in. Once you clear cookies, the process repeats. Builders, especially those working with AI in marketing, should note how these changes influence consumer data handling.

Apr 19

New Privacy Opt-Out Rights for Targeted Ads: What Builders Need to Know

OpenAI's Ad Strategy Before 2026 IPO: Conversion Tracking in ChatGPT Ads

OpenAI is ramping up its ChatGPT ad strategy, aiming to close measurement gaps with new conversion tracking pixels as it eyes a 2026 IPO. The ads pilot exceeded $100M annual revenue in just six weeks, with OpenAI shifting toward performance-based pricing.

Apr 18

OpenAI's Ad Strategy Before 2026 IPO: Conversion Tracking in ChatGPT Ads

Boost Your Brand's AI Visibility: The 2026 Playbook

As we look ahead to 2026, brands are scrambling to adapt to a new reality where AI-driven search engines, like ChatGPT, fundamentally change the rules of engagement. Traditional SEO tactics fall short in this landscape as AI engines prioritize source citations over page rankings. With purchasing decisions increasingly beginning with AI queries, brands must secure mentions in authoritative publications and implement structured data to remain visible. Discover the top tools and strategies to enhance your brand's AI presence, ensuring you don’t miss out in this evolving digital marketplace.

Apr 5

Apple Scores Google Shopping Exec to Amp Up AI Marketing!

Apple has tapped Lilian Rincon, the former head of Google Shopping and Assistant, as its Vice President of Product Marketing for AI. This strategic move aligns with Apple's plans to upgrade Siri with sophisticated AI capabilities using Google's Gemini models. As they strive to catch up to competitors like Google, Microsoft, and OpenAI, Apple's recent hires reflect their dedication to enhancing AI-driven user experiences.

Mar 31

Apple Scores Google Shopping Exec to Amp Up AI Marketing!

ADMANITY Unveils 'Toaster Trials': Grok Wins Round 1 with PRIMAL AI

ADMANITY's "Toaster Trials" have taken the spotlight, where leading language models, including ChatGPT and Grok from xAI, showcased their persuasion prowess. Grok emerged as the winner in the first round thanks to its integration with ADMANITY's PRIMAL AI, a sophisticated emotional persuasion layer. The trials highlight the competitive landscape of AI as it transitions from informative to persuasive roles in marketing.

Mar 20

ADMANITY Unveils 'Toaster Trials': Grok Wins Round 1 with PRIMAL AI

AI Takes the Field: How Svedka, Alaska Airlines, and Avocados From Mexico are Transforming Super Bowl Advertising

Learn how brands like Svedka Vodka, Alaska Airlines, and Avocados From Mexico are using AI-powered activations to change the Super Bowl ad game! Discover the new trends in interactive marketing at a fraction of TV ad costs.

Feb 4

AI Takes the Field: How Svedka, Alaska Airlines, and Avocados From Mexico are Transforming Super Bowl Advertising

Consciousness or Clever Marketing? The AI Sentience Debate Heats Up

Quillette's latest exposé challenges claims by major tech companies like Anthropic and OpenAI that AI may be conscious. Critics argue this narrative, termed 'consciousness-washing', distracts from real issues while serving corporate interests. Dive into the debate and its implications for AI regulation, market dynamics, and societal perceptions.

Dec 28

Consciousness or Clever Marketing? The AI Sentience Debate Heats Up

Claude's New Campaign: 'Keep Thinking' - AI with a Creative Twist!

Anthropic unveils its first major brand campaign for its AI assistant, Claude. Dubbed "Keep Thinking," the campaign highlights Claude as a human-friendly tool designed to bolster, not overshadow, creativity and problem-solving skills. With a retro-inspired, warm visual style, the ad aims to set an optimistic tone amidst a sea of sterile AI marketing. Discover how Claude is reshaping AI's role in enhancing human imagination!

Sep 23

Claude's New Campaign: 'Keep Thinking' - AI with a Creative Twist!

Anthropic Takes on AI Giants with 'Keep Thinking' Campaign

Anthropic has launched its first major ad campaign, 'Keep Thinking,' to promote its AI model Claude. Known as the "AI for problem solvers," Claude is aimed at enterprise users. This multimillion-dollar campaign, executed in collaboration with the creative agency Mother, signifies Anthropic's move from research-focused work to active market competition, positioning Claude against giants like OpenAI and Google.

Sep 20

Anthropic Takes on AI Giants with 'Keep Thinking' Campaign