How to Build a Guidance Business Working 3 Hours a Day: The $1T Wisdom Economy

Summary

In the evolving $1 trillion wisdom economy, the next wave of millionaires will stem not from tech or crypto, but from individuals monetizing their intrinsic human qualities. Nik Huno delves into the essence of crafting a thriving guidance business, drawing from personal experiences of escaping the corporate grind. He emphasizes how the unique blend of one's life experiences, sensitivity, and depth can be transformational assets. The video outlines a blueprint to build a meaningful business by working just three hours a day, focusing on deep, human connections and embracing authenticity over manipulative marketing strategies. Through his story, Huno illustrates how true fulfillment and success come from guiding others and aligning one's work with personal values.

Highlights

• Millionaires of the future will emerge from the wisdom economy, valuing intrinsic human qualities. 🧠
• Personal story: Escape the corporate grind to build a fulfilling guidance business. 🚀
• Focus on internal transformation for deep personal and professional fulfillment. 🌈

Key Takeaways

• Embrace your unique human essence to thrive in the wisdom economy. 🌟
• Transform your perceived weaknesses into strengths for a meaningful business. 💪
• Prioritize deep, authentic human connections over trends and tech. 🤝

Overview

Welcome to the wisdom economy—a rising sector where humanity's intrinsic qualities take center stage in creating wealth. Nik Huno shares his transformative journey from a corporate punch clock to living an authentic life as a guide, working just three hours a day. He explores how turning your deepest vulnerabilities and unique experiences into business strengths can forge meaningful careers.

Huno's narrative is a beacon for those feeling disenchanted by traditional business models. The saturated digital marketplace and its surface-level solutions leave many yearning for deeper connections. Nik asserts the potential hidden in sensitivity, creativity, and authenticity, transforming them into lucrative assets in the wisdom economy.

If you believe your complexities are hindrances in business, Huno advises otherwise. They are, in fact, your market differentiators. The video map out practical steps for crafting a guidance business that harmonizes with personal values and ambitions, paving the way for a fulfilling, impactful, and flexible career.

Chapters

• 00:00 - 00:30: Introduction to the Wisdom Economy The chapter introduces the concept of the 'Wisdom Economy,' predicting that future wealth generation will come not from tech or crypto, but from roles like guides, healers, and transformational leaders. These individuals will capitalize on their unique human abilities and insights. Amidst the digital trend chase, the chapter argues that the true opportunity lies in human irreplaceability. The narrator mentions a personal investment of over $40,000 into this belief.
• 00:30 - 01:00: The Painful Truth About Business Strategies The author learned through experience that no business strategy could overcome personal fears, specifically the fear of being seen. The transformation in their business success came not from marketing techniques or sales scripts, but from confronting and embracing their personal weaknesses until these were turned into strengths. The chapter promises to share the blueprint that helped the author transition from a burnt-out corporate employee to a thriving business guide.
• 01:00 - 01:30: Transition to a Guidance Business The chapter discusses the rise of the digital and Creator economy, highlighting various business models such as content creation, coaching, and online courses. It emphasizes the saturation in the market with numerous individuals making promises of achieving success through minimal work, such as traveling while working only a few hours a day.
• 01:30 - 02:00: The Saturated Creator Economy The chapter 'The Saturated Creator Economy' discusses the phenomenon where creators continue to offer new frameworks, blueprints, or solutions, yet fail to deliver deep transformation. This superficial approach leaves audiences dissatisfied as they seek more substantial change. The text implies a growing demand for profound and meaningful content in the creator economy, rather than just surface-level solutions.
• 02:00 - 02:30: Emergence of the Wellness Industry The chapter titled 'Emergence of the Wellness Industry' discusses the growing trend of wellness practices being integrated into the lives of influential figures such as CEOs and venture capitalists. These individuals are increasingly participating in activities like iwasa ceremonies, meditation retreats, and fasting protocols. These practices are sought after for their potential to foster personal growth and self-awareness, and reflect a broader 'awakening' towards holistic well-being.
• 02:30 - 03:00: The Need for Deeper Guidance The chapter titled 'The Need for Deeper Guidance' explores the craving individuals have for profound and personalized guidance rather than being forced into predetermined paths. It emphasizes the importance of recognizing and utilizing one's sensitivity and depth as strengths, especially in guiding others on a deeper level. This shift is presented as a transformation from perceiving these traits as weaknesses to recognizing them as strengths in business and personal growth.
• 03:00 - 03:30: Embracing Spiritual and Psychological Interests The chapter discusses the increasing value and interest in spirituality, psychology, and philosophy in what is termed the "wisdom economy." It acknowledges that many individuals might be exploring these areas while still engaged in traditional job roles and may feel a disconnect or split between their professional lives and personal interests. The narrative encourages embracing these interests openly instead of hiding them from the world, reflecting a shift towards integrating personal growth and professional development.
• 03:30 - 04:00: Combining Life Experience and Intuition This chapter explores the balance between one's public persona, such as a job role or outward appearance, and the true self that is emerging from within. It delves into the contrast between external expectations and internal experiences, like doing breath work in private moments or engaging in deep, unpaid conversations. The discussion highlights the sense of being drawn to more fulfilling pursuits, despite uncertainties about how to monetize them, and frames this tension as an important and emergent aspect of personal development.
• 04:00 - 04:30: Sensitivity and Business Models This chapter, titled 'Sensitivity and Business Models,' explores the challenges faced by individuals who work as guides or coaches. It discusses the common feeling of inadequacy among them, despite obtaining numerous certifications. The chapter suggests that true effectiveness as a guide may not necessarily correlate with the number of qualifications, but rather with the innate calling and sensitivity individuals feel towards their vocation.
