OpenAI Q3 Revenue Tops $10 Billion, But Losses Hit $10.9 Billion
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Daily curated updates on AI tools, models, and the companies building them.
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Conversion Tracking Is the Part Everyone Gets Wrong
Ask a business how their paid campaigns are performing and you will usually get a number. Ask where the number comes from and the confidence tends to drain out of the room. This is the quiet failure underneath a great deal of digital marketing. The campaigns are competent, the creative is fine, the targeting is sensible, and the measurement underneath it all is wrong in ways nobody has checked. Every decision made on top of it inherits the error.
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