AI News

How ai‑driven dynamic pricing generates double digit increases in profits for ecommerce retailers

Pricing decisions are rarely given the same level of attention that campaigns, creatives or new product launches get yet pricing is one of the fastest levers to move your online profit line. A two or three percent shift in average selling price can easily outweigh months of conversion rate improvement work. As catalog size continues to grow into hundreds of thousands of SKUs and competitors repricing multiple times daily, manual and Rule based methods that once could keep pace have started to break down.