• 04:30 - 05:00: Selling as Serving This chapter discusses a unique perspective on sales, emphasizing the importance of personal intuition and life experience over formal training. It highlights how sensitivity, often seen as a hindrance in business, can actually be a significant strength when harnessed correctly. The chapter suggests that while not all business models may be suitable for highly sensitive individuals, there is value in recognizing and utilizing one's sensitivity as a powerful asset. Selling is thus redefined as a form of service where personal attributes play a crucial role.
• 05:00 - 05:30: Packaging Your Unique Strengths The chapter discusses the concept of harnessing one's unique strengths, particularly focusing on how sensitivity can be leveraged as an advantage in certain professional contexts. It contrasts different personality types, such as the outgoing CEO who engages with many people, versus individuals who thrive in environments that allow for deep, one-on-one connections. The chapter also addresses the common concern of appearing 'salesy' in professional settings.
• 05:30 - 06:00: Building a Meaningful Business The chapter titled 'Building a Meaningful Business' discusses the evolution of sales strategies in business. It emphasizes the shift from traditional, aggressive sales tactics to a more service-oriented approach. Instead of forcing or convincing customers to buy unwanted products, the focus is now on serving and assisting people who genuinely need guidance and support. This reframing of sales prioritizes holding space for customers, offering them what they truly need, and fostering a business environment rooted in service rather than mere sales.
• 06:00 - 06:30: Personal Journey from Corporate to Guide The chapter titled "Personal Journey from Corporate to Guide" explores the challenges individuals face when transitioning from a corporate environment to a guiding or mentoring role. It addresses the internal struggles people confront, such as facing their shadow selves or dark nights of the soul, as well as the difficulty in packaging diverse skills and interests into a cohesive offering. The narrative underscores the idea that one's unique life experiences and skill set are what differentiate them in their new path.
• 06:30 - 07:00: Embracing Inner Work for Business Success Combining seemingly opposite interests and skills, such as finance strategy and spirituality, can provide a unique and valuable perspective in business.
• 07:00 - 07:30: Building a Transpersonal Brand This chapter explores the concept of building a transpersonal brand. It emphasizes that the process of developing such a brand is purposeful and not accidental. The goal is to create a business that is not only successful but also personally meaningful and aligned with one's values and identity. Unlike businesses that are solely focused on profit without substance, a transpersonal brand should bring personal fulfillment by genuinely helping others and enjoying the work. The chapter warns against ventures like dropshipping or certain trends like cryptocurrency that might be profitable but leave a sense of emptiness.
• 07:30 - 08:00: Freedom in a Guidance Business This chapter explores the concept of making money in a meaningful and aligned way, rather than just adopting any strategy. It emphasizes finding strategies that resonate personally and align with one's values and aspirations. The narrator hints at their personal journey transitioning from a traditional business background to finding a path that felt right for them.
• 08:00 - 08:30: The Joy of Transformational Work The chapter discusses the author's experience working in finance at Bloomberg for five years, where despite achieving significant financial and career success, including earning six figures and having a private chauffeur, they felt unfulfilled. The author often engaged with high-level executives such as CEOs of multi-billion dollar banks. The chapter explores themes of external success versus internal fulfillment and the sense of living a life that does not align with one's true self.
• 08:30 - 09:00: Aligning Business with Personal Values In this chapter, the speaker discusses how their work no longer aligned with their personal values, leading to burnout and panic attacks. Despite seeming successful, they felt trapped and dissatisfied, indicating the need for a realignment between career and personal values. The chapter highlights the importance of recognizing when one's professional life is causing personal distress and the necessity of addressing these misalignments.
• 09:00 - 09:30: AI and the Importance of Human Intuition In this chapter, the author discusses a pivotal moment in their life when they decided to make a major change. Feeling unfulfilled with job prospects and business ideas, they chose to prioritize personal growth and investment in themselves. This journey involved traveling, attending retreats, and participating in various trainings. The author also highlights the importance of working with guides, coaches, and therapists during this transformative period.
• 09:30 - 10:00: The Rise of Authentic Guidance The chapter explores the journey of finding one's true calling and how to practically make a living from it. The speaker shares personal experiences from various fields such as psychotherapy, coaching, photography, artistic practice, and business consulting. Through these diverse experiences, they began to gain insight into what truly ignites their passion and purpose.
• 10:00 - 10:30: The Wisdom Economy and its Opportunities The chapter discusses the overarching theme that different fields, such as coaching, business consulting, and photography, share a common goal of helping individuals connect with deeper, more meaningful aspects of themselves. It highlights a shift from merely achieving external objectives to finding personal alignment and meaningful pursuits in various professional endeavors.
• 10:30 - 11:00: Holding Space for Transformation The chapter titled 'Holding Space for Transformation' explores the author's insights on photographing people, emphasizing the deeper purpose beyond capturing a perfect external image. The narrative reveals that the real aim was to connect with the essence of the subjects through questions, guidance, and holding space for them. The author discovers a calling to guide individuals, not to force them into preconceived boxes, but to celebrate their uniqueness and to assist them in becoming their true selves.
• 11:00 - 11:30: Prioritizing Deep, Focused Work In this chapter titled 'Prioritizing Deep, Focused Work,' the author discusses realizing a need to align one's life with personal goals and values. Initially, there is uncertainty and fear about how to integrate past experiences and effectively communicate their value. With external guidance and support, the author begins to overcome obstacles and focus on meaningful work. This process involves prioritizing deep, focused work to achieve alignment and fulfillment in life.
• 11:30 - 12:00: Pricing from Presence and Value The chapter 'Pricing from Presence and Value' discusses the author's personal journey in establishing their career. Initially, they started by learning from others who were more experienced, taking courses, and doing work for free to build testimonials. They then transitioned to a 'Pay As You Wish' model, gradually improving their skills and reputation over time. The chapter emphasizes learning from mistakes and the gradual progress in building a credible name in the field.
