KEYNOTE: Tarzan Economics with Will Page and Ralph Simon (MEIEA Summit 2022)

Summary

Highlights

• Will Page shares insights from his book ‘Tarzan Economics’ 📘
• Ralph Simon and Will discuss pivoting through disruption 🔄
• Exploration of the anatomy of hits and redefining catalogues 🎵
• Experiences from Spotify and PRS for Music shared vividly 🎤
• Strategies for thriving in a disrupted music industry unveiled 🚀

Key Takeaways

• Embrace change like Tarzan swinging through the jungle 🌿
• Understand the anatomy of a hit and its global impact 🌍
• Innovative thinking can save beloved music services like BBC 6Music 🎶
• Redefine music catalogues for a dynamic industry shift 📚
• The global value of music copyright is more critical than ever 💼

Overview

Chapters

• 00:00 - 00:30: Introduction to Tarzan Economics The video titled "KEYNOTE: Tarzan Economics with Will Page and Ralph Simon (MEIEA Summit 2022)" features Will Page, the author of 'Tarzan Economics: Eight Principles in Pivoting through Disruption'. Will Page discusses his contributions to the music industry and economics through his previous roles as Chief Economist of Spotify and PRS for Music. Emphasizing his pioneering work in 'Rockonomics' and significant achievements such as redefining music catalogues, uncovering hit song structures, and articulating music copyright value globally. The session's introductory content sets the stage for deeper exploration into the principles of Tarzan Economics, highlighting the significance of adaptation and strategic shifts in response to disruption in various industries.
• 00:30 - 01:00: Will Page's Career Highlights Will Page's career is distinguished by his role as a former Chief Economist at Spotify and PRS for Music, during which he made significant contributions to the music industry. At PRS for Music, he was a pioneer in the concept of Rockonomics and was instrumental in projects like Radiohead's ‘In Rainbows’ and saving BBC 6Music. His tenure at Spotify was marked by redefining music catalogues, exploring the anatomy of hits, and articulating the global value of music copyright. He is also noted for his book ‘Tarzan Economics: Eight Principles in Pivoting through Disruption’, highlighting his expertise in navigating industry changes.
• 01:00 - 01:30: Rockonomics and its Impact The chapter 'Rockonomics and its Impact' discusses the principles and influence of Rockonomics as presented by Will Page during his keynote at the MEIEA Summit 2022. Will Page, known for his work as Chief Economist at Spotify and PRS for Music, introduces the concept of Rockonomics, which he uses to understand and navigate the music industry's disruption. The discussion covers his published work on Radiohead's innovative album release strategy for 'In Rainbows', his role in saving BBC 6Music, and his involvement in redefining music catalogues at Spotify. Additionally, Page elaborates on how he helped unveil the anatomy of a hit and assert the global value of music copyright.
• 01:30 - 02:00: Publishing Work on Radiohead The chapter titled 'Publishing Work on Radiohead' from the video 'KEYNOTE: Tarzan Economics with Will Page and Ralph Simon' discusses Will Page's involvement with Radiohead's album 'In Rainbows'. Will Page, a former Chief Economist at Spotify and PRS for Music, is known for his pioneering work in the field of Rockonomics. While at PRS, he published a significant work related to Radiohead's album. The time range covered in this chapter is from 01:30 to 02:00. This segment delves into the innovative ways Page contributed to the understanding and marketing of music tracks, utilizing Radiohead's work as a pivotal example. The chapter is likely to explore the disruptions and pivots in the music industry and how artists like Radiohead adapted to these changes. Will Page's legacy includes redefining the music catalogue and uncovering the components of a hit song, providing insights into the global value of music copyright. His narrative on Radiohead's 'In Rainbows' reflects the broader themes of his book, 'Tarzan Economics: Eight Principles in Pivoting through Disruption', and his experience in pioneering successful economic strategies in the music industry.
• 02:00 - 02:30: Contributions to Spotify and BBC 6Music The chapter titled "Contributions to Spotify and BBC 6Music" discusses insights shared by Will Page during the MEIEA Summit 2022 keynote panel alongside Ralph Simon. The session is captured in the video titled "KEYNOTE: Tarzan Economics with Will Page and Ralph Simon (MEIEA Summit 2022)," where Will Page talked about his experience and contributions while working as the Chief Economist of Spotify and PRS for Music. The key topics include his work on 'Rockonomics,' his initiatives that saved BBC 6Music, and his valuable insights at Spotify. At Spotify, he helped redefine the music catalogue, explored the anatomy of a hit song, and articulated the global value of music copyright. Additionally, Page is known for pioneering new economic principles, particularly in connection with Radiohead's innovative album release ('In Rainbows') and his published work on pivoting through disruption in his book ‘Tarzan Economics.’

Legacy source notes (not a transcript)

• Segment 1: 00:00 - 02:30 This is a video titled "KEYNOTE: Tarzan Economics with Will Page and Ralph Simon (MEIEA Summit 2022)" by MEIEA. Video description: Will Page is the author of ‘Tarzan Economics: Eight Principles in Pivoting through Disruption’, published by Simon & Schuster in the UK and Little Brown and Company in the US. He was formerly Chief Economist of Spotify and PRS for Music, where he pioneered Rockonomics. At PRS he published work on Radiohead's ‘In Rainbows’ and saved BBC 6Music. At Spotify he helped redefine catalogue, uncovered the anatomy of a hit and articulated the global value of music copyright. A passionate communicator, W