consumer behavior

10+ articles

AI AI adoption AI agents AI marketing AI platforms

How Marketers Can Stay Relevant in 2026 with AI

By 2026, the marketing landscape's shifting dramatically towards AI-driven interactions. With 1,000+ marketers and 750k conversations analyzed, a new report unveils how brands can leverage AI-tools for enhanced visibility. Key strategies include optimizing owned content, leveraging earned media, and engaging on social platforms.

3 days ago

How Marketers Can Stay Relevant in 2026 with AI

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AI Distrusts Dents Fashion's Robe of Authenticity

A Vogue survey reveals 70% of consumers distrust AI, particularly in fashion and personal creativity areas. While AI's rapid adoption sees 48% of users engaging weekly, concerns over authenticity and ethical implications remain. Fashion brands are cautioned as 55% of surveyed consumers avoid those using AI for product imagery.

4 days ago

AI Distrusts Dents Fashion's Robe of Authenticity

EV Sales Take a Tumble: A 41% Decline Shakes the U.S. Market

January 2026 saw a significant decline in U.S. electric vehicle sales, dropping by 41%. Factors such as policy changes, the expiration of federal tax credits, and a shift in consumer behavior contributed to this market contraction. While infrastructure expansion continues, the industry struggles with an inventory glut and pricing challenges, accompanied by a notable shift towards hybrid vehicles. Despite these challenges, Tesla maintains dominance in the market, signaling potential resilience amid a transitional period for the EV industry.

Mar 18

EV Sales Take a Tumble: A 41% Decline Shakes the U.S. Market

The Demise of Traditional Supermarkets: What Lies Ahead for Australian Retail

Diving into the future of Australian supermarkets, this article from Australian Financial Review's Chanticleer explores the decline of traditional large-format stores and the rise of e-commerce, automation, and specialized food halls. With grocery prices soaring and consumer habits shifting, how are retail giants like Coles and Woolworths adapting, and what does this mean for the Australian Dream of affordable basics?

Feb 28

The Demise of Traditional Supermarkets: What Lies Ahead for Australian Retail

The Rise of AI in Advertising: How Intelligent Automation is Shaping 2026

AI is revolutionizing the advertising industry, reshaping programmatic advertising and consumer behavior. Explore the transformative impacts of AI agents, programmatic strategies, and contextual targeting on advertising in 2026.

Feb 20

The Rise of AI in Advertising: How Intelligent Automation is Shaping 2026

AI Revolutionizes Product Discovery as 64% of Consumers Now Rely on Artificial Intelligence

A staggering 64% of consumers now utilize AI for product discovery, according to new data, highlighting the growing reliance on technology to enhance shopping experiences. With such a shift, brands face the challenge of optimizing their AI visibility to avoid being overshadowed by competitors. The latest findings emphasize the urgency for brands to adapt to the AI-driven marketplace or risk falling behind.

Feb 17

AI Revolutionizes Product Discovery as 64% of Consumers Now Rely on Artificial Intelligence

Agentic AI Revolution: Consumers Transition From Trial to Trust

In a striking shift detailed in PYMNTS Intelligence's January 2026 Agentic AI Report, consumers are moving from experimenting with AI technology to relying on autonomous systems known as agentic AI. These are self-directed technologies capable of executing tasks without human intervention, notably illustrating a divide between tech-savvy enthusiasts and cautious users. While tech-forward individuals are embracing these advancements for their efficient capabilities in tasks like shopping, a noteworthy majority remains skeptical, especially with higher-risk applications like financial decisions. Businesses are advised to introduce options that slowly transition users from assisted technology to full autonomy, building trust along the way.

Feb 6

Agentic AI Revolution: Consumers Transition From Trial to Trust

AI Shopping Tools Gaining Traction, Yet Facing Retailer Resistance

AI shopping tools are on the rise, projected to drive significant growth in ecommerce sales by 2026, yet they face significant pushback from major retailers like Amazon and Walmart. These tools, which are turning into comprehensive shopping and checkout hubs, could revolutionize consumer shopping experiences. However, resistance from retailers due to data and advertisement concerns poses a challenge, urging brands to enhance generative engine optimization (GEO) strategies.

Dec 29

AI Shopping Tools Gaining Traction, Yet Facing Retailer Resistance

Generative AI Boosts Retail Discovery but Falls Short on Direct Sales

Generative AI platforms are speeding up decision-making in retail by becoming the go-to tool for product research and recommendations. Despite their role in enhancing shopper discovery, the low conversion rate to actual purchases highlights a gap, with consumers opting for traditional checkouts.

Dec 20

Generative AI Boosts Retail Discovery but Falls Short on Direct Sales

ChatGPT Reinvents Holiday Shopping with New AI-Powered Research Tool!

OpenAI has launched a groundbreaking Shopping Research tool through ChatGPT that aims to revolutionize your holiday shopping experience! This nifty feature, available even on the free tier, uses AI magic to help you compare products, sort through options, and craft tailor-made buyer’s guides. Say goodbye to endless tabs and hello to effortless shopping!

Nov 25

ChatGPT Reinvents Holiday Shopping with New AI-Powered Research Tool!