• 12:00 - 12:30: Working from a Place of Flow The chapter discusses the author's journey in their business or career, highlighting time spent on research and development (R&D) that often did not yield fruitful results. The author mentions launching over 30 different offers, many of which failed initially. However, persistence led to success as the author began acquiring high-ticket clients. These clients allowed for incrementally increasing the charges, gradually increasing from $2,000 up to $5,000, reflecting growth and development in the author's professional life.
• 12:30 - 13:00: Overcoming Fears in Building a Guidance Business The chapter discusses overcoming fears in the journey of building a guidance business. The author shares their personal experience of creating various successful offers while developing their personal brand. They talk about their work rhythm, describing an average workday of three focused hours, although this can vary with the seasons, such as launch periods requiring more time. The focus is on finding a balance and managing time effectively throughout the year.
• 13:00 - 13:30: Your Wounds as Credentials The chapter titled 'Your Wounds as Credentials' discusses the speaker's ability to create a flexible work schedule and travel the world while sharing their skills and experiences, which they refer to as their 'medicine.' They mention visiting various countries such as Portugal, India, Costa Rica, and Mexico, and highlight a successful financial milestone of earning $29,000 in a month by leveraging their experiences and knowledge.
• 13:30 - 14:00: Reframing Selling and Complexity as Strengths The chapter explores the evolution of professional choices where the narrator emphasizes the importance of aligning offers and client relationships with personal values and preferences. Initially eager to work with any paying client, over time, the ability to choose clients based on alignment rather than financial gain has become a significant privilege. The chapter highlights how selling and navigating complexity within professional growth can become strengths when approached with heart and intention.
• 14:00 - 14:30: Inner Work and Premium Pricing The chapter discusses the emotional and transformative aspects of guiding individuals, particularly in a business context. The guide's role is highlighted as a supportive figure, helping people align their work with their personal beliefs and values amidst struggles like job dissatisfaction or personal upheavals like breakups. The chapter emphasizes the importance of understanding and addressing fears to achieve this alignment.
• 14:30 - 15:00: The Time Investment in a Guidance Business This chapter explores the fulfillment and joy derived from running a guidance business focused on helping clients transform both internally and externally. It highlights that the greatest reward in this line of work is not just personal success, but seeing clients achieve their goals and unlock their potential, leading to their holistic development.
• 15:00 - 15:30: The 3-Hour Guidance Business Blueprint The author emphasizes the importance of building a business that aligns with personal values, rather than following traditional or pushy business models. They discuss the challenges and time it took to create a business that does not compromise their values, contrasting it with other models that suggest aggressive tactics such as sending mass direct messages irrespective of personal feelings or alignment.
• 15:30 - 16:00: Sustaining Growth and Testimonials In this chapter titled 'Sustaining Growth and Testimonials,' the focus is on building a business in a way that aligns with personal values rather than just chasing monetary gains. The speaker emphasizes the importance of playing the long-term game and doing things in a way that feels right, even if it means potentially missing out on quick earnings. The message is that it is possible to grow a successful business without compromising one's principles.
• 16:00 - 16:30: Achieving a Sustainable Business Model The chapter discusses the importance of aligning personal values with business operations as AI replaces many traditional knowledge-based roles. Businesses need to integrate integrity into their models, suggesting that successful enterprises will be those exemplifying authenticity and value-driven practices. As AI takes over surface-level work, the demand for individuals and organizations that operate from a place of integrity and value alignment will increase.
• 16:30 - 17:00: The Call to Action and Personal Journey The chapter discusses the evolving capabilities of AI in coding, equating its skills to that of a software engineer. It acknowledges the potential of AI to eventually deploy and build applications by analyzing context. However, it emphasizes that AI lacks the ability to perform deeper interpersonal work, intuition, and the inherently human aspects of creativity and truth discernment, which are beyond mere data analysis.

How to Build a Guidance Business Working 3 Hours a Day: The $1T Wisdom Economy Transcription

• 00:00 - 00:30 the next wave of millionaires will not come from Tech startups or crypto trading they will emerge from the wisdom economy guides healers and transformational leaders who dare to monetize their medicine and while everyone is chasing AI tools and Digital Trends the real opportunity lies in what makes you irreplaceably human I spent over $40,000 on business
• 00:30 - 01:00 courses before realizing this one painful truth no strategy could fix my own fear of being seen and what transformed my business wasn't another marketing funnel or some sales script it was embracing my Shadows until they became my strength and today I'll show you the exact blueprint that took me from burnt out corporate employee to thriving guide
• 01:00 - 01:30 traveling the world working just 3 hours a day and you know if you look out there the kind of the digital business models out there you have you know people creating content you have uh people doing coaching and you know offering all kinds of courses and and you know this this online economy this Creator economy is is really becoming kind of just overly saturated and you have people people making all these promises and um
• 01:30 - 02:00 and you know eventually just kind of working on the surface you know here's another framework or here's another um kind of blueprint or solution and and you know people are getting tired of it because at the end of the day it's not creating this this deep transformation for them and and you can see that actually this is what people are craving for because if you look around yourself there there is this emergence of what
• 02:00 - 02:30 you could call the wellness industry or this kind of Awakening almost you know you have CEOs that are going to iwasa ceremonies and you know hiring shamans for guidance you have Venture capitalists going to meditation Retreats and all kinds of fasting protocols to get in touch with that deeper voice and you know all this is pointing to kind of
• 02:30 - 03:00 need for something deeper right and people don't just want another coach to tell them how to go from you know this to there a to B and just force them into a specific box and they're they're craving to be seen and and so you know when when you're feeling this C to guide someone on a deeper level that's where your sensitivity and depth they're actually your greatest strengths and what you thought was your weakness in business is about to become your
• 03:00 - 03:30 greatest asset in this wisdom economy so you know a lot of you might be kind of having this interest in in in spirituality psychology philosophy um and and maybe you know you're still in a in a job or in some environment and you're kind of you're reading those books between meetings and and kind of almost like kind of hiding that from the world and and you might feel this sort of split between you know who you are
