shopping trends

AI Revolutionizes Product Discovery as 64% of Consumers Now Rely on Artificial Intelligence

A staggering 64% of consumers now utilize AI for product discovery, according to new data, highlighting the growing reliance on technology to enhance shopping experiences. With such a shift, brands face the challenge of optimizing their AI visibility to avoid being overshadowed by competitors. The latest findings emphasize the urgency for brands to adapt to the AI-driven marketplace or risk falling behind.