The B2B Marketing Reset for LinkedIn 2026. What to Stop, Start, Rethink & Redo

Summary

This video, presented by Michelle J Raymond and featuring marketing strategist Bec Chappell, explores the evolving landscape of LinkedIn marketing as we approach 2026. The discussion centers on the need for B2B brands to adapt their strategies, highlighting what should be stopped, started, rethought, and redone to achieve more effective outcomes. The emphasis is on practical advice away from AI shortcuts, bland content, and algorithmic chasing. It targets B2B marketers, founders, and leaders looking to optimize their LinkedIn presence.

Highlights

• Michelle and Bec discuss why current LinkedIn strategies won't work in 2026. 🚀
• There's a call to stop using AI shortcuts and to get back to genuine interaction. 🤝
• Uninspired 'beige' content is out; engaging and creative content is in. 🎨✨
• Stop being obsessed with every algorithm tweak and focus on producing quality content. 📈⚖️
• Rethink your current marketing strategies for true B2B growth on LinkedIn. 🌱💼

Key Takeaways

• LinkedIn marketing strategies need a reset heading into 2026. 🌟
• Move away from relying on AI shortcuts and focus on authentic engagement. 🚫🤖
• Avoid creating beige, uninspired content; strive for creativity and originality. 🎨
• Stop chasing algorithm changes and focus on consistent, quality engagement instead. 📈🔍
• The discussion encourages B2B marketers to rethink how they use LinkedIn for real growth. 📊🌐

Overview

In a rapidly changing digital marketing landscape, LinkedIn stands as a vital platform for B2B engagement. However, as Michelle J Raymond and Bec Chappell discuss, many businesses are heading into 2026 with outdated strategies. They stress the importance of reassessing these methods to ensure more meaningful interactions and effectiveness on the platform.

During their engaging conversation, Michelle and Bec highlight the pitfalls of relying too heavily on AI and producing uninspired content. By moving away from these practices, marketers can foster genuine engagement that resonates with audiences. Additionally, the duo discusses how constant algorithm chasing can detract from consistent, quality engagement that truly matters.

Consequently, B2B marketers and leaders are urged to start, rethink, and redo their existing strategies. By prioritizing creativity, originality, and authentic interaction, brands can position themselves for growth on LinkedIn. This reset in approach marks a critical point for those looking to maximize their impact on this essential social media platform.

Chapters

• 00:00 - 00:20: Introduction to B2B Marketing Reset In the video "The B2B Marketing Reset for LinkedIn 2026" by Michelle J Raymond, the introduction sets the stage for a practical discussion about evolving LinkedIn marketing strategies. With the participation of marketing strategist Bec Chappell, the focus is on what actions B2B brands need to stop, start, rethink, and redo to thrive in 2026. Key topics include avoiding AI shortcuts, creating original content, and strategically navigating LinkedIn without just chasing the algorithm. This introductory segment aims to highlight the necessity for B2B marketers, founders, and leaders to adapt to the rapidly changing landscape.
• 00:21 - 00:50: Current Challenges in LinkedIn Marketing In the early part of the video titled "The B2B Marketing Reset for LinkedIn 2026," Michelle J Raymond and Bec Chappell discuss the evolving landscape of LinkedIn marketing. As businesses prepare for 2026, the hosts emphasize the importance of shifting away from outdated strategies. They highlight the critical need for B2B brands to stop relying on artificial intelligence shortcuts and algorithm-centric content. Instead, the conversation focuses on embracing more authentic and effective marketing practices that better engage audiences. The objective is to offer practical advice on what businesses should stop, start, and rethink in their LinkedIn marketing strategies to align with the changing digital environment. This sets the context for understanding the current challenges and necessary adaptations in LinkedIn marketing.
• 00:51 - 01:20: Strategies to Stop for 2026 In this chapter, titled "Strategies to Stop for 2026," the discussion focuses on the B2B marketing landscape specifically related to LinkedIn as businesses head into the year 2026. The segment warns against sticking to outdated strategies and emphasizes the importance of adapting to the rapidly changing marketing environment. The host, Michelle J Raymond, alongside marketing strategist Bec Chappell, highlights the crucial strategies that businesses should abandon as they approach 2026. They aim to provide practical advice on moving away from ineffective practices such as over-reliance on AI shortcuts, producing generic ('beige') content, and focusing too much on algorithmic trends. The chapter forms part of the larger conversation on the B2B Marketing Reset, enabling marketers, founders, and business leaders to achieve better outcomes on LinkedIn.
• 01:21 - 01:50: New Initiatives to Start In the chapter titled 'New Initiatives to Start,' covering the time range from 01:21 to 01:50, Michelle J Raymond and Bec Chappell discuss the critical shifts B2B marketers need to make in their LinkedIn strategies as they approach 2026. They emphasize the need for innovative approaches that move away from outdated practices, focusing on engaging content and a more authentic connection with audiences. The chapter advises marketers on actionable steps to initiate new strategies that do not depend on AI shortcuts, formulaic content, or algorithm-chasing tactics. Instead, it advocates for a marketing reset that fosters genuine interactions and aligns closely with business goals for tangible outcomes.
• 01:51 - 02:10: Rethinking Old Strategies The chapter titled "Rethinking Old Strategies" from the video "The B2B Marketing Reset for LinkedIn 2026", focuses on the evolution of LinkedIn marketing strategies that are becoming obsolete as we approach 2026. Michelle J Raymond, along with marketing strategist Bec Chappell, discusses how many B2B brands are entering the new year with outdated approaches. The discussion emphasizes the need for businesses to reevaluate and modify their strategies to ensure they align with the modern digital marketing landscape. Key takeaways include moving away from dependence on AI shortcuts, avoiding generic content, and not getting caught up in chasing trending algorithms. Instead, there is a strong recommendation for businesses to foster genuine engagement and create substantial value in their LinkedIn presence. This involves understanding the shifting dynamics of the platform and implementing changes that drive effective results. The chapter serves as a guide for B2B marketers, founders, and leaders looking to refine their approach to achieve better outcomes on LinkedIn.
• 02:11 - 02:30: Redoing Existing Plans In this chapter titled "Redoing Existing Plans," the discussion is centered around the necessity for businesses to reassess and revise their current marketing strategies in light of the rapidly evolving LinkedIn landscape as they approach 2026. The speaker emphasizes that many B2B brands are moving forward with outdated strategies that may not yield the best results in the changing environment. As part of a broader dialogue on what actions should be stopped, started, rethought, or redone, the focus here is on "redoing." This involves a restructuring of existing plans to better align with new insights and changes, ensuring companies remain competitive without falling into the trap of AI dependence or content that lacks originality or relevance. The importance of not merely chasing algorithms but focusing on substantive engagement is highlighted.

The B2B Marketing Reset for LinkedIn 2026. What to Stop, Start, Rethink & Redo Transcription

• Segment 1: 00:00 - 02:30 This is a video titled "The B2B Marketing Reset for LinkedIn 2026. What to Stop, Start, Rethink & Redo" by Michelle J Raymond - B2B GROWTH CO. Video description: LinkedIn marketing is changing rapidly, and many B2B brands are entering 2026 with the wrong strategy. In this episode, Michelle J Raymond is joined by marketing strategist Bec Chappell to break down The B2B Marketing Reset for LinkedIn 2026. This is a practical conversation about what businesses need to stop, start, rethink and redo to get better results from LinkedIn — without relying on AI shortcuts, beige content or chasing the algorithm. If you’re a B2B marketer, founder or leader using