• 03:30 - 04:00 your job or how you appear kind of out there um versus your true self or what's you know emerging there and what you're getting to know uh you know whether it's doing breath work uh between meetings in the bathroom or having deep conversations but actually charging nothing but also like feeling called to something more uh but doubting how to actually monetize it and um and this is not not a coincidence this is a emerging
• 04:00 - 04:30 because there's a need for that and because there's a calling that's coming through you and you know I a lot of the people that I work with I work with a lot of guides and having been a guide myself I mean what often happens is people say well I don't feel qualified enough right and they they kind of look for the next training the next coaching certification and it's never enough you have people that have a gazillion of certifications that they never feel enough whereas some of the most powerful guys I've met they don't even have any
• 04:30 - 05:00 formal training or certifications but they've done their inner work they have their life experience and they're not afraid to follow their intuition and their wisdom you know some people also say well maybe I'm too sensitive for business and um and I really believe that sensitivity if you learn how to you know harness it can be one of your greatest strengths and uh and it's true maybe some business models won't work for you if you have to be this kind
• 05:00 - 05:30 of super outgoing CEO of a big company and talk to people all the time that's maybe hard but if you're building something where you can spend hours just creating writing recording videos uh you know then just getting on a few calls oneon-one with people and going really deep then that's where your sensitivity is actually your advantage and you know some people also say well I don't want to be salesy right and and and it's true when we're
• 05:30 - 06:00 building a business in a way selling is is a big part of it um but we don't have to be selling in the old ways we don't have to Sell aggressively or push something to people that they don't want or kind of convince them or Co them instead we're reframing from selling to serving and how can we serve people that are in need that actually need deeper guidance right that actually need someone to hold space for them while
• 06:00 - 06:30 they're confronting their deepest Shadows or the the dark KN of the soul and and also some people struggle with well I cannot package my gifts or I have all these interests or I have all these um strengths all these skills that I've acquired how do I put this into one offer and um and I really believe that that's exactly where you find your differentiation it's the unique combination of your life experience of your skills of the different things you're off uing so what kind of seem to
• 06:30 - 07:00 be opposites like you know if you worked in in finance and you're really good at strategy but you also have this deep interest in the psyche and spirituality and Human Experience those are not kind of opposing forces actually if you combine those two skills you can offer a really valuable perspective to some people and some people really need both so you know this is what we're covering today is you know your experience
• 07:00 - 07:30 is is Not an Accident like the split that you have is not accidental and this is all bringing you to how you can serve how you can serve others and ultimately build a business that feels meaningful to you that feels aligned with who you are where you enjoy what you do and you actually help people right so it feels meaning meaningful not just another you know drop sh shipping business or some crypto thing that just kind of pulls money but then leaves you feeling empty we don't want want that there's many
• 07:30 - 08:00 ways to make money and you know if you think about it if you have the right strategy making money is not that difficult but making money in the way that feels right for you that feels aligned that feels meaningful to you that's what we're looking for here and you know if if you've watched my other videos of read my content youve maybe you've already heard my story and you know for me this was very much the case I I I come from a business background I study business I studi
• 08:00 - 08:30 finance I worked at Bloomberg for 5 years I worked in all sorts of roles and you know I was in my early 20s but I was making six figures I had a private chauffeur I would take CEOs of multi-billion banks to dinners and just have chats with them like this and you know on paper I was really successful I had the money I had the prestige I had the career growth and um but inside I just I I began to feel like this is not my place I'm living someone else's life
• 08:30 - 09:00 and uh and and the work began to feel more and more misaligned to the point that I began to burn out because I was doing something that wasn't right for me and I was beginning to have panic attacks in in between meetings in the bathroom and like you know this is not my place I feel trapped I don't know what to do and you know seemingly I've I've succeeded in life but this really doesn't feel right so there was a breaking point for me at
• 09:00 - 09:30 some at some specific moment where I just decided that you know this is it I I cannot do this and I didn't know what it was going to be after that you know I looked for some jobs but nothing felt right I had a few business ideas but nothing concrete so I left and I decided to invest in myself and I created the time the space uh I traveled the world I went to Retreats I did all kinds of different trainings I worked with a guide with a coach with a therapist
• 09:30 - 10:00 all kinds of SPH holders to really begin to understand well what is it that lights me up what is it that I'm here to do and how can I practically make a living in this world and so you know kind of going into different fields I I I studied some Psychotherapy I studied some coaching I worked as a photographer I have my artistic practice I sold photography prints I did some business Consulting I tried myself in all these different areas until I began to realize
• 10:00 - 10:30 that what I'm actually doing in all those different fields is something different and and for me I began to realize that it's not just you know when I was coaching it's not just kind of taking the person A to B it was really kind of helping them get in touch with something deeper in themselves when it was business Consulting it wasn't just helping people achieve external metrics it was understanding well what is it that's really meaningful or in line from them them even in photography when I was
• 10:30 - 11:00 taking pictures of people and doing photo shoots it was not about capturing this perfect external image it was really getting to the core of their Essence through questions through guiding them through holding space for them and I began to realize that actually what I'm here to do is to guide people and and it's not to kind of force them into a specific box or to make them something they're not more it was to hold space for their magnificence and to help them be exactly who they are
• 11:00 - 11:30 and live a life that's really aligned with them and so at first I kind of realized that well what I'm doing is something else but how do I put it all together I have all this experience um how do I you know communicate this to people how do I show the value of this to people and there were all sorts of fears there and all sorts of things that were holding me back but then slowly with guidance of others and and you know the help I was Finding but also the work
