Run Like a Girl - Commercial

Summary

The 'Run Like a Girl' commercial, created by cteintrocommercials, challenges stereotypes associated with the phrase 'like a girl.' The video begins with participants being asked to demonstrate actions 'like a girl,' showcasing exaggerated and weak performances, only to contrast with younger girls who highlight the strength and capability of doing things 'like a girl.' This thought-provoking commercial emphasizes the impact of language on self-esteem, particularly in pre-adolescent girls, and encourages reclaiming 'like a girl' as a symbol of empowerment and confidence.

Highlights

• Participants initially perform actions 'like a girl' with negative stereotypes, highlighting societal biases. 🙈
• Young girls show confidence and strength when asked to perform 'like a girl,' urging a redefinition of the expression. 🌠
• The commercial discusses how phrases like 'do something like a girl' impact young girls' self-perception and self-confidence. 🤔
• Young girls are encouraged to continue their actions with pride and to reshape the phrase into something positive. ✨
• The video concludes with a powerful notion to win, run, and succeed 'like a girl,' promoting empowerment. 🏆

Key Takeaways

• Challenging stereotypes: The commercial confronts and redefines what it means to do things 'like a girl.' 💪
• Empowerment to young girls: Encourages girls to embrace their identity and capabilities with pride. 🌟
• Impact of language: Highlights how phrases like 'like a girl' can affect self-esteem and confidence. 🗣️
• Positive messaging: Advocates for using 'like a girl' as a motivation rather than an insult. 🌈
• Role of self-perception: Encourages young girls to continue doing what they do best, like a girl! 🚀

Overview

In the clever and thought-provoking commercial 'Run Like a Girl,' creators challenge the ingrained stereotypes that come with the phrase 'like a girl.' It starts by asking adolescents and young adults to perform activities 'like a girl,' which initially results in mocking and derogatory imitations, underscoring societal bias.

As the video progresses, young girls demonstrate their actual actions, dismissing the negative connotations and proving their strength. This shift emphasizes that doing anything 'like a girl' should be seen as a testament to capability and not an insult. The video captures honest conversations about self-esteem and the impact of words during a formative age.

The commercial calls on young girls to embrace what it means to 'run like a girl' with encouragement and confidence. It suggests that they should be proud of their abilities and identity. By the end, it turns the phrase into an empowering assertion, asking why 'like a girl' shouldn't signify winning and excelling.

Chapters

• 00:00 - 00:30: Introduction and Initial Actions In the 'Introduction and Initial Actions' chapter, the scene opens with a casual greeting between the participants. One person, likely the leader, is instructing another, Erin, to perform actions based on intuition and immediate thought processes. Erin is asked to demonstrate what it means to 'run like a girl' and 'fight like a girl,' which she responds to playfully, indicating how societal perceptions can influence actions.
• 00:30 - 01:00: Perception and Impact of 'Like a Girl' The chapter explores the perceptions and impacts of the phrase 'like a girl'. It includes an excerpt with Dakota, a 10-year-old, discussing and demonstrating actions like running and throwing 'like a girl'. The chapter prompts reflection on what it means and implies culturally when someone is told to 'run like a girl,' challenging stereotypes and encouraging empowerment.
• 01:00 - 02:00: Discussion on Self-Confidence The chapter titled 'Discussion on Self-Confidence' explores the notion of how we perceive and treat each other, particularly in the context of gender. The key dialogue in the transcript involves a conversation reflecting on whether someone's comments were insulting, specifically towards girls, and touches upon the complexities of understanding whether certain comments are genuinely offensive or just perceived that way. There's a focus on the delicate transitional age between 10 and 12, highlighting vulnerability and the importance of sensitivity in communication. The conversation opens a broader discussion about self-awareness and self-confidence in young individuals as they navigate social interactions.
• 02:00 - 03:00: Encouragement and Redefinition This chapter addresses the negative impact of using 'like a girl' as an insult, especially on young girls who are in the process of self-discovery. It suggests that such phrases can lower self-confidence by implying weakness and inferiority. The conversation explores how these expressions affect young girls' perceptions of themselves and seeks to redefine the phrase positively.
• 03:00 - 03:30: Conclusion and Reflection The chapter 'Conclusion and Reflection' emphasizes the empowerment and confidence of embracing oneself, particularly for girls. It challenges stereotypes associated with doing things 'like a girl' by redefining these actions as signs of strength and success. The message is that performing activities 'like a girl' should not be seen as a negative stereotype but rather as something positive and commendable. The speaker asserts pride in being a girl and doing things their own way, highlighting success and achievements as the ultimate measures of effectiveness, regardless of societal perceptions.

Run Like a Girl - Commercial Transcription

• 00:00 - 00:30 hi erin hi okay so i'm gonna just give you some actions to do and just do the first thing that comes to mind show me what it looks like to run like a girl oh my hair oh my god show me what it looks like to fight like a girl
• 00:30 - 01:00 now throw like a girl oh my name is dakota and i'm 10 years old show me what it looks like to run like a girl throw like a girl fight like a girl what does it mean to you when i say run like a girl it means run
• 01:00 - 01:30 fast as you can so do you think you just insulted your sister no i mean yeah insulted girls but not my sister is like a girl a good thing actually i don't know what it really if it's a bad thing or a good thing it sounds like a bad thing sounds like you're trying to humiliate someone so when they're in that vulnerable time between 10 and 12
• 01:30 - 02:00 how do you think it affects them when somebody uses like a girl as an insult i think it definitely drops their self-confidence and really puts them down because during that time they're already trying to figure themselves out and when somebody says you hit like a girl it's like well what does that mean because they think they're a strong person it's kind of like telling them that they're weak and they're not as good as them and what advice do you have to young girls who are told they run
• 02:00 - 02:30 like a girl kick like a girl hit like a girl swing like a girl keep doing it because it's working if somebody else says that running like a girl or kicking like a girl or shooting like a girl is something that you shouldn't be doing that's their problem because if you're still scoring and you're still getting to the ball in time and you're still being first you're doing it right doesn't matter what they say i mean yes i kick like a girl and i swim like a girl and i walk like a girl and i wake up in the morning like a girl because i am a girl
• 02:30 - 03:00 and that's not something that i should be ashamed of so i'm gonna do it anyway that's what they should do if i asked you to to run like a girl now would you do it differently i would run like myself would you like a chance to redo it why can't run like a girl also mean win
• 03:00 - 03:30 the race you