• 11:30 - 12:00 that I was doing myself I was beginning to make the first steps you know and it was taking a few courses that align for me it was learning from a few teachers that I saw were a few steps ahead of me and um and I and I began with just doing some work for free getting some testimonials then doing some Pay As You Wish and every time I was getting better and better and I was beginning to build a name for myself and then it took me some time I mean I made many mistakes I
• 12:00 - 12:30 spent way too many hours going down research holds that didn't kind of end up anywhere um I launched some offers I launched more than 30 different types of offers over all this time and you know some of them just flopped completely um but then eventually I started to have my first High ticket clients you know having my first client for around $2,000 then the next one for three then sometime later for four then for five and you know raising my prices and then
• 12:30 - 13:00 eventually kind of creating all sorts of offers that were working for me while building my transpersonal brand which I'll touch on later you know and now you know when I look at it I work on average 3 hours a day and and this is really focused work yes some you know I work in Seasons some Seasons I'm working more than that some Seasons I'm working less than that now I have a launch coming up so it's more than three hours a day but really if I look throughout the year that's what it averages down to and I
• 13:00 - 13:30 can take time off and I can decide when I work I can create my own schedule I travel the world now I'm in beautiful Portugal L last year I was in India you know before that I was in Costa Rica and Mexico so I choose where I want to be and where I want to create from and you know just in December a couple of months ago I I had a $29,000 month and this was all just from sharing my medicine with the world
• 13:30 - 14:00 sharing the content that's coming from my heart creating offers that feels really aligned for me and and working with people that I want to work with you know I'm also at this point in the position where I can choose my clients and it took time you know in the beginning I was just ready to work with anyone like and it was amazing that somebody was ready to pay for this kind of work and now I have the privilege of saying well actually this doesn't feel align for me and even if it's 7,000 or 10,000 or more I will still choose what
• 14:00 - 14:30 actually feels right for me and you know what what I love especially about being a guide and having a guidance business is the transformation that people go through you know some people are are really struggling whether it's in their job whether it's you know going through a painful breakup and and they're really wanting to align their business their line of work with who they are and there's all sorts of fears there and to hold space for them where I can help
• 14:30 - 15:00 them transform internally but also help them actually you know build a life that they want to live and help them unlock their potential it's probably the most fulfilling thing ever because I really feel that helping others succeed is really what brings us the biggest Joy sure success is Meaningful it's also fulfilling but there's nothing like it when you see your clients succeed get to their goals but also transform internally and ultimately up as these individuals these people that are
• 15:00 - 15:30 integrated and uh and just living in their alignment and you know most importantly for me I made a commitment to build a business that doesn't compromise on my values right and and and this took time because you know I saw a lot of business models out there you know you have to do the like you have to do it this way or some you know people say like screw your feelings just you know go and DM a thousand people and doesn't matter um you know if this doesn't feel line it
• 15:30 - 16:00 doesn't matter go for the money and then you figure it out and it just it wasn't feeling right for me and I I was recognizing that okay maybe I'm missing out on some earnings here right or like maybe I'm not becoming a millionaire in two months but I'm doing it my way and I'm doing it the way that feels right for me and I'm playing the long-term game and um and and this is what's possible for you too you can you can build a business without sacrificing your values without
• 16:00 - 16:30 betraying yourself and um and I really feel that this is what people are looking for they're they're looking to work with people that are living in accordance with their values that are living in their integrity because right now what's happening in in in this year in the coming years you AI is replacing the surface work right if you're a knowledge worker just giving information to people or you're working on all these external things AI is replacing that
• 16:30 - 17:00 even coding AI is able to code as well as a software engineer now and it's only a matter of time until it can deploy and build apps and you know look at all the context so but what AI cannot replace is this deeper interpersonal work it cannot replace this intuition this human aspect this in a way creativity but really this inner sense of what's true and what isn't right you can look at the external data can give really good information but it cannot
• 17:00 - 17:30 really hold space for the transformation and and we're seeing this kind of rising Consciousness right if you if you pay attention there's a rise in retreats in people getting interested in psychedelics and breath work and therapy I mean the self-help publishing industry is booming and that's all because people are looking for deeper answers they're tired of these surface Solutions they're tired of you know going to the traditional medical
• 17:30 - 18:00 institutions and you know just to get a diagnosis of you are depressed here are some pills for you they're tired of these things that are just patching everything up on the top they're looking for you know what is the root cause how can I really heal this how can I really transform and um and and we're really in the Mental Health crisis or in the crisis of a spiritual crisis really I mean the crisis of meaning where people are kind of w waking up to yeah I might
• 18:00 - 18:30 be making a lot of money but this feel meaning mean meaningless to me or I still feel that I'm not loved or I didn't get to what I wanted and so they're following these kind of societal definitions of what success is but it leaves them feeling empty and longing for something else for something deeper and and so with people craving depth they're looking for someone that is embodying that that somebody that has walked the path somebody who is not
• 18:30 - 19:00 afraid to say yeah this traditional societal path isn't for me and I'm going to find my own way and I'm going to build my own business or you know follow this path whatever is right for me and and they're looking for someone that can guide them on this deeper level to help them get in touch with what's actually true through them so we're witnessing this death of cookie cutter coaching right coaching comes from this Paradigm
• 19:00 - 19:30 of performance coaching you know it came from sports right like all right let's get you A2B let's make you a performance machine and then you have all these people that are have the best results maybe have the best body but really they're just staying up at night wondering you know who they truly are feeling anxious still feeling afraid of not being accepted and you know internally they're still misaligned and at the same time you're we're seeing
• 19:30 - 20:00 this kind of death of manipulative Marketing in the online business but also just out there because people are getting sick of you know all these tricks that are used um to manipulate people into buying and and you know the average consumer the average buyer people are getting smarter people are getting more conscious and so they want to buy from someone who's speaking the truth not somebody who's trying to
• 20:00 - 20:30 convince them of something or is kind of creating this False Image or this false idea they're looking for actual depth and they're looking to feel they're looking to trust and so if you can embody that if you're not afraid to be seen for who you are that's what people are looking for and you know the same with the social media you have surface level content you know here's A2 BC you know here's you need to do all these kind of
• 20:30 - 21:00 solutions and people are getting tired of these dancing videos on Tik Tok and they're looking for something that is actually meaningful to them that actually makes them understand something on a deeper level or shift something internally and with that there's just this information overload there's just so much out there every day there's new videos new articles content I mean with AI this is just exponential but now there's so much fluff and water and you
• 21:00 - 21:30 know people just talking about nothing and and this is all coming to an end because you know people are craving something different and what people actually need is this deep presence work they don't want to get on a call with someone that's just going to tell them what to do or give them all the solutions they can go to AI for that they can do their Googling they're looking for someone who can see them for who they are who can reflected back to
• 21:30 - 22:00 them and that's coming from Deep presence and what this really is is authentic guidance right people that are not afraid to be themselves but then are also able to hold space for the person in front of them and and so they're looking for somebody that can create this transformational space for them they can hold space for them to confront their Shadows to get into touch with their deepest potential to you know heal
• 22:00 - 22:30 any patterns or anything that's been inherited there and just to really see who they are at the essence so the wisdom economy is really just beginning and we're we're really at the precipice of what's being born here and and so the the potential here is incredible and so for me I believe that you know the The Way Forward is to give
• 22:30 - 23:00 people that deeper guidance and and the opportunity here is you know the Gap is massive because there's not many guidance businesses out there and you know guidance is not coaching it might have elements of coaching but it's not coaching guidance is not therapy it might have elements of healing but it's not that so you know while you have all those businesses that's that hasn't been working for people and they're looking for something else and and so the opportunity here is to
• 23:00 - 23:30 build a guidance business that can help you make a living doing something that's actually meaningful and guiding all these people and transforming lives and you know the difference here is as a guide you're really holding space for the person rather than just getting so fixated on the strategy it doesn't mean the strategy is not important but again for strategy people can go to AI or you know read some books but for them to have somebody holding
• 23:30 - 24:00 space for them to really see them to really guide them that's valuable because the transformation that somebody goes through while they're working with a guide is priceless I mean just think about it if you help somebody go through an inner shift be that heal a certain pattern and get in touch with a certain part of themselves that's there for their life for the rest of their lifetime it's not just some advice that
• 24:00 - 24:30 they use once and that's it and you know what what does something that lasts for the whole lifetime cost what is the worth of that I mean to me it's Priceless right so so the work that you're doing is transformational and people will benefit from that for their whole lifetime and we're not just giving them information we're holding the space for their transformation and and this is
• 24:30 - 25:00 really what's what makes this work really deep work and that's not for everyone right you might be thinking this well no that's not what I want to do you know I just want to give them advice I just want to give them some information that's fine and you know there's parts of that too we're still educating we're sharing knowledge we're sharing wisdom but really we're working on a deeper level and and you know but we're also working deeply in our own business meaning that we prioritize deep focused
• 25:00 - 25:30 work and we're working on ourselves right we're doing our inner work because the more the deeper we go within the deeper the space we can create for the person that we're with and it's the same in the way that we work and that's why I talk about the three-hour work structure and it's and it's not just made some madeup concept to make it aaring that's actually the truth and the the philosophy here what we really want to go for is we work 2 3 hours maybe 4
• 25:30 - 26:00 hours a day that are intensely focused and that are deep and we're getting done exactly what we need to do and it's all coming from a place of presence it's not just kind of this scattered around running around like a headless chicken for 10 hours a day getting burnt out getting nothing done in reality instead is you know the work that you're doing is also outside of these work hours right what do you eat what's your morning practice who do you interact with all this affects your energy and
• 26:00 - 26:30 your capacity to be present and then when you're sitting down to work you're in this present state in this mindful state in this conscious state where you can get this work done from a place of flow so you know we're prioritizing taking care of ourselves morning presence practice journaling meditating yoga you know going for a walk breath work whatever it is whatever works for you whatever helps you get into that state then you know there's and it can
• 26:30 - 27:00 look really differently for everyone you know one hour you spend on creating really focused content right so you can really touch the hearts and the minds of people you can write from the heart one hour you spend on a client session right where you're intensely present you're deeply present with your clients and then one hour you spend on talking to other potential clients right our own growth or kind of creating a new offer anything that helps you grow your business but you're doing that from a place of presence so really this
• 27:00 - 27:30 philosophy is about creating from flow and and prioritizing rest and integration rather than saying oh yeah I'll just rest when I'm dead I mean the quality of your work when you're burnt out when you're running around like this is just not the same so yeah maybe there'll be Seasons maybe there'll be Seasons where you'll work more seasons where you work less but the essence here is that you're aiming for 3 hours of deep presence and you know that's been the case for me
• 27:30 - 28:00 I mean in the way that I attract clients you know this point you know you every day you want to be consistent and you want to continue doing what you're doing but you know you build your transpersonal brand that ends up working for you I have people sending me messages now that want to work with me and I don't even have spots in my one to one and and I don't have to work with everyone I can also get on the call and feel it out and see if it excites me if
• 28:00 - 28:30 I'm feeling excited to support and guide this person and you know this is all because I've built a lot of Leverage for myself meaning the brands understanding of my audience a really powerful offer my unique methodology and my system for attracting clients and you know in the same way when I'm guiding people it's all coming from presence right it's it's the value that I'm bringing of course there's all all this knowledge that I've accumulated all this experience but the
• 28:30 - 29:00 right piece of knowledge is only going to come through if I'm really present with the person if I'm really seeing what they need if I'm really feeling them and and that's incredibly valuable to a lot of people and and the same comes to how I price you know it's pricing from presence it's pricing from what feels right for me right it's not necessarily because this person pric is that or that person pric is this it's more of an internal decision and
• 29:00 - 29:30 standing by that value so you know when you build this kind of business you can go really fast because you're working from a deeper place because you can spend years working 8 to 10 hours per day but if you're just running around in circles or not moving in One Direction and you know being so scattered you're not going to have that much output but instead if you prioritize your health your presence whatever helps you be in that state then
• 29:30 - 30:00 you can create work that's actually really transformative so I know that you know when it comes to building a a guidance business for many people that I've worked with there's there's a lot of fears that can come up or a lot of these kind of inner blocks and and you know that's part of being a guide right it's also working in our internal blocks recognizing where is it an old story that we need to let go off right recognizing where are we self-sabotaging
• 30:00 - 30:30 or holding ourselves back or there's this kind of story that oh yeah you know I'm not ready but actually there's just the fear of being seen or fear of rejection and um and really you know what I talk about in the three-hour guidance business blueprint um and also in general in my continent with my clients is you know your wounds are actually your credentials right and and Carl Yung talks about the wounded healer you know we're never we're never going
• 30:30 - 31:00 to be completely enlightened and just have it perfectly figured out I mean maybe right but that's not the case for the majority of us and we're not looking to be perfect but people need someone who's already done this inner work that that has faced their own dark KN of the soul and so what you've been through and how you've dealt with it and how you came out of that even if not fully is is going to be helpful to thousands of people if not Millions so you know the
• 31:00 - 31:30 other feeli that often comes up is I hate selling or I don't want to sell myself or I don't want to be sleazy or I hate all this marketing stuff well that's where we have to reframe that actually we're not selling right because selling is this kind of you know trying to get to something it's trying to force something what we're learning to do instead is to make really powerful authentic invitations right creating magnetic content that
• 31:30 - 32:00 works for us right and and being in our frequency being in our being essentially who we are so that the right people come to us and want to work with us and and then you know some people say well I have tooo many interests right I am I'm complex I'm interested in this I'm interested in that how can I combine all of that and and that's where I think actually guidance business is one of the best models because you get to use so many different parts of yourself I think it's the the business model for
• 32:00 - 32:30 the polymaths people that are interested in so many different things because you get to learn about the human psyche psychology spirituality philosophy about business about marketing about how to run the business online about how to guide people Psychotherapy coaching all these modalities of guiding and holding space for people and and you get to combine all of that and it's exactly that that will be useful to your client too so your complexity is your medicine
• 32:30 - 33:00 right you you wouldn't do the world of favor by just being so specialized in running a specific formula in Excel for accounting or something again that's replaced by AI your differentiation is in your uniqueness and that uniqueness is from you following your unique interests and and this is what allows you to be someone who somebody might need out there and then some people might say well it's
• 33:00 - 33:30 not practical enough you know guidance all this inner work spiritual work you know helping people shift their beliefs or you know be be aligned with who they are and you know to be honest I know people that would have paid everything they have to have that inner transformation and you know yes you can help people lose £ 30 L you can help them make
• 33:30 - 34:00 $3,000 whatever but realistically how much is that going to change in their life whereas again if you help people transform on a deeper level that's priceless and yes sometimes it is difficult to communicate that to people that haven't experienced that right so so you need to learn how to use specific language specific storytelling techniques and you know different ways of communicating this powerfully right through your imitations through magnetic content but really I know some of the
• 34:00 - 34:30 guides that charge really the highest fees out there they're not doing practical offers they're just being who they are and they're embodying something that you know the people they work with aspire to and they're helping them transform internally and that is priceless so this inner work is actually so ripe for premium pricing and then some people you know kind of say well there's no time I don't have time to build a guidance business I
• 34:30 - 35:00 have I have a job or I have my family or I have my kids or whatever it is and and again that's why I say that you know what we're going for is the model of working three hours a day and and for some it can be even less than that or again you can work in Seasons you can work less while you have your job build the structure and then leave right and and it's Progressive that's the idea we're not building a business overnight I'm not here trying to sell you you're
• 35:00 - 35:30 can become a millionaire tomorrow that would be a disservice you know building a business takes time that's the reality but what I want you to understand is that you want to be this in for the long term right you want to be here because this is Meaningful to you because this is something that you want to do and it's okay to have doubts and ultimately you need to try for yourself and see if it's for you and you can always find a way that it's right for you right you can always iterate you
• 35:30 - 36:00 can adapt you can pivot but you know we're not building some business that's just going to exist for three months and that's it right and even if you make money you know you probably just spend that money or it will not feel meaningful to you so you know we're really being Progressive and again you just need to know what are the things that you need to work on while you're working and when you have the right leverage when you know the right strategy when you know what actually moves the needle that's it you just need to do that and then then that in turn
• 36:00 - 36:30 will make your business grow so you know this can look really differently for everyone but normally what I see you know for people that have been through the three-hour guidance business through the blueprint that I built through the guides that I've consulted and mentored on building their own guidance business is you know it can take 60 to 90 days to get their first High ticket client and high ticket usually means around
• 36:30 - 37:00 $3,000 all right and for some that can be more for some that can be less some people do that in just a few weeks some people can take more in a few months right but generally the average that I see is within 2 three months they're able to already get their first client and sometimes even more and so you know with the three-hour guidance business blueprint we're building the foundation for those 90 days right so you know what is going to be your offer what is going to be your methodology and then you know 6 months you begin to have this consistent
• 37:00 - 37:30 income right so you're not just getting this oneoff High tiet client but you have recurring Revenue right where you're getting clients every once in a while maybe you have some other offers that are bringing you passive income and uh and you know with this you can be making $5,000 plus per month some people make $10,000 already within 6 months right it can range for different people but if you have a clear methodology and a cover how you can create that that then you know you're growing your impact
• 37:30 - 38:00 and and you know you're planting the seed like just think about it you mean the first client that you have even for free gives you a testimonial and that testimonial you can then reuse to find other clients and then those clients then give you testimonials too and now you have Word of Mouth and you have your brand you have the testimonials you can reuse like you start from very little but actually everything goes exponentially if you know the right strategy and the right approach and so and in one within one year you
• 38:00 - 38:30 can have a a fully sustainable business that can take care of you of your family and you can just work 3 hours a day and and have this location freedom and freedom of time where you can decide whether you working the morning or afternoon or evening weekends work days whatever works for you and for me this is the kind of business that I feel is the most meaningful so that you can spend time with your friends do the things that you love to do you know take care of yourself not just be on this
• 38:30 - 39:00 Edge all the time and anxious that you don't have the time the energy so you know and that's that's not for everyone right and you know some people prefer to be in an office job and that's fine um I don't want to judge necessarily that path um but you know or some people like to run around being burnt out and and do all kinds of things but you know usually it comes from this restlessness that they kind of just sit with themselves right so but if you're feeling this calling if you're feeling
• 39:00 - 39:30 this resonance and you've watched and have listened up to now then this is not a coincidence and take this as your sign because there's something here and you must be feeling something intuitively and and again there's a reason for that because we're really at the precipice of something big where you know because of this rapid change that's happening in the world politically and technologically with AI coming and the old ways of coaching and manipulative
• 39:30 - 40:00 marketing dying this new wisdom economy is emerging because the pendulum is swinging from the surface level to depth and people are looking for something deeper and the the choice is yours I mean I really see there are two paths you might feel those calling but you might stay in the old ways and you might choose to hide and to just keep consuming self-help books and just keep dreaming about what life could be without taking
• 40:00 - 40:30 any action or without making any change and that's fine there's no judgment but wouldn't it be a Pity when you get to the end of your life and you look back and you just think well I played safe and I never invested in myself and I never tried I never even give it a chance and at the same time you can choose the other path where you work through your inner blocks you you invest in yourself you learn from people that
• 40:30 - 41:00 are a few steps ahead of you you fully express yourself you find your own medicine right rather than trying to fit yourself into a specific path and you're making an impact with your work and making a living with something that feels meaningful I mean just that possibility is enough to get you excited and to try it out because there's nothing to lose you can always go back to a boring old job that you know you hate but to make something really
• 41:00 - 41:30 meaningful takes courage and again it's not for everyone and I and I don't want to judge people that don't go for this path and they choose to hide that's fine I've been there myself I spent years hiding or you know thinking that my medicine is not needed or who would even buy this or whatever but then at some point I said screw it I'm just going to try and see what happens and yeah it took time I made mistakes but here I am and I'm living in my deepest alignment and I'm doing what
• 41:30 - 42:00 fills me up from the depth of it so you know here's where I invite you to connect to your deepest knowing right and and and feel into this and and if you feel resonance I invite you to join the 3-hour guidance business blueprint because in there I took everything that I used to build my guidance business business I took everything that I've figured out from
• 42:00 - 42:30 helping over 150 other conscious entrepreneurs to build align businesses with many of them being guidance businesses too but many other business models so I figured out what works in terms of doing authentic marketing and sales that doesn't feel manipulative that can come from your essence I figured out ways that you can package all your interests and all those different sides into your unique methodology so you can create your own powerful offer that will sell itself and
• 42:30 - 43:00 again this path is not for the lighthearted so you know if you're looking for some kind of getrich quick scheme or you know you don't want to work on this deeper level that's fine maybe there's something else out there or even if you're calling to that maybe the blueprint isn't right for you and that's fine too all I invite you to do is follow what feels right for you and and have the courage to follow your calling have the courage to take the
• 43:00 - 43:30 risk of you know investing into yourself trying out this business putting yourself out there because again you don't have anything to lose and um and you know for me I I really want to offer this to the world because I've guided many people up to now but in the end what fulfills me the most is when I help others learn the skills of this art guidance I mean
• 43:30 - 44:00 guidance to me is really an art more than anything yeah there's some science to it also but you know I it gets me really excited because you know in the past I was guiding entrepreneurs like Founders you know it help one at a time and sure they would make some shifts and their company would change but then people started coming to me and they wanted to learn well how do you actually guide people and I started to teach what I've been doing for myself and to see them then offering that to many many other people I see this cascading effect so if
• 44:00 - 44:30 I can offer this and instead of me just helping one rich person I help you build a sustainable guidance business where you can make a living guiding others but also you can help others then it's an incredibly cascading effect and you know we're creating so much impact here so I'm really excited to put this out there and um I'm dropping the blueprint soon so if you're feeling the residents join the weit list I'll leave it below in the
• 44:30 - 45:00 the bio and uh if you're on the weit list you'll get Early Access you'll get early bir priz too and um and yeah and you'll get some fun emails for me also where I share a few other tips and kind of behind the scenes of building this actual blueprint so I'm grateful that you chose to listen today and that to spend time with me today and I hope you take take something away from from it today whatever it is
• 45:00 - 45:30 what is one thing that stood out to you what is one thing that's still kind of ringing in your ears from this video put a comment below send me a message tag me on social media and um I'm excited for your journey because again this is not random and you're here because something brought you here